Here are 3 things we have learnt from Ms Pan: 1. She was inspired to start Envocycle after noticing the excessive waste generated in our daily lives. This shows her passion for the environment and desire to contribute to a greener future. 2. Despite facing challenges like a low monthly allowance and lack of experience, she persisted in her dream to build a business that recycles waste plastics and metals. This shows her determination and resilience. 3. Over the years, she has expanded Envocycle's operations globally and contributed to Singapore's recycling industry. This shows how her small startup was able to grow successfully through her efforts. Ms Pan's story teaches us that with a caring heart for the environment and

1. Introduction
Do you know the meaning of the saying
“To save for a rainy day”? A long time ago, when
there were limited means of transport and
resources, man was helpless before the elements.
The rain symbolized a period of hardship. Man
preferred to stay inside his cave or hut as he could
not venture outside. To prepare for his stay, he stored some food and when the rain
finally came, he would survive that period by rationing his stored food. Saving food
prevented him from dying of hunger.
By applying his ancestors’ wisdom, man understood that keeping aside small
amounts as savings would give him the much needed support that he needs during
difficult times. This illustrates the importance of saving and managing money as personal
resources are limited and they have to be allocated for different purposes. Therefore,
there is a need to make rational decisions for purchases by considering the potential costs
and benefits.
In the Children’s Market programme, you learn to be aware and conscious of the
day-to-day decision making processes, apply moral reasoning, make responsible
decisions, and demonstrate integrity to stand by moral principles and shared values.
Throughout this experiential learning journey, you will also learn about the values of
teamwork, the importance of good interpersonal and communication skills. It is also the
aim of this programme to help you foster an entrepreneurial mind-set so that you will learn
about being resourceful, consider taking calculated risks, being resilient, and ultimately
being socially responsible in managing money and resources.
In addition, through the sales of the items at our Children’s Market, you are helping
to save the earth by reusing the same item either for the same function or another.
Industries today expend efforts to match needs with waste. The implementation of this
strategy has contributed to substantial reductions in waste and disposal costs. The
Children’s Market creates awareness of this strategy of reusing unwanted or trash bound
items. This could reduce landfill and its consequential adverse environmental effects. This
flea market contributes, albeit in a small scale, towards social sustainability. It is a fun and
1
Introductory Video

2. enjoyable medium of giving a fresh lease of life to unwanted items at, usually, a very low
cost. As the saying goes “One person’s trash is another person’s treasure!”
Your participation in “reusing” or “recycling” used items helps not only to save the
environment, but save your money as well. Furthermore, a reduction in waste production
through a reduction of products purchased would lead to fewer products being purchased.
In turn, this would lead to lower production.
In Children’s Market package you learn about the 4 Ps of marketing mix, namely:
Product and Pricing. Promotion and Place.
Product
A product is offered for satisfying customers’ needs and wants. You will:
• gain exposure on how to obtain information about the types of products that customers
need
• learn how to infuse the 5Rs of environment into the design of product.
• learn how to compare products of similar nature and how to differentiate them from the
rest
• learn to collaborate with peers to design items to make it unique
• learn that packaging is not only for protecting and carrying a product but also for
enticing customers to buy the product.
• learn about evaluating the value of a product so that they can be wise consumers.
Price
Price is the amount charged to customers for a product. You will:
• learn about placing an appropriate price tag on products
• acquire information on cost price versus selling price
• encounter the various types of pricing techniques in the market
• learn the importance of stretching the dollar, savings and budgeting
2

3. Promotion
Promotion is reaching out to customers to inform and persuade them to buy. You will:
• learn about the various types of promotion strategies
• learn how to apply promotion strategies effectively
• learn how to effectively engage and entice target customers
• gain hands-on experience in planning a promotion strategy
Place
Place refers to how a product gets to the customers. You will:
• acquire the essential skills of setting up a stall
• be aware of the factors affecting location of the stalls
• learn how to overcome the weaknesses of a stall location and leverage on the
strengths of a stall location
We wish you an enriching and enjoyable learning experience!
3

