How Burger King Can Improve Customer Service and Marketing

What Are The Advantage Of Burger King
Before the last decade Burger King was the greatest competitor to the McDonald's, but through the
last decade Burger King has reduced their market share significantly. According to Advertising Age,
"McDonald's was 101 percent ahead of Burger King in average domestic revenue per unit in 2010,
more than double its lead from 10 years earlier". Burger King started to go down in early 2000s,
then company has passed into different owners and their imprudent advertising and marketing
strategies let them down again.
In that period Burger King's greatest rival McDonald's has broaden their menu considering various
trends arising at that time such as special drinks, coffee drinks, ice cream shakes and various types
salads to attract health considering ... Show more content on Helpwriting.net ...
Some child protection campaigns forced them to not to show this overly sexual ad. Mexicans
offended because of another advertisement which depicted a small Mexican guy living with a tall
American guy. The Mexican was wearing the Mexican flag as his cloak, Mexicans respect their flag
and they have rules on how to use their flag.
Not only advertisements let them down but some pricing issues also were there to support it. In
some instance they priced a burger for $ 190 idea was setting such a large price to emphasize their
quality of products to the customers but that went wrong. And their biggest mistake was that they
were mostly focusing on young males 18–34 years but statistics depicted that actually 29% of their
customers were over 50yrs old people.
Burger King was managed have some growth by 2008 in the industry but due to above mentioned
failures in marketing they had fallen behind again in year 2009. Following these incidents their
marketing chief resigned from the company, also another executives resigned from the company
following him. In 2011 they have detached with their advertisement agency after seven years. And
Burger King attached with a new advertisement agency. But at that time they were too late, in late
2011 Burger King lost their number 2 position in the market to
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Burger King Essay
Introduction
Burger king has set up a major brand name in New Zealand today. Youths and moderately aged
individuals have made burger king widespread in this nation. The general population with age
between 12–45 is the ones who buy burger king every now and then. Presently burger king wants to
grow their business by pulling in the consumers who are between 35– 65 years by opening up king's
café or bistro. Through the analysis by burger king, they have discovered the general population
matured between 25–40 years will go to king's cafe. In this research investigation, the general
population matured between 40 – 60 years were not taken into account. Burger king needs to do an
immediate probationary test before opening king's cafe at burger king ... Show more content on
Helpwriting.net ...
For this circumstances king cafe can give exceptional offers to their customers or can give them
discounts on deals to attract maximum customers when they inaugurate.
E–commerce
To be more customer oriented and focused, they can accomplish something else from their rivals.
The organisation can incorporate e–commerce in their café business. They can begin taking online
orders and this will make effect on the customer's mind that their cafe is substantially more helpful
and effective than others. This may likewise enable them to expand their sales as these days
significantly more individuals are constantly using internet to ease their lifestyle by saving massive
time ordering online rather than standing and waiting in the queue.
Conclusion
Prior to the opening of their business, king cafe will need to direct their statistical surveying. They
must comply and agree with the mandatory issues discussed above. The organisation could be a
really successful one if they critically take the reviews into consideration and they could enhance up
their research. Better flourishing results could be established. After careful research and analysis on
their target customers, the organisation has a high chance of operating as a successful one in

Burger King
Case Study: Burger King Beefs Up
By Janet Mosha
Burger King is the world's largest chain of flame–broiled fast food restaurants. Its core competency
is its flame–broiled burgers; whereas other fast food hamburger joints serve fried burgers or no
burgers at all, Burger King offers the unique flame–broiled burgers with any options that a customer
might like, consumers have the benefit of having a burger they cannot find elsewhere. Initially
Burger King only sold burgers, fries, shakes, and sodas; but they have chosen to expand to offering
chicken, fish, salads etc. Although they offer these extra items, they have elected to stay true to their
original flame–broiled burgers and their chosen strategy is to focus on the whopper as their ... Show
more content on Helpwriting.net ...
When people are in a center–like environment for example a mall then it is easier to pick whatever
food is there rather than to look elsewhere and return to hang out or shop; therefore Burger King
would have an upper hand if it is one of the foods available.
Burger King is headquartered in Miami, because of its near proximity to Latin America. This
strategic position has allowed Burger King to ensure its presence in the Latin community. The South
Americans who make a pit–stop in Miami in order to enter the United States are familiarize
themselves with the Burger King products, and Burger King is also able to test the products on
indigenous Latin community, before expanding to the Latin countries without the fear of undergoing
rejection. This location in Miami has simplified their entry into the Latin countries and businesses
seeking franchises find it easier to work with them. Burger King has strengthened their global
competitive position in the Latin countries, but we find that these countries are not heavily
populated; they should also try to expand to denser populations like those of China, India, Nigeria
etc. this could prove to be more profitable in the long run. Burger King can use the South American
countries to understand how to expand appropriately in other

The Benefits Of Burger King
Place & Time
Burger King can set their branch store beside the highway or beside the petrol station, when the
drivers are tired and hungry on their journey to their destination, they can rest and order the food at
the Burger King. Burger King also can open their store in the city and there is no any fast food
restaurant nearby. The Burger King can implement the plan 24 hours. This plan can make more
people come to Burger King Store consume at the midnight when those people working until
midnight. Other than that, Burger King can set the time for discount their product, like 6am to 10am,
is breakfast time, all the breakfast style menu will free the coffee with the breakfast set meal. At the
12pm to 3pm is the lunch time, at the lunch time, Burger King will provide the dessert, 6pm to 9pm
is dinner time, at the dinner time, Burger King will provide discount for the dinner set meal, we also
can set the midnight time to provide the set meal for the people working until midnight. Nowadays
teenagers and children like the fast food more than the family restaurant. Therefore, Burger King
also can open the branch store at the school, college or ... Show more content on Helpwriting.net ...
Burger King must teach the staff before go inside the kitchen must ensure that there are to wash
their hand and body clean and tidy. The machine of Burger King in the kitchen must do the check
every month to ensure the smooth operation of the machine. The drive–thru system of burger king
can be upgraded to the touch screen system to convenient people easy order the food in the car.
Other than that, Burger King can set two counter at the drive–thru line, after customer order food
from the machine, they can drive to first counter to paid the fee, after paid, they can drive to second
counter to take their food and leave, this action can save more time for the

Burger King: SWOT Analysis: Burger King
1. Introduction Customer service is the act of taking care and meeting the needs and desires of any
customer by providing and delivering services of high quality and assistance at professional level.
We have many such organisations which are dedicated to their profession and providing their quality
services to their clientele. Taking the example of Burger King (BK) a multi–national chain of
hamburger fast–food organisation with millions of customers worldwide. Burger King was founded
in 1954, is the world's second largest fast food hamburger chain. It is also known as the original
Home Of The Whopper. BK is committed to serve their products with premium ingredients,
signature recipes, and family–friendly dining experience is what has defined ... Show more content
on Helpwriting.net ...
Home meal delivery 3. Full adaptation of its new practices 4. Changing customer habits and new
customer groups 1. Saturated fast food markets in the developed economies 2. Trend towards
healthy eating 3. Local fast food restaurant chains 4. Currency fluctuations 5. Lawsuits against
McDonald's 2.3. Established Market Share Among Fast Food restaurant chains, Burger King is
second largest company and it holds a 15% share of the United States market. The company's
profitability has also increased in recent years. Burger King is most recognise among the people and
it is due to its quality service and product ,the company is well known for its Whopper and it is
known as the king of whopper. The company was recently ranked 7th in brand awareness. 2.4.
Superior Growth Plan Approximately 90% of Burger King Restaurants are owned and run by
independent owners , many of them belongs to family business that have been in business for
decades. The company is able to grow while minimizing large capital expenditure, meanwhile it
collects fees and royalties from each franchise added. 3. Organisational trends in behaviour or
performance. The organisation is looking forward, try to change its trend like in daily menu, and
will add Starbucks, costa to all its U.S

