1. NAME: CHRISTINA NG SUE LI MOREIRA
ID NUMBER: 0319671
COURSE CODE: PSY 30203
TITLE: JOURNAL 2 (INDIVIDUAL)
2.
3. THE JOURNAL
The picture above shows an advertisement of a soft drink called Dr. Peppers. I would
categorize this advertisement as an act of prejudice against women as it’s tagline says “it’s
not for women”. As stated in the tagline, clearly classify women as being weaker than
compared to men. Being prejudiced to a certain person or group is to evaluate them
negatively just because they are not of the same group or gender.
Having the tagline saying that “it is not for women” indicates that they have
categorized women as a gender that is weak and lacking in certain characteristics as
compared to men. For example like how the society now uses “ like a girl” to describe
someone when they are not brave enough to complete a certain task. They are indirectly
saying that women have lower tolerance in drinking as well as they are not manly enough to
drink Dr. Peppers. They have believed that women as a weaker gender and have used this
prejudice act to advertise their brand as a brand that is strong and that only real man can drink
this, that is if you’re brave.
Besides that, I also would state that this advertisement is also discriminating the
female gender. This is because they have published their brand with that tagline to the whole
of the United States. It shows prejudice in action. Hundreds of Americans drinks this drink
every single day and the tagline on the can can be seen in a very obvious manner. This tagline
will slowly be absorbed into the society’s brain and they themselves will also discriminate
women. For example, when a men sees a women drinking Dr Pepper, there is a higher chance
that they will voice out saying that it is not a women’s drink. This is caused by the statement
of the tagline and this proves that actions are taken placed to discriminate women due to the
prejudice statement of the tagline.
