Mental Health Promotion, Prevention, And Intervention For...

Mental Health Promotion, Prevention, And Intervention For...
The article I chose to review is Research Opportunities in the Area of Mental Health Promotion, Prevention, and Intervention for Children and Youth.
I first found this article through AJOT and I realized I had been given this issue through a family friend, so I referred to it from then on. This AJOT
issue was from September/October of 2014. After reading through the article, I realized that there was an additional article with further information.
There was a systematic review that occurred before the actual evidence based practice research. There is also a book available through AOTA called
Occupational Therapy Practice Guidelines for Mental Health Promotion, Prevention, and Intervention for Children & Youth that can also be referred too.
... Show more content on Helpwriting.net ...
The second level, tier 2, is more selective or targets children and youth with learning, emotional, or life experiences that put them at risk for behavioral
or health challenges. Lastly, tier 3 provides intensive services to children and youth with identified disorders that may limit participation in
occupational activities. There are not a lot of diagnoses throughout tier 1 and 2 but in tier 3, there are diagnoses of mental illness, severe behavior
disorders, and autism spectrum disorders. A group of occupational therapy practitioners with mental health expertise chose specific areas for children
and youth such as task–focused behaviors or peer and social interaction that best represented certain components that predict the likeliness of children
participation in school, at home, and in the community. In other words, if the children could interact in these social environments, comply with
directives, and engage in task behavior they were more likely to succeed throughout school, at home, and community environments. A total of 124
articles were used within the research; the breakdown being 77 as Tier 1, 27 as Tier 2, and 20 classified as Tier 3. There were three themes found
within Tier 1 which included social skills, health promotion programs, and play, leisure activities. It was highly evident that
... Get more on HelpWriting.net ...

health promotion: concept analysis Essay examples
The Concept Analysis of Health Promotion Abstract
Health promotion (HP) is a multi–dimensional and complex concept which the researcher is frequently used and defined in different ways. One of the
nursing roles for nurses is the promoter of health; therefore it would be useful to attempt to clarify the concept. This article develops a concept
analysis is to clarify the meaning of an existing concept of HP using the process developed by Pender, Murdaugh, and Parsons (2006). The method
suggested by Walker and Avant guided this concept analysis. Attributes, model cases, antecedents and consequences, and empirical references are
described. The implications for further research are also described.
Keywords: Health Promotion Model, ... Show more content on Helpwriting.net ...
Definition of promotion
Webster's II New College Dictionary12 offers several definitions for promote/promotion including 'to move forward', 'to raise up', 'to further' and 'to
encourage popularized by publicity'. Moreover, the promotion term was used in a variety of literature, such as, sport, marketing, and business. The
Wikipedia website presents a wide variety of the definition of promotion. In many sports leagues, promotion is "a process that takes place at the end of
each season in which teams are transferred between divisions to the higher level." Furthermore, promotion is determined in marketing as
"disseminating information about a product, brand or company

Barriers to Health Promotion and Disease Prevention
Health promotion has been defined as the process of enabling people to increase control over their health and to improve it. This process requires
personal participation and supportive environments. For people with disabilities, however, personal participation is often limited by non–supportive
environments. Lack of knowledge on how to modify programs to meet specific needs, poor attitudes, and unfriendly environments often creates
insurmountable barriers to participation for many people with disabilities. While innovative medical technology has increased the life span of
individuals with disabilities, little attention has focused on improving their health span. The reportedly high incidence of chronic secondary conditions
seen in persons ... Show more content on Helpwriting.net ...
Health disparities refer to differences between groups of people. These differences can affect how frequently a disease affects a group, how many
people get sick, or how often the disease causes death.
Many different populations are affected by disparities. These include
Racial and ethnic minorities
Residents of rural areas
Women, children, the elderly
Persons with disabilities
While better nutritional habits are a major concern for most people with and without disabilities, there may be some specific differences in diet and
nutrition guidelines pertaining to people with specific types of disabilities. Issues related to accessing healthy foods, determining food interactions
with commonly used medications to control various secondary conditions ( pain, seizures, depression), and establishing specific requirements for
food supplements ( vitamins, minerals, fluid intake) are all major concerns among people with certain disabilities. For example, people with spinal
cord injury have a higher rate of bone loss after their injury, which increases their risk of osteoporosis. A few studies on persons with cerebral palsy
and Down syndrome have also reported a higher incidence of osteoporosis. While it is the recommended daily allowance for calcium intake and
vitamin D may need to be increased for certain types of disabilities to offset the rate of bone loss, recommended guidelines are not available. There are
little data

