This document summarizes key trends presented by Matt Carmichael at an event on talent retention and attraction in Lake County. Some of the major trends discussed include: millennials surpassing baby boomers as the largest share of the workforce; declining marriage and birth rates but people having families later in life; increasing diversity and number of millennials living with parents. The presentation emphasizes that placemaking efforts should focus on creating inclusive, engaged communities with good schools and commuting options to attract and retain talent, especially millennials who are increasingly mobile for jobs.
Download the full Gen Z 2025 report here: http://bit.ly/1Vcecow
The future will be defined by a generation that promises to learn from the lessons of the past to create a world unlike anything we’ve ever seen.
Growing up in the shadow of global meltdowns and watching their Millennial siblings flail, Generation Z have resolved to do things differently. In an instant everything world, these kids are present in today, but curate their experiences for tomorrow. But, what will Gen Z be in 2025?
In Gen Z 2025, we unpack the present to unveil a future defined by the next greatest generation’s evolving worlds of work, education and digital, and the dissolving boundaries between social and cultural norms. Exposed to the breakneck speed of culture, Gen Z will transform our very understanding of generations to come.
The Deloitte Global Millennial Survey 2019 talked about how societal discord and technological transformation created a generation disruption. See More : https://www2.deloitte.com/in/en.html
Ever wondered why the two hottest words in marketing today are “Millennial” and “Multicultural”?
Well the short answer is that the Millennial Generation (18-34) rules category after category and Multiculturals are their heart and source of vitality and growth.
Andy Halley-Wright, VP Planning and Research at Y&R/Bravo Miami, looks at how despite millennials coming of age in dire economic times, they are optimistic, open minded and brave. And in the home of the brave, the American Dream burns brightest in multicultural millennial hearts. Naturally various life stages and different mindsets fall between the ages of 18 and 34. In fear of over simplification, the younger cohort (18-24) are “Explorers” (4Cs) driven by the mega need of discovery while the older segment (25-34) are “Aspirers” (4Cs) motivated to make a mark and to show the world that they are making it.
"Born in a digital world, eight in 10 Millennials in America own a smartphone. They are always on, always connected – like 1 in 2 are tweeting, liking, emailing, you-tubing or whatever; while on the toilet! No generation has ever spread the word about themselves and help build or break brands like this generation. And again, Hispanics are at the bleeding edge, especially when it comes to mobile," he writes.
If “Millennial” and “Multicultural” are the two hottest words in marketing today, the two most important commandments they impart are that the marketer should “Embrace Diversity” and “Be Participatory.” Of course, that’s easier said than done.
What does our economy look like in the age of automation? What plans do the world's largest companies have - think Amazon, Alibaba and Alphabet - for our collective future? How will we fit into the world that they're building?
In this webinar we take a close look at Amazon's granted and/or filed patents, and assess what they're building as a leading indicator for what the economy of the future will look like.
Download the full Gen Z 2025 report here: http://bit.ly/1Vcecow
The future will be defined by a generation that promises to learn from the lessons of the past to create a world unlike anything we’ve ever seen.
Growing up in the shadow of global meltdowns and watching their Millennial siblings flail, Generation Z have resolved to do things differently. In an instant everything world, these kids are present in today, but curate their experiences for tomorrow. But, what will Gen Z be in 2025?
In Gen Z 2025, we unpack the present to unveil a future defined by the next greatest generation’s evolving worlds of work, education and digital, and the dissolving boundaries between social and cultural norms. Exposed to the breakneck speed of culture, Gen Z will transform our very understanding of generations to come.
The Deloitte Global Millennial Survey 2019 talked about how societal discord and technological transformation created a generation disruption. See More : https://www2.deloitte.com/in/en.html
Ever wondered why the two hottest words in marketing today are “Millennial” and “Multicultural”?
Well the short answer is that the Millennial Generation (18-34) rules category after category and Multiculturals are their heart and source of vitality and growth.
