Netflix Strategy

Netflix Strategy
NETFLIX: A COMPANY ANALYSIS
Table of Contents
I. Wall Street Journal Article and Executive Summary ..4 I A. Wall Street Journal Article 4 I B. Executive Summary ..5 II. External Analysis ..7 II A.
Industry Definition ..7 II B. Six Industry Force Analysis ..8 II C. Macro Environmental Forces Analysis, Economic Trends, and Ethical Concerns ..15
II D. Competitor Analysis ..17 II D. 1 Netflix's Competitors ..17 II D. 2 Netflix's Primary Competitors ..17 II D. 3 Primary Competitors' Business
Level and Corporate Level Strategy ..18 II D. 4 How Competitors Achieve Their Strategic Position ..18 II D. 5 Willingness to Pay ..21 II D. 6
Comparative Financial Analysis ..22 II D. 7 Implications of Competitor Analysis ..23 II E. Intra–Industry ... Show more content on Helpwriting.net ...
The new agreement addresses the shifting preferences of consumers who appear more reluctant to buy DVDs in a shaky U.S. economy and a wider
array of entertainment options. Terms of the latest deal also cover Warner Bros. titles made available for streaming to Netflix customers. Streaming is
an increasingly important part of the company 's strategy in the digital age; the number of subscribers who streamed a movie or television episode
from Netflix jumped by 20% over the third quarter of last year. Warner Bros. Home Entertainment, owned byTime WarnerInc. (TWX), announced its
intention several months ago to renegotiate terms with Netflix. Time Warner Chief Executive Jeff Bewkes told investors in September that the
previous deal 's economics didn 't "make sense" for the studio. Most DVD sales come in the first weeks of a title 's release. In October, Netflix CEO
Reed Hastings said his company would not be opposed to a "sales–only" window of about a month at any studio, as long as Netflix could reach
favorable terms. "We 've been discussing new approaches with Warner Bros. for some time now and believe we 've come up with a creative solution
that is a 'win–win ' all around," said Ted Sarandos, chief content officer for Netflix, in a statement. Ron Sanders, president of Warner Bros. Home
Entertainment, said "The 28–day window allows us to continue making our most popular films available
... Get more on HelpWriting.net ...

Netflix Case Analysis
Netflix
Philip J. Brooks
Business Policy & Strategic Planning – BA 4910
Professor Dr. Jeffrey Walls
November 25, 2006
GENERAL ENVIRONMENTAL ANALYSIS
Netflix was founded in 1997 by Reed Hastings, founder and CEO. Prior to this, Hastings founded Pure Software in 1991 and led several acquisitions
that allowed Pure Software to become one of the top 50 largest software companies in the world. In 1999, Hastings launched the online subscription
service and led Netflix to a subscriber base of over 1 million in just three and a half years, something that took AOL six years to accomplish. Netflix's
business strategy was quite simple, because they had pioneered the online DVD rental industry when DVDs were rare and ... Show more content on
Helpwriting.net ...
This allows the customers to receive their DVD's typically in only one day. The beauty here is that Netflix aligned itself with the U.S. Postal Service to
maximize their freight costs while using a distribution system that already goes door–to–door of each of its customers daily without the added cost of
using a parcel service.
INDUSTRY ANALYSIS
The DVD player was one of the most successful consumer electronic products of all time and the DVD market was also one of the fastest growing
markets while experiencing unprecedented growth since its 1997 debut. DVD movies were available through a wide array of channels to the consumer,
which included physical brick–and–mortar retail stores such as Wal–Mart; physical rental stores like Blockbuster; websites of both brick–and–mortar
and internet–only stores such as Amazon.com; online rental stores such as Netflix; and movies on demand and download websites such as Walt
Disney and MovieLink. The DVD rental market soared from 1% in 1999 to an astounding 74% in 2006 for total DVD and VHS rentals.
COMPETITIVE ENVIRONMENTAL ANALYSIS
BLOCKBUSTER VIDEO

Blockbuster had grown to more than 8,500 company–operated franchised stores worldwide, with more than 2,600 stores outside of the United States.
They hold a 65% market share of the entire $8.5 billion market, which is astounding to say the least. In 2002, it had revenues of more than $5.5 billion
in which 80% came from the United States. Blockbuster's goal is to

Swot Analysis Of Netflix
Anand Thakur
Professor Gaccione
MGT 105–AC
27 September 2017
Netflix
Introduction: Netflix is a online movie rental service with more than 30 million streaming members. (netflix.com). Netflix was created in 1997 by
Marc Randolph and Reed Hastings in
Scotts Valley, California. Randolph was a co
–founder for a computer mail order company before and a vice president at Borland International. Hasting
was the founder of software company that he sold for $700 million dollars. The Idea came when Hastings forgot to return a film and had to pay late
fees.(sites.google.com) Netflix.com launched on April 14th 1998 as a DVD–by–mail, the following year they started their monthly subscription
membership. That would allow the user to watch unlimited movies for flat rate.( "Seven Aspects of Our Culture.")
Mission & Vision: Netflix mission statement is "Our core strategy is to grow our streaming subscription business domestically and globally. We are
continuously improving the customer experience, with a focus on expanding our streaming content, enhancing our user interface and extending our
streaming service to even more Internet–connected devices, while staying within the parameters of our consolidated net income and operating segment
contribution profit targets" (10–K Item 1)and vision statement is "Becoming the best global entertainment distribution service Licensing entertainment
content around the world Creating markets that are
Thakur 2
accessible to filmmakers Helping content

Case Study
Megan Welshymer
BA 370
9/29/15
Extra Credit # 1
Case Study: The Netflix Rollercoaster
1. Netflix's original marketing strategy offered several flat–rate monthly subscription options; in which, members could stream movies and shows via
the Internet or have disks sent to their homes in a pre–paid and pre–addressed envelope. Free from the despair of due dates and late fees, members
could keep, up to, eight movies at a time. Upon the return of a disk, Netflix would automatically mail out the next movie from the customer's video
queue. Members were able to change and update their queues as frequently as they liked. The sheer innovation of Netflix's strategy encouraged several
competitors to enter the market to compete directly, ... Show more content on Helpwriting.net ...
These first set of changes, cost the company one million customers and a ton of negative press in social media; including 12,000 comments of
dissatisfaction. However, at this point, Netflix's stock prices still rose. Unfortunately, on September 18, 2011, Hastings posted a new announcement to
the company blog, trying to separate and over–complicate the two services. He then reversed the changes, in yet another memo, on October 11, 2011.
By this point, however, it was too late; more displeased customers had left and Netflix's stock prices had plummeted. Personally, I believe this situation
caused a short–term public relations nightmare; to the customers who were affected at that time. Netflix retained over thirteen million subscribers;
given time, I believe the new generation of customers will still be interested in the services they provide. 3. Strengths: If Netflix can maintain
consistency in the services they provide, their product is worth purchasing (subscribing to). No other companies offer streaming and DVD delivery, to
their members, with such convenience.
Weaknesses: The early customers will remember the inconsistent changing and modifying of the prices and service options; done back in 2011. This
caused the loss of many members, who may remain reluctant to re–join their subscription to Netflix.
Opportunities: Our current generation seems to embrace and encourage the sedentary lifestyle;