Promotion Is The Business Of Communicating With The Customer
Promotion is the business of communicating with the customer. Promotion raises customer awareness of a product or brand, generating sales, and
creating brand loyalty and is used by companies to try and help persuade them to purchase their product. The purpose of promotion is to grow the total
size of the market, sales volume, increase market share, establish and build credibility (Cheverton, 2004). Increased promotional activity is often a
sign of a response to a problem such as competitive activity, it enables an organization to develop and build up a succession of messages and can be
extremely cost–effective (Business Case Studies, 2016). For a company to be successful they will rely on promotion mixes (the specific mix of
advertising, ... Show more content on Helpwriting.net ...
Personal selling will give the company the interaction it needs to most effectively promote their software for animated television and shows. Personal
selling has a superior impact on a consumer, questions are answered almost instantly and there are no middle men to rely the wrong image or question
the product of the company. Personal selling is effective when used in the business to business market, as it enables a company to gain two–way
communication with the buyer directly and is able to tailor their sales message and receive instant feedback. Making professional quality animated
television shows and movies animated software is not a product that all audiences will need. A company using directmarketing will be able to get their
product to a specific target audience. Direct marketing delivers personalized promotional material directly to individual consumers, by providing an
interactive approach for an organization to reach consumers (Marketing communication, 2014). Direct marketing allows businesses to focus their
marketing resources where they are likely to get the best results while enabling a company to influence specific consumers and businesses. Promotions
using direct marketing would be creating a website on the internet, e–mail, and getting it out to the businesses you are trying to

An Examination of Sales Promotion Programs Essay
Journal of Promotion Management, 16:467–479, 2010
Copyright © Taylor & Francis Group, LLC
ISSN: 1049–6491 print / 1540–7594 online
DOI: 10.1080/10496491003659563
An Examination of Sales Promotion Programs in Hong Kong: What the Retailers Offer and What the Consumers Prefer
LIN YANG
Victoria University of Wellington, Wellington, New Zealand
WAH–LEUNG CHEUNG
Hong Kong Baptist University, Hong Kong, China
JAMES HENRY and JOHN GUTHRIE
University of Otago, Dunedin, New Zealand
KIM–SHYAN FAM
Victoria University of Wellington, Wellington, New Zealand
This study gives an insight into the retailer's capability of managing sales promotion by examining the sales promotion programs offered by Hong Kong
cosmetic and toiletry ... Show more content on Helpwriting.net ...
Value–adding promotions including free gifts, samples, loyalty schemes, or competition are often overlooked. These types of sales promotions may
play a more positive role of adding entertainment value for what is paid (Wakeп¬Ѓeld & Barnes,
1996). Lichtenstein, Netemeyer, and Burton (1995), on the other hand, classiп¬Ѓed sales promotions into price or non–price promotions.
Notwithstanding, price–based value increasing promotions have the potential to erode the image of the company as consumers often use price as a
surrogate measure of quality (Tellis & Gaeth, 1990).
In contrast, value added promotions tend to offer the customer "something extra," which might provide the customer with extra incentives to purchase
the product (Peattie & Peattie, 1995). Along that line, the central

An Examination of Sales Promotion Programs in Hong Kong
469
premise of the research by Chandon, Wansink, and Laurent (2000) is that the value that sales promotions have for brands or for customers is related to
the value. Several researchers (Henderson, 1987; Schneider & Currim, 1991) claim that sensitivity to different types of sales promotion might explain
different promotional responses. Following this rationale, the primary objective of this study is to focus on the sales promotion techniques offered by
Hong
Kong cosmetic and toiletry retailers and to determine to what extent