Andy Halley-Wright, VP Planning and Research at Y&R/Bravo Miami, looks at how despite millennials coming of age in dire economic times, they are optimistic, open minded and brave. And in the home of the brave, the American Dream burns brightest in multicultural millennial hearts. Naturally various life stages and different mindsets fall between the ages of 18 and 34. In fear of over simplification, the younger cohort (18-24) are “Explorers” (4Cs) driven by the mega need of discovery while the older segment (25-34) are “Aspirers” (4Cs) motivated to make a mark and to show the world that they are making it.
"Born in a digital world, eight in 10 Millennials in America own a smartphone. They are always on, always connected – like 1 in 2 are tweeting, liking, emailing, you-tubing or whatever; while on the toilet! No generation has ever spread the word about themselves and help build or break brands like this generation. And again, Hispanics are at the bleeding edge, especially when it comes to mobile," he writes.
If “Millennial” and “Multicultural” are the two hottest words in marketing today, the two most important commandments they impart are that the marketer should “Embrace Diversity” and “Be Participatory.” Of course, that’s easier said than done.
What does our economy look like in the age of automation? What plans do the world's largest companies have - think Amazon, Alibaba and Alphabet - for our collective future? How will we fit into the world that they're building?
In this webinar we take a close look at Amazon's granted and/or filed patents, and assess what they're building as a leading indicator for what the economy of the future will look like.
Regional Open House Presentation-April 2014Heartland2050
John Fregonese, Principal of Fregonese Associates and lead consultant on the project, provided the public with an update and review of the four scenarios for growth over the next 40 years.
This presentation was also presented at the April 17th Steering Committee meeting.
Closing the Money Gap: What Marketers Need to KnowYoung & Rubicam
There is a huge disconnect today between how young people view the role of money in their lives, and the age-old practices of financial institutions and brands. This is the Money Gap. Y&R Asia and VML’s latest proprietary report, “Closing the Money Gap,” uncovers major truths about young adults’ changing relationship with money and identifies broad opportunities for finance brands to stay relevant to the drivers of tomorrow.
Find out more at www.yr.com
Bullshit Jobs by David Graeber - Virtual Book Club DiscussionBoundless
This presentation was developed to facilitate a virtual discussion of the book "Bullshit Jobs" by David Graeber. Feel free to use liberally to run a discussion. Discusses ten issues:
#1 Bullshit jobs definition
#2 Five types of BS jobs
#3 “Shit” Jobs & Equal Pay Argument
#4 From fried locusts to the “time famine”
#5 Three types of unpaid labor
#6 Public Sector vs. Private Sector
#7 Service Economy? Or Not?
#8 Politics: Obsessed with Jobs?
#9 Brief History of Labor & Economics
#10 The Answer: Oprah gives everyone UBI?
The Sound explores the perceived fringes of culture to illuminate how emerging ways of being are shaping mass culture and changing the human condition.
FRINGESTREAM is a new way of thinking about mass behaviours and values.
FRINGESTREAM is when fragmentation becomes the new normal.
Mainstream culture used to represent the majority story..
In the pre-digital and pre- globalized world, mass culture dominated with fringe cultures existing only on the, er, fringes...often in direct opposition to mainstream values and behaviors.
Now things have changed. Living in a globalized and digital age, mass culture is now heavily inflluenced and shaped by fringe behaviors and ways of being.
FringeStream is the new Mainstream

Presented at FPRA's Annual Conference (Aug 2013), this presentation to PR pros shared the understanding of who the generations are, what motivates them, and how to market them and work together.
Identifying Millennials’ Attitudes and BehaviorsGen Re
Millennials are all around you, and they’re important to your business. However, it’s clear that this group - which numbers 2.5 billion globally - possesses specific attitudes and behaviors that call for a fresh approach to marketing financial services, especially when it comes to insurance products.