4. 4
Overview

5. 5
Lesson Periods Key Ideas Deliverables Values / Attributes
Part A: 4 periods
(English)
Introduction +
3
entrepreneurs
• 1 admin period for
login and loading
of eBook.
• Introduction to
Children’s Market
• The success factor
of the 3
entrepreneurs
•
• Courage to explore
• Innovation
• Environmental
awareness
Financial Literacy Message:
• Save: Every cent counts
in savings
• Manage personal
finances – Income &
Expenditure
• Spend and share:
Personal resources are
limited. It is therefore
important to be able to
make rational choices
and distinguish between
one’s needs and wants.
• Save with goals in mind
Part B 2 periods
(Science)
5Rs
• Introduction to 5Rs
• Ideas on how to
apply 5Rs in
product design
Part C 1 periods
FTGP
26/7
Planning
&
Preparation
• Roles &
responsibilities
• Children’s Market
preparation
Part D 2 periods
(English)
Product • Designing the
Product
• Introduction to
Ideation
• Design Thinking
Process
Part E 2 periods
(Recess)
Survey Survey Questions on
Google Form
• Courage to explore
• Teamwork
Part F 2 periods
(Math)
Pricing • Introduction on
Pricing
• 5 Pricing
techniques
• Resourcefulness
• Creativity
Financial Literacy Message:
• Manage finances
• Avoid unnecessary
expenditure/loss
Part G 1 period
(FTGP)
16/8
Place • Introduction to
Place
• Factors to consider
when deciding on
where to sell the
products
• Online vs brick and
mortar shops,
kiosks, etc
• Factors to consider
when deciding on
the location
• Responsible decision
making
Financial Literacy Message:
• Save and plan for the
future (Children’s
Market)
Part H 1 period
(FTGP)
23/8
Promotion &
Preparation
• Introduction on
Promotion
• Features of eye-
catching posters
• Identifying
promotional
methods
• Mascot
• Resilience
• Courage to explore
Financial Literacy Message:
• Save and plan for the
future (Children’s
Market)
• Poster • Creativity

6. Ya Kun : Mr Adrin Loi
Values we can learn from Adrin Loi:
Teamwork, Courage to explore, Perseverance, Respect for all, Synergy for success
6
Part (A): Entrepreneurs whom we can learn from…

7. Financial literacy core messages:
• Manage personal finances
• Share wealth
Sakae Holdings Ltd: Mr Douglas Foo
()
7
Douglas Foo is the founder and Executive
Chairman of Sakae Holdings Ltd, a food and
beverage company which owns and operates
Sakae Sushi, one of the leading conveyer belt sushi
chains in Singapore.
Mr Foo, the eldest of three children, was born in
Singapore in 1969. He received his early education
at Red Swastika Primary School where he was both
a top student and prefect. He went on to study at
Dunman High School and Victoria Junior College. In
college, he was active in sports and participated in
long-distance running, laser sailing and windsurfing.
Mr Foo was taught the value of money from an
early age. Once, when he was ten, he called his
father to ask for a lift home because he was having
a fever. His father, instead, chided him for wasting
10 cents on the phone call, and told him that their
house was within walking distance from the school,
and that he should make his own way home.
To supplement his pocket money, he would give tuition from 8 am to 11 pm on
weekends, earning up to $5000 a month. He also worked during the six months
vacation before his National Service. His typical day then involved taking turbine
readings at Pulau Seraya in the mornings, giving relief teaching in the afternoons,
and conducting door-to-door market surveys in the evenings.

8. Values we can learn from Douglas Foo:
Resourceful, Passionate, Creative, Perseverance, Think out of the box
Financial literacy core messages:
• Save: Every cent counts in savings
8
With the success of his first garment manufacturing
and trading business, he began to explore various
ways to diversify his business. He conducted a
survey and found that Singaporeans were becoming
more conscious of their health and what they eat.
Among the various cuisines, Japanese food was
generally considered to be one of the healthiest.
However, at that time, it was also a relatively
expensive dining choice for the masses. Hence he
came up with the idea to offer Japanese food at
affordable prices.
In planning for Sakae Sushi, Mr Foo made
trips to Japan and Hong Kong to study the
operations of conveyor-belt sushi joints. He
decided to implement a single price for all
colour plates (with the exception of
delicacies on red plates) because he felt
that the various colour plates (indicating
the different prices of sushi dishes) used in
Japanese restaurants deterred customers
from ordering more. Sakae Sushi also has
a conveyor belt system to deliver its sushi,
and customers have their own water taps
to make their tea as well as interactive
menus to place their orders.
Today, there are over 100 Sakae Sushi
outlets around the around the world
including Singapore, Malaysia, Indonesia,
Thailand, Philippines and China.