Mcdonalds vs Burger King
When she was younger, she could remember having her choice to either eat at McDonald's or
Burger King. 'At the time', she really did not pay much attention to the menu prices or the nutritional
value. Although McDonald's and Burger King are two of the largest fast–food franchises in the
world, they have dollar menus and different nutritional value. If she had a choice between the two
popular fast–food restaurants which one would she choose? Basing her decision on the restaurants'
years of experience, what she could get on the dollar menu, and the different nutritional values.
McDonald's and Burger King were established in different years. McDonald's was established in
1955. McDonald's was introduced in San Bernardino California by ... Show more content on
Helpwriting.net ...
Additionally, McDonald's and Burger King both have a dollar menu with different selections of food
for a dollar. One out of the two offers a bigger sandwich for a dollar. Will she choose which
restaurant she wants to spend her money on based on the size of the sandwich that she can get for a
dollar? Are will she make her choice based on the nutritional value of the food? When choosing a
restaurant Americans' should take in consideration what kind of food, they are putting in their
mouth. Have you ever thought about the nutritional value of the popular menu items at McDonald's
and Burger King? They both offer a variety of popular menu selections that. McDonald's sells 560
million big macs' a year. Burger king sells 700 million whoppers a year. Knowing these facts it is
important to know the nutritional value of the food that many Americans' love to eat. McDonald's
and Burger King have different nutritional values on their popular sandwiches McDonald's is known
for the Big Mac. The Big Mac nutritional value is calories 540, fat 29g, sodium 1,040mg and protein
25g. The calories in a big mac are 28 percent of your recommended daily value based on a 2,000
calorie a day diet. Another popular sandwich McDonald's offers is the Quarter Pounder. This is the
nutritional value without cheese is calories 417, fat 20g. sodium 730 mg, and protein 24g. The
recommended daily value is 26 percent. Burger King is known for the whopper. The whopper

Case Study: Burger King
Question 2: diagnose existing complex influences of one external macro force, one external micro
force, one internal strength and one internal weakness on any one of the following activities:
A. Research and development in a small software company
B. inventory in a retail business C. training new employees
ANSWER: Burger King is the world's second biggest fast food eatery network behind McDonald's.
With more than 11,000 eateries in 65 countries, it's continually vigilant for good representatives.
When it discovers them, it trains them in organization convention and consumer loyalty.
Preparing at Burger King prepares workers for the rigors and prizes of their new employments.
Burger King Employees tackle a few parts. Taking after are some ... Show more content on
Helpwriting.net ...
A decent administration quality can be resolved through the responsiveness which identifies with the
convenience of the administration. One of the Burger King Corporation's objectives is give an
amicable and brisk administration. Consequently, workers are required to rapidly and precisely give
whatever the client picks. To encourage quick administration, Burger King takes client orders on a
consistent premise. One representative takes the client's request though the request is readied by
another worker. In the interim, the first representative is taking another client's request. Clients
likewise get their own beverages while they are sitting tight for their dinner. Thusly, it spares the
workers' the ideal opportunity for not get ready beverages or giving refills administration. This
significantly abbreviates the holding up time and results in a productive way. Undertaking
introduction is crucial to meet the objective of fast food. Every representative is in charge of one
obligation and simply must be centred around the current workload so they will carry out the
employment best. This rates up the serving time and prompts astounding administration. BKC gives
Worldwide Training which is in charge of outline of worldwide preparing activities, incorporating
into eatery preparing frameworks. But from having preparing in taking care of the nourishments

Swot Of Burger King
SWOT ANALYSIS
Introduction:
SWOT Analysis is a useful technique for a company to understand its Strengths and Weaknesses,
and for identifying both the Opportunities available to the company and the Threats it faces. The
reason SWOT is particularly powerful is that, with a little thought, it can uncover opportunities that
can be easily exploited and by understanding the weaknesses one can eliminate threats to the firm.
More than this, by looking at the competitors of the firms using the SWOT framework, one can start
devising strategies that could help the firm distinguish themselves and successfully compete in the
market.
Following are the four pillars of SWOT analysis:
Strengths: characteristics of the company that give it an advantage ... Show more content on
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Burger King is second to McDonalds and other restaurants in competition are fighting for market
share by increasing number of stores and increasingly healthy food choices at their restaurants.
Cultural differnces and religious beliefs in India influence the mass to a great extent so the main
products like the whooper which is made of beef will not sell here which can cause great loss.
Complex tax structure and changing government policies make it tough for new entrants to prosper.
SWOT ANALYSIS FOR MCDONALDS IN INDIA:
Helpful for Mcdonalds Harmful for mcdonalds
Internal Factors Strengths:
Flexibilty and innovation in products.
Excellent supply chain management.
Affordable Prices.
Centralized customers support service. Weakness:
Limited menu.
Inefficiency in home delivery.
Harmful packaging material leading to global warming.
It has not yet accomplish going on the trend of organic food.
External Factors Opportunities
Expansion as India is a huge market.
Improved home delivery.
Environmentally friendly packing.
Growth in the fast food industry. Threats:

Changing customer preferences.
Religious and political confrontation.
Competition from local food

Burger King
Since the 1950's, Burger King has been offering its famous flame–broiled fast food burgers
throughout the United States and, eventually, the world. Burger King, also known by the initials
B.K., has evolved from a small Florida–based hamburger chain to one of the most well–known and
recognizable fast food franchises on earth.
The first Burger King restaurant opened in Jacksonville, Florida under the name Insta–Burger King
in 1953. In 1954, the Burger King Corporation was founded by Miami–based James McLamore and
David Edgerton. By 1959, they had expanded beyond Florida and became a national chain. By
1967, it was the third largest burger chain in the United States. McLamore and Edgerton then sold
the company and its 274 Burger King ... Show more content on Helpwriting.net ...
Burger King said on its Facebook page that the independent audit of land–clearing practices by
Sinar Mas' palm oil unit SMART "...raised valid concerns about some of the sustainability practices
of Sinar Mas' palm oil production and its impact on the rainforest," reports AFP.
Burger King said it was looking for a new palm oil supplier for the 176 Burger King restaurants
supplied by Sinar Mas, and would be notifying its suppliers that it plans to discontinue the use of
palm oil supplied by the company.
The audit also found that SMART had violated Indonesian law on forest management, and launched
operations on almost 38,000 hectares (94,000 acres) of land on Borneo before mandatory
environmental studies had been completed, reports AFP. The company also planted palm oil crops in
high–value deep peatland.
SMART said in a statement (PDF) on its website it wasdisappointed with Burger King's decision
and that it had "...made mistakes, but these are not to the extent that it has been made out to be,"
reports Reuters. SMART also said it had taken the necessary action to ensure that the mistakes
would not be repeated.
* Environmental impact
Macro environmental factors usually include inflation, unemployment, literacy, energy
consumption, population, GDP growth etc. Almost all of the Macro environmental factors affect
businesses. I will explain it with some

