This recent survey from Citrix and Wakefield Research examines consumer attitudes toward the privacy and security of personal and work data as well as trust with vendors to protect personal information like social security numbers and mailing addresses. Learn more at http://www.citrix.com/
1. Citrix Security Survey Guide
July 2015
84% of Americans Think Their Personal Information Is More
Vulnerable Than a Year Ago
Survey: A Majority of Americans Think Having Their Personal Information
Stolen Is Inevitable
This summer’s news that nearly 22 million Americans’ personal information (name, address, social
security number) was compromised – about 7% of the population nationwide – was a massive story,
but not shocking. In fact, 69% of Americans think having their personal information
stolen in their lifetime is inevitable – and 84% feel their personal information is more
vulnerable than it was a year ago, according to a new survey by Wakefield Research for Citrix.
The message is clear: the time to protect yourself is now.
Step By Step. Hackers are getting bolder, but Americans are still leaving their sensitive personal
information vulnerable:
• 70% have not installed security software on their smartphone or tablet
• 62% have not strengthened their Wi-Fi password
• 51% have not begun to change their passwords more frequently
The Extra Mile. That’s not all. 88% of employed Americans do not use work devices with
trusted company security software, and 93% of Americans don’t keep personal files on the
cloud. It’s important to make the extra effort now – before it’s too late.
2. Wakefield Research Citrix Security Survey Guide July 2015
Page 2 of 4
SPOTLIGHT
Private Property
Here is one reason
Americans should be
scared of a data breach:
38% have a “private
folder” on their
computer or mobile
device that they
wouldn’t want anyone
else to see.
And 0ver half of
Millennials (57%) have
one.
Some Americans like to
keep all their secure
information in one
place, too. 22% have a
file on their computer or
mobile device with all
their passwords.
What to Do After. The bold breach of the government’s data this summer
is a cautionary tale for all of us. A data breach response plan is crucial in
today’s digital world – but 61% of Americans don’t have one.
Quelling the Fear. It’s easy to feel paralyzed after your data has been
stolen. In fact, 89% of Americans feel that dealing with a theft or
loss of their personal information would be more difficult to deal
with than doing their taxes. Having a plan in place makes the
unexpected a little less scary.
3. Wakefield Research Citrix Security Survey Guide July 2015
Page 3 of 4
SPOTLIGHT
Social Security,
Security
Here’s a telling statistic
about the business
environment companies
operate in: 70% of
Americans think it
would be riskier to trust
a company with their
Social Security number
than to carry their SS
card in their wallet.
Americans Think Companies Allocate More
Resources to Social Media than Data Protection
92% of employed Americans think that security and data protection is a
priority for the company they work for – but more than 1 in 3 (34%) feel
that companies in general allocate more resources to their social
media strategy than to their data protection strategy, according to a
new survey by Wakefield Research for Citrix.
Paying Lip Service – 88% of Americans think that companies often
say their data is more secure than it actually is, which makes it even
more important for companies to educate employees about the security
precautions they need to take as well as educating the general public about
what they’re doing as a vendor to keep consumer data safe.
Personal Work Security. If that’s true, it’s important to take your own
precautions, especially at work. Here are a few ideas:
• Keep work files on the cloud (90% of employed Americans
do not)
• Only use personal devices with updated security software
(86% do not)
• Frequently dispose of work information you no longer need,
such as shredding documents (84% do not)
Protecting Yourself Online. Cyber security is important – particularly at
work. If employed Americans received an email from an unknown sender at
work, 44% would delete it, and 27% would mark it as spam. Just 12%
would actually read it.
4. Wakefield Research Citrix Security Survey Guide July 2015
Page 4 of 4
Methodological Notes:
The Citrix Security Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,001 nationally
representative U.S. adults ages 18+ between July 6th and July 13th, 2015, using an email invitation and an online survey.
Quotas have been set to ensure reliable and accurate representation of the U.S. adult population ages 18+.
Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the
number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular
study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the
result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.