Netflix Persuasive Analysis
We all hate when a video on YouTube ends in a cliffhanger and you just have to watch the next video. And then the one really long ad comes up and
you almost fall asleep watching it, sometimes that "skip ad" button isn't there and you have to watch the whole thing. Or, there is a skip ad button but
you accidentally click the ad instead and then it brings you to the website of the ad. At that point you get so frustrated that you say to yourself "ugh
Netflix would never do this to me!!!" Thats right! Netflix doesn't have ads that you are forced to watch for at least 5 seconds while your trying to to
watch your show, not watch about how "amazing" the new Samsung S8 is. Also If you watch 2 movies a month, Youtube would charge you 6
–8
dollars, With Netflix, you can pay just $8 a month to watch unlimited movies AND T.V. If you are looking to watch T.V. and Movies, Netflix is
your company because you only have to pay 8 dollars every month to get unlimited movies and t.v. vs. Youtube where you can only watch 2 movies
for $8. Also if you don't start watching that movie within 30 days, you have to pay again, and if you don't finish watching the movie within 24 hours,
you also have to pay again, If you are looking to save money, I would watch Netflix instead of Youtube because you get a variety of movies for the
same price and you also can take your time watching the movie so you can take even a year to watch a movie, but you won't have to follow any crazy
rules. Youtube is

Brandon Katz, a writer for Forbes.com has an article he wrote during one of Netflix's price increases in 2016 titled, "Netflix Price Increase Leading
To 500,000 Cancellations?" (Katz). Losing 500,000 seems like a major loss no matter what you are talking about. In this case, Forbes writer, Brandon
Katz is referring to an estimated number from Nomura Securities, of Netflix subscribers that would cancel their service to the online streaming
company because of a monthly subscription price increase. With the increased availability to the internet no matter where we are, streaming
services like Netflix, Hulu and Amazon Prime, have been able to charge fees in order to provide viewers access to large amounts of TV shows and
movies. The reason behind the success of these services is the affordability of them versus traditional cable costs. USA Today writer, Mike Snider
reiterates the cost of these services in his article, "Say you subscribe to all three major players, Netflix, Amazon and Hulu, as about 7% of subscribers
to broadband–delivered TV services do, according to Parks Associates, an Addison, Tex.
–based market research firm. Do that and your monthly cost is
$28–$35."(Snider). Taking this information into account, most people you talk to probably pay way more than $35 for their cable. The appeal to
use the streaming services lies mostly in the cost and ease of use. As we go through more and more technological advances, the demand to have
access to our entertainment wherever we are increases. This causes the demand for streaming services to constantly step up their production in
order to please their customers. An article on CBS News written by Irina Ivanova states, "67 percent of people reported using some sort of video
streaming service, such as Hulu, Netflix (NFLX) or Amazon (AMZN) Prime video. Only 61 percent said they had a cable subscription at
home"(Ivanova). The use of cable is slowly decreasing while the use of streaming services is increasing. This means that people are slowly
transitioning from one to the other. In most recent news, video streaming powerhouse Netflix, recently released a statement regarding a 10% price
increase that will be hitting their client base near the end of the year. In the

Swot Analysis Of Netflix
What would you do if Netflix stocks utterly crashed and you possessed ten percent of those stocks? Netflix is a colossal company that concentrates
essentially on their streaming services. It is significant to center on its statistics and finance placement in the world.
To start off, Netflix is a colossal company that provides streaming and other types of services to make revenue. Netflix is a humongous company with a
market cap of 83.084 billion dollars (Summary). Next, Netflix founded by Mr. Reed Hastings on 1997. Netflix, Inc. is located at 100 Winchester Circle
in Los Gatos, CA 95032, United States. Netflix, Inc. an Internet television network, engages in the delivery of the show and movies on various
internet–connected screens (Profile). It operates in three divisions which are domestic streaming, international streaming, and domestic DVD (Profile).
It offers member with the capacity to receive streaming content through a host of internet–connected screens (Profile). As of April 28, 2017, it had
approximately 93 million members in 190 countries (profile). Netflix, Inc. was founded in 1997 and is headquartered in Los Gatos, California. Next,
the key executives include Reed, Hastings, Chairman/President/CEO/cofounder, David B Wells, Chief Financial Officer, and Kelly Bennett Chief
Marketing Officer (Profile). Netflix has led the way for digital content since 1997. Current competitors of Netflix consist of Companies such as Charter
Communication, DISH Network, Altice USA

Taking a Look at Netflix
Topic– Netflix
Purpose statement– I would like to educate my audience on the history and growth of Netflix
Organizational Pattern– topical
Introduction
Attention Getter : We are living in a very technologically advanced age. We push buttons to start our cars and have cell phones that are unlocked by
our fingerprints. With that being said, it's no surpise that the number of people who stream instant videos has skyrocketed. Connection to Audience or
WIFM : According to Forbe's consumer technology writer, Larry Magid, a recent Nielson study in 2013 revealed that over five million homes have
"zero TV" in their households.
Credibility Material : I, myself, am a part of these so–called "zero TV" households. I have found online streaming to be much more affordable than
having to pay for cable service. By streaming my television shows, I am freed from having time constraints and am no longer forced to watch crazy
amounts of commercials. Thesis and Preview: Netflix is a giant in the world of online streaming. With shows like "Orange is the New Black" and
"House of Cards", Netflix is really making a name for itself. However, Netlflix hasn't always been as successful as it is today.
In order for us to truly understand how far Netflix has come, we must first understand it's history and how it all began.
I.The genesis of Netflix
A.The idea of Netflix came about in 1997. When CNN Money interviewed Netflix creator, Reed Hastings, he described his reasoning

Netflix Research
NETFLIX UNIFICATION
Presented to:
Reed Hastings, Chief Executive Officer
Netflix
Prepared by:
Jocelyn Casetllon, Autumn Champlin & Audris Hung
Submitted: May 7, 2012
TABLE OF CONTENTS
TITLE PAGE...................................................................................... i
MEMO OF TRANSMITTAL................................................................... ii
EXECUTIVE SUMMARY..................................................................... iii
INTRODUCTION.................................................................................5–6
Scope of the research......................................................................5 Background of the problem..............................................................6
POSSIBLE SOLUTIONS......................................................................6–10 New Plan prices............................................................................6 Reinstate
previous plan and increase price gradually.................................7 Change to ... Show more content on Helpwriting.net ...
Also Netflix needs to prepare a better plan to recover old customers, gain new customers and make sure that the people who still have Netflix keep it.
Establishing a bundle price for both online streaming and DVD rental will allow The Netflix Company to recover some market shares and remain the
leading overall digital film company. The recommendations are as follows:
1. Advertise the new bundle price of the online streaming and DVD rental. The advertisement department should develop new commercials about the

changes that Netflix is about to offer for customers. The publicity of the new prices should ensure the growth on the profit for the company.
2. Emphasize that old customers will get the 1 month trial for free. This will definitely show all our customers that we want them to come back to
Netflix as loyal customers and also if they come back they will be rewarded.
3. Stop charging for extra Blu–ray rentals. Blockbuster has a DVD plans that does not charge extra for Blu–ray. If Netflix offers the same service for a
reasonable price more people will start using Netflix.
Introduction/ Background
Netflix previously had a plan in which it included both online streaming, as well as unlimited DVDs by mail, 4 out at a time, for $9.99 a month
(Gregory, 2011). However, in July of 2011, CEO, Reed Hastings, announced that they were going to separate the online and DVDs plan and charge