Health Promotion
Throughout this assignment the author will demonstrate knowledge of health promotion and its link in addressing health needs. The role of the nurse
in delivering health promotion at primary, secondary and tertiary levels will be discussed and how national policy influences that delivery on the
chosen topic of smoking. Barriers to health promotion will also be discussed and how these barriers could be overcome.
To define health promotion, health should first be defined. There are many definitions of health, one of which is the Western Medical Model, which
describes health as in the "absence of disease and illness" (Seedhouse, 2004, p1). Irvine, (2010, p2) describes it as "a challenging concept to define as it
means different things ... Show more content on Helpwriting.net ...
It is important for nurses to assess at which stage a patient is within this process as they may well not be ready for smoking cessation advice but
health promotion can still be delivered in the form of motivating the patient to see the benefits to change (Murphy & Bennett, 2002, p43). Part of
the nurse training programme is dedicated to educating student nurses on the importance of delivering health promotion but Pender, Murdaugh and
Parsons (2002, p3) explain that there still remains a lack of knowledge in this area. They maintain that up to date theories on health promotion, which
is evidence based, is not being delivered by nurses at primary, secondary and tertiary levels and advocate more emphasis should be placed on this part
of health care. Warne & McAndrew (2010, p47) concur that, although health promotion theory is included within the training, nurses are viewing
health promotion as just behaviour change and lifestyle choices and offering health education whereas, the wider view of supporting, empowering
and non judgmental health promotion needs to be adopted. Tod (2003 p56) explains that, as nurses are the largest body of health care professionals,
they are the best placed to assess, deliver and follow up with smoking cessation. The Nursing and Midwifery Council (NMC) state in their Standards of
Conduct that the role of the nurse is "to work

Sales Promotion And Marketing Promotion
Sales promotion consists of all other marketing activities except for personal selling, advertising and public relations. It can be defined as short term
use of incentives and other promotional activities that stimulate the customer to buy a particular product. Sales promotion is generally used for a
pre–determined specific time in order to increase market demand and boost sales. Sales promotion is comparatively cheaper to advertising.
Sales promotion is very useful because of the following reasons:
It has a short and immediate effect on sale.
Sales promotion can lead to effective stock clearance
Sales promotion techniques can be used to induce customers as well as distribution channels
Sales promotion also helps in winning over other competitive products in the market. Sales promotion is generally targeted towards to different market.
A)Trade Sales Promotion– Trade sales promotion is generally targeted towards wholesalers and retailers.
Tools for Trade Sales Promotion
Trade allowance: A trade allowance can be defined as a kind of price reduction that is offered to the members of themarketing channel like wholesalers
and retailers.
Example: Fry's electronics could earn a special discount for running its own promotion for Lenovo Laptops.
Push Money: In this case, intermediaries generally receive push money as a bonus for pushing the manufactures product through the distribution
channel. It is often directed towards the retailer's sales.
Example: Website

Theories Of Sales Promotion
CHAPTER3
THEORETICAL
BACKGROUND
Rapid Growth of Sales Promotion:
Sales promotion tools are used by most organizations, including manufacturers, distributors, retailers, and not–for–profit institutions. They are targeted
toward final buyers (consumer promotions), retailers and wholesalers (trade promotion). Today, in the average consumer packaged company,sales
promotion accounts for 74 percent of all marketing expenditures. Several factors have contributed to the rapid growth of sales promotion, particularly in
consumer market. First, inside the company manager face greater pressures to increase their current sales, and promotion is viewed as an effective
short–run sales tool. Second, externally, the company faces more competition and competing brands are less differentiated. Increasingly efficiency has
declined because of rising costs, media clutter, and legal restraints. Finally, consumers have become more deal oriented, and ever–larger retailers are
demanding more deals from manufacture. In developing a sales promotion program, a company must first set sales promotion objectives and then select
the best tools for accomplishing these objectives.
Objectives of Sales promotion:
Sales promotion objective vary widely. Sellers may use consumer promotions to urge short–term customer buying or ... Show more content on
Helpwriting.net ...
The sales of the product is to be promoted through a number of influences where prospecting. Buyer and sales meet face to face, it means that all
prospective buyers of the product must be attractive buyers of the product must be attracted urged and persuaded to buy the products. This is done by
sales promotion while has been taken as providing the link between product knowledge and market. The role of sales promotion is to stimulate
consumer purchasing at the point of sales and dealers effectiveness at the retail channel

