2. The only conference of its kind
WHERE
Sheraton Center Toronto Hotel
123 Queen Street West, Toronto, ON M5H 2M9
WHEN
Thursday September 29, 2011
1:00pm-6:00pm: Sessions, 7:00pm-10:00pm: Networking Event
Friday September 30, 2011
9:00am – 5:00pm: Sessions, 7:00pm – 10:00pm: Networking Event
We’re unique.
Here’s why.
3. 1. CONNECTING LEADERS: We connect
top digital women with brands
While there are conferences that cater specifically to top digital women and
bloggers, and others that cater specifically to brands and agencies,
ShesConnected brings them all together in a unique and interactive forum.
It’s the only conference with a mission of finding better ways for brands
and top digital women to work together in order to socially amplify sponsor
messaging while building great relationships with the women who make
this possible.
4. 2. TOP QUALITY: It’s the only conference where
women apply to attend and are selected based on
their digital influence
• The ShesConnected conference is different than the typical blogger conferences. Women
attending this event are hand picked based on their social reach, power of voice, and
influence. The result is high quality attendees!
• 200 influential women selected attend for FREE as our VIP guests.
• Sponsors can have input into selection criteria (eg.
age and other demographics)
• Brand Sponsorships are available giving brands the
ability to network personally with the 200 digital
influencers and put product information in their
hands.
5. 3. HUGE REACH: ShesConnected Conference
attendees are influential digital women, they’re
connected
• 1 = 1000! If you connect with 1 influential digital woman at our conference she has the ability to
connect your brand with thousands of other women. Selected conference attendees are among
the top digitally connected women in Canada. They are active across all major social networks
and have established relationships with other influential women.
• Typical profile of digital women selected to attend:
– Online everyday connecting with other like-minded women
– 500 Facebook friends
– Belong to 10 fan pages/groups
– Tweet everyday and have a following of 1,000
– 10,000 pages views on their blog each month
6. 4. EXCEPTIONAL EXPERTISE: ShesConnected owns and
operates its own social network (shesconnected.com).
That means more reach, experience and expertise.
• Here’s what we do for leading brands today:
– Community management, twitter parties, blogger panels, influencer outreach
programs.
• We socially amplify everything you already do.
OUR SOCIAL NETWORK OUR CONSULTING FOR AGENCIES & BRANDS OUR CEO
www.shesconnected.com www.shesconnectedmultimedia.com
Actively involved in
digital since 1995
7. 5. INTERACTIVE SESSIONS: Conference will be filled
with opportunities to build the foundation of great
relationships with digital women
• There will be 400 attendees made up of 200 selected influential digital women plus 200 brand
and agency representatives.
• Agenda sessions and conference highlights include:
– Understanding how to work with digitally connected women: Approaches to maximize your
relationships for social reach and benefit
– Proper disclosure policies: Ensuring that you’re following best practices online to protect
your brand
– The best way to execute product posts and giveaways: Tips and tricks that digital women
and brands can benefit from
– Great interactive sessions with Brands & Women: A chance to get your product information
in front of connected digital women
– Lots of networking: Building relationships that will move past the conference
– Product display in exhibition area: Get products into the women’s hands
– Live tweeting and promotions: Your brand message will be included
– Foursquare promotions: Drive traffic to your booth
8. 6. LOTS OF BUZZ: Our ongoing social conversation
calendar extends beyond event days into a four-
month program of discussion and engagement about
your brand messages
• ShesConnected Conference will deliver four months of digital
outreach and face-to-face content to include
– Pre, during and post-conference Twitter Parties
– Facebook Fan Page activation
– Twitter conversations
– Pre, during and post-conference blog posts
• Your brand messages will be inserted into the ShesConnected
Conference marketing (i.e. Social Conversational Calendar) from
July to October
• You will increase your social footprint by connecting with influential
digital women
9. 7. HANDS-ON EXPERIENCE: Leverage the
conference and get real-time, face-to-face feedback
Unlike any other conference you’ll attend! This conference is designed to give you hands-
on experience and exposure with Canada’s Top Digitally Connected Women. In an intimate
setting, your Brand will:
• Identify and develop relationships with influential digitally connected women-- they
want to build relationships with your brand
• Persuade digitally connected women to talk about your Brand-- learn how you can
reach these women
• Influence firsthand what these digital influencers think about your brand
• Know how Twitter, Facebook, and other social networks fit into the mix-- the right mix
will extend and amplify your reach
• Understand how the world of digitally connected women is changing-- learning how
these women communicate will help your Brand – ask them questions, get feedback,
vet your ideas
10. Here’s what some of the digital
women had to say about last year’s
event
• "ShesConnected conference was a great opportunity to talk with brands. It offered me a
chance to begin to understand what brands need and help brands understand what bloggers
need and want."