Netflix Research Papers
In 2013 Netflix progressed exceptionally well under the leadership of CEO Reed Hastings, who co–founded the company as a mail order movie rental
business in 1998. Over the years, Netflix has, of course, evolved into an on–demand internet streaming company. In 2013 the firm saw its stock triple,
and in September the same year it counted a whopping 40.4 million subscribers. This ascent may well be due, at least in part, to one of Hastings' most
successful innovations: in 2013 he launched original TV shows Orange is the New Black and House of Cards on Netflix, to much acclaim. Some
industry experts have noted that people are turning their backs on cable since they can get their favorite shows on Netflix and elsewhere on the web.
So this shows ... Show more content on Helpwriting.net ...
Cell phone users can't resist snapping pictures then allowing the Instagram filters to work their magic, transforming amateur images into something far
more stylish. The man behind the app is CEO and co–creator Kevin Systrom, who launched his brainchild in 2010. The rapid rise in Instagram's
popularity saw it gain over 150 million monthly users by December 2013 and also earned Systrom a spot on Time magazine's rundown of 30 people
younger than 30 who are changing the world. This man created something that I love and use everyday that is why I wanted to show you him

Case Analysis Of Netflix
n 1997, CEO Reed Hastings started Netflix when Hastings got charged $40 at Blockbuster for a late return of Apollo 13, he decided to start an
entertainment company called Netflix. Netflix offered customers flat monthly fees for unlimited DVDs rentals, easy home delivery and returns via
prepaid postage envelopes, and no late fees. Blockbuster lost many customers because of this. Netflix was in competition with Blockbuster, Amazon,
and Walmart who also started their own mail–delivery video rentals. Three years later, Walmart handed over their DVD rentals on Walmart's website
to Netflix. Amazon also ended up quitting after four years of losses. Blockbuster finally declared bankruptcy 13 years after Netflix started. Netflix is
now number 1 in the ... Show more content on Helpwriting.net ...
There are no strict compensation rules; workers choose their stock–to–cash ratios. There are few formal titles. Netflix employees come to the office,
work extraordinarily hard, and they go home (2018). The way that their employees have fun is by building products and coming up with new ideas.
Planning can be used to determine their organizational goals by telling their employees what the goals are and how they plan on achieving them. Their
internal environment should consist of hard working employees and managers to achieve organizational goals by working together as a

Redbox Vs Netflix
1) Redbox will really threaten Netflix when viewing their movie rentals by mail and streaming strategies. Redbox is much more timely for consumer.
They have strategically placed kiosks nationwide to reach consumer demand. Redbox allows the opportunity to pick up and return movies at any
kiosks. Another competitive advantage they have is the ability to release movies much faster than Netflix. For instance, in the case it describes how
"one major benefit customer appreciate is that Redbox receives new releases nine to 10 months before they are available for streaming".
It clear Netflix needs to change its strategy if it wants to compete with Redbox on movie rentals by mail. Although, it the case it seems that Netflix is
moving in a different direction. Netflix is moving with the trend of streaming, which I believe is a great idea. This assumption can be made because
DVD rentals are at the end of its life ... Show more content on Helpwriting.net ...
I think being the first one to allow movie streaming has created many loyal consumers and brand recognition. However, this industry is getting more
competitive and complex as other big corporations enter the market offering a very similar service. I think Netflix still has opportunity for growth and
its management will help guide this company in the right direction. Two major factors other than technology that I think will have impact long–term is
their pricing strategy and ability to form

The Netflix Business Model
Current situation
Introduction to the Company
Netflix was founded by Reed Hastings and Marc Randolph in 1997 and was originally based out of Scotts Valley California. The business model that
they were working towards was to create a company that would offer online movie rental service made available by streaming media as well as DVD's
that could be ordered online and delivered to the customers' homes. (Wheelen, Case 12). Netflix had a strategic plan to undercut the competition in an
effort to stress the market and force weaker competition out of the field. This was a very successful plan and over a period of years it was able to
force the closings of most of its competing market to include the mega giant Blockbuster video. Using a business ... Show more content on
Helpwriting.net ...
Adhering to its organizational mission, Netflix was able to, over a period of about a decade, force almost all of its competition out of the market.
This was the culmination of meeting its set Goals. Netflix core values seemed to evoke a very negative response by the general public at large.
Consumers found their ethical means of climbing the corporate ladder abhorrent. This was damaging to Netflix for a period of several years causing
investors, consumers, stock holders and product distributors to refuse to continue a business relationship with them. The core strategy for Netflix was
to grow their streaming subscription business both domestically and globally. Its stated goal was to continuously improve its customer experience,
with a focus on expanding its accessibility of its streaming content, and striving to enhance its users interface. This has been met as to recent by the
availability of devices that users can use in the home that will allow direct access to Netflix streaming content directly from Smart TV's and DVD
players. Netflix is continually expanding and extending its streaming service to include services to new streaming capable devices as they are offered
on the market while working to do so within the parameters of its consolidated net income and operating segment contribution profit targets. (Netflix)
Netflix claims honest and ethical conduct, including the ethical handling of actual or apparent conflicts of interest between personal and

Netflix : Case Analysis : Netflix
1. SITUATION ANALYSIS
Netflix was founded in 1997 by Reed Hastings and his fellow software executive Marc Randolph. Even though VHS was more popular than DVDs,
Hasting guessed that the DVDs will get popular and this was an opportunity for them to win the market so they attempted a DVD–by–mail rent service
which was an idea that Hastings got it from after paying a $40 late fee for Apollo 13 in 1997. This DVD–by–mail rent service without a subscription
was not popular, so Netflix launched the subscription service with a free trail for a month on September 23, 1999 and found that 80% of customers
renewed after the free trail ended. In 2003, Netflix turned its first profit as well as reached 1million subscribers. In 2007, when Netflix reached
more than 6.3million subscribers, they started Internet streaming services. Reaching 20million subscribers by 2012 was the goal set by Hastings but,
their lunch in Canada in September 2010 helped them to reach their goal early than they expected. Even more, when the entire movie rental industry
experienced an 8% sales decline, Netflix able to increase their sales. Netflix's first original TV series called House of Cards debuted in 2013 and help
them to attain many subscribers as well as revenue. Now in 2016 Netflix has more than 75million subscribers in over 190 countries, which makes
Netflix as the world largest online entertainment subscription service.
This case study reviews about the early strategies, optimizing distribution, changes

Netflix
COMPANY CASE
Netflix: Disintermediator or Disintermediated?
PRESENTED BY:
DANIEL RICARDO ORDOГ‘EZ 201312625
MARIA LUCIA PACHON 201311104
YALILE KATHERIN ROA 201313192
THE SABANAВґS UNIVERSITY
BUSSINESS ADMINISTRATION
MARKETING
GROUP 1.2
2015
1. BACKGRAUND
Netflix is a company that was created from the need generated by getting movies to watch from the comfort of the house, although at that time the
companies who led this market were Blockbuster and Redbox , but to get them you had to approach a local Blockbuster or go a supermarket or store
nearby where a dispenser Redbox addition these had a specific time to be returned, if not met you could have a fine is found, Netflix identify these
weaknesses in them and ... Show more content on Helpwriting.net ...
Hastings was born on 8th October 1960 in Boston, Massachusetts. He graduated in 1978 from Buckingham Browne & Nichols School in
Cambridge. After high school he sold vacuum cleaners door to door for almost a year. He attended Bowdin College where he majored in
mathematics and gained the Smyth Prize and Hammond Prize in 1981 and 1983. He joined the Peace Corps for some time where he built on his
risk–taking spirit. After his return from the Peace Corps he enrolled into Stanford University and graduated with a master degree in computer science in
1988.
* Mc Carthy Mr. William Barry McCarthy, Jr. is the Director of Wealthfront Inc. Previously, Mr. McCarthy served as the Chief Financial Officer at