In 1940, McDonald's was first opened in San Bernardino, California by two men, Dick and Mac
McDonald. At first, it was called McDonald's Bar–B–Que. In 1948, the restaurant was shut down for
three months for alterations. The menu was reduced to nine items: hamburgers, cheeseburgers, soft
drinks, coffee, potato chips, and a slice of pie. They then changed their name to McDonalds as they
changed their menu and stop serving Bar–b–Que.
In 1954, Burger King was first opened by Keith Kramer and his wife. It was first named Insta
Burger King, because they used an insta broiler. Since it was failing in 1959, James McLamore and
David R. Edgerton purchased it and changed its name to Burger King. The duo ran the company as
an independent entity ... Show more content on Helpwriting.net ...
But the ones Burger King's has are not as crispy and the ones McDonalds has. They say they are all
white meat but I beg to differ. If it is all white meat then it is the bone to. I must say that the new
chicken tenders at Burger king are much better than the old one I would still rather have the ones
from McDonalds then from Burger king. McDonalds has chicken select and Burger King has just
came out with chicken strips. Everything right down to the size count and the sauces to go with it.
One thing that Burger King is starting new is that they are trying to introduce all fresh items on its
menu. They are using new fresh cut lettuces, onions, salads, and trying to become a healthier
restaurant. Something new that McDonalds is trying is in their kid's meals they are giving a smaller
fry and also giving the kids apple slices. Burger King has yet to jump on this concept, but I'm sure it
is not too far behind. So as you can see right down to the mascot Burger King is trying to keep up
with everything that McDonalds does.
The fast food business is a multi–billion dollar industry. The two businesses running in the lead is
McDonald's and Burger King. McDonalds is still the leader of the pack with Burger King not too far
behind. The two fast food businesses are in close competition with each other. And have sales above
all the rest. There are McDonald's and Burger King corporate

Fast food is currently one of the biggest businesses in the United States due to the hectic schedules
that the average person has to deal with. It is often necessary to grab food on the go because there
just isn't enough time to cook at home. This is the main reason behind the tremendous success of
fast food giants such as McDonalds and Burger King. McDonald 's Corporation is the world 's
largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119
countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant
operated by the eponymous Richard and Maurice McDonald; in 1948 they reorganized their
business as a hamburger stand using production line principles. ... Show more content on
Helpwriting.net ...
In the Article "Best Tasting Fries, Aaron Francis explained that "McDonald's fries are the best
tasting fries that he has tasted in a long time" (9).On the other hand Burger Kings food taste horrible,
the fries is salty and saggy, the burgers are huge and sloppy with a lot of calories which is unhealthy.
In the Article "Horrible Fast Food, Edwin Michaels explained that "Burger Kings food is atrocious"
(4).So it is very obvious that McDonalds is the best of the two. In this economy it is very important
for people to spend their hard working money on food with reasonable prices. McDonalds is one of
the most reasonable priced fast food restaurants in the nation. It is quite affordable and has many
different food items to choose from. The food that is sold for the price of a dollar on their famous
dollar menu is amazing. In the Article "Hard Times, Randy Baldwin explains that "McDonalds is a
life saver when it comes to prices on their menus"(7).Burger King However has larger prices for
many of the same items so no wonder people prefer McDonald's more. The burgers on their menus
are very expensive and the average meal ranges from $5 and up while McDonald ranges from $3
and up. In the Article "Expenses, Michelle Gillis explains that "She will no longer purchase from
Burger King because their prices are too high"(2).Different people from all walks of life has
different types of price ranges so it depends on someone's assets

Advertising In Burger King Advertising
Our body and mind acts without anyone's approval, but can it be influenced by the images we see
everyday? The images in ads, tv, video games and etc, can either impact us at first sight or build up
overtime to make us act a certain way. We often dismiss the idea that we are not influenced by
images, but rather we do things out of our own free will. Cameron Johnson stated, "In fact, most
people argue adamantly that they are not influenced by advertising images, that what they purchase
is the choice of their own coherent and impenetrable consciousness"(208). Even small images
around us can alter what we think and the decisions we make. Many ads today are controversial and
they usually try to attract one gender, while the other may find it offensive. Fast food conglomerates
are one of the many corporations that uses this strategy to get consumers to buy their products. A
popular fast food restaurant, Burger King, tend to make ads that have a deeper meaning than what is
shown. This Burger King ad tries to appeal to male customers by degrading women. Burger King is
trying to advertise one of their burgers with a simple ad, but the distinctive details and symbolism is
offensive to some viewers. We'll start with the slogan because it's the most visible content of the
image. The slogan says, "IT'LL BLOW YOUR MIND AWAY", all in big capital letters with white
ink over a dark background. "IT'LL BLOW" is bigger than the rest of the text. The composition of
the image overlaps

Burger King History
Marketing Strategies of Burger King in Introductory Stage
. In 2008, Fortune magazine ranked Burger King Corp. among America 's 1,000 largest corporations
and Ad Week named it one of the top three industry–changing advertisers within the last three
decades.
The Burger King Corporation moves proudly into the future with over 50 years of experience tucked
safely under our belt. As a brand, our company has never been stronger. We 've got millions of
customers, who we love to bits. And our Executive Team, along with each of our individual
employees, ensure our customers always receive exceptional, consistent service (as well as burgers,
fries and drinks).
We 've been around awhile – over 50 years – but our success didn 't just happen ... Show more
content on Helpwriting.net ...
A WHOPPER that isn 't flame–grilled. That 's completely wrong. Not telling people about how
lovely BURGER KING® is. That 's crazy. That 's why our marketing spend covers regular TV
adverts and promotions to build brand awareness and customer loyalty. And because we 're
committed to customer research, it means that we can respond positively and quickly to changing
customer tastes and needs.
While we love to hear the "mmmmm 's" and "ahhhh 's" coming out of our restaurants, we like to get
a little more info from our customers, so actively encourage feedback to ensure you get the most
from your franchise.
Burger King is the second largest fast food chain in the world, following behind the mighty
McDonalds. Burger King was founded in a Miami, Florida, suburb in 1954 by James McLamore
and David Edgerton, following a visit to the original McDonalds in San Bernadino, California.
Sensing that Dick and Mac McDonald were on to something big, the partners created their own
version of the fast food genre and named it Burger King.
Restaurant Franchises
Find business articles from leading publications and journals. www.allbusiness.com Restaurant
Business Plan
Starting or running a restaurant? These practical tools can help. www.virtualrestaurant.com Quick
Service Toronto

Quick Service Dining Toronto, ON. Recommendations & Special

Lamb Burger Research Paper
Looking for an unusual treat, but a little nervous to jump straight into unknown culinary territory?
Then the lamb burger might just be what you are looking for. This delectable dish blends the
familiarity of a traditional hamburger with the uniqueness of a distinctively–flavored, exotically–
spiced meat. Like a traditional beef burger, the lamb burger is made up of meat that is well ground
and made into patties. Unlike its more common counterpart however, lamb bears a complex flavor
that ranges from bold to delicate, and is sometimes described as gamey, sweet and minerally. The
spices used for this dish are varied and lend to the already diverse flavors without overwhelming
them. The history of the burger is hotly debated, some saying that it first appeared in the merchant
yurts of ancient Mongolia, while others claim that it was first created in an early 1900s lunch wagon
in New Haven, Connecticut. Regardless of its exact origins, this delightful dish is a well loved item
on menus around the world. Given its world wide recognition, it is no surprise to find that the lamb
burger has a growing base of devoted fans. Over 10,000 years ago, the humble sheep was
domesticated and used as a source of ... Show more content on Helpwriting.net ...
In addition to imparting a particularly decadent taste, certain fats found in this dish, such as
conjugated linoleic acid, are thought to have positive health benefits like reducing body mass and
preventing some types of heart disease. Lamb also contains roughly 25% high quality protein and
between 175–300 calories per serving, depending upon your choice of toppings. This
mouthwatering meat is high in a number of nutrients, like Omega 3s; B vitamins such as niacin,
biotin, folate and choline; zinc and iron; phosphorus and selenium. Additionally, lamb is a good
source of several important antioxidants such as glutathione and