9. • Manage personal finances
(Source: http://infopedia.nl.sg/articles)
9

10. 10
Activity 1: 3 stages of success
Based on the story on Mr Douglas Foo, complete the chart below (This is the
revised answer, please change)
He was taught the value
of money at a young age.
He was taught the value
of money at a young age.
Example given:
When he was ten, he called his father to ask
for a lift home because he was running a
fever. His father, instead, chided him for
wasting 10 cents on the phone call, and told
him that their house was within walking
distance from school, and that he should
make his own way home.
The importance of every cent and resilience.
What value did he learn?
Example given:
When he was ten, he called his father to ask
for a lift home because he was running a
fever. His father, instead, chided him for
wasting 10 cents on the phone call, and told
him that their house was within walking
distance from school, and that he should
make his own way home.
The importance of every cent and resilience.
What value did he learn?
With the success of his
first garment
manufacturing and
trading business.
With the success of his
first garment
manufacturing and
trading business.
What did he do more to enhance his
business?
He began to explore various ways to
diversify his business
What values did he display?
Commitment to excellence, resourcefulness,
creativity
What did he do more to enhance his
business?
He began to explore various ways to
diversify his business
What values did he display?
Commitment to excellence, resourcefulness,
creativity
In planning for Sakae
Sushi, Mr Foo made trips
to Japan and Hong Kong.
He implemented the use of
interactive menu for
customers to place order.
In planning for Sakae
Sushi, Mr Foo made trips
to Japan and Hong Kong.
He implemented the use of
interactive menu for
customers to place order.
What do you think is the reason that he
made trips to Japan?
He made trips to Japan to study the
operations of conveyor-belt sushi joints.
What did he do differently?
He decided to implement a single price for
all colour plates
What values did he display?
Courage to explore, resourcefulness
What do you think is the reason that he
made trips to Japan?
He made trips to Japan to study the
operations of conveyor-belt sushi joints.
What did he do differently?
He decided to implement a single price for
all colour plates
What values did he display?
Courage to explore, resourcefulness

11. 53,
Envocycle
11
Envocycle’s environmentally friendly
mission was a result of Ms Pan’s own
passion for making a positive contribution
to society and the environment. By
recycling waste products, Envocycle aims
to spread awareness about pollution, as
well as to minimize the negative effects of
human activity on the environment.
Afte
r
grad
uati
ng
from
the
Nati
onal
Univ
ersit
y of
Sing
apor
e
(NU
S)
with
a
degr
ee
in
psy
chol
ogy,
Ms
Ser
ene
Pan
was
at a
turni
ng
poin
t in
her
life.
Deci
ding
agai
nst
a
stab
le
offic
e
job,
Ms
Pan
inst
ead
As a result, Envocycle makes it a
point to source for and buy plastic
and metal scraps from countries
around the world before processing
them into pellets or fibres, which
can be used to make new products.

12. Ms Pan faced many challenges when started Envocycle
• At the early stages, Ms Pan lived on a monthly allowance of only five
hundred dollars.
• Her inexperience in managing a business made it difficult for her to
establish reliable contacts.
• She had to work long hours because some of the operations where
overseas and in different time zones.
Despite these obstacles, Ms Pan persisted and today has a thriving business
with multiple regional contacts and operations in China, USA and the UK.
12
ded
Env
ocy
cle
whic
h
recy
cles
was
te
plas
tics
and
met
als.
M
s
Pa
n
w
as
in
sp
ire
d
to
st
art
En
vo
cy
cl
e
aft
er
no
tici
ng
th
e
ex
ce
ssi
ve
a
m
ou
nt
of
w
as
te
ge
ne
Furthermore, Envocycle’s impact on
society may go beyond creating a
greener environment. Ms Pan hopes
that Envocycle’s operations will help to
provide more job prospects for the
less fortunate overseas, and hopefully
improve their circumstances by
rewarding their hard work.

