Client: One Million Arab Coders a presentation for one million Arab coders initiative, measuring overall performance for the social platforms and what they've done during 6 Months campaign powered by powerful insights with diverse, unique, and colorful charts & graphs. About Initiative: Mohammed bin Rashid al Maktoum's initiative to empower Arabs with the language of the future Check the Website: arabcoders.ae

1. 1MACODERSMEASURING
OVERALL
PERFORMANCE
Presented by Data Team | ThePlanet
WHAT WE'VE DONE FROM OCT 2017 TO AUG 2018

2. OUR STORY
The One Million Arab Coders program is
part of the Mohammed bin Rashid Global
Initiatives (MBRGI), the charitable
foundation dedicated to spreading
education and knowledge across the
Arab world.
The program aims to empower one
million Arabs with essential skills required
for employment in the future – Coding --
through a series of online courses and
certifications.

3. INITIATIVE OUTLINE
TOP PERFORMING POSTS
Track our published posts To know the
top 3 by making analysis for some
metrics in order to know when we
should be boosting posts and which
posts performed well or didn't perform
well.
Using social insights to measure our initiative's output. Demographics,
publishing behaviors, engagement and more by pretty powerful charts and graphs.
SENTIMENTS ANALYSIS
Sentiment analysis is extremely useful
in social media monitoring as it allows
us to gain an overview of the wider
public opinion behind certain topics.
SOCIAL PRESENCE'S INSIGHTS

4. LET'S PROCEED
F A C E B O O K

5. O R G A N I C L I K E S : 1 0 2 , 9 0 5
P A I D L I K E S : 4 2 1 , 2 2 8
NET LIKES | 497,103
0
42,500
85,000
127,500
170,000
OCT NOV DEC JAN FEB MAR APR MAY JUN JUL
A U D I E N C E G R O W T H T H R O U G H O U T T H E M E N T I O N E D D U R A T I O NAUDIENCEGROWTH
O V E R A L L F A N S
I N C R E A S I N G
100%

6. AUDIENCE DEMOGRAPHICS THROUGHOUT THE MENTIONED DURATION
Male
65%
Female
35%
Men between the ages of 18-24 are
most likely to engage with our
content.
PEOPLE ENGAGED | BY GENDER

7. PUBLISHINGBEHAVIOR
0
10
20
30
OCT NOV DEC JAN FEB MAR APR MAY JUN JULY
40
P U B L I S H I N G B E H A V I O R T H R O U G H O U T T H E M E N T I O N E D D U R A T I O N
POSTS
208
VIDEOS
43 133
PHOTOS

8. T O T A L R E A C T I O N S : 8 7 6 , 1 2 1
T O T A L C O M M E N T S : 6 5 , 9 7 8
T O T A L S H A R E S : 1 5 , 2 6 3
TOTAL ENGAGEMENT | 957,362
0
96,250
192,500
288,750
385,000
OCT NOV DEC JAN FEB MAR APR MAY JUN JUL
A U D I E N C E E N G A G E M E N T T H R O U G H O U T T H E M E N T I O N E D D U R A T I O N
AUDIENCE ENGAGEMENT

9. 0
10,375,000
20,750,000
31,125,000
41,500,000
OCT NOV DEC JAN FEB MAR APR MAY JUN JULY
Statistics
IMPRESSIONS METRICS
107,571,951
TOTAL IMPRESSIONS INCREASED BY 307,348,331%
SINCE PREVIOUS DATE RANGE
T o t a l I m p r e s s i o n s

10. REACH | 2,401,180
126,736
Engagement
1,190,712
Views
1,498
Shares
824
Comments
THU, MAY 24, 2018
Reactions
35,820
TOP PERFORMING POSTS

11. TUE, APR 24, 2018
Reach : 2,367,901
Engagement : 262,774
Reactions : 188,991
Comments : 14
Shares : 949

12. REACH | 1,525,428
112,855
Engagement
908,045
Views
660
Shares
415
Comments
SUN, JULY 08, 2018
Reactions
32,709

13. D E F I N I N G F O L L O W E R S D E C R E A S I N G
Sudden drops in likes can be the result of accounts that are
voluntarily deactivated or memorialized. These accounts
will be removed from a Page's like count.
regarding Facebook efforts to reduce Spam and false
information on the social network by cracking down on
fake accounts.

14. TWITTER
P E R F O R M A N C E

15. T O T A L F O L L O W E R S : 1 8 , 3 6 0
N E T F O L L O W E R S G A I N E D : 1 5 , 2 9 1
AUDIENCE GROWTH BY MONTH
0
1,225
2,450
3,675
4,900
OCT NOV DEC JAN FEB MAR APR MAY JUN JUL
A U D I E N C E G R O W T H T H R O U G H O U T T H E M E N T I O N E D D U R A T I O NAUDIENCEGROWTH

16. 0
10,375,000
20,750,000
31,125,000
41,500,000
OCT NOV DEC JAN FEB MAR APR MAY JUN JULY
Statistics
IMPRESSIONS METRICS
4,498,708
AVERAGE ORGANIC IMPRESSIONS PER DAY : 14,146
T o t a l I m p r e s s i o n s

17. AUDIENCE DEMOGRAPHICS THROUGHOUT THE MENTIONED DURATION
Male
80%
Female
20%
Men between the ages of 25-34 are
most likely to engage with our
content.
PEOPLE ENGAGED | BY GENDER