Burger King Case Analysis
BURGER KING
VIEWPOINT
This case was analyzed from the point of view of Burger King's Marketing Manager.
TIME CONTEXT
The case happened in September of the 2010.
STATEMENT OF THE PROBLEM
How to minimize the negative feedback/perception of the company's buy–in from a private
company?
What measures could Burger King do to dethrone McDonald's as well as hold off the challenge of a
number of other chains that were growing in size and competitive power?
STATEMENT OF THE OBJECTIVES
To boost the image/brand image of the company. To assess the company's overall performance, To
provide measure(s) to improve the company's performance in the market.
AREAS OF CONSIDERATION
Strengths
1. Strong market position. ... Show more content on Helpwriting.net ...
The phenomenal increase is facilitated by an annual 10% growth in the amount that Americans spent
on meals away from home.
The fast–food industry is composed of numerous national and regional chains.
Sales
Burger King's sales have been falling steadily over recent quarters and were down 2.3% in the year
to the end of June, while profits were flat compared to the same period a year earlier.

Rhetorical Appeal For Burger King
Advertisers use the rhetorical appeals to sell products. Have you ever tried to get an ingredient label
at a fast food restaurant? Wendy's and Burger King is the most established restaurant over the world.
They're also the two of the most popular restaurants in the worlds. Well, about the past few years the
range has shown that women have eaten more fast food than men. From my perspective and from
what I've chosen to be the advertisement for Burger King. I realized that Burger King has its own
slogan which is "Have it your way". This slogan is attracting the customer to come in to the store
more often. The picture from my ad shown a big burger with some of the products you can have
upon your way. Those sandwiches are mostly located in the dollars menus. It's a great aspect when
showing what you have in the store into one ad. The picture is most effectively targeting to all the ...
Show more content on Helpwriting.net ...
And, Burger king is to increase the faster service. Burger King Ad is using a strategy to advertise
their product. One of the strategies they are using that's related to my picture is the rhetorical
appeals. For the rhetorical appeals Burger King is using logos. The rhetorical appeals that they used
are one of the best methods to get more attention and to have more customers. The ads from
Wendy's and Burger king are similar. They are similar because they both are illustrating their
product. On the other hand, by looking at Wendy's ad you will have much capability of getting
hungrier because of what they shown in the picture and you'll find yourself drooling over? For
example, if you hungry and you saw an ad that's demonstrating all of your favorite meals, you
probably are going to have a temptation. The temptation that you will have would makes you want
to go and buy one. Also, they both are using logos for the rhetorical appeals strategy for targeting
their

Crown Burger Introduction
In And Out is known for being extremely tasty for their secret sauce because they do something
"secret" to it. I'm going to tell you who and why the best restaurants are and all my opinions about
them. I haven't been out of the United States and I've only been to a handful of states, so I don't
really know if I'm even close to tasting 25% of foods. I bet I'm missing out on so many wonderful
foods. First... well technically third on my list but first to talk about would have to be Crown Burger.
I don't know where they are located but the only place I've seen them around is in Utah when I was
living there. When you walk in its really nice inside when you first walk in you think it's kind of
fancy in a way but not really it's so hard to explain you would have to go for yourself. They have
some of the best service I have personally ever seen and there is nothing better than amazing
service. Crown Burger has over 100 different burger options... literally, you can also just build your
own burger. What is absolutely amazing about Crown Burger is that they only use fresh products
and ... Show more content on Helpwriting.net ...
This is a Mexican restaurant and I've seen it here in Oregon I have no clue if it anywhere else or not.
Honestly this sounds crazy but one of my favorite reasons to go here is their ranch dressing that is
homemade, it's like hidden valley ranch expect 10 times better and it is really runny I can't even
begin to describe it only my taste buds could do that ha ha. They also have special drinks there that
are at other places but Don Pedro's horchatas are beyond amazing if you have never had one in
general I really recommend you have one it's so good I don't even know what's in it. They have all
kinds of Mexican food and also have items like burgers and fries if you really don't like Mexican
foods but I don't really know anyone who

Burger King Case Study
The predecessor to Burger King was founded in 1953 in Jacksonville, Florida, as Insta–Burger King.
After visiting the McDonald brothers' original store location in San Bernardino, California, the
founders and owners (Keith J. Kramer and his wife's uncle Matthew Burns), who had purchased the
rights to two pieces of equipment called "Insta–machines", opened their first restaurants. Their
production model was based on one of the machines they had acquired, an oven called the "Insta–
Broiler". This strategy proved to be so successful that they later required all of their franchises to use
the device. After the company faltered in 1959, it was purchased by its Miami, Florida, franchisees,
James McLamore and David R. Edgerton. They initiated a corporate restructuring of the chain, first
renaming the company Burger King. They ran the company as an independent entity for eight years
(eventually expanding to over 250 locations in the United States), before selling it to the Pillsbury
Company in 1967.
Pillsbury's management tried several times to restructure Burger King during the late 1970s and the
early 1980s. The most prominent change came in 1978 when Burger King hired McDonald's
executive Donald N. Smith to help revamp the company. In a plan called "Operation Phoenix",
Smith restructured corporate business practices at all levels of the company. Changes included
updated franchise agreements, a broader menu and new standardized restaurant designs. Smith left
Burger King for

Burger King Marketing Analysis
Dan Madden
Engl 202d
Company Profile
9/16/14
In 1954 David Edgerton and James McLamore purchased a fledgling burger shop that could not
seem to make a name for itself, called Insta–Burger King. Immediately the two new owners
renamed the establishment Burger King. For the first few years Burger King struggled to compete
with their competitors, namely McDonalds, but slowly started to gain more and more popularity. If a
person were to fast forward to today, they would see that Burger King is not only competing in the
fast food industry, but also on the New York Stock Exchange at approximately thirty one dollars a
share. As a company that is constantly in McDonald's shadow, it is extremely interesting to examine
how a perpetual runner ... Show more content on Helpwriting.net ...
Burger King is trying to make talking about their products part of this new fast food activity that is
being sold. Essentially, they not only want the customer to buy the product, but to then turn around
and advertise it as well. They give several examples of pictures beneath this sentence where the food
is organized in a clever way, i.e. looking like the Instagram app picture, and also people
photographing their own food in an interesting place. Scrolling down they provide their customers
with a store locator and very brief history which seem to establish both ethos and logos. As you
scroll down to the bottom of the page, the customer is privy to many links where they can find out
everything such as investor information, career opportunities at Burger King, and even nutritional
information. This is where Burger King establishes the most ethos and logos, making all of this
useful information readily available in one neat place. This is also where they finally stray from their
primary audience of the youth, to the general population of people seeking out Burger King. All in
all, Burger King manages to create an adequate amount of Ethos and Logos, but seems to use pathos
in a more manipulative then useful way on their homepage. Since their homepage wanted the
customers to talk about Burger King on social media, it seemed interesting to see what Burger King
was putting on social media themselves. The most useful page to

Burger King Marketing Plan
BURGER KING
Team Members:
Ahmed El Salawy 20050026
Gina Mostafa Hassan 20050106
Jala Wageh Younan 20050097
Mohamed Babers 20050275
| |
| |
Table of Content
1. Executive summary
2. Introduction.
1. Brief History.
2. Burger King Egypt.
2. Mission.
3. Forces Driving Industry Competition: ... Show more content on Helpwriting.net ...
1. Introduction:
Brief history:
– Burger King 's first restaurant, originally called Insta Burger King, was opened on December 4,
1954 in a suburb of Miami, Florida by James McLamore and David Edgerton; both alumni of the
Cornell University School of Hotel Administration.