13. Values we can learn from Serene Pan:
Caring for the environment and being persistent in chasing your dreams.
Financial literacy core messages:
• Start small and achieve success with environmental welfare in mind.
(Source: http://infopedia.nl.sg/articles)
Follow up Activity 3:
Based on the story of Ms Pan, you will be working in pairs to do a 2-minute video
interview
Instruction:
1. One of you will play the role of Ms Pan (interviewee) to answer the question.
Another one of you will be the interviewer. (Video 1)
2. After the interview, each pair will view all the videos of other groups by clicking
on them (for all 3 questions).
3. After watching all the videos, both of you will record another video to share at
least 3 things that have you learnt from Ms Pan.(Video 2)
4. Upload and share the video after you are done.
13
ed
in
ou
r
da
ily
liv
es
.
R
at
he
r
th
an
all
o
wi
ng
th
e
w
as
te
to
go
int
o
la
nd
fill
s
or
in
ci
ne
rat
or
s,
M
s
Pa
n
be
lie
ve
d
th
e
ref
us
e
co

14. How to conduct an interview
14
d
be
pu
t
to
be
tte
r
us
e.
Hello Ms Pan, I am
John from Park View Primary
School. Can you share with
me what inspired you to set
up Envocycle??
Hello John, at the
beginning ......

15. How to end an interview
Questions for Video 1
1a. Ms Pan, can you share with me what inspired you to set up
Envocycle?
1b. What are the values and beliefs that contributed to your success?
15
Thank you Ms Pan
for speaking with me.
You are welcome John, it
was my pleasure sharing my
experience with you.

16. 2. Can you name the key factors that made Envocycle so successful?
16

17. 3a. How have you expanded your business over the years?
3b. How have you contributed to Singapore’s recycling industry?
17

18. Question for Video 2
After viewing all the videos, record at least 3 things you have
learnt.
18

19. 4. What have you learnt from Ms Pan?
19
Part (B): Think Green, Act Green : 5Rs

20. It is not easy to make other people act green when they do not see the
benefits and impact of green issues. Here are some amazing and cool facts
that you need to know and we hope you can help spread the green
messages.
Recycling one aluminium can saves
enough energy to run a TV for 2 hours
We all know about the 3 Rs: Recycle, Reuse and Reduce. But do you
know there are actually 5 Rs? If you have not heard about the other 2 Rs yet, here
they are… Here are some ideas for you to use at the Children’s Market.
1. Reduce
Reducing is the first and most effective of the 5Rs. It means reducing your consumption or
buying less. Designing items like plastic bottles in ways that use less material is another
20
Recycling a single glass bottle
would allow you to spend 30
minutes browsing the internet
Lots of paper products can be made from
recycled fibers including cereal boxes,
coffee filters, greeting cards and toilet
paper.
Water saving from phone book recycling
can save 7000 gallons of water. (112000
glasses of water)
1 recycled plastic bottle can light up a 60-
watt bulb. The world’s longest bridge in
Peeblesshire, Scotland is made out of
recycled plastic bottles and household
waste.
Taken from:
• http://earth911.com/news/2012/12/27/12-amazing-recycling-an

21. way to reduce consumption. We can lessen our trash by writing on both sides of the
paper. You can also crush used pieces of used papers into balls for your game stalls.
2. Reuse
Reusing is one of the most practical ways to save the Earth. Besides, this method can
also save you lots of money! You can actually create new things from unwanted materials
that you can find at home or in school. Many materials can be reused, such as paper,
plastic, metal and glass. For example, we always have a lot of empty tissue paper boxes
but we do not know what to do with them. With creativity, you can design them into pretty
boxes to store things! What about empty cans? You can make them into pencil holders or
even beautiful vases for flowers!
3. Recycle
Recycling materials from things that might otherwise be considered trash and turn them
into new products. As a consumer, you can also help to recycle by purchasing products
made from recycled materials, such as toilet paper made from recycled pulp. You can help
by identifying recyclable materials from your trash and placing them into various recycling
bins. These recycling bins can be found in many places in Singapore.
21

22. 4. Refuse
Refuse is the fourth of the 5Rs. By buying biodegradable and environmental friendly
products, we can help reduce the amount of waste we produce. Biodegradable products
will decompose naturally over short periods of time. They will turn back into natural
substances. Unlike plastic, they don't take hundreds or thousands of years to decompose.
All of these translate into less waste, and a better outcome for the environment.
5. Repair
Repair instead of replacing your resources. Try to be resourceful by not buying a new one.
Instead, you repair it and make it useful again. A pencil case with a spoilt zip should not
be thrown away. In fact it can be repaired and reused.
The following products were created by our PVPS pupils who applied the concept of 5Rs
in previous years’ Children Market:
22
Ideas for you!