Read more from our series "Millennials in Insurance" at: www.genre.com/millennials
28 corruption or bribery (complete english essay) the college studyMary Smith
It is an educational blog and intended to serve as complete and self-contained work on essays, paragraph, speeches, articles, letters, stories, quotes.
https://www.thecollegestudy.net/
Learn how some of the world's most inspiring women are using their growing economic power to create success in meaning in their lives while building a better world
5 Shocking Truths About Human Trafficking in AmericaInstant Checkmate
Did you know the Super Bowl is the single largest human trafficking event in the United States? Human trafficking isn't a foreign problem — and it's a massive issue. Instant Checkmate compiled 5 shocking truths you have to see to believe.
If you or someone you know may be a victim of human trafficking, contact the National Human Trafficking Resource Center (NHTRC) hotline at 1-888-373-7888 or text HELP or INFO to BeFree (233733).
For more information about human trafficking, read more here: https://www.instantcheckmate.com/crimewire/10-shocking-truths-about-human-trafficking-in-america/
This E-Book peels back the layers and uncovers fundamental truths about demographics and lifestyle attributes Millennials share universally as well as how they can be segmented into unique groups. Take a closer look and see how wonderfully complex & awesome they are and how you can reach them more effectively.
Regional Open House Presentation-April 2014Heartland2050
John Fregonese, Principal of Fregonese Associates and lead consultant on the project, provided the public with an update and review of the four scenarios for growth over the next 40 years.
This presentation was also presented at the April 17th Steering Committee meeting.
Closing the Money Gap: What Marketers Need to KnowYoung & Rubicam
There is a huge disconnect today between how young people view the role of money in their lives, and the age-old practices of financial institutions and brands. This is the Money Gap. Y&R Asia and VML’s latest proprietary report, “Closing the Money Gap,” uncovers major truths about young adults’ changing relationship with money and identifies broad opportunities for finance brands to stay relevant to the drivers of tomorrow.
Find out more at www.yr.com
Bullshit Jobs by David Graeber - Virtual Book Club DiscussionBoundless
This presentation was developed to facilitate a virtual discussion of the book "Bullshit Jobs" by David Graeber. Feel free to use liberally to run a discussion. Discusses ten issues:
#1 Bullshit jobs definition
#2 Five types of BS jobs
#3 “Shit” Jobs & Equal Pay Argument
#4 From fried locusts to the “time famine”
#5 Three types of unpaid labor
#6 Public Sector vs. Private Sector
#7 Service Economy? Or Not?
#8 Politics: Obsessed with Jobs?
#9 Brief History of Labor & Economics
#10 The Answer: Oprah gives everyone UBI?
The Sound explores the perceived fringes of culture to illuminate how emerging ways of being are shaping mass culture and changing the human condition.
FRINGESTREAM is a new way of thinking about mass behaviours and values.
FRINGESTREAM is when fragmentation becomes the new normal.
Mainstream culture used to represent the majority story..
In the pre-digital and pre- globalized world, mass culture dominated with fringe cultures existing only on the, er, fringes...often in direct opposition to mainstream values and behaviors.
Now things have changed. Living in a globalized and digital age, mass culture is now heavily inflluenced and shaped by fringe behaviors and ways of being.
FringeStream is the new Mainstream

Presented at FPRA's Annual Conference (Aug 2013), this presentation to PR pros shared the understanding of who the generations are, what motivates them, and how to market them and work together.
Identifying Millennials’ Attitudes and BehaviorsGen Re
Millennials are all around you, and they’re important to your business. However, it’s clear that this group - which numbers 2.5 billion globally - possesses specific attitudes and behaviors that call for a fresh approach to marketing financial services, especially when it comes to insurance products.
Read more from our series "Millennials in Insurance" at: www.genre.com/millennials
28 corruption or bribery (complete english essay) the college studyMary Smith
It is an educational blog and intended to serve as complete and self-contained work on essays, paragraph, speeches, articles, letters, stories, quotes.
https://www.thecollegestudy.net/
Learn how some of the world's most inspiring women are using their growing economic power to create success in meaning in their lives while building a better world
5 Shocking Truths About Human Trafficking in AmericaInstant Checkmate
Did you know the Super Bowl is the single largest human trafficking event in the United States? Human trafficking isn't a foreign problem — and it's a massive issue. Instant Checkmate compiled 5 shocking truths you have to see to believe.