– In 1967, after eight years of private operation, the Pillsbury Company acquired Burger King and
its parent company Burger King Corporation. At the time of the purchase, BK had grown to 274
restaurants in the United States.
– When Burger King Corporation began franchising in 1967, it relied on a regional franchising
model where franchisees would purchase the right to open stores within a defined geographic
region. These franchise agreements granted BKC very little oversight control over its franchisees
and resulted in issues of product quality control, store image and design and operations procedures.
Burger King Egypt:
The opening of the first Burger King® restaurant will took place during the second quarter of 2007
at Egypt 's City Stars Mall, Cairo, one of the largest shopping malls in the region. A further two
openings are due to follow shortly in Sharm El Sheikh, Signaling the beginning of a large expansion
program that will follow over the next five years
2. Mission:
"We will prepare and sell quick service food to fulfill our guest 's needs more accurately, quickly,
courteously, and in a cleaner environment than our competitors. We will

Burger King Marketing Plan
Harvard Business School 9–681–045
Rev. February 27, 1998
Burger King Corporation
The first Burger King restaurant in Miami in the mid–1950s featured a walk–up window, a limited
menu (burgers and shakes for 19¢, sodas and fries for 10¢), and "your food ready by the time you 'd
paid for it." As one early manager recalled, "Our windows faced front so we could see customers
driving in. With the limited menu, we pretty much knew what they 'd order and we 'd have it ready."
In the 1960s and 1970s, Burger King developed an assembly–line production process that delivered
a fresh, hot, high–quality sandwich, yet that had the flexibility to customize that sandwich. One
executive explained, "Market research showed us that our ability to give the ... Show more content
on Helpwriting.net ...
The company, a wholly owned subsidiary of the Pillsbury Company, was organized on a geographic
basis with three divisions and, within them, a region, area, and district structure. On average, for
example, five company–operated restaurants reported to a district manager. The corporate
relationship with franchise restaurants had evolved from a policing function to one that included
significant consulting. Support services such as personnel, training, and accounting reported to the
regional level. Burger King restaurants varied widely in size and design, reflecting locations that
ranged from shopping malls to interstate highway intersections. Typically, each store had a unique
pattern of sales and a work force drawn from the local labor market.
The Hillybourne Restaurant
Hillybourne (a disguised location) was a New England college town with a population of about
30,000. The Burger King restaurant was located on heavily commercialized Maple Street, about
one–quarter mile south of an interstate highway intersection and one and one–quarter miles north of
the town center. The modern, landscaped, brick and glass building sat between a diner and a
manufacturing plant (with 200 employees) and across the street from the shopping plaza. Toward
town, Maple Street was lined with several restaurants, including a McDonald 's, half a dozen car
dealers and gas stations, and a dozen small businesses. The central business district adjacent to the
college contained public

Burger King International
MBA 6601
International Business
By
Wendy B. Machana
Burger King, previously known as InstaBurger King in 1954, is the world's largest flame–broiled
fast food restaurant chain (Daniels, Radebaugh & Sullivan, 2011). Burger Kings core competency
lays in the way it cooks its burgers– by its flame broiled method as opposed to grills that fry and
also the option that it offers its customers as to how they want their burgers ("have it your way"
theme), (Daniels, Radebaugh & Sullivan, 2011). According to the Burger King Investor website
(www.investor.bk.com), the companies' basic strategy is to offer the lowest prices possible for its
products and to continuously ... Show more content on Helpwriting.net ...
Some of the disadvantages seen with global expansion by Burger King include political unrest e.g.
Colombia. Also, taxes and legal systems can also prove to be a barrier for Burger King as an entrant
into the international market.
Burger Kings' Domestic and International Revenues Burger King earns about two– thirds of its
revenue form operations in the U.S and Canada and one third from other areas. I believe that this
relationship should defiantly change. This is because if something catastrophic were to happen, the
company would experience very serious losses. According to Zacs Investment Research, harsh
weather conditions in the year 2010 affected sales in the U.S and Canada by 3.9%. This is a
substantial amount to money to the company and can cripple operations. Being that Burger King has
shown significant success internationally, I believe that they should continue to expand and stop
'putting all their eggs in one basket.' Burger King prefers to enter markets with more youth and
shopping centers. I believe this is so because generally, the youth tend to prefer fast food over
traditional food. Also the age factors i.e. 18–35yr olds generally tend to known as the 'busy
generation', making it more convenient to open locations where these people can grab food and go.

Lastly, shopping malls are an ideal setting for a fast food restaurant because shoppers would prefer
to spend more time shopping that waiting for

Swot Analysis For Burger King
3.0 FUTURE PLANNING ROSAFIFAH BINTI MANSOR (S38509)
For future planning, Burger King should refer to SWOT analysis to enter the new market.
1) Based on strength in SWOT analysis, Burger King has greatest new item. Compare to the
McDonald, they only upgrade their menu with the same product. In India we create new item such
as we offer vegetarian and non–vegetarian burger and chapatti wrap. This is because, during the
religious occasion in India which is a kind of festival, they usually do not consume non–vegetarian
product and even during a fast period. However in McDonald they don't change their menu or add
new item.
2) Burger King also have weaknesses which is they weak in marketing campaigns likes advertising.
Burger King weak to communicates and promotes their product with customer. Compete to
McDonald they have so much advertising to communicate with their customer.
3) Opportunities for Burger King, we has opportunity to ... Show more content on Helpwriting.net ...
With create the new menu in our company; customers have much choice to buy it. Different by
McDonald they only make innovation with the same product such as last month they create spicy
mc chicken which is spicier than before. They only use the same product. In Burger King, we create
and introduce new item in our menu.
2) Create cafe in Burger King
Next innovation that Burger King will create cafe in our restaurant. Some people will say that we
copy that idea from McDonald. But our café will be more interesting than McCafé at McDonald. We
will add more menus in our café such as more type of coffees, cake, and dessert. We also will create
the café's environment that customer can relax and rest their mind especially for people who works.
They can come to our café after working hours. Besides that, we also provide services cap in our
café itself which is television, relaxing music and Wi–Fi.
3) Order through

Daniel's Burger Case Study
Daniel's Burgers, hosted a ribbon cutting Saturday to celebrate their place in the Elgin community
and being a member of the Greater Elgin Chamber of Commerce. Family, friends, and members of
the chamber joined Daniel's Burgers owner Daniel Lopez for fun, festivities, and cake from The Itty
Bitty Bakery in Elgin. Daniel's Burgers opened earlier this year after Lopez decided to forgo
attending Texas A&M University, and instead opened the burger business that he had been wanting
to do for some time. "I was 19 and I almost opened up a burger spot then," Lopez told the Elgin
Courier earlier this year. "I was going to do that but I decided to go off to college and try to learn
some things there. I was looking at how much it cost for just those ... Show more content on
Helpwriting.net ...
He hasn't experienced too many surprises so far, but he is working to make himself and Daniel's
Burgers better every day. "It can be stressful at times, but it can also be potentially very rewarding,
knowing that you're trying to build something from scratch. It's like you're trying to put together a
puzzle and finding what fits for you and your business," said Lopez. "I'm just learning how to be a
better businessman every day." Lopez has enjoyed the customer response and has high hopes for the
future of his scratch–made venture. "I hope to see Daniel's Burger grow to one of the best burger
establishments in Elgin and the Central Texas area. Also, to have a permanent establishment where
people can come inside and dine–in and enjoy a burger. I want to create my own culture of great
burgers. That's my ultimate goal." Until then, customers can enjoy Daniel's Burgers located at 121
Anderson Drive in Elgin next to Frontier Bank where they are serving up hamburgers,
cheeseburgers, and specialties like the Avocado Burger and Breakfast Burger. For more information
on Daniel's Burgers or to place an order call 512–229–5187, or visit them at