23. Paper flower on 2B pencil
Ice cream sticks pencil holders
Essence of Chicken Bottles
Your roles and responsibilities @ Children’s Market (Suggested)
Teams Roles & Responsibilities
Research & Development
Team
• Identify possible customers
• Conduct survey or interview to understand customers’
needs and wants
23
This hand-made product is actually the design
of a flower made from unused 2B pencils and
paper. Using the left over papers from
classroom decoration, they reused them and
folded them into flowers to be capped over the
pencils. This product is a hot selling item during
the Children’s Market!
Yes, you are right! The photo frames and
pencil holders are all made of ice cream sticks.
Pupils gathered all the ice cream sticks and
coloured them. They also recycled plastic
cups and gave them a little twist by adding
rabbit ears and drawings. With the multiple
designs, the customers were spoilt for choice.
These are not ordinary glass bottles but were
recycled ‘Essence of Chicken’ bottles! They
were transformed into wishing bottles. When
pupils purchased the wishing bottles, they
wrote down wishing notes, put them into the
bottle and gave it to their friends as a gift. You
can creatively recycle many other containers.
Part (C): Planning and Preparation

24. • Brainstorm for ideas to satisfy customers’ needs and
wants
• Packaging of products using 5Rs
• Inspect quality of products
Finance Team • Determine the pricing of products by applying the 5 kinds
of pricing techniques
• Create price tags
• Keep an account (debit & credit)
• Report profit or loss to class committee after Children’s
Market
Sales & Marketing Team • Determine platforms for promotion
• Create banners, posters, brochures or other resources to
promote your products / services, applying 5Rs of
environment
• Apply ‘4 Features of Eye-Catching Posters’ in promotion
• Determine the strengths of your allocated stall location
and use it to your advantage
• Determine the weaknesses of your allocated stall
location and think of solutions to overcome them
Customer Service Team Product Stall
• Presentation of products at the stall
• Approach customers
• Answer questions from customers
• Demonstrate how to use the product or promote special
features
• Provide after-sales service (returns & refunds,
complains, etc)
Game Stall
• Presentation of games at the stall
• Demonstrate how to play the games
• Ensure that the rules and safety of the games are
observed at all times.
For guidelines on setting up of stalls, refer to the “Final
checklist for our stalls”
Logistics Team • Set up stall
• Conduct area cleaning of stalls
• Provide necessary furniture, wire, ropes, strings, etc for
display of items
• Manage the storage of items prior to Children’s Market
• Pack and store unsold items to Counselling Room.
Let’s get on with it!!
My Team: ___________________________
My Roles & Responsibilities Deliverables Deadline
24

25. Notes : _________________________________________________________________
_______________________________________________________________________
• A product is anything that a business offers to satisfy the needs and wants of
customers
• A need is essential and something you cannot do without
- Rice, Water
25
Part (D): Product

26. • A want is something you would like to have but can do without
- Ice Cream, Chocolates
Product can be classified into 3 types– Physical Goods, Services or a Combination of
both
• Physical Goods refer to products that can be seen, felt, heard or tasted
- Camera, Ball, Clothes
• Services refer to products that cannot be seen, felt, heard or tasted
- Travel agents, Legal services
• Combination refers to Physical Goods + Services
- Car Servicing, Dining in restaurants
Activity 3 (The explanation will pop out when the pupils choose the correct answer)
1. Is each of these products a need or a want? Circle them and explain your answers.
(Self-marking, when pupils click on the correct answer, the explanation will pop
out.)
26
Youtube video on Needs and Wants

27. To find out needs and wants of customers through a survey.
Task 1: Based on the suggested questions below, interview at least 30 pupils in the
school who are your potential customers. Through the survey, find out the type of products
that they would be interested to buy.
27
This is a want because whether we
have or not, it will not affect our
lives. It is just extra entertainment.
This is a need because we need a
phone to contact our parents in
case of emergencies.
This is a want because ice cream is
a dessert and we cannot treat it as a
normal meal. It is just a treat that
we can do without.
This is a need because rice is
essential in every meal and it gives
us energy.
This is a want because we just need
basic accessories to look neat and
tidy.
Game Consoles
Hand Phones
Rice
Ice Cream
Fanciful Accessories
Haircut
Need / Want
Need / Want
This is a need because haircut is an
essential part of grooming.
Need / Want Need / Want
Need / Want Need / Want
Part (E): market Survey on customer’s needs

