Everyone Is Watching Us

Everyone Is Watching Us
"Everyone is Watching" It is everywhere, from your smartphones, to your computer desktop,
cameras are monitoring your every move. You can't avoid the constant surveillance, "Big Brother" is
here for your protection. As technology reaches its digital plateau, "Big Brother", is gradually
becoming more attuned with your personal and private lives, this technological advancement will
only become more evident in our daily lives. "The Entire History of You", explores the correlation
between technology and society, as they shift together in this futuristic drama. Our society is
obsessed with uploading personal information to the internet. When we share our lives and
memories online, it can never fully be erased. In Black Mirror, season one episode three, small
computers are inserted behind the ear lobe, with the task of recording every memory a person can
experience. Every intimate detail is on file, like your personal Tivo. ... Show more content on
Helpwriting.net ...
Our culture has grown fond of constantly being on display for others. "The Entire History of You",
teaches us that people are only honest when they are recorded. If a person has doubts of your
honesty, it can be uploaded and viewed as evidence against you. People also manipulate what you
say based on their interpretation of your memories. Social media has no privacy when people have
the ability to access others timelines at any time. According to Neil Postman, author of Television as
Teacher, "We face the rapid dissolution of the assumptions of an education organized around the
slow–moving printed word, and the equally rapid emergence of a new education based on the speed
of light electronic image" (Postman pg 423.) The future is now, never before have humans been able
to connect with others instantly. In Jessie Armstrong's episode of "The Entire History of You", every
event is recorded and stored with a click of a button. Information is on demand and is readily
... Get more on HelpWriting.net ...

Marketing Management: TiVo Case
Memo#1
TiVo Case
Marketing Management
Cheng Zhang
QUESTION ONE: Briefing the CEO
TiVo is adding subscribers at healthy pace, but faces some serious issues that need to be resolved if
the company is to move forward or remain viable. I believe there are three crucial areas that we
should address: revenue enhancement, marketing, and research.
The first issue is revenue enhancement – to generate positive cash flow. Due to competitive
pressures and the general inertia potential customers have toward becoming subscribers, we cannot
necessarily increase our subscription fees. We need to create additional revenue streams from what
we already have and do. A quick analysis of our financials will suggest the urgency with which we
... Show more content on Helpwriting.net ...
QUESTION TWO: Identify current products and markets.
(2)(a)(i)
TiVo is positioned toward consumers "as a smart and friendly service that could improve their
lifestyle" (page 1 of the case). The primary point of the product is to enhance the TV viewing
experience by offering features that save time and allow customer to better manage the time they do
spend watching television. Basically, it is TV on the subscriber's schedule. Like any product which
saves time (or helps us to better manage our time), the tangible benefit is an improved quality of life
– time is freed up to do more, or better managed to do that which is more important. Also, given the
fact that watching TV is family activity (or social activity), TiVo's features lead to better
relationships since the activity can be better managed.
In addition to better managing how one watches TV, there are some features that enhance the actual
viewing experience. These are the features that make viewing television more fun. They also
provide greater control over how and what one watches (the ability to fast forward through
commercials)
(2)(a)(ii)
TiVo has several features which add value: 1. TiVolution Magazine/Network Showcases 2.
Suggestions 3. Banners/Live Guide/Program Guide Data 4. Trick Play 5. Recording/Season Passes
6. Ability to monitor subscriber viewing patterns and behaviors 7. Ability to better segment markets
for advertisers and content providers
(2)(a)(iii)

Netflix Case Analysis
Netflix
Philip J. Brooks
Business Policy & Strategic Planning – BA 4910
Professor Dr. Jeffrey Walls
November 25, 2006
GENERAL ENVIRONMENTAL ANALYSIS
Netflix was founded in 1997 by Reed Hastings, founder and CEO. Prior to this, Hastings founded
Pure Software in 1991 and led several acquisitions that allowed Pure Software to become one of the
top 50 largest software companies in the world. In 1999, Hastings launched the online subscription
service and led Netflix to a subscriber base of over 1 million in just three and a half years,
something that took AOL six years to accomplish. Netflix's business strategy was quite simple,
because they had pioneered the online DVD rental industry when DVDs were rare and ... Show
more content on Helpwriting.net ...
This allows the customers to receive their DVD's typically in only one day. The beauty here is that
Netflix aligned itself with the U.S. Postal Service to maximize their freight costs while using a
distribution system that already goes door–to–door of each of its customers daily without the added
cost of using a parcel service.
INDUSTRY ANALYSIS
The DVD player was one of the most successful consumer electronic products of all time and the
DVD market was also one of the fastest growing markets while experiencing unprecedented growth
since its 1997 debut. DVD movies were available through a wide array of channels to the consumer,
which included physical brick–and–mortar retail stores such as Wal–Mart; physical rental stores like
Blockbuster; websites of both brick–and–mortar and internet–only stores such as Amazon.com;
online rental stores such as Netflix; and movies on demand and download websites such as Walt
Disney and MovieLink. The DVD rental market soared from 1% in 1999 to an astounding 74% in
2006 for total DVD and VHS rentals.
COMPETITIVE ENVIRONMENTAL ANALYSIS
BLOCKBUSTER VIDEO
Blockbuster had grown to more than 8,500 company–operated franchised stores worldwide, with
more than 2,600 stores outside of the United States. They hold a 65% market share of the entire $8.5

billion market, which is astounding to say the least. In 2002, it had revenues of more than $5.5
billion in which 80% came from the United States. Blockbuster's goal is to

Pvr Case Study Essay
Unit II Case Study Instructions 1. Discuss how PVRs will affect the demand from advertisers.
In order to examine the effect that PVR has on advertising companies, we need to consider the needs
of society and how will it benefit from this video recorder.
Comfort is an important issue in today's society. The easy programming and the large video
recording space, which reaches up to 60 hours, makes this devise very desirable. Moreover, the
flexibility to play the recorded program repeatedly at the viewers' most convenient time removes the
need to schedule your day based on the programs.
Advertising Companies depend on programs to promote products or services based on the client.
However, because of PVR the viewer is capable of ... Show more content on Helpwriting.net ...
Suppose that the expected number of viewers is one million people. What price should you charge?
How many minutes of advertising will you sell? What is total revenue? b) Suppose price is held
constant at the value from part (a). What will happen to the quantity demanded if due to PVRs the
number of expected viewers falls to 0.5 million? Calculate the "viewer elasticity" based on the two
points. Explain in words what this value means.
3. As more viewers begin using PVRs, what happens to the revenues of the major networks (CBS,
NBC, ABC, and FOX)?
Networks such as CBS, NBC, ABC, and FOX obtain most of their revenue through advertisements.
The popularity of the network defines the how reliable they are. However, with the increase usage of
PVR in every household, networks such as ABC, CBS and NBC filed a lawsuit against SonicBlue,
maker of the ReplayTV personal video recorder. Their argument was that the latest version of the
ReplayTV device would remove them of revenue and reduce their incentive to create programming.
Reuters, Dish and EchoStar Settle Patent Dispute With TiVo, May 2, 2011, The New York Times
4. Discuss the long–run effects if a significant proportion of the viewers begin adopting these
"advertising snipping" systems.
Considering all the benefits that PVR has given to the viewer, it is understandable that the affect that
this device will have on them can be considered to be positive as well as negative.
To begin with there