18. T O T A L R E P L I E S : 3 , 2 6 7
T O T A L L I K E S : 2 0 , 7 4 7
T O T A L R E T W E E T S : 4 , 5 7 7
TOTAL ENGAGEMENT | 327,553
0
2,100
4,200
6,300
8,400
OCT NOV DEC JAN FEB MAR APR MAY JUN JUL
A U D I E N C E E N G A G E M E N T T H R O U G H O U T T H E M E N T I O N E D D U R A T I O N
AUDIENCE ENGAGEMENT

19. SENTIMENT
A N A L Y S I S

20. SENTIMENT THROUGHOUT THE MENTIONED PERIOD
Natural
89%
Positive
7%
Negative
4%
Positive ( 2.31k )
Negative ( 1.19k )
Neutral ( 129.43k )
SENTIMENT | OVERVIEW

21. 0%
15%
30%
45%
60%
KSA EGYPT UAE OMAN IRAQ
POSITIVE
LOCATIONS
KSA IS THE DOMINANT COUNTRY
0%
15%
30%
45%
60%
KSA EGYPT OMAN UAE USA
NEGATIVE
KSA IS THE DOMINANT COUNTRY

22. 0%
2%
4%
6%
Facebook Twitter Instagram BLogs Forums
8%
POSITIVE
PLATFORM
TWITTER IS THE DOMINANT PLATFORM
0%
1.183%
2.365%
3.548%
4.73%
Facebook Twitter Instagram Blogs Forums
NEGATIVE
FACEBOOK IS THE DOMINANT PLATFORM

23. 86.11% (62) 12.50% (9)
GENDER
POSITIVE
SENTIMENT

24. 96.30% (26) 3.70% (1)
GENDER
NEGATIVE
SENTIMENT

25. 27.40% (830) 68.60% (2.08K) 3.99% (121)
GENDER
NEUTRAL
SENTIMENT

26. SAMPLES

27. INSTAGRAM
P E R F O R M A N C E

28. T O T A L F O L L O W E R S : 7 , 4 1 5
F O L L O W E R S G A I N E D : 3 , 4 9 9
FOLLOWER METRICS
0
250
500
750
DEC JAN FEB MAR APR MAY JUN JUL
A U D I E N C E G R O W T H T H R O U G H O U T T H E M E N T I O N E D D U R A T I O NAUDIENCEGROWTHBYMONTH
O V E R A L L F A N S
I N C R E A S I N G
100%

29. PUBLISHINGBEHAVIOR
0
10
20
30
40
DEC JAN FEB MAR APR MAY JUN JULY
P U B L I S H I N G B E H A V I O R T H R O U G H O U T T H E M E N T I O N E D D U R A T I O N
TOTAL MEDIA
111
VIDEOS
18 93
PHOTOS

30. T O T A L R E C E I V E D L I K E S : 1 9 , 8 8 4
T O T A L R E C E I V E D C O M M E N T S : 3 , 5 9 9
TOTAL ENGAGEMENTS | 23,483
0
1,275
2,550
3,825
5,100
DEC JAN FEB MAR APR MAY JUN JUL
A U D I E N C E E N G A G E M E N T T H R O U G H O U T T H E M E N T I O N E D D U R A T I O N
AUDIENCE ENGAGEMENT

31. MOST ENGAGED
H A S H T A G S

32. 2 1 , 7 9 4
‫ﻰ‬‫ﺑ‬‫ﺮ‬‫ﻋ‬_‫ﺞ‬‫ﻣ‬‫ﺮ‬‫ﺒ‬‫ﻣ‬_‫ن‬‫ﻮ‬‫ﻴ‬‫ﻠ‬‫ﻣ‬#
1 3 , 6 1 8 2 , 9 7 5 1 , 5 9 1 1 , 1 5 0 6 0 9
‫ﻞ‬‫ﺒ‬‫ﻘ‬‫ﺘ‬‫ﺴ‬‫ﻤ‬‫ﻟ‬‫ا‬_‫ﻪ‬‫ﻐ‬‫ﻟ‬# ‫ﻪ‬‫ﻴ‬‫ﻧ‬‫ﺎ‬‫ﺜ‬‫ﻟ‬‫ا‬_‫ه‬‫ر‬‫و‬‫ﺪ‬‫ﻟ‬‫ا‬# ‫ﻪ‬‫ﺜ‬‫ﻟ‬‫ﺎ‬‫ﺜ‬‫ﻟ‬‫ا‬_‫ه‬‫ر‬‫و‬‫ﺪ‬‫ﻟ‬‫ا‬# ‫ة‬‫ر‬‫د‬‫ﺎ‬‫ﺒ‬‫ﻤ‬‫ﻟ‬‫ا‬_‫ﻊ‬‫ﻣ‬_‫ﻢ‬‫ﻠ‬‫ﻌ‬‫ﺗ‬# ‫ﺞ‬‫ﻣ‬‫ﺮ‬‫ﺒ‬‫ﻣ‬_‫ﻞ‬‫ﻀ‬‫ﻓ‬‫أ‬#

33. WHETHER YOU WANT TO UNCOVER
THE SECRETS OF THE UNIVERSE, OR
YOU JUST WANT TO PURSUE A CAREER
IN THE 21ST CENTURY, BASIC
COMPUTER PROGRAMMING IS AN
ESSENTIAL SKILL TO LEARN.
"Stephen Hawking"

34. THANKSF O R W A T C H I N G
Data Department
www.theplanet.com.eg