28. Instructions:
1. You will be conducting the survey during recess time
2. Go to your respective class booth which will be set up for you in the canteen.
3. After you have conducted the survey, your teacher will show you the results of the
survey. As a class, discuss and decide on products / services to sell during Children’s
Market.
4. Each P5 class will be assigned an academic level to conduct the survey. Refer to the
table below.
P5 Survey respondent Time
5E P1 1st
recess
10.00am-10.25am
5D P2 1st
recess
10.00am-10.25am
5C P5 1st
recess
10.00am-10.25am
5B P4 2nd
recess
10.30am- 10.55am
5A P3 & P6 2nd
recess
10.30am- 10.55am
Activity 5: Ideas bank
28

29. 1) In pairs, you will be assigned to either work on the design of products or games.
2) Based on the responses from the survey in activity 4, what are some products that you
can make to sell or games you can design for your customers? Share your ideas in the
space below.
3) As part of national education, incorporate something that represents Singapore that is
unique in your product design.
4) When designing your games stall, incorporate some games that the pioneer
generation can participate as well.
5) You may take photo or draw using the doodle function.
29
Product: Design at least one hand-made product.

30. List the final types of products and games that your class has decided to sell or set up in
Children’s Market.
List of products
List of gamesHand-made: Others:
30
Games: Design the games that you would like customers to play at your stall.

31. Tips
• Price is the amount of payment or compensation given by one party to another in
return for goods or services
• Revenue is the income one usually receives from the sale of goods and services.
• Expense or expenditure is an outflow of money to another person or group to
pay for an item or service, or for a category of costs
• Profit generally means the total revenue subtracts the total expenses in a given
time
• Loss occurs when expenses exceed the income or total revenue produced for a
given period of time
• We need to consider the 3Cs of pricing when deciding on the right price
• The 3Cs are costs (expenses), competitors’ prices and customers’ willingness to
pay
• There are 5 different kinds of pricing techniques:
- Odd-Even
- Promotional
- Product-Bundle
- Optional-Product
- Product-Line
31
Part (F): Price

32. 32
Odd-even Pricing
Setting prices at values just
below an even amount.
Promotional Pricing
Temporarily pricing products
below listed price in order to
increase sales in the short
term.
Product-bundle Pricing
Pricing a few items of related
products into a bundle, which is
then offered at a reduced price.
Optional-product Pricing
Setting prices of optional or
accessory products along with
the main product.
Product-line Pricing
Setting different prices for
different versions of the same
product.

33. 33

34. Activity 6: To calculate profit
Sam bought 50 erasers from his uncle at a price of $0.50 each. He decided to sell them
during the Children’s Market. His transportation cost was $1 and his total revenue was
$30.
(a) What was the profit that Sam earned?
Solution
(b) What was the selling price of each eraser?
Solution
34

35. Activity 7: To determine selling prices of your products
i) As a class, set the target amount that you would like to earn during the Children’s
Market.
Target: $__________
ii) From the list of product you design in pg 21, work in pairs to select at least 3
products that you would like to sell using the different pricing techniques and
complete the table below.
iii) After you have done so, share the table with other classmates and decide which
few products you want to sell and what kind of games to set up for games stall.
Product: Selling price Pricing techniques Remarks
Hand-made pencil
holder
$2 Promotional pricing Time and crowd: half
an hour before the
close of stall, the
price will be reduced
to $1 to increase
sales.
35

36. Tips
• Place refers to providing the product a location which is convenient for consumers to
access.
• Factors to consider when deciding the place to sell your product.
-Target customers
-Competitors in that area
-What volume of traffic that area has
Activity 8:
Look at the products below. Decide where you would sell your products. You may write
down the name of the venue, e.g Bedok Market, Vivo Shopping Centre etc. Explain your
reason.
Children’s story books
Clothes for teenagers
36
Where?
________________________________
Why?
________________________________
________________________________
________________________________
Where?
________________________________
Why?
________________________________
________________________________
________________________________
Part (G): Place