Blockbuster Case Study Essay
1. Analyze Blockbuster's current position (based on its brick–and–mortar business model) using
Porter's 5–forces model. What are the conclusions of your analysis? In Porter's 5 forces model, the
five underlying forces for an industry's structural attractiveness are the barriers to entry for new
competitors, the intensity of rivalry among existing competitors, the threat of substitute products or
services, the bargaining power of suppliers, and the bargaining power of buyers. In analyzing
Blockbuster's business model and current position, it is evident that it faces issues in all five areas.
Barriers to entry In the brick and mortar movie rental industry, Blockbuster is clearly the leader.
With the merger of Hollywood Video and ... Show more content on Helpwriting.net ...
On the horizon, Blockbusters number of competitors should steadily increase from new emerging
technologies. If Blockbuster extends into the realm of VOD, Legal Movie Downloads, or Digital
Video Recorders (DVR), it must realize there are existing and powerful players in these markets
already. This new technology is shaping the market for many deals or partnerships. They will face
fierce competition, but in the future, Blockbuster must not find it self on the outside looking in.
Threat of substitutes There are basically six technology–driven threats to the traditional rental
model: (1) Cable companies offering Video on Demand (VOD), (2) online movie downloads, (3)
online movie rentals, (4) disposable DVDs, (5) illegal movie downloads and DVD copying, and (6)
Digital (or Personal) video recorders (DVR). (Jackson) One could also consider traditional pay–per–
view (PPV) as and additional substitute. Only one of these seven, online movie rentals has proven to
be a major competitive substitute for traditional movie rentals. All other areas, except traditional
pay–per–view are expanding rapidly, but some face significant challenges. Unlike traditional pay
per view, VOD, usually offered by a local cable provider, offers subscribers wider choice and the
ability to start a movie whenever they want, instead of at a pre–arranged time. Up to this point,
Video on Demand (VOD) is expanding,

Tivo Case Summary
TiVo is one of the many digital video recorder systems that is used to record an individual's favorite
television episodes and or series. Using this type of recording system eliminates the interruptions
that one would have while watching the program live e.g. commercials. Furthermore, with this
option, customers have the ability to utilize many different recording features such as pausing, fast–
forwarding, and playback. By TiVo implementing these features, it is solely creating a unique and
customized television experience for their customers. The company has many factors that facilitate
its adoption. These factors include customer accessibility, which views the idea that individuals can
access their desired content at their own convenience rather than having to watch when it airs. Based
on the target audience being individuals that own televisions, which are primarily adults 20+ who
are in the work force, the idea of having this service is very accommodating for someone with a
strenuous schedule. Controversially, there are factors such as age that also limit the adoption of this
system. As this system is more technically ... Show more content on Helpwriting.net ...
Due to the nature of TiVo, I believe that it would be most beneficial for the company to review
alternative options in regard to their partnerships. Rather than sourcing through companies such as
AOL or DirectTV, TiVo has the capability of expanding and gaining loyalty from a greater audience
than they would if they were to be paired. Furthermore, if the company were to affiliate with another
company, their brand would become less recognized from the start. However, if TiVo were to start
independently, it would be pivotal for them to start with a strong sales promotion strategy and to
exemplify what differentiates themselves from their top

Uses and Gratifications Theory
Avie Jones
April 24, 2011
COM–126 Comm. and the Media
Toni Bower Uses and Gratifications Theory Applied to Religious Programming First I have a
reaction to the article "Why do people watch religious television". In addition, it gave way to
thinking of what other research could be performed on programming using the uses and
gratifications approach. The article also included the topic of "reactionary" usage of religious
programming, which is programming that people watch when there is no other program on that they
want to watch. The reaction that I had to the article " Why do people watch religious television" was
surprised that so many people now are watching religious programming on television. I can see
where this can ... Show more content on Helpwriting.net ...
I very seldom watch live television anymore and I do not think many people do. As I have gotten
older I have come to the realization that time flies by and I want to make the most of my time.
Already having my favorite programs recorded helps me to insure that I am doing so.
References www.csun.edu/science/health/docs/tv&health.html Abelman, R. (1987, December). Why
do people watch religious TV: A uses and gratification approach? Cleveland, Oh: Review of
Religious Research. 29:2
Theories of Mass Communication, Fifth Edition, by Melvin L. DeFleur and Sandra J. Ball–Rokeach.
Published by Longman. Copyright © 1989 by

Case Study: Tivo Underestimated Its Impact On The Market
1. The case it somewhat clear that TiVo underestimated its impact on the audience and they didn't
take the advantage of customer loyalty as 90.1% were satisfied and 96.4% recommended their
product and the TiVo customer are very passionate about the product, So would have offered some
reward to refer the Tivo to their family and friends like one or two month subscription off or
rewarded them another TiVo Encourage the existing customer to share their passion with friends,
friend of friend and get lots of reward in return TiVo should not only look or go after the concept of
just selling the product and giving rewards and loyalty points in return, TiVo must try to create user
experience and journey of the customer, keeping consumer at the center stage and TiVo product in
surrounding. This will help in creating a long lasting bond and relation to make TiVo part of
consumer life. ... Show more content on Helpwriting.net ...
As there are category or segment of the 'couch potatoes' who regularly watch TV on an average 6 or
more hrs a day and they don't care about the commercials that is being aired or bad shows – they can
pretty much watch anything being shown. Then there was the category of "Sports Fans" who were
only interested in watching TV when some tournaments or sporting events is going on like the
World Cup or Olympics and such. Then there was another category of "working people" who don't
have much time to watch TV as they were tired from work and will just watch for an hour or two
and then go to bed to

Essay on Media Proposal
The media industry has experienced a great deal of upheaval over the last several years. This process
is best exemplified by all the changes in the music industry. Albums were a secure and controlled
delivery method from their introduction in the 1940s until well into the 1980s when they were
overtaken by the more portable cassettes. However, the most important innovation of cassettes was
the ability for consumers to create their own cassette recordings. As the next generation moved to
recordable CDs, this spawned the adoption of CD "ripping" and allowed consumers to make mp3
versions of their songs that could then be re–recorded in any order or mix they wanted. There is little
question now that portable digital players and file sharing ... Show more content on Helpwriting.net
...
The following are three such new technologies to consider.
The first piece in this puzzle would be to embrace "passion media", or media based on topics that
may be out of the mainstream but people are very passionate about in their personal lives. Topics
would cover areas such as automobiles, science fiction, fantasy, gadgets, independent music,
movies, and computer gaming. Some of these properties could be developed from scratch but it
would obviously be easier to buy a site or property with an existing audience. Some examples would
be www.pitchforkmedia.com, www.carenthusiast.com, www.lifehacker.com, www.engadget.com,
www.cinematical.com, www.arstechnica.com, www.podcastready.com, or Wizard Magazine. All of
these are also brands that can be easily extended to newspapers and TV as special sections or
segments. Many of these sites are already profitable due to their inclusion of contextual advertising.
Because they are focused on specific topics, advertisers are willing to pay for the more relevant ad
placements.
The next piece would be to begin developing products for a richer interactive environment, such as
one based on Microsoft's new Windows Presentation Foundation (WPF). This technology is the
cornerstone of Microsoft's new Vista operating system but also provides a framework for other
platforms that can mix both text and video. Content for the platform is fed behind–the–scenes over

TiVo Case Analysis: Highs and Lows Essay
TiVo Case Analysis
Since day one TiVo has been the leader in the DVR (digital video recorder) industry with their first
mover advantage, allowing their customers to record and play back their favorite television
programs using their recorder along with a subscription service. Like any successful firm, TiVo has
had its share of highs and lows. In 2007, with their CEO Tom Rogers, TiVo had found itself
recovering from an all time low in 2005, where the company suffered from mass losses, low stock
prices, and the end of an important partnership with DirecTV.
TiVo was now headed down the right path, once again being first movers by differentiating their
product and services around new "macro trends" into a viewing and advertising solution ... Show
TiVo needs to also concentrate heavily on their Audience Research and Measurement (ARM) unit,
where they collect large amounts of data based on viewers' ad–skipping behavior and ratings which
are very valuable to advertisers and TV networks. Using their already gained scale through their
mass distribution channels as a window for these two areas will allow TiVo to increase the low
profits that are earned from distribution customers and remain steady while taking on all their other
new business models.
TiVo's constant challenge of increasing stand–alone customers can and should be tackled by
investing more money in marketing. In 2006 the effort of $43 million on marketing to sell stand–
alone units through their website more than doubled online sales. If one of TiVo's executive's
suggestion of spending $100 million on marketing is implemented, TiVo could see similar results in
the near future.
TiVo has remained an industry leader and been able get back up on their feet even after tough times
in 2005 because of their great core competencies. Rogers had a vision to differentiate TiVo's product
and services to something far more than just your average DVR; he understood that TiVo needed to
come up with a strategic environment. TiVo had already been number one and had the most brand
recognition and customer loyalty in the industry, but Rogers changed TiVo's internal strengths to
coincide with its always changing external environment. As