Netflix from 1999–2010. At this firm, he was responsible for financial and legal affairs. Prior to this firm, Mr. McCarthy spent six years as the Senior
Vice President and Chief Financial Officer at Music Choice. He has also held several positions at Credit Suisse First Boston where he worked with
venture capital–backed and LBO investments. Mr. McCarthy also serves as a Director on the Boards of Chegg and Pandora. He earned a B.A. degree
from Williams College and an M.B.A. degree from the Wharton School of Business at the University of Pennsylvania. * http://www.bloomberg.com
/research/stocks/private/
person.asp?personId=99672382&privcapId=23267&previousCapId=91825&previousTitle=SHUTTERFLY%20INC *

Essay on Netflix Case Study
Netflix Inc.,: Streaming Away From DVD's
Case Study: Emily Heath
Part 3– Alternative Solutions
To ensure the company will achieve stability by maintaining customer appreciation and satisfaction, Netflix must invest their time and finances into
new alternative solutions. The solutions are based on what problems have presented themselves and are in best interest of the customers and the
company. The main concerns at the moment seem to be the unreliability and instability of the company as the guidelines for prices and methods of
delivery are constantly changing.
There are a few possible suggestions that are up for experimentation to resolve Netflix's problems.
1. Incorporate commercials before and after everything ... Show more content on Helpwriting.net ...
As of now, the limited variety of movies and TV shows do not accommodate extremely young and older potential subscribers. If there is more
selection incorporated, we can include all age groups. By incorporating cartoons and shows for young children, we are opening up a door for new
customers. Young children will be able to tune in and watch their favorite shows, making it a favorite for parents. By adding in older movies and TV
series like Coronation Street that target the older market, we are opening the door to potential customers in an older age group.
Solution: Incorporate more variety for a broader age group. Include child friendly TV shows and movies, to increase viewers at a younger age.
Incorporate some of the older, less common TV shows and movies that target the eldercustomer base.
Advantages: Opens the door for even younger and older customers
Disadvantages: May be costly for the company to initially start and will rely completely on the outcome. Netflix must be sure they will gain this extra
customer base before making the investment.
3. Create a Customer Base (Expand Social Network) to improve the services of Netflix. The entire business relies on subscribers. If they don't feel as if
they are important, they will hesitate to continue paying their fees. Also, being able to communicate with the customers will create a more friendly and
personal atmosphere. Starting up a chat room on Netflix to discuss what

Netflix Executive Summary
The evolution of the movie rental business has transformed society in the context of streaming data quicker and easier. Since Netflix became the
"pioneer," of television shows, movies and streaming in 2007 people relied on watching movies instantly from the privacy of their own home (Netflix
Inc. Annual Report, n.d., p. 1). The content streaming began through gaming device consoles like Xbox 360 that costNetflix six cents for a standard
definition movie, nine cents for high definition per one user stream at an estimated three gigabytes (Rayburn, 2009). Given that in 2007 the total
paid subscribers of 7,326 on average streaming one SD movie daily would cost Netflix $439.56 daily with a monthly cost of $1758.24 and yearly
$21,098.88 (Netflix Inc. Annual Report Ending 2008, 2008). The amounted revenue for Netflix of $1,205.340 in 2007 came at a low ... Show more
content on Helpwriting.net ...
Goose Bumps, Super Why, Magic School Bus and a multi–year programming contract from Hasbro productions that cost Netflix 9.5 billion by
December 2014 (Netflix Inc. Annual Report Period Ending 2014, 2015). Though with changing the membership to curtail to families Netflix reported
to their shareholders that the first quarter sales added over three million members making for a combined total of thirty–six million Netflix subscribers
(Netflix Letter to Shareholders, 2013). From a microeconomic standpoint, it would be best for the profit of the shareholders to examine the supply and
demand, conditions, price elasticity, and cost of production (Beveridge, 2013). By doing so, Netflix can ensure that it can continually increase its
profits while maintaining the "crowned number one online retail customer satisfaction by independent surveys" (Schermerhorn & Holbrook, 2006, p.
24). Therefore, by analyzing the financial data coupled with the consumer feedback Netflix will demonstrate their ability to keep up with the emerging
market of Internet

Netflix Case Essay
Case 6 Netflix's Business Model and Strategy in Renting Movies and TV Episodes
1.How strong are the competitive forces in the movie rental marketplace? Do a five–force analysis to support your answer.
Currently the competitive forces in the movie rental marketplace are not very strong. There are not very many players seeking to gain share in the
market. The only competitors that come to mind when thinking of the movie rental marketplace are Netflix, Blockbuster and Red box. The evolution
of technology has allowed many people to stream movies from online at no charge, for most and without any required subscription. Places like
Blockbuster and Movie Stop are not as vivid as they have been in previous years due to the market shifting ... Show more content on Helpwriting.net ...
Although there is not much competition in this market, consumers always have alternate methods of receiving the same services and more than likely
the same quality of services elsewhere. Whether it is choosing to stream videos online, watching them via "Pay per View" or "On Demand" it is truly
a buyer's market considering the services rendered aren't considered necessities.
V. Barriers to Entry
It appears that Netflix has control over the vast majority of the movie rental business. Consumers are renting less than they used to and the convenience
that Netflix incorporates into its service, such as online streaming and mail orders eliminates other competitors from considering entering the movie
rental business.
2. What forces are driving changes in the movie rental industry? Are the combined impacts of these driving forces likely to be favorable or unfavorable
in term of their effects on competitive intensity and future industry profitability?
The forces driving change in the movie rental industry are as follows:
the economy
cheaper and more convenient alternatives such as cable/ satellite providers offering recordings via DVR, cell phones, tablets and other electronic devices
Vast changes in technology.
The forces that are driving change are more than likely going to be unfavorable to the movie rental industry considering the convenience and included
perks of choosing them. I've had experience in the movie rental industry

Netflix Case Analysis Essay
Netflix, Inc.
"Netflix, Inc. is the world's largest online movie rental service, with more than 10 million subscribers (Netflix Media Center, 2009)."
Netflix exhibits dominant economic characteristics in the online movie rental business. They enjoy strong market size and growth rate when compared
to rivalry competition. The number of rivalries are increasing, and the market remains dominated by only a few sizeable rivalries like Blockbuster
Video, Wal–Mart, Walt Disney Movies and Movielink's Downloadable Movies. Netflix is determined to offer new and innovative technology to sustain
their competitive advantage.
"Netflix growth strategy entails making the best product and the best consumer experience even better. Lead the expansion ... Show more content on
Helpwriting.net ...
Viewing the company's profile and financial growth over the last few years indicates that Netflix strategy and vision has been implemented
successfully, achieving strong strategic growth and a sustainable competitive advantage.
Netflix's business model and strategy compare closely to its key rivals. Although, Netflix won a patent that covered much of its business model and
could be used to help stifle competition in the future (Thompson C–33) . Netflix has a team of executives that manage only the on–line DVD rental
enterprise. They are well established and use a very sophisticated software program thereby making movie selection easy and fun. In my analysis,
Blockbuster has many retail stores to contend with and many other facets of a business enterprise, thereby not having a unique team of individuals
solely dedicated to the on–line DVD rental business. Wal–Mart would be Netflix's greatest fear due to the enormous capital available and expertise that
could be employed, yet Wal–Mart continues to lag behind Netflix. Wal–Mart's online software needs a lot of debugging, whereas Netflix had already
spent several years debugging its software (Thompson C–37).
The online movie rental business is changing. As technology changes, DVD's will not be the medium of choice. The shift will be downloadable
movies. Most people enjoy the ability to watch a movie immediately, thus another of Netflix's