37. iPad
Activity 9:
You have been allocated your 2 stalls for the Children’s Market.
i) Identify one concern that may affect the sales at your stalls.
________________________________________________________
ii) What would you do to improve this concern?
________________________________________________________
iii) Identify one good point about the location of your stalls.
________________________________________________________
iv) What would you do to strengthen this good point?
________________________________________________________
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Where?
________________________________
Why?
________________________________
________________________________
________________________________

38. Tips
• Promotion represents all of the methods of communication that a seller may use to
provide information about the product to different people.
• The purpose of promotion is to influence and persuade customers to buy the
products.
• Promotion may come in the form of advertising such as TV, radio, newspaper flyer,
poster, sandwich man and online media.
• Promotion can also be done through promotional materials such as lucky draws, gift
items and discount coupons.
• 4 main features of eye-catching posters:
-Big and bold captions
-Attractive and colourful pictures
-Use of attention grabbing statements
-List stall location and contact details
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Part (H): Promotion

39. Activity 10:
Look at the advertisements below. Identify the features listed above that attract customers
to the advertisements.
NIE BUSINESS INCUBATION PROGRAMME
AT DUNMAN SECONDARY SCHOOL
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_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________

40. Activity 11:
1. Based on what you have learnt, identify 2 promotional methods that you intend to
use for your stall at the Children’s Market. Remember to promote the event using
environmentally-friendly methods of advertising.
i) ____________________________
ii) ____________________________
2. Choose 1 of the above promotional methods and explain in details how you intend
to use environmentally-friendly method to promote your product. You may write or
draw in the space provided on the next page
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41. 3. Plan how you intend to decorate your stalls. You may sketch your design in the
space provided below.
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42. Final Checklist for our Stalls
General:
a. I am aware of my roles & responsibilities on that day.
b. My classmates are aware of their roles & responsibilities on
that day.
c. We have accounted for the products and placed price tags on
them.
d. We have set up/decorated our stalls.
e. There is sufficient publicity for our stalls and products.
f. I am aware of the safety issues concerning my stalls.
Game Stall:
For throwing/kicking games:
a. There should not be sharp objects involved in stalls with
throwing/ kicking games.
b. Pupils wearing spectacles should be extra vigilant of flying
objects (e.g. balls) if they are manning game stalls with
throwing games.
c. Where necessary, there should be barricades to prevent
objects from flying around.
For game stalls involving water:
a. Pupils should try to contain the water spillage within their stalls.
b. Pupils manning the stall should be careful and mindful as the
floor might be slippery.
c. Pupils manning the stalls should bring extra clothing and towels.
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43. Others:
a. There should be use of recycled materials for the
decorations of both stalls.
b. The games design is made from recycled materials.
c. There should be no more than 3 pupils playing at one time.
d. There should be at least 3 pupils manning the game stall at all
times.
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44. Reflection is an important part of learning. Reflection draws out and reinforces the learning
points in you. It helps to link what you have experienced to your learning.
Instructions:
1. You will be using ‘Padlet ’ in MConline to complete this reflection.
2. In your respective groups, reflect on the questions assigned to your group.
3. Each group will be assigned one of the 6 Thinking Colour Icons to guide you in your
reflections.
4. Tap on this link https://www.lead.com.sg/LEAD/login/lms_login.aspx and login to your
MConline account.
5. Under assignment column, you will see P5 Children’s Market reflection lesson
package. Tap in and go to your assigned colour icon to complete the reflection
Thinking Colour Icon Reflections
White Computer
(focuses on data,
facts, information)
Question: What was your role in Children’s Market?
What did you do?
Red Heart
(focuses on feelings,
hunches,
gut instinct,
and instinct)
Question: How did you feel before, during and after the
Children’s Market? Why?
Black lightning
(focuses on
difficulties,
potential
problems)
Question: Identify one problem that you faced during
your involvement in the Children’s Market? Why did this
problem occur?
Green Box
(focuses on
creativity,
possibilities,
alternatives,
solutions,
new ideas)
Question: Based on the problem above, what could you
have done better to improve the situation and why?
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Part (I): My reflection

45. Yellow Sunshine
(focuses on
values and
benefits)
Question: What was good about your stall(s) based on
the 2Ps? How did this factor benefit your business?
Blue Thinker
(focuses on manage the
thinking process, focus, next
steps, action plans)
Question: What values/skills have you learnt or benefited
through your involvement in Children’s Market? Describe
how you have benefited?
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