Marketing Mix
Market Mix Paper The purpose of this paper is to describe the elements of the marketing mix which
is product, place, price and promotion. In addition, selecting the organization whom I work for
which is DirecTv and describe how each one of the four elements of the marketing mix impacts the
development of DirecTv's marketing strategy and tactics. This paper will also be describing how
each element is implemented. The concept or term of "marketing mix" became popular after Neil H.
Borden published his article in 1964, The Concept of the Market Mix. He later began teaching this
term in the late 1940's. The ingredients in Borden's marketing mix included product planning,
pricing, branding, distribution channels, personal selling, ... Show more content on Helpwriting.net
...
The packaging of these receivers for DirecTv started in black and the products were made from
different companies like RCA, Phillips, Sony, Hughes and so forth. Since the taking of name of
DirecTv, the product has since changed now the LEDs illuminate in blue a flashy pizzazz to the
product. The casing went from a flat black to silver and back to a glossy black which gives it a
bling–bling look you can't resist.
Striving for continuing growth in the US, DIRECTV has been targeting various ethnic communities
in the US by expanding its programming lineup over the years. After the success of the initial
offering of several Spanish–language channels, the company developed and implemented its
WorldDirectc program to provide high–quality, in–language programming to various ethnicities in
the United States. By the end of 2005, the company was able to offer its viewers Spanish, South
Asian, Caribbean, Vietnamese, Korean, Chinese and Filipino programming (Global Advertising
Strategies). In closing, the four P's were discussed which are product, pricing, placing and
promotion. DirecTv is the company I work for and described the marketing mix that impacts the
development of DirecTv. Not to mention, describing the four elements in DirecTv's marketing
strategy and tactics.
References
NetMBA Business Knowledge Center (2008). Retrieved October 29, 2008 from

TiVo Strategic Audit Essay
Case 14: Tivo Inc.
I. Current Situation
A. Past Performance
A.1. Tivo is a corporation developed on a product that allows customers to record TV shows
digitally, and watch them when convenient for them.
A.2. TiVo released an IPO in 1999 and price of stock has fluctuated significantly over the years.
A.3. Tivo has had a difficult time in maintaining positive growth or consistent financial standings
since its founding.
B. Strategic Posture
B.1. Mission
B.1.1. TiVo has evolved from the pioneer of the DVR to its role today as a leading provider of
advanced television to the cable industry domestically and abroad. TiVo creates consumer products
and software to deliver a branded viewing experience that integrates traditional and ... Show more
content on Helpwriting.net ...
There is a demand for more accessible ways to view programming.
B.4. Political–legal
B.4.1. Tivo's revolutionary technology is patented. This gives them an advantage in some countries.
But in other countries it can cause restrictions.
B.5. These risks are all evident in every country and industry with a strong reliance on technology.
C. Task Environment
C.1. Threat of New Entrants: Low. There are the basic main cable companies and providers that hold
a controlling of the market shares.
C.2. Bargaining Power of Buyers: Medium. The market for DVRs is medium. There are enough
products that buyers don't hold to little or two much power
C.3. Bargaining power of suppliers: Medium. There are enough competitors in the market that
market shares are relatively even.
C.4. Threat of substitute products or services: Medium. There is not an either or decision on which
DVR service to get. Most decisions aren't even based on which DVR is best, but rather on pricing of
entire service package
C.5. Rivalry among competing firms: High. This rivalry is based on the fact that every service
provider is trying to offer the best of everything.
IV. Internal Environment (including IFAS)
IFAS

Internal Factors
Weight
Rating
Weighted
Score
Comments
Strengths:
Globalization
.15
4.0
0.60
Available In the US and other countries
Brand Recognition and Loyalty
.15
5.0
0.75
First in industry
Strong Technology
.15

Tivo Marketing Case Analysis (Hbs)
[pic]
TiVo
Marketing
Executive Summary
The disappointing sales performance during the Christmas 1999 season ended up being a priceless
lesson for TiVo's marketing team: it was the catalyst that created the need for a TiVo's new
communications strategy. However, defining this new marketing campaign was challenging,
especially after the feedback received about the product indicated issues like limited awareness and
hard–to–communicate functionalities. The main focus of this new marketing campaign is to select a
positioning strategy that will speed up the adoption of TiVo among consumers. The marketing team
has three options on how to position TiVo: 1) as an enhanced digital video recorder, 2) as a product
that gives viewers the ... Show more content on Helpwriting.net ...
Viewers can pause live television to attend interruptions such as phone calls or unexpected visits. It
gives viewers the freedom to watch whichever program they want, whenever they want. With TiVo's
capacity to store up to 30 hours of recorded television, users reduce the hassle of using videotapes to
record television programs. Users virtually eliminate the possibility of missing their favorite shows,
since they can set–up TiVo to record them. With these aforementioned features, TiVo will
revolutionize the way Americans view television.
Price. The current price of $999 for the 30–hour TiVo box is extremely high. It can easily discourage
any early adopter or a TV addict. Hence, the marketing team should reduce the price to $399, even
lower if financially viable. The more attractive the ticket (i.e. TiVo Box) for the ultimate TV
experience, the easier consumers will be lured in. The service fee structure seems at a very
reasonable price, it requires no major price adjustments.
Place. Electronic retail stores, such as Best Buy, Circuit City, and Sears serve as the best channels to
sell the product. It is imperative that the marketing team develops a training program for the sales
force of those retail outlets. Many consumers will have their first TiVo experience in a retail store;
hence, the salespeople must be prepared to demonstrate the benefits of TiVo in a flawless way. The
internet should be used as another channel to sell the product, especially the

Blockbuster's Place in the Current Movie Rental Market Essay
Has e–marketing and the use of the internet hurt Blockbuster's dominance in the movie rental
business and if it has what will they have to change in their business plan to regain their market
shares? This case has studied the influence of new technologies for delivering movie rentals along
with downloading movies directly to your television at home without a customer even getting off
their couch. It also examines the impact DVD recorders are going to have on Blockbusters main
products like DVD players and VCR's. The case talks about the threats these new innovations are
going to have on Blockbusters business potential. Along with what Blockbuster has done to compete
with their new competitors like Wal–Mart and Netflix. With the internet ... Show more content on
Helpwriting.net ...
It helps studio's earn more money when customers rent movies from Blockbusters then with On
Demand programs. There are new technological products out there in the market, but are not as
reliable as blockbuster. In every store they offer the option of customer service to guide their
customers in picking the best movie rental. Plus blockbusters suggest a customer rent a movie for
more then one night. All US households own at least one or two DVD players and can choose to go
the store for a movie rental. Blockbusters provide customers with a deal that can give them two
whole months of free movie rentals for those customers who cancel their services with Netflix or
from Wal–Mart.
However, all of these strengths that Blockbuster has to offer there are always weakness lingering
around. The most popular one is not responding quickly enough to the technological advantages of
direct digital distributions, and waited until Netflix come into the market. Blockbuster co–brand
their movie sells with the Direct T.V in which they lose some of there market shares. Another thing
is that Blockbuster stores are always out of movies in stock when customers demand for them. With
Netflix, TiVo, and On Demand and the idea of renting a movie from the comfort of your home, it's
making it harder to convince customers to rent a movie from the store. Blockbuster finally adapted
to the new technological advances to be able to compete with their competitors by also