Netflix was the first company to create an online DVD movie rental service. The service has created a new В‘movieВ’ market niche which has secured
them a competitive В‘first–moverВ’ advantage in this new В‘high–techВ’ venture. The popularity of the service has sparked the interest of market
competitor Blockbuster who may become a growing threat to Netflix should they enter the online movie rental market (Perreault, 2004).
Netflix was founded by Reed Hastings, Netflix was incorporated on August 29, 1997 and began operations on April 14, 1998. Netflix began
operations with an online version of a more traditional pay–per–rental model which included financial penalties for late returns (US$4 per rental plus
US$2 in postage). It did not introduce ... Show more content on Helpwriting.net ...
In fact it provides more than 18 million personal recommendations a day. No video store can do that. Additionally, according to Earnings Digest quality
leadership and customer satisfaction has enabled Netflix to stay afloat despite the advent of powerful competitors like Wal–Mart. Not only was Reed
Hastings able to fend off Wal–MartВ’s attempt to bankrupt Netflix, he was able to convince Wal–Mart to encourage customers to switch to Netflix
after the Wal–Mart service fell through. By staying strong but cooperative, Netflix ended up profiting from many threats.
WeaknessI believe their biggest weakness is often has trouble providing enough copies of new, popular movies. As a result, a main cause of
customer dissatisfaction is NetflixВ’s inability to completely satisfy the initial rush for a new movie (Coursey, 1998). However, the company knows
it would be unprofitable in the long run to buy more copies just to serve the rush when a movie first becomes available, because the copies will not be
rented with nearly as much frequency soon after the rush. Customers have caught on to the fact that Netflix only purchases a limited quantity of new
releases right away, opting to wait a few weeks to buy the bulk of its supply at lower costs. While this might save Netflix money, it also has the
tendency to drive away current and potential customers. Finally, Netflix does not have a direct connection to any movie studios so it must purchase its
entire media through the consumer

Inception And Growth Of Netflix
Addressed to: Mrs C Waller
Date: 5th February 2016
Topic: Inception and Growth of Netflix
I have compiled this business report to address the inception and growth of Netflix, I will also be identifying the different business environments and
their components as well as the degree of control that the entrepreneur (Reed Hastings) has over these environments. I will also discuss the challenges
that could present themselves in each environment as well as new advances of the company, future challenges and the impact of Netflix on the South
African market.
Comprehensive Summary:
"Netflix is an American multinational provider of on–demand Internet streaming media, and of flat rate DVD–by–mail in the United States, where
mailed DVDs and Blu–ray Disc are sent via Permit Reply Mail." The CEO of Netflix is Reed Hastings, the company was founded in ... Show more
content on Helpwriting.net ...
This environment is often the most challenging for managers to deal with. Has less control than micro, consists of seven aspects.
–Customers( people or other businesses who buy product. The buy in for Netflix was tight, technology didn't reach Hastings vision yet he had to meet
the customers' needs and have reasonable prices, Blockbusters and other companies later became customers.)
–Suppliers( provide the raw materials and other services. Not a lot of people signed Hastings and his business, he was heavily reliant on studios as their
distribution was better than his and his was poor.)
–Competitors( business needs to constantly be aware of their competitors and keep a close watch over businesses selling the same product., need to
find a way to beat their prices. They can do this through marketing and advertising. Netflix struggled to beat its competitors but eventually partnered
with

Causes And Effects Of Netflix
Alesha Jeter
Cause and Effect
11.30.17
The Effects of Wasting Your Life Away on Netflix
Netflix. Some might say that it is God's gift to humanity. Of course, if an individual doesn't believe in God they may just call it a really good
invention. Either way, Netflix rocks. It has become a normal and everyday part of life, with more and more people abandoning their lives of cable tv
in favor of streaming. But, having a subscription to Netflix may not always be such a great thing. All good things come with repercussions, after all.
The worst onesa are declining quality of work, declining quality of life and loss of friends. Is it really all worth it?
The important thing to ask is why people watch Netflix in the first place. Maybe a friend told you about a new show that you just have to watch.
Maybe you're bored and have nothing better to do. Maybe you're sick and can't do anything else but watch Netflix. Maybe it's a little treat for yourself
a long day of work or school. Netflix is a like a gateway to new worlds and stories that distract you from the drivel of everyday life. Or...is Netflix more
like a gateway...drug? The side effects of this said "drug" can be troublesome. The worst part is you may not even realize that you are falling victim to
any of it.
The first effect of watching too much Netflix is a decline in the quality of your work. That report due to your boss tomorrow? Forgotten. Your essay
assigned for English that you've had weeks to write? Written the

Netflix Code Of Ethics Essay
The company that I chose to write about is Netflix, Inc. They are an online streaming service giant and DVD rental provider. Started up in 1997 by
two engineers Reed Hastings and Marc Randolph. Netflix has grown to be known as one of the most prominent video entertainment providers
worldwide. Their library carries a large selection of television shows, movies, and original content as well. They are currently ranked 379 on the
Fortune 500 list.
Netflix started as a DVD rental service, and would later offer flat rate movie rental–by–mail subscriptions to customers in the United States. The
concept was to use an online subscription service to pick a DVD of your choosing with no late fees, returning the DVD at your leisure when you
wanted to exchange it for another DVD. It wasn't until 2007 that the company would begin to offer online streaming services. Starting first with its
online website Netflix would expand into home entertainment system Blu–ray players and gaming consoles. Now, the streaming service is at your
fingertips with a tap of your finger using apps on personal tablets and mobile phones.
Netflix is currently headquartered in Los Gatos, California. It is a public company run by a board of directors and the CEO is its founder Reed
Hastings. Their model for profits is as follows "For any given future period, we estimate revenue, ... Show more content on Helpwriting.net ...
The code of ethics isn't very long and is straight forward. Netflix wants to discourage wrong doings while promoting a safe and ethical work
environment. The company expects its directors, officers, employees, everyone across the board to act honest and fair while understanding that there is
accountability for misconducts. The code of ethics would like to uphold its transparency from the top to bottom of the

Netflix Documentary Conventions
Although Netflix has brought significant improvements on the publication and production of documentaries, it remains a massive American
profit–making business that does not follow the conventions of documentary filmmaking. As Lin Tay and Hudson explain, new media platforms such
as Netflix, "disrupt the linear structures conventionally ascribed to documentary" (79). Many traditional documentarians and genre theorists are
arguing about modern documentaries' level of realness. As the genre evolves and adapts to the new generation, it loses much of its original
conventions, one of them being the importance of facts rather than fiction (O'Flynn 147). By mixing genres and applying characteristics of science
fiction blockbusters and reality television to the documentary genre, Netflix is sometimes manipulating the storylines and visuals to make the text more
appealing. For example, the thrilling Amanda Knox (2016) documentary produced by Netflix, uses common conventions of ... Show more content on
Helpwriting.net ...
It allows the documentary genre to evolve and adapt to modernization and globalization by using generic mixing, diversity and originality. It's
[generous] monetary contributions and professional support to documentarians and social causes also make Netflix one of the only private companies
to fully recognize the importance of documentary productions. Finally, its visibility and accessibility makes it the easiest and most complete platform
to watch a variety of documentaries. All of these facts show Netflix's crucial positive impact on independent filmmakers and the growing success of
international documentary filmmaking. The documentary genre still has a long way to go in order to achieve the full recognition it deserves and the
industry has to prioritize authenticity over profitable actions, but globally, Netflix seems to lead the genre in the right direction (Aufderheide