If you or someone you know may be a victim of human trafficking, contact the National Human Trafficking Resource Center (NHTRC) hotline at 1-888-373-7888 or text HELP or INFO to BeFree (233733).
For more information about human trafficking, read more here: https://www.instantcheckmate.com/crimewire/10-shocking-truths-about-human-trafficking-in-america/
This E-Book peels back the layers and uncovers fundamental truths about demographics and lifestyle attributes Millennials share universally as well as how they can be segmented into unique groups. Take a closer look and see how wonderfully complex & awesome they are and how you can reach them more effectively.
Regional Snapshot: Exploration of Key Trends in the 65+ Age CohortARCResearch
This month's regional snapshot explores key trends among the 65+ age cohort in the 10-county Atlanta region. This snapshot is a compressed version of a longer product giving an overview of Aging demographics, as well as of issues impacting seniors in our region. This forthcoming product will also highlight activities and programs of the Atlanta Regional Commission's Aging & Health Resources group that address the aging population’s needs and challenges.
Rob Autry – Founder, Meeting Street Research
Rob is working on a project with HLN Cable News Network tracking millennial voter attitudes during the 2016 elections, and will share insights from the polling and the focus group work he’s been doing across the country.
It’s time to reject FOMO and embrace Borecore, along with mindfulness apps, myth debunking, and a shift in focus away from Millennials. Mindshare North America's annual Culture Vulture Trends report is here, unveiling the latest consumer shifts and cultural trends forecast to grow over the next year.
WEIRD Marketers: How Gillette Attracted 1,500,000 DislikesArthur Koh
Many brands are now pursuing more than just higher margins. Those that can afford to do so should strive for the greater social good. However, it's a different game from what they're used to; they have to be aware of how different they are from the rest of society.
Baby Boomers: The sweet-spot demographic in the middle of the actionBOOMbox Network
Marketing lessons about talking to the baby boomer audience. Where are they? What are they doing? What do they think? How can you tell them about your products and services?
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
2. Not all trends are equal.
In fact, some “trends” are
really just an anecdote or
two thrown together.
This talk will focus on
Trends with
a capital “T”
4. 25x25Key trends in Lake County and the
nation that impact talent retention and
attraction
5. When asked to “imagine a millennial”
87% think of this guy
6. 37% have a college degree
Most educated generation, but still 63% don’t have a degree
49% are women
and the women are more educated then the men
34% of homebuyers
The largest portion of all current home buyers
Millennials: Not all the same
And yet, that’s typically how we treat them
7. 45% haven’t posted a selfie
but come on, these are bad millennials
39% voted for Trump
Millennial turn-out was lower than in 2008-12
Millennials: The Unexpected
There is as much myth as reality
20% live in poverty
but not because of avocado toast
8. 85+75-8465-7455-6445-5435-4430-3425-2920-2418–1915-1710–145 –90–5
White Black Hispanic Asian Multi
Diversity is reality
There is no “typical” American household
44%of millennials
Each successive
generation is more
diverse than its
predecessor. The iGen is
almost 50% minority. For
the kids being born today,
and entering the schools
tomorrow, there is no
ethnic or racial majority.
are non-White
keytrends.us @mcarmichael
Source: US Census Bureau, Pew Research
9. 31.9
19.9
14.7
22.9
6.1
15.6
3.1
5.9
0.07
9.2
1975 (millions) 2016
Spouse Parents at home Other Alone Unmarried partner
Millennials really are different
The question of course, is why and how
31%of millennials
This is greater than the
percent living with a
spouse (31% vs 27%). In
1975 those numbers
were radically different
(26% 57%). Historian
Neil Howe thinks this is a
return to more normal
human behavior.
live with their parents
keytrends.us @mcarmichael
Source: US Census Bureau, Pew Research
10. 0
20
40
60
80
100 % with a driver’s license 1983 and 2014
Delayed driver’s license
Simply put, fewer are getting licenses and getting them later.