1960 Presidential Debate
Discuss the political impact of television and the new "social media".
Political impact of television, In 1960 Presidential Debate between Republican Vice President
Richard Nixon and Democratic Senator John F. Kennedy was the first to be televised. "Television
gave elected officials and candidates for office and unprecedented way to speak directly to millions,
face–to–face". The increasingly negative tone of ads and political commentary has driven many to
abandon interest in politics. Television lets the viewers see what is going on in a political race,
debate, and the polls as it is happening, and the viewers will make their minds up by what they see
and hear. This is more expensive for the candidates, because they have to pay for air–time. The TV
networks usually let you see what they want you to see, during a broadcast, especially when they cut
to a commercial often. ... Show more content on Helpwriting.net ...
"An emerging market and communications network for nonprofits, small businesses, and political
campaigns". Since most Americans have a cellphone and access to a computers these days. This
makes it easier for candidates to get free advertisement out to the viewers, without them paying big
money out for a spot, and the viewers either like something or they don't then they will pass it along
or tell someone to look at something and it will get passed along and more viewers will share it, so
the word will get out faster.
"5 ways New Media are Changing Politics":
1. News you can choose – People are selective viewers now, "they approach their news consumption
the way they approach their iPod". Viewers can choose the Internet, Facebook, Messaging, Twitter,
Snap–Chat, You Tube, TiVo, Cable TV, and the best one is word of mouth of where they saw
something.
2. Share this – "Sharing is emerging as a way of distributing the news", as with Tweeters, Facebook,
iPhone apps, and by text

Professional Basketball vs Ncaa College Basketball
Compare and Contrast: Professional Basketball vs NCAA College Basketball Sports have became a
huge part of our American culture. We are known worldwide for having produced some of the most
top–ranked athletes in a wide variety of sports. Basketball has become a very popular sport amongst
all types of people ranging from little kids to the older generation. What other sport can you see
players jumping high off the ground, going around the back and through the legs, to slam dunk a
ball through a round piece of metal attached to a glass bored ten feet off the ground? Only in
basketball can you get that excitement. Only in the United States of America can you get the caliber
of talent that you see each time you turn the TV on to ... Show more content on Helpwriting.net ...
In college they understand the basic fundamentals to the game, and abide by them. You can catch
every NBA player making illegal moves traveling, fouling, and goal–tending and then listen and
hear no whistle to follow. The referees let almost everything go in the pros, but wheres the fun in
that? If your an avid fan of basketball it doesn't really matter which game is on the TV, you are
going to watch it merely for the love of the game. If you want to watch an all around good offensive
and defensive game of basketball that will keep you intrigued until the final buzzer, then NCAA
basketball is what you want to be watching. If you find yourself staying up late loving to watch the
highlights of the best dunks and ally oops, and hearing about how a player has scored eighty–nine
points in one game, then the lack of defense that you'll find in the NBA will give you the best game
to watch. It depends on your own love and appreciation for the game in which you'll find the best
game to watch. So whatever it is you decide, go home and set your TiVo so you don't miss that next
big

Amazon Tax Laws
Founded by Jeffery P. Bezos in 1994, Amazon Inc. is an American international e–commerce
company. Recognized as the world's largest online retailer, Amazon managed to survive during the
1990's unlike other .com companies. Worldwide it is the eleventh most searched site. The company
that started selling online books, is rapidly expanding and has since become the world' largest online
retailer, and is becoming a high technology company, now offering more than just e–books, the
company also offers online shopping for computers and office supplies, toys, tools, movies, music,
games and much more and has with over 43,000 employees. Selling the Kindle below cost with the
new and improved hardware is not a wise decision by Amazon, this move ... Show more content on
Helpwriting.net ...
Amazon further offers free shipping on Kindle content and better online shopping options. Despite
Netflix's monthly charge, their service gives members the flexibility of monthly fee offers, and the
option to terminate and restart service whenever desired. The decision of whether or not Amazon
should increase their streaming content depends. The company currently offers the latest movies and
television shows content at a cost saving price, unlike Netflix who offers older shows and movies
for three dollars less per year, but charges up to an additional twelve dollars more to rent recent
movies. In my opinion I believe that the company is doing exceptionally well and does not need to
extend their library content, unless they would like to incorporate older movies or foreign movies
into their package. After the introduction of the Kindle in 2007, Apple' iPad app launched and both
rivals teamed effortlessly to distribute Amazon's e–book through the iPad's Kindle app. The
convenient trade–off allowed

Technology-Mediated Organizational Improvement: Spotify's...
Technology Mediated Organizational Improvement: Spotify's Marketing Mix Introduction: The
proliferation of the personal computer, the high speed internet connection and the personal listening
device have all have a dramatic change on the way that consumers acquire and use music. The
inception of digital media and file compression has changed the rules of music acquisition for the
artist, the consumer and the retailer alike. For the consumer, the acquisition of music is now
mediated by the web, which features a wide range of avenues both free and on a subscription fee
basis through which consumers can acquire songs and albums. For the artist and the retailer, this has
created a new and pressing demand to find ways of distributing its output while still maintaining
profitability. And after a period of steady economic decline, the recording industry has seen a
technology–driven shift in hierarchy, with web and computer based firms like Apple leading the
charge both in terms of commercial robustness and innovation. Still, as the research conducted
hereafter will show, there are yet tremendous gains to be made by new entrants in the field. With a
proper emphasis on the types of technological and business processes required to compete in a
constantly shifting market, a company such as the Swedish–based Spotify may be in a position to
challenge the dominance of Apple's iTunes and related iPod device. Part I: Business Problem:
Before proceeding to a discussion specifically

Netflix : A Case Study By Sayan C.e. Carroll And David...
NETFLIX
A summary of the case study by Sayan C.E. Carroll and David Spencer
Introduction
In late February 2005, Netflix, the pioneer of the video rental business, faced a threat when Wal–
Mart and Blockbuster attempted to copy their business model by launching their own online DVD
rental service.
The Netflix business model provided an online library of DVD titles that could be selected and
rented by monthly subscribers. Once ordered, the DVDs were physically delivered at no additional
cost and could then be returned in a prepaid envelope provided by Netflix. This model proved
valuable, and the distribution volume soon exceeded one million DVDs per day.
Company Overview
Hastings, a Stanford Master's graduate in Computer Science, ... Show more content on
Helpwriting.net ...
Through internal research, Netflix estimated rentals and sales revenues at $11.3 billion for the first
half of 2004; $7.2 billion for sales as opposed to $4.2 billion for rental. DVD sales proved the most
popular, equalling 92% of the total $7.2 billion in sales. It was thus evident that customers were
more inclined to purchase a DVD, possibly due to price reductions, as opposed to renting. However,
while the overall market for video rentals declined, the DVD rental portion was still growing,
indicating increasing popularity of DVDs at the expense of videocassettes. JPMorgan and Associates
predicted a 27.2 percent growth rate in 2004 versus a 51 percent growth in 2003, which was
expected, as market penetration began to plateau while customers continued purchasing DVDs. The
movie–rental market share of Internet–based companies increased from 8.3 percent in 2003, to 13.3
percent in mid–2004, with Netflix enjoying the commanding share. Since the cost of outings to a
multiplex cinema was rising, more customers preferred alternatives, which placed Netflix in a
market with significant growth potential.
Marketing and Distribution
Target Market
Firstly, as an online retailer, Netflix required that customers have access to the Internet and felt
comfortable transacting online. In addition, targeted customers had to have access to a DVD player.
Netflix then segmented