Netflix Adoption Paper
Netflix is an organization that was founded in 1997, by Reed Hastings. Having successfully launched a new Internet service and brand, the vision of
Netflix was to offer both personalized and standard content through broadband or physical medium, and to evolve from movies to music and then to
syndicate text content.This strategy leveraged the value proposition of convenience and selection with the natural extension from film to music and then
books as entertainment. In 2005, Netflix entered into an agreement with several big corporations such as the Wal–Mart Company which, has allowed
them to expand and to penetrate the international market as well. Netflix markets it services through various channels, including online advertising
(including ... Show more content on Helpwriting.net ...
By getting the word out through major portals, Yahoo, MSN, and AOL, and through its relationship with BestBuy, consumers were deluged with
information about the Netflix service. The company offered free trials addressed the skeptics of a radically new service, and resulted in high
conversion rates to continuing customers. The recurring transaction model helped consumers adopt the discipline of selecting films each week but
without pressure. Furthermore, this process allowed consumers to order movies through a centralized and regional warehouse mechanism created
efficiencies similar to what Amazon developed. Mail order catalog systems would be difficult for movies, but using the Internet let people both order
and pay online(Carmia, 2002).
Likewise, customization and personalization allowed Netflix users to save lists of preferred movies. As they became available, those films were
delivered based on priority. Also, creating partnerships with other company's was a key strategic focus for Netflix. It was clear that paying upfront and
buying movies at market cost would tie up both cash and inventory. Alliances with movie studios would give them a share of profits and equity, and a
new distribution channel for film content throughout the product lifecycle (Carmia,

Netflix Core Competencies
Netflix's core competencies are excellent customer service, keeping up with the times of technology, providing one month free access to new
customers, and creating Netflix original series that can only be accessed if you have a monthly subscription. VRIN stands for valuable, rare, inimitable,
and non–substitutable. Netflix is very competitively valuable today by being the number one way to stream series and movies very conveniently.
Netflix isn't necessarily rare anymore since you can access series and movies on Hulu but Netflix is better because you are not interrupted by
commercials. Competitors actually come out with movies and series faster than Netflix but what sets them apart and is the quality of the content.
Netflix is partially substitutable ... Show more content on Helpwriting.net ...
Netflix needs to stay with the current trends of customers world–wide, keep creating Netflix original series, and keep updating their system when new
devices are invented or entertainment improves. Netflix is a phenomenal way to stream the best content that is currently available to users and if they
continue to provide excellent customer service at an affordable rate then I will continue to be a loyal customer for many years to

Netflix Research Paper
Alexis Allen David Olson Kelsie Peck Joseph Schildhauer
Netflix Inc.
Introduction:
History
Netflix was founded by technology enthusiasts and website developers Reed Hastings and Marc Rudolph back in 1997. Netflix originally started with
a website to allow orders of DVD's to be delivered to the home. The goal of the company was to provide a cheap and easy means of delivery of DVD's
to the consumer. As time moved on,Netflix went on to start streaming videos on their own platform and became an emerging power in the video
streaming entertainment industry. According to Nasdaq's website, Netflix became a publically traded company as "NFLX" on May 23rd, 2002. The
IPO was worth $15.00 a share. (1) Now, Netflix (NFLX) according to ... Show more content on Helpwriting.net ...
"But with the number of options expanding quickly, Netflix will need a continuous stream of compelling, exclusive content in order to keep
subscribers around."(4) The video streaming industry is an industry that has appealed to many new entrants such as Time Warner's HBO, that has a few
popular shows that catch viewers attention. Other companies that have been attracted to this industry are Amazon, Sling TV, and CBS All Access. With
these options opening up new ways of streaming, it causes Netflix to have to become extremely innovative and create different ways to stay on top in
the industry.
Overall, Netflix has been extremely successful at being innovative towards the industry through creating their own stream of movies as well as adding
movies to their platform. They have made smooth transitions from delivering DVD's to having their own streaming platform. Though challenges are
presented for the company, Netflix thus far has been able to maintain the frontrunner spot on the success curve for the video streaming industry.
Strategy Formulation:
Vision and Mission
Though Netflix does not have an official mission and vision statement, The CEO Reed Hastings came out and expressed both to its customers and

investors. Netflix has a mission that influences every decision they make, which is "Our core strategy is to grow our streaming subscription business
domestically and globally. We are continuously improving

Netflix Organizational Challenge : Netflix Inc. Essay
Netflix Organizational Challenge
Introduction
In 1997, Blockbuster Video was the dominate force in the home video rental business. Entrepreneur Reed Hastings noted there was a possibility of
servicing a larger customer base in the DVD rental market by into expanding into the home rental market. Netflix Inc. made the strategic move to allow
subscribed customers to receive movie to their home via the United States Postal service. With this innovative DVD delivery strategy, Netflix was able
to surpass Blockbuster in the media rental business. Currently Netflix is facing the same problem in the media delivery business by other organizations
and needs to make changes in order to stay competitive. As stated in the text "Change in an organization can run the gamut from a modification to one
small system, such as the processing of customer invoices in the sales department, to changes in the organization 's mission, vision, leadership, or
culture, which are more significant in that they affect the fundamental way things are done across the entire organization" (London, Mone, 2012 p.
5.4). This paper will address the challenges Netflix faces from competitors and new technology.
One of the distinguishing factors between Netflix Inc. and other video rental companies is their decision to bypass the traditional "brick and mortar"
retail route and delivering their product from the warehouse directly to the customer. Netflix learned that they could cut cost by utilizing the internet for

Netflix : An Exemplar Of Emerging Technologies
As the world entered into the 21st Century, humanity has witnessed an ecology of innovation that ranges from artificial hearts and livers to iPods to
Bluetooth technology to smartphones and many more ("21st Century Inventions That Made an Impact"). Each with its own unique attraction has
become a catalyst in nature for how individuals think, act and live. Along with these state of the art developments, Netflix has become the cutting – edge
service for internet streaming media. Deemed as "a worthless piece of crap" from Wall Street analysts, Netflix with tremendous leadership gained
control of their industry and swiftly transformed the delivery of movie rentals ("How Netflix Beat Blockbuster: An Exemplar of Emerging
Technologies"). Faced with impossible odds, we will discover how Netflix was able to survive, conquer and prosper as the emerging technology in
their industry. Founded by Reed Hastings and Marc Randolph in 1997, Netflix began as a monthly subscription service for movie rentals without the
hassle of due dates and late fees ("Netflix"). Since their inception, the company has partnered with consumer electronic companies such as Microsoft's
Xbox, Sony's PlayStation, Apple and other Internet connected devices to stream television shows and movies from the comfort of one's own home.
Netflix is currently available in four continents and yields over fifty million members globally. Using the seven main features of ecosystems as
illustrated in Chapter 2 of GHL we

Netflix : A Successful Company
INTRODUCTION
Netflix is a highly successful company. The $47 billion company started out in 1997 by having DVDs delivered to your house to having the content
accessible anywhere online with Wi–Fi. The company not only makes the shows accessible to you, but it also creates and produces original shows.
Who is behind this successful story? Reed Hastings, the founder of Netflix, first thought of Netflix whenever he received a $40 late fee from
Blockbuster. With Marc Randolph, they cofounded this greatly successful business (Loudenback).
HISTORY
Three years after founding Netflix, Hastings attempted to sell a large percentage of his company to the business that inspired him to create the
company in the first place, Blockbuster. He suggested Netflix would be the online portion while Blockbuster would remain as the rental portion of the
company. The idea was brilliant, in my opinion. However, Blockbuster did not accept the offer. Determined, Hastings went to build his company
stronger (Loudenback).
In 2005 all the promoting and advertising paid off when Netflix had over 4.5 million streaming shows, movies and documentaries. Netflix outdid
Blockbuster's attempts to stream online. Hasting's company did not just stop there. It continued growing until they eventually had shows exclusively
on Netflix. Those original shows have even won several Emmys. House of Cards, for example, has won a total of 13 awards and has been nominated
for over 50! In 2010 Netflix had almost four times