Burger King
Since the 1950's, Burger King has been offering its famous flame–broiled fast food burgers
throughout the United States and, eventually, the world. Burger King, also known by the initials
B.K., has evolved from a small Florida–based hamburger chain to one of the most well–known and
recognizable fast food franchises on earth.
The first Burger King restaurant opened in Jacksonville, Florida under the name Insta–Burger King
in 1953. In 1954, the Burger King Corporation was founded by Miami–based James McLamore and
David Edgerton. By 1959, they had expanded beyond Florida and became a national chain. By
1967, it was the third largest burger chain in the United States. McLamore and Edgerton then sold
the company and its 274 Burger King ... Show more content on Helpwriting.net ...
The company is able to grow while minimizing large capital expenditure, meanwhile it collects fees
and royalties from each franchise added.
Weaknesses:
Vulnerability to Labor and Regulatory Influences
Although the company operates in many international venues, the majority of restaurants are in the
United States. This concentration of operations in one geographic area increases company's
exposure to local factors such as labor strikes and the influence of regulatory changes.
Reliance on so–called "Super Customers"
There is some indication that Burger King may have been slow to transition to leaner and healthier
restaurant fare in favor of pleasing its long term customers who are fans of the big larger portion
sandwiches.
Opportunities:
New Breakfast Food Initiative
Burger King is seeking to overhaul its breakfast menu and will add Starbucks Corp.'s Seattle's Best
Coffee to all its U.S. restaurants. It has introduced earlier restaurant opening times in its United
Kingdom locations.
New Healthier Menu Items
Burger King sponsoring its biggest new product launch in years by introducing the Tendercrisp,
Premium Chicken Burger and accompanying the launch with a marketing campaign called "cheat on
beef".
National Urban Community Marketing Initiative
Burger King is seeking to strengthen its standing in the African American Community through its
new "next best move" promotion which includes a well publicized tour

Ahi Tuna Burger Thesis
Who doesn't love a good burger? Hamburgers, turkey burgers, veggie burgers –– I love them all!
Unfortunately, many burgers are high in fat. But not my Ahi Tuna Burger. It's low in fat and high in
protein, omega–3s, vitamin D and flavor. You've probably heard a lot about mercury in the news,
and while it can be scary, don't let it keep you away from eating fish. According to the FDA, you can
safely enjoy up to 6 ounces of tuna a week. So fire up the grill and start cooking these Ahi Tuna
Burgers. Top with low–fat wasabi mayo and pickled ginger, and your taste buds will go nuts for this
new summer favorite. Ingredients Tuna Burger: 1 lb tuna steak 2 Tbs low–sodium soy sauce 1 tsp
sesame oil 1 tsp grated fresh ginger 1 green onion, thinly sliced

Mcdonalds Vs Burger King
Case Paper
McDonald's/Burger King Analysis
Sunny Kumar
Overview
McDonald's and Burger King have competed as the top two fast food chains in the nation since the
middle of the twentieth century. Both of these companies established a strategy built around
delivering food at a fast pace and in a consistent quality. The cases at hand revolve around one
McDonald's and one Burger King, both located in Hillybourne, so as to provide a level backdrop to
compare the two restaurants in more depth. This analysis will first compare and contrast the two
Hillybourne operations; looking at their production process, strategy, and overall impact on
competition, profit, and strategy. The second section of this analysis will compare the ... Show more
This speed comes at a price, however, as the burgers and fries may have to sit in the rack (inventory)
for a long period of time, and lead to a lower–quality final product if the inventory is too high. On
the flip side, if there is a rush, and not enough inventory, the process at McDonald's may not be
quick enough to adapt to the change in output needed. Finally, because the McDonald's inventory is
held at the end of the process, customization of products of orders is more difficult than at Burger
King, and can make individual orders take significantly longer than would be typical. That being
said, for people in a rush, there is no alternative to McDonald's. Even in the Hillybourne example,
the average time per customer from door to order received is over a minute difference in total time.
While this may not seem like much, the ability to get more burgers out the door can mean significant
differences in profit.
Burger King, on the other hand, utilizes a made to order system. In this process, the burger patties
and fries are created, but they aren't finalized until the customer actually makes their order. The
advantage to this process is that the modification of individual orders and burgers is much simpler,
since the burger isn't constructed until the customer places their order. For example when someone
orders a burger without onions at McDonald's, the customer has to wait for a full round of
hamburgers to be cooked from the beginning before

Essay On Mcdonalds And Burger King
Discussion
Both McDonald's and Burger King are well–established, successful businesses, which have devised
good strategies and plans to attract customers. These are the two largest multinational hamburger
fast food restaurant chains in the world. This essay will first compare the marketing strategies of the
two fast food chains.
First of all, McDonald's focuses on the middle– and upper–class customers, including families,
youths and children. They have created menus that are suitable for all customers. These comprise
ham, beef and mutton burgers. It is interesting to note that India is the only country where
McDonald's also serves vegetarian menus. Even the sauce and cheese used in India are 100%
vegetarian. This is a good example of McDonald's ... Show more content on Helpwriting.net ...
Due to the famous hamburger 'whopper' and it's slogan "have it your way", Burger King is still
globally recognized in the fast food industry in consonance with QSR magazine right behind
McDonald's and KFC.Besides, Burger King keep selling their products on higher price than his
competitors which declining his competitiveness of the business.Moreover,placing their pace slowly
on the innovation of food menu and customer needs which also produced disappointment from the
consumers and create customer aversion .This can be responded by Figure 4 it showed the great
difference between the two multi–national hamburger fast food restaurant products which more than
26% customers voted for

Mcdonald's and Burger King Essay
• McDonald's has a goal of 100% total customer satisfaction£¬ this goal is not always
attainable. McDonald's has a second company goal that sets them apart from most of their
competitors.
• McDonald's customer service policy is laid out in the McDonald's Guarantee. They are
more concerned with the quality of the service than the speed of the service. They then prepare that
order while the customers wait.
• Employees were working at a rapid pace, but it seemed like they had no time for
customers.
• The atmosphere was also very noisy. There was constant beeping, banging, and yelling
coming from the service area. They did not provide a pleasant ambiance for customers to dine in.
• McDonald's communication and ... Show more content on Helpwriting.net ...
Usually whoever takes the order is also the same person to collect the money; however, a different
person usually puts the order together for the customer.
4. Employee Motivation The motivation of both stores for employees to perform well is hard to
ascertain from just observing, but it appears somewhat obvious. The people working in these
establishments appear to have a lower social economic status, and the fact that a paycheck is coming
at the end of the week may be the only motivation they have. The stores do have an employee of the
month plaque on the wall, but it is doubtful that this is motivation to strive day in and day out for.
There is also the fear of potentially losing their jobs if they perform sub standard.
5. Communication Both stores employed a very open communication policy. Employees were
talking, sometimes shouting at one another to be heard. The management was openly involved in the
employees routines and the employees felt no barriers to prevent their communication with the
manager. Sometimes in both stores, there would be a break down in communication somewhere
along the line and that would result in extended waiting times for customers and sometimes,
screwed up orders.
6. Environment The environment at McDonald's and Burger King seems to be a simple, yet unstable
one. It is apparent that the majority of people who work there, are not choosing their employment as
a career option. Therefore, the