Million Dollar Throw
Title and Author: Million Dollar Throw, Mike Lupica Setting: The setting of this story takes place in
Valley, Massachusetts during football season. A greater part of the story takes place on a football
field, or at Coppo field. Coppo field is where Nate throws a football through a tire hung by a tree
branch. Another big part of the story takes place at Nate's house in his bedroom that is decorated by
his favorite sport celebrities.
Main Characters: The main characters in the story include Nate Brodie, Pete Mullaney, and Abby
McCall. Nate Brodie is a star quarterback for the 8th grade Valley, Massachusetts football team.
Nate is the one who will attempt the throw for one million dollars. Pete Mullaney is a good receiver
and Nate's favorite ... Show more content on Helpwriting.net ...
Nate is the quarterback for the Valley, Massachusetts 8th grade football team and is the best 8th
grade quarterback in the state of Massachusetts. Pete is a wide receiver for the Valley, Massachusetts
8th grade team and is the best wide receiver on the 8th grade team.
Another thing that I analyzed them on is what their attitude is like. Nate is by far the hardest worker
on the Valley 8th grade team. He is the first one to the locker room and last to leave. He will do
anything for his team to win the game, even if that means him getting hit, or not playing. Nate is a
very good person off the field as well. Pete is also a hard worker, but not as much as Nate. Same as
Nate, Pete is a very good person of the field. Unlike Nate Pete is not as willing to do anything to
win.
The next thing that I analyzed the two on is what their talent is like. Nate is the smartest player on
the team when it comes to football, but when it comes to school he isn't that smart. Nate's talent as
far as football goes is outstanding, he is the above all other 8th grade quarterbacks in Massachusetts.
Pete is very smart as a football player and a student in school. Pete is the best receiver in Valley,
Massachusetts and arguably the whole

Appeal Pathos In TED Talk
In the TED talk, How Great Leaders Inspire Action, The presenter, Simon Sinek, a "leadership
expert," claims that all great leaders and innovators have one thing in common, they all have a
reason why they do what they do. He convinces the audience that his claim is correct through a
relatively balanced use of the use of the three Aristotelian appeals pathos, logos, and ethos, he gives
specific facts and examples to show his audience how his claim has worked for history's greatest
individuals and organizations, and he uses rhetorical devices such as amplification and parallelism
to strengthen his argument. With the use of these different techniques, Sinek is able to successfully
persuade his audience to adopt his claim. Throughout the presentation, many instances of the
Aristotelian appeal pathos can be found. One illustration is in the use of amplification when Sinek
gives an example of how apple could market to consumers, "We make great computers. They're
beautifully designed, simple to use and user friendly. Want to buy one? (Sinek)."After giving this
example, he develops the idea to include a why statement, "Everything we do, we ... Show more
One example is when he states, "TiVo's a commercial failure... when they went IPO, their stock was
at about 30 or 40 dollars and then plummeted, and it's never traded above 10 (Sinek)." In this
example he is explaining that TiVo was a commercial failure, even though it had good market
conditions, to prove to the audience that success isn't just about the market. He uses the company's
stock market history as evidence, showing the audience that this statement is not just opinion, it's
fact, effectively convincing the audience that TiVo was a failure and proving his point. To conclude,
logos is a key tool in showing an audience that your claim isn't just opinion. But, without credibility,
the audience may begin to question the accuracy of the data

Leading Positive Change
1. The TED talks videos of Simon Sinek and Rosabeth Moss Kanter provided me with valuable
information when it comes to inspiring others to follow your lead, as well as knowing the six
important keys to leading positive change. From Simon Sinek's presentation, I learned that the best
way to inspire others is by understanding how we lead and communicate with one another by
focusing on what others can believe in. Sinek made it clear in his presentation that the "Golden
Circle" of why, how, and what are what some organizations like Apple have mastered in inspired
individuals to action. Most organizations that fail to inspire others, like his example of TiVo,
normally focus on telling individuals what their products do, but the organization ... Show more
I do agree with this idea that if we are motivated by why we are doing something in particular for
the greater good, our actions or products will be more valuable to those around us. One of Kanter's
keys to leading to positive change that stood out to me the most was to never give up. I tend to be
very hard on myself when I am faced with an obstacle that I would consider a failure, but according
to Kanter's Law is only considered a failure if you give up. It is important to remain engaged by
pushing forward even if it takes longer than imagined because the mindset of not giving up is what
Kanter considers a "hallmark of leaders". This is an important key is many of us, including myself,
tend to forget that not everything in life is perfect so it is important for us to keeping working harder
to reach our goals. Kanter's other key, which I believe is extremely important to implement in our
lives to lead positive change is to lift other up. By sharing success and credit is what helps any
environment to have the ability to be able to accomplish any task over and over successfully. I
strongly agree with this idea because I have always felt that there is always power in numbers, and if
everyone is working together by supporting one another anything can be

Case Study Netflex Essay
Chapter Case Study
Explain Netflix's marketing strategy? Can it sustain its competitive advantage? Why or why not?
Netflix strategy has no brick and mortar stores, big stores with a variety between 300 to 4000
movies in stock. Netflix relies on the internet for customers' orders and mail system for the delivery.
The company does not have late fees, fluctuating monthly fees, predetermined rental periods,
instead has a flat fee. Netflix, let customers view unlimited streaming of movies and TV shows for a
monthly fee and has also developed platforms to deliver its titles to Nintendo Wii, Xbox 360,
PlayStation 3, and TiVo.
Netflix also supports decks from Panasonic, Insignia, and Seagate, and a number of Android and
apple mobile devices ... Show more content on Helpwriting.net ...
Lack of updating movie content.
Reliance on studio agreement to secure content (movies).
Opportunities
Growing demand for online video streaming. Strategic partnerships with third–party businesses
(Nintendo, Microsoft) Growing demand for game rentals Growth in portable media play Total
integration of Netflix platform across mobile devices
Threats
Must absorb shipping costs which negatively affects operating margins
Technology is ever changing and Netflix must consistently improve method of delivery
Other companies offer video–game rental
Piracy
Video on Demand (VOD)
Suppliers shifting to competition–Must absorb shipping costs which negatively affects operating
margins
Technology is ever changing and Netflix must consistently improve method of delivery.
Other companies offer video–game rental
Piracy
Video on Demand (VOD)
Suppliers shifting to competition
Netflix should pressure opportunities like the online stream with customers, reassuring to customers

more efficient and faster connections, unveil a plan with movie producers to reduce the 28 day
window to release movies. Although, target those customers who might pay higher monthly fees and
end up with the fewer films.
What is the best way for Netflix to grow its business? Justify your answer.
Netflix should expand internationally to increase their clientele. It only has 3.6 million international
subscribers, generating revenue of $108 million through the

Media Violence and Its Effects Essay
Imagine one day you lost your television. You lost your favorite talk show, your CNN, your favorite
cartoon and all of your connections to the whole world. Throughout decades, media have became
one of the most powerful weapons in the world. As time passed, more and more varieties of media
were shown, like television, magazines, and internet. From reporting the news to persuading us to
buy certain products, media became the only connection between people and the world. But
violence in media is shown everywhere, it is hard to turn on your media source and not find violence
displayed on the screen, no matter its television, internet, print media, or even radio. Eventually,
media became a contributing factor to violent and aggressive behavior ... Show more content on
Helpwriting.net ...
People are unaware of the importance in this matter because they have not noticed the effects media
violence has brought to our society and our world. Also, after decades of developing, violence seems
to be an indispensable element in the media culture, which leads to the next question. How? How
does violence started to play a decisive role in the mass media?
When the television was first invented and released for consumer use at the 50s, television was still
a small, plastic box, with black and white ghost–like figures on a snowy screen that has coarse audio
quality. This epochal invention started a whole new market, a whole new generation. As time
passed, more and more varieties of television shows were shown and appear to fulfill the different
taste of different audiences in the world. And some of them, contained violence. Violence slowly
developed and worked its way up to people's minds and its position in media. News, TV shows, and
even cartoons are filled with bloody humor and violent plots. A lot of movies even have violence as
the central part of their plot. In fact, violence and bloody scenes became the main selling–point of
most movies. Violence works as stimulus in a movie, and this kind of extreme visual strike is
exactly what the audiences is looking for. A perfect example would be the Saw trilogy, the bloody
horror film that