• "It was a unique opportunity to connect with brands and other bloggers in a small, intimate,
informative and collaborative environment."
• "It was a real meeting of the minds. From the keynote speaker, panels and the round table
discussions, it was a chance to share and exchange opinions, thoughts, perspective and
know how."
• “I learned so much about what brands are looking for but I also learned more about what I
was looking for. ShesConnected conference allowed me to gain a greater understanding of
what I hope to accomplish through blogging."
13. Sponsorship Packages
TITLE GOLD SILVER BRONZE
DETAILS
1 Only 3 only 5 only 10 only
PRE-CONFERENCE MARKETING
Exclusivity: no competing companies offered sponsorship X
Brand Logo on all conference material, conference website X X X X
Brand logo on ShesConnected.com X X
Logo placement in pre-event marketing materials X X X X
Logo on facebook fan page, and conference twitter account X X X X
Full Page & Video about brand on Conference website X X X X
Video about brand on social network, www.ShesConnected.com X
Pre-conference brand email message to attendees X X
COMMUNITY OUTREACH PRE AND POST CONFERENCE
Lead sponsor in Conference Twitter Parties in July, August, September and October X X
Participate in Conference Twitter Parties in July, August, September and October X X X X
Brand Tab on ShesConnected Facebook Fan Page X
Special dinner event with 20 digital women attending the conference X
MEDIA
Included in press release X X
Quote in press release X
Full Page Ad in Program Guide Produced by Marketing Magazine (Value: $6650) X
1/3 Page Ad in Program Guide Produced by Marketing Magazine (Value: $3850) X
1/4 Page ad in Program Guide Produced by Marketing Magazine (Value: $3275) X
Ad Space In Program Guide Produced by Marketing Magazine (sponsors get 50% off) $ $ $ $
14. Sponsorship Packages
TITLE GOLD SILVER BRONZE
DETAILS 1 Only 3 only 5 only 10 only
CONFERENCE BENEFITS
Special Breakout sessions with the Digital women 1st day of event – in X X
private rooms – more than a focus group!
Speaking Opportunity X
Premium Seating at Conference Tables X X X
Logo on Conference Tote Bag X X
Product placement in Conference Tote Bag X X
Branded Foursquare Message upon check in X X
Brand hashtag promoted during conference X X
Placement on all conference signage, brand passport guide X
Exhibitor X X X X
CONFERENCE PASSES
Brand Conferences Passes 10 6 4 2
Discount on additional passes X X X X
POST CONFERENCE BENEFITS
Attendee directory X X X X
Lead sponsor in post conference twitter party X
Premium logo placement in post event email campaigns X X
**CUSTOM PACKAGES AVAILABLE
16. We have real social networking
experience
• We built our own social network in 2007– just for women. We own and operate
ShesConnected.com, giving us access to socially connected women. Our Blogger
directory and database gives us access to engaged, digital women.
www.shesconnected.com Member Directory Blog Directory
17. We know digital women
• Watch for our new report out in September 2011!
We’re currently executing a large consumer research
study that focuses on Social Media usage…stay
tuned.
• Our first published research report of 2009, The
Power of Social Media & Women, focused on the
attitudes and behaviours of women using social
media. Download your free copy today
(http://shesconnectedmultimedia.com/download_res
earch.php)
• Our research study was profiled in MarketingProfs,
eMarketer, Marketing Charts, and many other
publications
18. How we help leading brands build
and grow their communities online
We do things your agency currently doesn’t do – AND YES we already work with
agencies
• Community strategy and ideation, covering content and communications planning
• Identification and introduction to online communities and influencers that matter
most to your Brand, industry, or issue
• Drive community activation and engagement
• Community moderation: knowing how to keep communities engaged with and
without marketing programs
• Help clients develop organizational models, business processes, and best practices
for ongoing community engagement
• Measurement and reporting
19. Become a Sponsor today!
DONNA MARIE ANTONIADIS
CEO & Co-founder
donna.marie@shesconnected.com
416-730-5670 ext. 2213