I Have Chosen The Burger King Corporation.The Burger King
I have chosen the Burger King Corporation. The Burger King corporation main focus is on the
customers they serve and the strategies they use to continue the growth and development of their
company. Burger King uses the integrated cost leadership/Differentiation business strategy.
Strategies in business are instrumental for the continued growth and expansion of a company. A
strategy is a set of analytic techniques that are used to influence the direction of the firm 's growth in
the marketplace (Raimundo, 2001). Business strategy enables company to match its internal
capabilities and its external environment. Also, their research helps them plan and assists the
company to realize its objectives and mission set at its inception and ... Show more content on
Helpwriting.net ...
Burger King has developed programs to help employees become better educated and instruct them
in the business field through leadership training. They continues to offer trainings as well as a
review programs that offer managers an insight on how their particular style of management is either
benefitting the core values or if adjustments need to be implemented to assure that the managers are
completed capable of managing their individual locations. They offer a 12–week intensive training
program for all store managers.
Because of struggling sales and the growth of burger chains across the county and the demands of
changing lifestyles Burger King and other fast food chains are beginning to struggle not only with
maintaining the current customer base but to attract more customers.
Burger King recently changed not only their business strategy but their corporate strategy to assist in
the growth and continued on July 1, 2013 Burger King replaced it CEO with Daniel Schwartz a 33
who instantly began the restructuring the entire company and growing the brand.
Schwartz began hiring a young management team and they have turned the struggling burger chain
into a cash generating machine.
On their corporate level the new CEO and his team him to believe that the complicated menu was
slowing down orders. So, he simplified the burger chain 's offerings to include dishes that are easier
to assemble.

Informative Essay On Burger Patty
Burger patties don't necessarily have to be made of beef and the usual ingredients. Some restaurants
treated the world with their unique creations – burgers with patties made up of ingredients you
usually don't see in McDonald's and Burger King. Due to their queerness, the flavors they dish out
are something you would want to taste. They can be bought from restaurants across the United
States, or you could try whipping one up in your kitchen! Slater's 'Merica Burger Its namesake
suggests that it would undoubtedly be the favorite of Americans, largely due to the make up of its
patty. Also known as the 50/50, the burger is made up of 50% beef and 50% bacon, meat products
mst Americans love. It is also served with bacon–filled thousand island dressing, a fried egg, and
two strips of bacon. ... Show more content on Helpwriting.net ...
Judging its ingredients, it's also something you would not want to eat regularly – its cholesterol and
sodium content is definitely sky high. Chorizo Burger Served at Blind Burro in San Diego,
California, the Chorizo burger is a pleasant assault on your tastebuds. It mainly made from chorizo,
a type of pork sausage, which is turned into a patty. It is topped with melted Oaxaca cheese and
spicy poblano peppers. The dish is a spicy mix between Mexican cuisine and the usual burger – safe
to say that it's a dynamic duo enough to make you smile. Caramelized Onion Veggie Burger Who
says veggie burgers can't be

In-N-Out Burger History
History of the company:
In today's extremely competitive business environment, there are numerous fast food outlets. But
when it comes to fast food, we cannot forget to mention In–N–Out Burger, Inc. It is a private and
family owned company. Harry Snyder and Esther Snyder started the brand in 1948. Headquarter is
located in Irvine, California. They opened their first drive–thru restaurant on Francisquito Ave. and
Garvey Ave. in Baldwin Park, California (www.in–n–out.com). Three years later, in 1951, Harry and
Esther opened their second restaurant, and then they started accumulating profits for reinvestment
and step–by–step growing. In 1976, Harry Snyder passed away because of lung cancer. During that
time, there were only 18 units opened. Then, ... Show more content on Helpwriting.net ...
is a fast food retail chain with over 313 locations in California, Oregon, Nevada, Arizona, Utah, and
Texas.
The products are offered at In–N–Out Burger:
In–N–Out Burger keeps its menu very simple and short in order to maintain the control and ensure
high–quality food. Its business strategy is to primarily focus on the quality. At In–N–Out Burger, it
offers three varieties of burgers, which are double –double, cheeseburger, and hamburger; French
fries, beverages, and shakes. And, it just stays there; there is neither desserts, coffee nor breakfast
menu. It has maintained this menu for over 50 years. If there is a change, maybe it was a soft drink
in the last decade. Until now, the motto of In–N–Out Burger is still "serve only the highest quality
product, prepare it in a clean and sparkling environment, and serve it in a warm and friendly
manner" (www.in–n–out.com). In order to serve customers with fresh food, the employee will start
making the food when the order is complete. All ingredients are never frozen, and no food warmer
heat lamps are used. In–N–Out Burger has proven that there is no need for a large menu and no need
to constantly change. As long as it specializes in a product, then it will have more loyal customers
coming to its

Objectification In Burger King Advertising
Objectification of women and use of sex to sell has deeply permeated many different places in the
media, even ads for burgers. A 2009 print ad shown in Singapore for the new Burger King "Super
Seven Incher" burger depicts a wide–eyed model with her mouth wide open near the huge sandwich,
not so subtly alluding to oral sex. The overly suggestive slogans and the fact that the model did not
even know her photo was being used in this way only makes the ad even worse. The model has
stated, "I didn't know about this being done to my image, let alone agree to pose for the scenario"
(Sanghani, para. 9). Burger King unapologetically displayed the ad at bus stops, street corners, and
all over the walls, doors, and even door mats of Burger Kings in Singapore. Burger King did not
hide it in a magazine, it was out in the open for anyone of all ages to see. They targeted a male
audience and ultimately wanted to bring more people to the restaurant, but a completely different
approach to the poster would have been far better. It is insulting to a large portion of their
consumers, and may alter the perception of younger consumers. Burger King uses an appeal to
pathos and ethos, diction, border, contrast, color scheme, and other rhetoric to sell their new
sandwich and promote their restaurant, yet the way they executed the ad is degenerative and
insulting.
An attempt to an appeal to pathos and ethos is made through diction, detail and presentation. Most
of the ad is using sex appeal, a type

Advantages Of Mcdonalds And Burger King
I have chosen McDonalds and Burger King as the competing fast food franchises in South African
to base my task on. McDonalds The first McDonalds was started by brothers Richard and Maurice
McDonald, better known as Dick and Mac. The first McDonalds was opened in 1930 in San
Bernardino, California. In 1948, McDonald closed down their successful carhop, they were closed
down to make McDonalds a self–service operation. The lack of Jukebox, telephone and tables to sit
at, this made McDonalds attract more families than teenagers. The most impressive aspect of McD's
was the quality that the food was created and the efficiency at which the employees worked at. Ray
Kroc visited the restaurant in 1954 and that that the McD's recipes was the ticket to ... Show more
BK have paid close attention to the sectors where McD has been lacking in and their packaging of
product leaves a long lasting impression on the customers as it should, with their royalty themed
design, everybody can feel the energy that BK puts off and that is what attracts customers.  BK
offer great promotional benefits to their customers on occasion to make the customers feel that the
customers are being appreciated. BK and their kiddie's meal toys is another form of promotion
because the toys will attract the children which will attract the whole family in return. Another good
promotional scheme that BK have introduced is the bottomless drinks that you receive when you
dine within the restaurant, this gives the customers more value for their money because you only
pay for the drink once and can get it refilled for