10-15%fewer
millennials have their license
…than that age cohort
did just 30 years ago.
That doesn’t mean no
one is driving, but when
you go from essentially
everyone to less than
that, it’s a trend worth
watching.
keytrends.us @mcarmichael
Source: University of Michigan, Federal Reserve, Autotrader
11. 9.4 9.3
9 9.1 8.9 8.8 8.9
8.4 8.6
8.2 8.2 8
7.7 7.8 7.6 7.5 7.3 7.1
6.8 6.8 6.8 6.8 6.8 6.9
'91
'92
'93
'94
'95
'96
'97
'98
'99
'00
'01
'02
'03
'04
'05
'06*
'07
'08
'09
'10
'11
'12
'13
'14
Marriage rate
(per 1,000)
29.3
For women, it’s 27 years old.
Since 1956, that’s risen about
seven years.
This is not a new trend,
therefore but it continues to
grow. It’s up about three years
since 1990.
Median age of men’s first marriage
Marriage rates are declining
This has been going on for quite some time
keytrends.us @mcarmichael
Source: cdc.gov, US Census Bureau
12. 3.3
4.1
4.7
5.7
6.7 6.9
7.3
7.7
8.2
8.9
9.4
10.6
10.9
10.6 10.4
11.
Birth rate (per 1,000 for women in their late 30s)
26.3
The mean age for women
is increasing, partially
because of a drop in teen
births, partially because
of a rise in older women
having kids.
Mean age of first birth
We’re having kids later
And we’re having fewer of them
13. 12,000
The “delays” are already
catching up to this
generation as more and
more are getting married,
having kids, buying
homes and cars. Just
later, fewer and smaller.
millennials turn 30 each day
keytrends.us @mcarmichael
Source: US Census Bureau
14. "I think [millennials] just think, 'Oh, I'm going to go to college and I'm going
to get a job and things are going to work out well for me because I'm
entitled to that. In reality that 's not what happens to everyone, so I think
that we just kind of look like these lazy, entitled, very bratty and obnoxious. On
the same token … we are going to take to the streets and take back what is ours
and do what we want and make change. We aren't going to stand for anything
less, and want equality and want better for ourselves.”
-Liz, a Millennial in Champaign, IL
15. How we think of Boomers
Worldwide, everyone thinks well of this generation
54%
49%
45%
39%
33%
Boomers are…
Respectful
Work-centric
Community
Oriented
Ethical
Educated
keytrends.us @mcarmichael
Source: Ipsos Global Trends Study
16. How we think of Millennials
Worldwide, everyone thinks poorly of this generation
54%
45%
39%
34% 33%
Millennials are…
Tech-savvy
Materialistic
Selfish
Lazy
Arrogant
keytrends.us @mcarmichael
Source: Ipsos Global Trends Study
22. “[Deerfield] gives our employees many options to
live in either an urban or suburban environment.
We know we have to compete for the best talent
to grow our company. This location will appeal to
our diverse, global team, today and in the future
Caterpillar CEO Jim Umpleby
”
23. Why do populations change?
There are four components. Migration is an important focus
-400
Population is relatively
flat here, putting it ahead
of much of the Chicago
area. Net out-migration is
a drag on growth, but
immigration helps temper
that. 18% of residents
are foreign-born.
Population change in Lake Co.
49.9
-27
-33.8
10.6
Birth Death Migration Immigration
keytrends.us @mcarmichael
Source: US Census Bureau, Livability.com
26. We’re having few kids
But hey, you can make more anytime
2.4
Moms now average 2.4
kids, which is stable, but
down from the ‘70s
(largely due to fewer 4+
kid families)
Average kids per family
keytrends.us @mcarmichael
Source: Pew
27. Lake County loses residents to other parts of
Illinois, as well as Michigan and Wisconsin.