Tivo 2002
| Business School |
|TiVo in 2002 |
|Case Analysis |
| Emanuele Grazioli, |
|5/20/2010 |
CONTENTS
1. Point of View
2. Marketing Objectives and Relevant Case Facts
3. Problem/Opportunity Statement
4. Alternative Courses of Action
5. Evaluation of Alternatives ... Show more content on Helpwriting.net ...
This implies using the social factor of family influence in consumer behavior.
1. Shift marketing research focus
TiVo's market research efforts were put on understanding current clients while it was not clear the
total number of still available clients in the market as well as other important factors regarding
buying behavior were not being considered.
We cannot assume that everyone with a TV enjoys it as much as current clients do and feel the
necessity to record their TV shows. The focus in current clients' behavior and the lack of
information about the rest of the market considering client's cultural, social and personal factors
does not allow us to clearly see the potential for this product and more effort must be put on that
rather than simple sales effort.
Furthermore, it should be noticed that the results of the marketing research carried out by TiVo could
be influenced by a set of other biases: non–response bias; web users bias; reward bias; questionnaire
length bias and formulation–bias (the bi–annual survey asks directly about "satisfaction", which
makes respondents typically score high).
2. Influence problem recognition
From these learnings we can see that there was an important element in promoting the product
which is referral and trial. This demonstrates that many clients would only recognize a need once
they were shown the benefits of using TiVo.

3. Leverage satisfaction as a social

Ll Bean Case Study
Our semester reading this far, fit into six categories. These categories are: 1. Using information and
numbers to your advantage 2. First in the minds, market, and sales 3. Create something you can be
number one at 4. Tricks of the mind that are used to influence consumer purchasing 5. Customer
relationship matters 6. Moving forward 1. Using information and numbers to your advantage A
company's future is never certain. Any number of outcomes may take place that either further or
ends a company. Marketers must learn as much as possible about customers, prospects and its
surroundings. Research and information give insight that fuels innovations, strategic planning, and
forecasting. Marketers can use several types of sources to gather information ... Show more content
on Helpwriting.net ...
Without it, marketers cannot ensure the products they are developing will be successful. Although
predicting the future of a company is difficult, the ability to break segments into small groups is
beneficial because it improves efficiency. First in the mind of consumers has its benefits but they are
short–lived. Leaders do have the privilege of owning a word or phrase but this can also be
detrimental if the leader is trying to extend its line. Over time consumers become smarter and will
move past the exciting new product to one that benefits them the most. In 1999 TiVo was the
exciting new leader for automatic television recording and on–demand viewing. Its success did not
last long as cable companies simply copied its technology. A single phrase was burnt into the minds
of consumers; "Tivoing" is commonly used by DVR (digital video recording) users even though
they do not own a TiVo box (Saint, 2009). Today TiVo is working on releasing an innovation to help
make itself relevant once again in its industry. TiVo's Next Generation Platform will use cloud
service and promises "seamless integration of content across linear, over–the–top (OTT), on–
demand and DVR platforms for multiscreen capabilities." (Dent, 2018). TiVo created a technology
that was easily mocked by its competitors, now it must listen to the wants and needs of customers. It
is unclear at this

Essay about Sampling and Work Study
1. Statistical Literacy: You are conducting a study of students doing work–study jobs on your
campus. Among the questions on the survey instrument are:
A. How many hours are you scheduled to work each week? Answer to the nearest hour.
Answer: Hours would vary due to it being a work study. My guess would be that the hours would be
after school hours. 18–25 hours per week
B. How applicable is this work experience to your future employment goals?
Answer: These answers would vary also because my assumptions that the work study would be
somewhat helpful for future employment.
Respond using the following scale: 1. not at all, 2 somewhat, 3 very
(a) Suppose you take random samples from the following groups: freshmen, sophomores, ... Show
What is the level of the measurement?
Answer: The Variable in this question is both qualitative and quantitative. The reason it is both is
because we are evaluating apparent qualities. The reason it is quantitative is because I would also be
measuring how effective and or useful work study is for the students.
(e) Is the proportion of responses "3 very" to question B a statistic or a parameter?
Answer: Question B would be a parameter, because the group of people that I am gather information
from will be small groups. Usually parameters have the smaller groups. These groups are normally
small enough to measure.
(f) Suppose only 40% of the students you selected for the sample respond. What is the nonresponse
rate? Do you think the nonresponse rate might introduce bias into the study? Explain.
Answer: If that were to occur then I would just have to work with what I received. Also the
nonresponsive rate would have to be included. The nonresponsive rate would be the other 60%.
Unless there are other factors involved such as bias. Yes, because the number of responses on a
Likert scale may force responses that do not reﬂect the respondent's feelings or experience.
(g) Would it be appropriate to generalize the results of your study to all work study students in the
nation? Explain.
Answer: No, because not all work study over the nation. So that would be a rather hard comparison.
2. Radio Talk Show: Sample Bias a radio talk show host

Product Placement vs Tv Advertisement
An Explorative Study of Testing the Effectiveness of Product Placement Compared to 30–Second
Commercials
Kristin Blondé and Irene Roozen
Kristin Blondé: Irene Roozen:
Kristin.Blonde@vlekho.wenk.be Irene.Roozen@vlekho.wenk.be
tel:+32–2–221.12.59 tel:+32–2–221.12.96
Vlekho–Business School 336 Rue Royal 1030 Brussels Belgium
1
An Explorative Study of Testing the Effectiveness of Product Placement Compared to 30–Second
Commercials
Abstract
The main objective of this paper is to compare the effectiveness of subtle and prominent product
placements with the effectiveness of 30–second commercials for the same brands. Two experimental
groups were exposed to TV– drama series and 30–second TV commercials in the break of the ...
Show more content on Helpwriting.net ...
It is forecasted that global paid product placement spending will grow at a compound annual rate of
27.9% in the 2005–2010 period to $7.55 billion, as product placement growth continues to
significantly outpace that of traditional advertising and marketing. The overall value of the
worldwide product placement market, including the barter/exposure value of non–paid placements,
will increase 18.4% compounded annually to $13.96 billion in 2010 (PQ Media, August 2006). It is
therefore not surprising that the concept of product placement is daily discussed, applied, and
reported in the world of professional marketers (Russell and Stern, 2006; O' Loughlin, 2006; Levin,
2006; Karrh et al. 2003;).
3
The Rising Importance of Product Placement in Europe While brand or product placement is
prevalent in the US because of vague or nonexistent regulations, the transition is moving slower in

Europe due to stricter rules governing the use of product placement (PQ Media, 2006). In Europe,
The European Commission is working on the legislation of using product placements for movies or
TV–programmes and has set out its plans, in order to update 1989's Television Without Frontiers
Directive, extending the rules to all TV–like services and