Essay Renting and Netflix
TABLE OF CONTENTS
NETFLIX, INC. 1 Company Images Montage1
INTRODUCTION2 Purpose Statement2 Company Profile: Netflix, Inc.3 Industry Profile: Video Tape and Disc Rental4
INTERNAL ENVIRONMENT ANALYSIS8 Resources8 Capabilities11 Core Competencies and Distinctive Competencies14 Value Chain Analysis17
Weighted Competitive Strength Assessment30 SWOT Analysis33
REFERENCES34
APPENDIX36 Team Evaluation Form37
Company Images Montage
INTRODUCTION
Purpose Statement
The purpose of this report is to analyze the internal environment of Netflix, Inc., within the Video Tape and Disc Rental industry. To begin... Show
more content on Helpwriting.net ...
Studios have been pushing sales with added content, such as behind–the–scenes footage and blooper reels, as well as earlier and earlier DVD releases
(Holahan, 2006).
INTERNAL ENVIRONMENT ANALYSIS
Resources
Tangible Resources Tangible resources help contribute to the development of capabilities and competencies in a company. The biggest resource
for Netflix, the world's largest online entertainment subscription service, is CEO and founder Reed Hastings. Hastings founded Netflix in 1997,

and launched the online subscription service in 1999. For the first four years, the subscriber base was over 2 million (Maddox & Thompson,
2006). As of August 2005, Netflix employed approximately 1,200 people in the United States. About 1,000 of them work in the company's
distribution centers around the country; close to 200 employees work at the company's headquarters in Los Gatos; and 20 employees work in
studios in Los Angeles (ChronicleJobs, 2005). Netflix offers their members more than 55,000 DVD title selections. This is more than any other
online rental service in the United States. In 2005, Netflix shipped more than 1 million DVDs a day. Its inventory was approximately 20 million
DVDs, and Netflix spent $84.2 million acquiring new DVDs. As of September 30, 2005, the company's balance sheet showed its DVD holdings at a
net value of $52.7 million after depreciation (Maddox &

Netflix : Case Analysis : Recommendations For Netflix
Recommendations for Netflix.
1. Continue building strong partnerships with other providers – the company should continue partnering up with other providers preferably the
multichannel television providers such as HBO and Starz in order to increase their selection of streaming titles. This will definitely help the company
not only gain but also attract more customers or consumers and therefore increase market share. This would help lower the churn rate and help expand
their subscriber base. Streaming titles can also be increased and improved if the company decides to partner up with these other multichannel providers.
Based on research carried out in researching about Netflix it is being understood that Netflix is in partnership with multiple other companies or
television providers. Due to all of these partnerships being formed the members or frequent customers are now being able to enjoy the benefits of
watching these TV episodes, shows and also movies which are made possible to be streamed to their computers and televisions via the use of Netflix
ready devices. In the case of Netflix partnering up with TV provider STARZ, for example, it is obvious that Netflix formed the partnership with
STARZ entertainment LLC a movie service provider to make movies from STARZ play available for instant streaming at Netflix ( Netflix Inc 2013).
If Netflix continues to work well with these providers the partnerships would be a good relationship which would be beneficial to both

Netflix: Factors Of Netflix In The Online Video Industry
Background information
Netflix was incorporated in 1997, founded by Reed Hastings. Reed Hastings is still currently the CEO of Netflix. Bravia HDTV is a susidary of
Netflix as of September 2014. Netflix competes in the online video industry. Vudu and HBO are the top competitors with Netflix.
Factors of Production
Products of Netflix include: video streaming, online DVD, and Blu–ray disc rental. Services of Netflix: seperately offered Internet video streaming.
Netflix employs 2,000 full time employees. Most of Hastings' fourtune is tied up in Netflix stock and options, which Forbes calculates at over $900
million. His total estimated net worth surpasses $1 billion. Netflix has obviously had some ups and downs throughout the past years, but they ... Show
more content on Helpwriting.net ...
Netflix has one split in Netflix stock split history database. It took place on Feb. 12, 2004. This was a 2 for 1 split, meaning for each share Netflix
owned pre–split, the shareholder now owned two shares. The dividend history is $478.64* 3.73 _ 0.79%. Last paid dividends were March 2, 2015.
Investors of Netflix say to be careful purchsing your stock from Netflix and some to just wait for a cheap time to buy it.
New Releases
Some of the recent articles include Don't cut the cable, by Eric Gwinn, Tribune Newspapers, published on March 21, 2011. I feel that this article
increased and slighty if at all decreased Netflix stock prices. It basically talks about how Netflix is the way to go if you are a person who likes to
watch a handful of certain TV shows that come on maybe once a week. Netflix can let you watch your favorites every night if you want and every
season. As for those who like to watch regualar TV and watch certain shows only once a week and wait till the next week to see the new episode, the
article suggests that those people should keep their cable and not rely completely on Netflix

Netflix and Disruptive Innovation
Background
Who is the king of the movie rental industry? Is it Blockbuster, Redbox or Netflix? Blockbuster was the king of VHS rental with their brick and
mortar stores for more than 20 years. Netflix was the first to market with the idea of shipping DVDs directly to consumer's homes but are now focusing
their resources and attention to online streaming. Netflix is slowly getting out of the DVD and Blu–ray rental game by raising the prices of their DVDs
and Blu–rays. Netflix is spending more money to increase the size of their online library for streaming. The two companies that are battling it out to be
the king of the rental industry are Redbox, a company owned by Coinstar Inc., and Blockbuster. This paper will focus on how ... Show more content on
Helpwriting.net ...
Other companies have used Disruptive Innovation to come in at the bottom of a market and focus on a lower cost and change the way consumers
purchase goods and services, changing the market forever. One of the best examples of this type of Disruptive Innovation was Toyota. Toyota came into
the American market and offered inexpensive cars that offered very view features and small 4 cylinder engines. At first many consumers turned their
nose up to the Toyota products. But some consumers bought the Toyota because they were a cheaper option for automobile transportation. When more
customers started to purchase Toyotas and the company was able to establish a solid footing in the American Business market and they started to
change the model of their business. Toyota started to offer higher end cars and eventually moved into the luxury automobile industry with the Lexus
line of cars. Disruptive innovation is a continual process and happens in business all the time. You can also see it in the car market right now with
Hyundai and Kia.
Redbox entered the market place at the bottom by offering DVDs that were not brand new releases for $1 a day. The consumer can keep the movie
longer if they want to by paying an additional $1 per day. Redbox would offer unmatched distribution by