Lake County also loses residents to typical
retirement destinations like Florida, Arizona and
New Mexico. But gains from parts of Michigan
and Wisconsin too.
Everyone is leaving Illinois! Or are they?
keytrends.us @mcarmichael
Source: US Census Bureau
28. 0
5
10
15
20
25
30
35
40
Same
Town
Same
State
Two
States
Three
States
Four+
States
We are not a mobile society
And we’re getting less so
37%
While about 36 million
people move each year
the about two in three
stay in the same county.
Less than 2% of the
population moves to a
new state in any given
year. Overall, mobility is
decreasing.
In U.S. live in their birthplace
keytrends.us @mcarmichael
Source: Pew
29. 0%
10%
20%
30%
40%
50%
60%
Under
16
16 to 19 20 to 24 25 to 29 30 to 44 45 to 64 65 to 74 75+
Family Employment Housing Other
Why we move changes
People in their late 20s and 30s are at peak job-move age
25-29
The Millennials you’re
after are the most likely
to be moving for jobs. So
if you’ve got ‘em, people
will come and get ‘em
the age people will move for jobs
keytrends.us @mcarmichael
Source: US Census Bureau, Livability.com
30.
31. 63%
55%
38%
31% 31%
19%
A better job An income
increase of at
least 20%
Moving
expenses paid
by employer
A year with no
property taxes
An income
increase of at
least 10%
Assitance
finding housing
Millennials can be bought
The question of course, is for how much…
63% would
Livability and Ipsos asked
Millennials about a series
of incentives for interstate
moves. Note, the 20%
and 10% raise questions
were split sample. So
yes, they can be bribed.
change states for a better job
keytrends.us @mcarmichael
Source: Livability.com/Ipsos
32. Hierarchy of Livability
Good places to live have similar features. So do best places
keytrends.us @mcarmichael
Source: Livability.com
33. LEVEL
cities create
an even field
so all residents
can afford to
take part in
the county’s
offerings.
INCLUSIVE
cites
exemplify
diversity, not
just by race
and ethnicity,
but age,
income, and
experience.
VARIETY
in cities means
options in all
facets of life
from housing,
to health care
to amenities.
ENGAGED
residents are
out and about,
helping create
the
community
that truly
matters in a
great place.
L I V E
34. GREAT SCHOOLS
Why do people move? One big reason: Schools. As the
Millennials are heading into their 30s, Lake County has
the opportunity to draw in this key demographic. The
combination of solid schools and access to
transportation, coupled with 12 Fortune 500 HQs and a
wide variety of other businesses, positions it well
compared to other areas in the region.
Play to your strengths
And realize that the messaging needs to shift as Millennials age
keytrends.us @mcarmichael
Source: GreatSchools.org/Zillow
35. COMMUTING
Why do people move? One big reason: Commuting.
Public transportation is convenient and often more
pleasant than sitting in traffic on the Edens, but the thing
is, it takes a long time. Bus routes can especially add
minutes. Commute times in Lake Co. average four
minutes shorter than those in Chicago – just 30 minutes
each way.
Commute times matter
And a combination of public transit and good jobs mean people have live/work options
keytrends.us @mcarmichael
Source: GreatSchools.org/Zillow
39. The mantra of
placemaking is:
Lighter, Quicker, Cheaper
Use public
and private
backing
Make
great
places
to be
40. think different but don’t think
stupid
This is a bike lane created
by well-intentioned
compromise.
Instead of getting it right,
they got each part just a little
bit wrong.
41. This is a bike lane created
without compromise.
It protects the riders, and
look, it’s being used.
Trends are complicated things. This graphic is something I had designed to show just what I mean by that. Trends have five different components and we’re going to see that. Capital T Trends.
I could talk about any of them for 25 minutes, but instead I’m going to run you thru a quick narrative.