The And Digital Video Recorders
A consumer behavior is defined as the study of how individuals, organizations, and different groups
select, buy, use, and dispose of services, goods, ideas, or experiences to satisfy their implied or
stated needs and wants (Kotler Keller). TiVo was created in 1999 as a bundle of innovatory TV's
features and it is known as the creator of the Personal Video Recorder (PVR) and the Digital Video
Recorder (DVR), which developed and marketed different software features such as advanced
search and audio equipment to a diverse group of TV users. In order for the company to grow and
prevent competing products in the mind of consumers, it had to position itself as a friendly and
smart service that could improve customers' lifestyles through TV ... Show more content on
Helpwriting.net ...
In other words, TiVo main issues are based on how it should position itself in its consumers' minds
to help it be ahead of its competitors, how to segment its targeted market, and which segment is
more productive for TiVo, what are the strategies to increase its market penetration, should it appeal
universally (in the U.S), and what market research should be done next to introspect on its consumer
experience.
Situational Analysis After entering the entertainment market in 1999, TiVo had a competitive
advantage known as a "deep emotional response" of its consumers. TiVo offered several innovative
TV options and features that allowed viewers to record and fast–forward their favorite TV programs
or shows. Moreover, TiVo offered play back and record option at the same time, pause, and replay
options to its consumers. It also offered the option to skip through commercials, and to record a
program while simultaneously watching different channel. Finally, it introduced the "Series 2" that
allowed TV viewers to control and organize television content and other digital materials
downloaded through Internet and audio equipment. Furthermore, in the late 2000 and 2001, TiVo
had 380,000 subscribers, with a quarterly growth rate of 36%, 22%, and 21%. TiVo had a great
opportunity to be successful in the market after its competitor's failure and ban in the market,
Microsoft's Ultimate TV

Negative Analysis Of Television Commercials
People can relate to their favorite television shows, but can they also connect with the commercials
that inevitably interrupt their programs? Nowadays, most people would answer "no" by skipping
these advertisements through digital video recorders or on–demand and streaming services.
However, commercials continue to generate an abundance of revenue for advertising agencies. The
most popular television ads target specific audiences, and cable is the most appropriate platform.
Advertising agencies strategically place commercials on cable networks that target groups that many
viewers may consider underrepresented on television. Prominent examples include commercials on
Nickelodeon that target children, ads on TV One that attract African–Americans, and plugs on COZI
TV that draw older adult viewers. Cable television is an ideal platform for personalized
advertisements that target specific groups of viewers. Every cable network has almost always been
personalized; for instance, certain channels target sports fanatics (i.e. ESPN, Golf Channel, NBC
Sports Network, etc.), while others attract music lovers (i.e. MTV, VH1, etc.). Broadcast networks
live up to their name in that their audiences are extremely wide and consist of all kinds of races,
genders, and socioeconomic statuses. Northern Arizona University communications professor
Norman J. Medoff and University of Tennessee–Knoxville journalism professor Barbara Kaye
elaborate on the influence of the diversity of cable networks

Binge-Watch Case Study Essay
SCALE AND SCOPE: The rapid growth of on–demand digital streaming as well as user–generated
video sites has transformed the way Americans consume media. Online video streaming has quickly
become a multi–billion dollar industry with companies like Amazon, Hulu, Facebook, YouTube, and
Netflix, which valued at fourty–two billion in 2015, generating large quarterly profits. This
entertainment landscape not only provides an endless buffet of choices that are instantly accessible
at the touch of a screen or remote control, but it has also contributed to the prevalence of binge
watching. A 2015 survey conducted by TiVo revealed, that among its subscribers, 9 out of 10 people
regularly engage in "binge viewing". Deloitte's 10th annual Digital Democracy Survey identified
binge watching as a common habit, with 70% of respondents binge watching an average of five
episodes at a time, and almost 31 percent binging on a weekly basis. Binge watching has quietly
become a common, and even ... Show more content on Helpwriting.net ...
A 2013 survey by Netflix showed the majority of respondents considered binge watching a socially
acceptable behavior, in 2015, Collins English Dictionary selected "binge–watch" as its Word of the
Year, and both Target and Office Depot glorified binge watching as a traditional activity in their
summer 2016

Yahoo Timeline
Timeline of Yahoo! 1 Timeline of Yahoo! Timeline of major events for Yahoo!. 1990s 1994 January
1994: Jerry Yang and David Filo create "Jerry's Guide to the World Wide Web" while studying at
Stanford University. April 1994: "Jerry's Guide to the World Wide Web" is renamed "Yahoo" 1995
March 1995: Yahoo is incorporated. 1995: Ziff Davis Inc. launches the magazine Yahoo! Internet
Life, initially as ZD Internet Life. The magazine was meant to accompany and complement the
website. 1996 April 12, 1996: Yahoo has Initial public offering, closing at $33.00, up 270% from the
IPO price, after peaking at $43.00 for the day. 1997 October 8, 1997: Yahoo! acquires Four11, and
Four11's Rocketmail service becomes ... Show more content on Helpwriting.net ...
December 15, 2004: Yahoo launches beta version of its video search engine. 2005 February 9, 2005
Yahoo Launch is changed to Yahoo Music, which still provides free music. February 15, 2005
Yahoo establishes its European Headquarters in Dublin, Ireland with the creation of 400 new jobs.
[11] February 28, 2005 Yahoo launches a developer network [12] giving an API to most of its search
verticals. March 2, 2005 Yahoo completes 10 years of corporate existence. To celebrate this, it gives
free ice cream coupons at Baskin Robbins to its users. March 20, 2005 Yahoo acquires photo sharing
service Flickr. March 29, 2005 Yahoo launch blogging and social networking service Yahoo! 360°
April 7, 2005 Wikimedia Foundation announces Yahoo support.[13] Timeline of Yahoo! May 26,
2005 Yahoo announces its new PhotoMail service June 14, 2005 Yahoo acquires VoIP provider
DialPad Communications. July 15, 2005 Yahoo announces Yahoo! Research Berkeley July 25, 2005
Yahoo acquires widget engine Konfabulator August 11, 2005 Yahoo acquires 40% of Alibaba.com
for $1 billion US, and Alibaba will take over operation of Yahoo China.[14] August 23, 2005:
Verizon and Yahoo Launch Integrated DSL Service –– [15] September 7, 2005. Yahoo supplies
information to People's Republic of China which then jails reporter Shi Tao, age 37, for 10 years.
Yahoo states

Oliver Queen
Have you ever thought about the way you watch television? One way is to watch live television,
mainly sports games and news broadcasts, but the other, more common way is to watch by DVR
(digital video recorder). I am unable to watch my shows until the weekend, but thanks to my DVR, I
am able to catch up on all of the ones I had missed during the week due to school and/or
extracurriculars. Because I can watch what some would call excessive amounts of television using
my DVR, I have become incredibly invested in the worlds portrayed on my screen, using these
worlds as a more credible source of reality than the actual world in which I live. This is what George
Gerbner, a professor who holds both a master's degree and a doctoral degree in communications,
calls "cultivation theory" (Jamieson and Romer 31). ... Show more content on Helpwriting.net ...
In his world Oliver Queen is a crime fighting hero (and sometimes anti–hero) who gives the bad
guys the beating they deserve. Unfortunately for him, fighting the shady characters of the criminal
world does not go without risk of injuries. In one of the very first episodes, Oliver is hit by a bullet
laced with curare, a paralyzing poison. The audience is then led to believe that he would die only a
couple of months into his crusade, leaving only a single person behind to finish his mission.
Naturally, I sat the edge of my seat waiting to find out if Oliver would live or die. Of course I knew,
like any other reasonable person, that the writers and producers of a show try not to kill off their
main character so soon into the season, but I was so heavily invested in the plot that I led myself to
believe anything could happen. In addition to my DVR, I have a VCR in my house which also
allows me to develop attachments to older