Netflix Case Study Essay
MGT 400
Case 11– Netflix
Netflix's entrance in to the movie rental industry during the early nineties gave them a perfect position to capture the market. At the time of Netflix's
founding many customers of normal video renting stores where becoming frustrated with the lack of service and late fees these video rental stores
where providing. Netflix's original strategy of targeting the early technology users helped them gain a lead when the use of DVD players became the
majority of what customers where buying. As the company matured, they developed the business strategy of appealing to online customers. This
strategy paid off for the company boosting them from ... Show more content on Helpwriting.net ...
Netflix's top management team reviewed three options to transition into the online video market. The first option featured a licensing agreement with
cable providers, cable subscribers could use the Netflix website for an additional fee to view movies on demand. The second option would essentially
integrate a streaming online feature into the Netflix 's core offering. Finally, an option would be building a stand–alone online video business where
customers would essentially pay exclusively for online video access. In January 2007 Netflix decided to announce its entrance into the VOD market
using the third option as its approach. Although Netflix prides itself on its customer personalization system, customers recently have been
disappointed with Netflix and its online catalog of movies. The approach they take of promoting smaller films is great for a certain target audience
in America. What about the rest of movie lovers in America? Most Americans want instant access to the most recent movies that have been released
in the past year or two. I am familiar with Netflix's service and know that it is almost impossible to watch a newly released 'blockbuster' hit. It is very
convenient to have instant access on my television but not as useful when you want a certain movie and Netflix does not carry it. Many nights my
friends and I will check Netflix for

Netflix Film Analysis
When Netflix announced they were not just pivoting into original episodic content, but also acquiring and streaming feature–length films in 2015, the
industry held its breath. After gaining traction with a small theatrical release of 2015's Beasts of No Nation, which should have been an Oscar
contender, but was ignored by the Academy (though rewarded by SAG, BAFTA, and other organizations), the media conglomerate has gone on to
premiere several dozen feature–length films and documentaries in the last two years.
And maybe you didn't realize that. The problem with all of these acquisitions has been that Netflix largely uploads and buries them on their service. For
example, they acquired the Sundance Grand Jury Prize award winner from 2017, ... Show more content on Helpwriting.net ...
These "Superpigs" are a pig/hippo hybrid with the apparent loyalty of a dog, who will be sent to the 26 Mirando Corporation locations to be raised and
grown. A "winner" would be declared in 2017.
In 2017, on a remote South Korean homestead, 14–year–old Mija (Ahn Seo–hyun) lives with her grandfather Hee–bong (Byun Hee–bong) and one of
the superpigs, named Okja. Okja and Mija have formed a special bond and spend nearly every waking moment together. One morning, a number of
people emerge on the top of her quiet, surreptitious mountainous abode. The first is washed–up television star Johnny Wilcox (Jake Gyllenhaal), who
has been hired by the Mirando Corporation to promote the "Superpig" program worldwide. His diva–like tendencies are on display immediately, and
his production team arranges a quick shoot which leads to Okja being taken away. As it turns out, she is the "winner."
What results from here is a wild and free–wheeling adventure film that sees Mija run away to try and save Okja, who is on her way to New York City
for the big reveal. As Mirando employees work on exporting Okja to the states, an activist group – the Animal Liberation Front (ALF) – swoop in and
try to liberate the animal from Mirando's clutches. While it is no spoiler to reveal that all roads lead back to New York, we also have lots of surprises
along the way – Bong's film veering in and out of cultural critique, goofy comedy, and over–the–top characterizations that keep us appropriately

Netflix And Hulu Comparison
Netflix and Hulu plus are pretty similar, both have video streaming and entertain people, but Netflix is way better in many ways. Hulu has recent
seasons and more seasons of shows. Netflix has more TV shows and movies. Netflix also has no commercials. While Hulu people have to wait 2
minutes for the show to come back on. People can also, rent DVDs on Netflix. These some examples on why Netflix is way better than Hulu Plus.
One reason Netflix is better than Hulu plus is that it has a lot of TV shows and movies people can choose from. A person can spend hours just
flipping through shows, and if they do not feel like watching a show, they can watch a movie instead. Netflix has shows that have already ended or do
not show any more on regular ... Show more content on Helpwriting.net ...
Sure People have the most recent episodes on Hulu, but they can also go to the show's website and watch it there. Hulu may have more seasons of
show on Netflix. Hulu also has shows, that Netflix does not have for example the show Community. It is a great show it is very funny, but it is not
on Netflix. For people to watch it they have to go to Hulu or stream somewhere else. It's pretty much the only thing good about Hulu plus. Another
reason Netflix is way better than Netflix, is that they do not have commercials/ads. People can sit around at home and binge watch their show without
any interruptions. When a person is watching their favorite show and getting really into it, they do not have to be interrupted by a commercial for
baby's diapers. They do not have to wait two minutes of the same commercial playing over and over every commercial break.
Hulu, on the other hand has commercials. It is terrible right when the ad is done they show a little bit of the show and there is an ad again. A two
minute ad is not big deal, but it could get really annoying especially if the ad buffers and just keeps buffering. Unless they have like ad blocker on
your computer, but nobody has time for that and sometimes people do not stream on their computers, so they cannot put an ad blocker on their streaming

Netflix Research Paper Outline
Apurva Jakhanwal
Emily Navarro
Writing 139W
May 2, 2017
System Overview: Netflix
What is Netflix?
Netflix is the world's leading Internet television network ("Netflix: Overview"). It has over 100 million members in over 190 countries enjoying more
than 125 million hours of TV shows and movies per day including original series, documentaries, and film features ("Netflix: Overview"). As a
member, you can watch as much as you want, anytime you want and anywhere on an Internet–connected screen ("Netflix: Overview"). You can play,
pause and resume watching without any commercials or commitments. Thus, with this streaming service, you can watch unlimited content ("Netflix:
Overview").
Getting started
1.Choosing a membership plan that is right ... Show more content on Helpwriting.net ...
Figure 4: Every show has most of these tabs, which let you explore and discover the show you would like to watch.
Kids
The kids section is a kid–friendly part of Netflix where you find appropriate content for kids 12 and under. You can also create a profile that has
kid–friendly content. Figure 5 below paints a general picture of how the kids section looks like.
Figure 5: The Kids section contains kid–friendly content.
DVD
You can get movies, shows and new releases to your mailbox. There are 3 plans like the streaming plans with options to choose the disc format.
Netflix started out as an online movie rental so DVDs complete your Netflix experience.

Search
Netflix allows you to search for shows and movies. If something you search for is not available, Netflix suggests similar titles that you might enjoy.
Download and Go
You can download a selected number of TV shows and movies to watch without the internet connection from the Netflix app on your mobile device,
tablets or computers.
Help Center
Help Center addresses what you need help with. It helps you resolve issues by answering your questions. Works

The Marketing Plan For Netflix
History
1997: Established by founder Reed Hasting and Marc Randolph.
1998: Started Netflix Website (Hasting and Randolph believed that would replace VHS)
July 1999: financing to help build and market the Netflix brand to consumers and maintain its rapid dominance of the rent–by–mail DVD industry
September 1999: Started monthly subscription plan (charge$15.95/month and 4 DVD rentals/shipment)
2000: Moved to next generation from DVD rentals to streaming video.
2002: Achieved 500,000 customers and completed its IPO(Initial Public Offering)
2002: Netflix had signed revenue sharing agreements with 50 studios
2005: Walmart ended its DVD rental services and entered instead into a promotional deal with Netflix
2005: Netflix faced ongoing legal issues
2009: Netflix offered HD720–progressive format
External Environment
General Environment
Demography / Global Demography segments changes leading a company's develop trends. It is not only analysis an area or country, but also analysis
on global basis. According to world population data, the population growth from 6.1 billion to 7.2 billion from 2000 to 2015. It represent that the
potential customer base could growth. Moreover, China and India's population growth the most in the world. "In 2009, there were 284 million Internet
users in China and 81 million Internet users in India" Therefore, Netflix wants to expanding their business into these countries because of population
number. Also, Low monthly price build subscribers enjoy

Netflix Strategy

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