Ok that’s not a trend, that’s a number I made up. Although it’s a meta trend that this what people think of when they think of millennials
https://www.census.gov/content/dam/Census/library/publications/2016/demo/p20-578.pdf (education stats)
http://www.pewresearch.org/fact-tank/2014/03/04/more-than-half-of-millennials-have-shared-a-selfie/
Millennials own at about 35%. Student loan forgiveness, now in question, would help this
Here’s how that study lists the homeownership rate for the under 35 group in past years:
-- 39 percent in 1995
-- 43 percent in 2005
-- 31 percent in 2015
http://www.jchs.harvard.edu/research/improving-americas-housing
https://www.census.gov/content/dam/Census/library/publications/2016/demo/p20-578.pdf (education stats)
http://www.pewresearch.org/fact-tank/2014/03/04/more-than-half-of-millennials-have-shared-a-selfie/
Millennials own at about 35%. Student loan forgiveness, now in question, would help this
Here’s how that study lists the homeownership rate for the under 35 group in past years:
-- 39 percent in 1995
-- 43 percent in 2005
-- 31 percent in 2015
http://www.jchs.harvard.edu/research/improving-americas-housing
https://www.census.gov/content/dam/Census/library/publications/2017/demo/p20-579.pdf
Census And Pew http://www.pewresearch.org/fact-tank/2016/07/07/biggest-share-of-whites-in-u-s-are-boomers-but-for-minority-groups-its-millennials-or-younger/
Get Median age by race from the pew doc
https://www.census.gov/content/dam/Census/library/publications/2017/demo/p20-579.pdf
Census And Pew http://www.pewresearch.org/fact-tank/2016/07/07/biggest-share-of-whites-in-u-s-are-boomers-but-for-minority-groups-its-millennials-or-younger/
Get Median age by race from the pew doc (white 55 hispanic 8)
All those medians are going to be 10 years older in a decade.
Howe talks about how this is a return to normal human behavior of beign close to your family and this is a point that I want to talk about more as an advantage later.
http://www.umich.edu/~umtriswt/PDF/UMTRI-2016-4.pdf There are a lot of reasons why people don’t get a license. This leads me to believe that many will eventually and will keep them longer
https://www.federalreserve.gov/econresdata/notes/feds-notes/2016/the-young-and-the-carless-the-demographics-of-new-vehicle-purchases-20160624.html
http://demomemo.blogspot.com/2015/01/median-age-at-first-marriage-hits-new.html
https://www.cdc.gov/nchs/fastats/marriage-divorce.htm 6.9/1000
Why aren’t millennials buying…. Diamonds comes up first
Talk about the kids in the book. End with Liz. In short, they’re a generation in transition, and one that is kind of bifurcated. Words she used to describe.
http://www.pewresearch.org/fact-tank/2015/05/11/millennials-surpass-gen-xers-as-the-largest-generation-in-u-s-labor-force/ft_15-05-04_genlaborforcecomposition-2/
But I don’t want you to get too obsessed with these hq’s. not many move. And increasingly they’re just moving the executives. This isn’t a bad thing. It’s a very positve thing and a great feather in a cap. But it’s also kinda like STNG.
But stand out places can buck trends, helllllllllo cat
https://www.ft.com/content/16f45e6a-acf6-11e6-ba7d-76378e4fef24 (nice bit about education of white people in downtown chicago) also some figures about number of jobs moved vs. left behind. Trend is not reversing.but by cities I really mean metro areas. Not everyting has to or will go downtown. Play to your strengths because
Will move to bigger metros. So there’s still hope. Bigger cities will keep out performing smaller ones because of talent.
But wait, I thought everyone was leaving Illinois. Elephant. That’s just one part of why populations change. Harris County (Houston) Texas has an even better ratio – almost three births per death – and is adding people from domestic migration. That’s a great formula for growth.
http://livability.com/topics/real-estate/this-is-where-us-residents-are-moving-in-2016
Maybe this is where the aging parts go. That’s a way to talk aobut not dying.
We’re getting older. Age in place. Rob’s map of huge growth in over 65% but Millennials don’t mind being around their Boomer parents, which is ironic since as we mentioned Boomers and Xers couldn’t’ get out fast enough.So maybe, just maybe if we do a good job keeping the boomers around, the Millennials will hang out too.