Advantages And Cons Of The Tivo Roamio
Software
When it comes to the software package, the TiVo Roamio is just like the former editions. Talk of
how fast, the same third party app like HULU and Netflix?, but with additional new features which
has been added to the new Edition (TiVo–Roamio – OTA–DVR–Compatible ).
Roamio OTA with 1TB of storage capacity that support 150 hours of high–definition programming.
It is also equipped with six tuners; you can record multiple programs at the same time, and can
watch a channel live. The device is also compatible with the company's TiVo Stream device; the user
can record live or recorded video streaming to other external devices to play.
Of course, this antenna version of the TiVo DVR device and other products have the same content
search and ... Show more content on Helpwriting.net ...
Design
Looking at the hardware components, the notable part is redesign of the box from the standard box
that is well known to the newly introduced curvy look, which initially takes some to get used to.
Also is the disappearance of the hardware buttons in favour of integrated lights which introduces a
sense of modern device to the user.
Like the bolt+, the bolt has a somewhat boomerang shaped body, 1.8 by 11.4 by 7.3 inches and
weigh less than 2 pounds. It is certainly attractive, but unlike previous models, nothing accumulates
over its Loma contours. It is glossy black to white of the original bolt, with a remote control to
match. The front has a silver TiVo logo at the top of the curve, with a green LED power to the right.
Status red and amber, the lights are usually hidden, but are manifested when it comes to recording,
remote control, or updating activity. The back has an HDMI port, a coaxial cable connector, an
Ethernet port, two USB ports, an eSATA connector to add storage, 3, 5mm and optical audio
outputs, the power connector and a remote button that makes the distance a brief melody. There is a
small hatch under the unit that covers the required slot Cable

mr keyes obviously is a big fan of the quantitative approach
New Boss Aims to Apply Some 7–Eleven Tactics to Blockbuster Top of Form Bottom of Form
TWITTER LINKEDIN SIGN IN TO E–MAIL OR SAVE THIS PRINT REPRINTS SHARE By
ANDREW ADAM NEWMAN Published: July 17, 2007 If Blockbuster is a company in desperate
need of a script doctor, the man it has chosen for the task – James W. Keyes, the former chief
executive of 7–Eleven – could perhaps be described as a master of rewrite. Enlarge This Image
Brian Harkin for The New York Times James W. Keyes of Blockbuster must meet competition from
Netflix, video–on–demand services and TiVo. At 7–Eleven, he built smaller stores at a time when
other chains were building bigger ones. While competitors were still letting distributors choose
which beer ... Show more content on Helpwriting.net ...
A bright spot for Blockbuster has been its Total Access program, which lets customers rent movies
through the Web just the way they can at Netflix. That program gained 800,000 subscribers in the
first quarter, bringing the total to about 3 million, Blockbuster said. Mr. Keyes said that while the
company wanted to continue to gain online subscribers, the physical stores "represent a great
competitive advantage" over Netflix. "We're at one of those pivotal points where the consumer is
beginning to demand content in different ways," Mr. Keyes said. "It's important to make the
transition to the next wave of demand, whether that's digital download to PCs, or downloads to
personal video devices, iPhones and new BlackBerrys with video capability." Since it began in the
late 1990s, Netflix has reshaped the movie rental business; it has 6.8 million subscribers, according
to first–quarter results, and earned $9.9 million, compared with $4.4 million in the period last year.
Hollywood Video, which is owned by Movie Gallery, chose to ignore the Internet rental business, a
choice that may prove fatal: this month it announced that it had defaulted on $750 million of debt
and was planning to close many stores and put itself up for sale. Blockbuster, on the other hand,
began offering DVD rental through the Internet in 2004. Total Access gives subscribers the option of
returning DVDs through the mail or to a store. Netflix sued for patent infringement last year, saying

Interactive Media And The Exploitation Of Self-Disclosure
When reading "The Work of Being Watched: Interactive Media and the Exploitation of Self–
Disclosure" by Mark Andrejevic, I was drawn to Shapiro, who encompassed the ideas and beliefs of
the control revolution. Simply put, the control revolution is a movement in technology that allows
individuals to take power from large institutions such as government bodies, corporations, and even
the media and brings that power back in their control. We have the ability to decide what the news is
as well as what information we are exposed too. The example in this reading talks about TiVo and
how this disruption in technology now allows individuals to control what time of media they expose
themselves too. Not only can they record their favorite shows for their

Internet Protocol And Its Effect On Our Lives
Abstract
If you have cable, have you ever wondered why you have to pay for the channels you don 't watch.
Why should someone you 've never met pick what and when you can watch your on TV? Wouldn 't
you say it would be better if watching TV was like browsing your Web browser, you could pick the
programs you wish to watch whenever you felt like watching them? IPTV(Internet Protocol
Television) has the ability to do that and more by using internet protocols to transfer your TV
programs to you "on demand". We will discuss how IPTV works, some benefits it brings, and how it
is changing the way we watch television today.
There 's nothing new about it the use of your TV, it is still where the family meets to watch their
favorite shows, gain information about the world, and just overall be entertained. Over the past
decade, technological advances in the television and internet have rapidly increased, causing the two
to intertwine. With this modern day combination and the growth of digital cable, satellite tv, and the
integration of HDTV services, subscribers get an entire new experience with television. The
digitization of television is a technological innovation that is allowing for better quality and high
definition images. Internet Protocol Television is an IP–based technology that delivers Triple Play
television services such as video, audio and data over Internet Protocol. It uses video stream
encoded as a series of IP packets to deliver the TV programs IPTV is capable

Tivo Case Analysis
TiVo and Consumers
TiVo is a brand of digital video recorder that offers numerous functions far advanced than the
regular VCR or DVD player. The TiVo recorder has the ability to pause and replay live TV as well
as an array of flexible recording services that is personalized for the consumers.
The adoption of TiVo when it was first released was facilitated by the belief that consumers who
owned a TiVo black box and subscribed to the TiVo service can take control of what programs to
watch and when to watch them. The device attracted consumers who were tired of missing their
favorite shows because they were too busy to watch them. TiVo also enabled people to fast–forward
over irreverent advertising. TV watchers can "pause" a live show to ... Show more content on
Helpwriting.net ...
This information will make it easier for advertisers to create more personal, attention–grabbing
commercials. TV network stations also faced changes thanks to TiVo's innovative technology. The
normal rules of placing shows on specific days at a certain time no longer applied since people
could now record and watch any show at any time. On the other hand, this also led to networks
being able to track how well a new show is doing before it even airs by looking at how many people
were recording it. In the fall of 2000, Microsoft introduced UltimateTV. Similar to TiVo, Microsoft's
UltimateTV was a DVR add–on to its WebTV service which already offered email and web
browsing, things which TiVo did not. UltimateTV also had other features such as recording two
shows at once and 30–second skip. Microsoft's UltimateTV did have some weaknesses, however.
This included a lack of time in the DVR market and a relatively small group of current subscribers
to their WebTV service. Thus, Microsoft needs to convince consumers not only that UltimateTV is
superior to TiVo but that WebTV is a useful tool.
Marketing Plan
TiVo's marketing plan was greatly influenced by disappointing Christmas sales in 1999. They
brought the price way down from nearly $1,000 to less than $500. Early adopters were not willing to
consider the technology at $1,000.
This ties in closely to the problems they had with the "product" section of the marketing mix. TiVo
was

Overview of Comcast
1. Given the current situation and the threats facing TiVo, the chief executives must rapidly decide
upon the most favorable course of action. The decision is rather difficult to make for the simple
reason that each of the three alternatives stand alone, tie up with Comcast or third, content
distribution reveals both benefits as well as limitations. However, given the existent constraints, the
second solution seems the most adequate one for the following advantages it creates:
Comcast is the largest cable provider in the United States meaning that the alliance would generate
increased access to a wider customer palette this means that TiVo would make its presence felt in the
homes of millions of new consumers, managing as such to increase organizational profits, the
quotation of the stock; improve relations between management and shareholders; strengthen the
company's competitive position and market perception and so on. Also, Comcast is a technological
leader and an association with them would further improve TiVo's perception within the DVR
market as well as within the IT community
Technological innovation the need to approach this matter could initially be perceived as a weakness
of this alternative for the simple reason that it implies additional costs. Nonetheless, the advantages
of the endeavor outweigh the costs. In this line of thoughts, given that the TiVo executives agree to
undergo this process of technological innovation, the Comcast executives will fully

Everyone Is Watching Us

Recommended

Recommended

More Related Content

More from Christina Ramirez

More from Christina Ramirez (20)

Recently uploaded

Recently uploaded (20)

Everyone Is Watching Us