Burger King Marketing: Marketing Mix Of Burger King
Burger King Marketing mix
Price
Burger king faces high competition from competitors like Mcdonalds. It looks after the needs of the
customers and sees to it that the customers feel satisfied paying the price they are for the items so
the prices range from easily accessible to, to high price range as it has a vast number of customers
from different income range. The prices are also determined by looking after the prices of its
competitors.
 Burger King recently joined McDonalds in offering a $1 double cheese burger.
 Burger King plans to sell slushy drinks for $1 leading into the summer in order to offer an
alternative to McDonalds $1 summer drink.
 The company also will continue to sell its new premium burger, the Steakhouse XT, for $3.99
through ... Show more content on Helpwriting.net ...
It then introduced items like "Whopper sandwich" to its menu. Burger king is very well known for
its quarter pound hamburgers.
A special sandwich line and breakfast like was also introduced in 1979. At present the menu consists
of grilled meals like whopper meals, mushroom and Swiss meal, steakhouse meal, sides like fries,
chicken tenders, mozzarella sticks, onion rings, salads, kid's meals, beverages and desserts.
Process
 A Burger King strategy has focused the customer segment that spends the most money at its
restaurants. These young men and women visit fast–food burger chains on average almost 10 times
per month.
 The company has employed a combination of "loss leader" promotions" coupled with upsells of
more expensive menu items, specifically higher–margin French fries and soft drinks.
 Recently Burger King has concentrated on adding restaurants and entering new strategic markets.
They have added over 400 new restaurants in the last three years.
 The company seeks to further growth and popularity via its innovative marketing promotions
such as the King television commercials.
Physical

Burger King : A Great Place For Run A Business, Like...
These numbers show that Littleton is a great place to run a business, like Burger King. It has couples
and families living in it with expanding income. Littleton is growing and is a main route with light
rail to Denver. Our focus Burger King is located on University Boulevard, one of the busiest roads
in the city. It is a free standing building in a strip mall and across the street from Arapahoe High
School. On the other side is a townhouse complex. Overall, this is an ideal spot for Burger King.
Quicklook:
Direct Competition – McDonald's, Smashburger, Five Guys, Wendy's, Carl 's Jr., Jack in the Box,
Good Times
Indirect Competition – KFC, Pizza Hut, Taco Bell, Del Taco, Subway, Chipotle, Jersey Mike 's
Subs, Arby's, Chick–Fil–A Economic – In the community, most people can afford to buy food from
Burger King because Burger King products are usually less than five dollars. The economy supports
the ability to afford the products.
Demographics – Burger King mostly appeals to younger populations and young children. Cultural –
Burger King focuses on trying to make their food seem healthier to appeal to the part of society that
tries to eat all natural food. Burger King also appeals to those who wish to have a unique experience
with the motto "Have it your Way" being their tagline.
C. Overview of the business or organization 's current promotional strategies and practices
The top three current promotional strategies used by Burger King are brand loyalty,

Mcdonald's vs Burger King
(Images provided by queenscrap.blogspot.com and bbs.hoopchina.com)
"Hey, let's get some McDonald's? We hear this all too often. Before you say "Yes" to this question,
you need to think about how the food compares in nutrition and will the nutrition of fast food have
effects in the future. Let's look at fast food restaurants. When you hear someone say, "Let's go to
McDonalds or Burger King," what comes to mind would you consider the Big Mac or a Whopper?
Think of how many calories that goes into each one. When you look at the Big Mac your calorie
count is, "540 with 29 grams of fat and 45 grams of carbohydrates." The Whopper shows, "670
calories, 39 grams of fat and 51 grams of carbohydrates."(www.associatedcontent.com) So which ...
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One even asked for an extra slice of cheese. Burger King satisfied more customers in the area of
taste. Which has better quality of food? This falls very hard when thinking about both restaurants.
McDonald's and Burger King have in fact, had good quality but one out shines the other. As it was
stated before McDonald's Big Mac was served sloppy that was not quality service. In terms of
Burger King, the customers were very satisfied with the quality of food and service that they
received. Looking at the companies goals is a major difference. Let 's take the Mc Donald 's
organization, one hundred percent customer satisfaction. When looking at this goal, it 's not always
reachable. When this goal is not met, they will do what ever it takes to fix the problem. The next
goal that puts them at a higher standard than other competitors, it 's founded on giving back to the
community with the Ronald Mc Donald House and Ronald McDonald Children 's Charities. In each
restaurant and drive thru there 's a donation box so money can be placed into helping the charities.
So many times there have been full boxes of money given. Over the years McDonald 's has given
millions of dollars back to communities in an effort to help children in need of care. Burger King
was founded in 1953, the worlds #2 hamburger chain since McDonald 's. All of the burgers cooked
at Burger King are prepared by grilling

Insta-Burger King
The King rules one whooper of the fast food empire. They operates one of the world largest
hamburger chain with more than 13000 outlets in USA and in more than 100 countries. he company
began in 1953 as Insta–Burger King, a Jacksonville Florida–based restaurant chain. After Insta–
Burger King ran into financial difficulties in 1954, its two Miami–based franchisees, David
Edgerton and James McLamore, purchased the company and renamed it Burger King. In addition to
its popular Whopper sandwich the chain offers a range of burgers, chicken sandwiches, salads and
breakfast items along with beverages, desserts, and side dishes. Many of the eateries are stand–alone
locations offering dine–in seating and drive–through services. The chain also includes ... Show more
Burger king positioned their market as high quality, great tasting and affordable food. Burger king
offers more variety than McDonalds.
4P's of Marketing Mix
Product
As a fast food hamburger restaurant (FFHR) chain, Burger King serves, hamburgers, cheeseburgers
as well as Fries, Salads, Hash browns, Onion rings, Coffee, Juice, Shakes, cookies and pies.
Burger King sets itself apart from competition with its "have it your way" theme which allows
individualize each orders with various options including fries or onion rings, cheese, bacon,
mustard, ketchup, mayonnaise, lettuce, tomato, pickles, and onion.
Burger King has signed a licensing deal with ConAgra Foods Lamb Weston which will result in
offering a retail line of microwaveable Burger King Brand French fries at select retailers in the
United States, including Wal–Mart.
Price
Burger King recently joined McDonalds in offering a $1 double cheese burger.
Some of its franchises claimed that reducing price will hit their profits.
Burger King plans to sell slushy drinks for $1 leading into the summer in order to offer an
alternative to McDonalds $1 summer

Burger King Case Study
In the Fast Food Industry research task, I did an extensive comparative study on McDonalds and
Burger King. Paying special attention to Marketing and Social Responsibility areas, I then came to a
conclusion of which Fast Food franchise is more successful and made recommendations for the
"unsuccessful" company on how they can improve on their current business model.
Burger King was found in 1953 and named InstaBurger King. Its Head office is based in America,
Florida and is a chain of hamburger fast food restaurant. InstaBurger King had financial difficulties
in 1954, David Edgerton and James McLamore bought the company and renamed it "Burger King".
When "Burger King" originally opened in 1953, the menu consisted of basic hamburgers, French
fries, soft drinks, milkshakes, and desserts. When it was bought and renamed in 1954, Burger King's
new owners introduced the Whopper sandwich in 1957 to expand the menu. It was a way of
differentiating Burger King from other burger fast food restaurants at the time. Since the change the
Whopper has become the focus of its advertising. The company then started to name its new kiosk–
style restaurants Whopper Bars. Burger King seeks to satisfy their customers and to maximize their
profits. Burger King turns over 11,000 branches today and started off with only 1 store in Miami,
Florida.
McDonalds opened in 1955. They view themselves as a franchisor and believe that franchising is
important to delivering customer experiences and gaining

How Burger King Can Improve Customer Service and Marketing

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