Don’t want to get political, but slowing immigration would be a bad thing for our nation and areas like Lake Co.
https://www.indexmundi.com/facts/united-states/quick-facts/illinois/foreign-born-population-percent#map
Don’t’ make policy based on fear. Muslim 1 vs 17 perils of perception
Foreign born: more likely to have less than HS but as or more likely to have BS or BS+
US 40%
http://www.pewsocialtrends.org/2008/12/17/who-moves-who-stays-put-wheres-home/ In the midwest, it’s more like half have stayed in same town.
Attracting talent isn’t as easy as it used to be
Mayor of palo alto.
Jobs are increasingly service class. Not much call to move from one service job to another, and certainly unlikely that you’ll get an income boost to make that worthwhile. IPSOS incentive data.
Finally, you can look into migration patterns
Lake loses to mchenry dekalb and kenosha and gains from cook, but none of these are very large numbers. Why?
Illinois is losing population, so is chicago – which has lost more than 200,000 black residents since 2000.
For Lake, it’s a more complicated situation. People aren’t leaving Lake for the rest of the nation, necessarily.
http://www.pewsocialtrends.org/2008/12/17/who-moves-who-stays-put-wheres-home/ In the midwest, it’s more like half have stayed in same town.
Attracting talent isn’t as easy as it used to be
Mayor of palo alto.
Jobs are increasingly service class. Not much call to move from one service job to another, and certainly unlikely that you’ll get an income boost to make that worthwhile. IPSOS incentive data.
Long-distance (200+miles) moves are fueled by job changes (48% vs 32)
One thing you can do is pay people. I say this with all seriousness. If I’m trying to decide between deerfield and glenview and all things are equal in my personal mover calculus but deerfield will give me a break on my property tax… Businesses move for talent and startups thrive where there is talent already. You want talent, pony up. Or imagine a tuition break. Graduate from our schools and we’ll give you a grant, but you have to come back and work for one of our great companies for 2 years when you graduate. Business, work with your governemt and make it happen. The PR alone will be worth it.
People can be bribed, but what they really want is great places to live. What do I mean by that?
http://www.bbc.com/capital/story/20160712-making-your-own-brexit-some-places-pay-you-to-move-there
some cities /rural that are struggling but not areas in metros that are doing ok
https://www.census.gov/content/dam/Census/library/publications/2017/demo/p20-579.pdf
Census And Pew http://www.pewresearch.org/fact-tank/2016/07/07/biggest-share-of-whites-in-u-s-are-boomers-but-for-minority-groups-its-millennials-or-younger/
Get Median age by race from the pew doc (white 55 hispanic 8)
All those medians are going to be 10 years older in a decade.
Howe talks about how this is a return to normal human behavior of beign close to your family and this is a point that I want to talk about more as an advantage later.
One thing the mayor of palo alto was worried about was creating better and more affordable places to liv. He knows he’s got a problem with the bottom of the pyramid. Where a tear-down is a million five and the empty lot across from steve job’s home is worth $15m
So how do you differentiate yourself?
As you can tell by the mustache this is a Millennial. No wait, this is Daniel Burnham
You can do big things. As long as they’re smart.
I’m sure none of you were counting, but that was way more than 25 trends in quite less than 25 minutes. Give yourself a round of applause. Now let’s talk through some examples.
Chciago just put it’s foot down. Which leads me to the finish line. Your five key takeaways.
Look, there are always going to be people who oppose smart ideas and progress. Some call them NIMBYs. I like the term CAVES. They have evergreen campaign signs at the ready.
It’s easier to lose five businesses than attract one. It’s also easier to help five succeed.
Use a berkeley or salt lake city pic with the grads walking by their college sign. Zoom in.
Retain = keeping families together bring in neil howe quotes about return to normal mutligen.
Make better places – young, old, affluent/not, residents and visitors, workers all win