Leadership Is The Core And The Spirit Of An Organization
Leadership is essentially the core and the spirit of an organization. As the people in charge, they not only manage the organization 's affairs; they also
deal with the general employees face to face. Entrusted with the task to communicate organizational goals, visions and ideas to employees, leaders are
responsible for maintaining and implementing organizational rules and systems and even have the final say on promotion, retention and dismissal.
Therefore, in a sense, leaders at all levels are the spoke persons of their organizations, serving as the bridge and the link connecting employees. In the
eyes of employees, leaders represent their organizations hence; leadership relationship influences the employee 's attitude towards their organization.
Realizing the mission and vision of my organizations, staff must know that they can grow and advance. One of the goal of the organization is to
promote with in therefore they train their own leaders. Trying to getting a promotion within the system has been very challenging. I have applied for
several leadership position over the past four years without any success. My concerns are the ethical responsibilities of an employer to their employees
and ways in which individuals can get proper training to be promoted . The research for this project was conducted by reviewing employees, polices,
practices, industry professionals, other organizations/associations, textbooks, the library, internet

4 P's of Subway Restaurants: Promotion
Subway's Promotional Methods Subway, the largest franchise in the world, uses various promotion methods. Subway uses mass selling as their
primary way of advertising. Since the target market is large and scattered over 98 countries, this is the easiest way for Subway to target their products.
They announce their promotions using TV ads, radio ads, newspapers, and online ads. Subway also uses publicity as a form of advertising. Jared Fogle,
Billy Blanks, and Michael Phelps are all great examples of this. We all know Jared as the overweight college graduate who lost 245 pounds by eating
Subway sandwiches three times daily, Billy as the fitness guru known for the Tae Bo videos and Michael, superstar Olympian who loves the meatball
and ... Show more content on Helpwriting.net ...
Recommendations of Promotion I do not believe that Subway should make any drastic changes to their promotion element. They are a great company
and exhibit that through their success. Their $5 Footlong promotion was originally set to be a four–week promotion, but has been running for over two
years. Their product tastes great and is healthy and fresh. I believe that they're doing a great job and have created a big name for their company, but
if they went out into the community to hand out coupons that would be great. I think if they went to college campuses and handed out coupons to
students, it would create bigger sales for them. College students are always looking for ways to save a buck or two, and there are locations in and
around college campuses, so I think this is a great idea.
Pricing Methods/Policies Subway uses the one–price policy in its stores to keep customers buying their products. All of their subs cost the same among
stores (Albers). In the case of the $5 Footlong, all stores charge the same price because they want to maintain goodwill among their customers. This
one–price policy is convenient for their numerous stores that are part of the largest franchise in the world.
Related Pricing with Competitors Subway's prices are of equal or greater value than their competition. When Subway introduced

Excessive Sales Promotion and Brand Equity
A marketing report:
Does excessive sales promotion result in dilution of brand equity?
Group 4
Amandeep Singh Gandhi
Chetna
Kirtan Acharya
Murthy BBTGS
Ravish Malik
Sirish CP
Vivek Singh
Contents
What is sales promotion?
Why is it required?
Decisions involved in sales promotion
Types of sales promotion
Sales promotion to be used at different stages of the product lifecycle
Direct and interactive marketing
A special case: Intrusive sales promotion
Conclusion
What is Sales Promotion?
Sales promotion is an incentive given to the consumer to buy the company's products or services. Although some sales promotions can be continuous
(frequent flier miles), most of such programs are short–term. They are usually used to cash in ... Show more content on Helpwriting.net ...
For example, providing details about the various travel packages available by travel sites like MakeMyTrip.com or TravelGuru.com through email to
the people is nothing but sales promotions. The additional information about various mutual funds, various insurance policies given by the companies
through any form of media can be considered as a sales promotion. This is where the companies need to draw a line. As the article says, the company
needs to inform the customer to the intangible benefits of buying a certain policy, not just the monetary savings he will make by using the policy.
Stimulating Demand – Apart from building initial product awareness, another important use of sales promotion is to build demand by convincing

customers to make a purchase. Special promotions, especially those that lower the cost to the customer can be employed to stimulate sales. Sales
promotion can be used as a tool to help consumer in making a choice between two similar commodities. For example if there are no points of difference
for two commodities, then sales promotion helps consumer to make choice between the two commodities.
Reinforcing the Brand – Once customers have made a purchase, sales promotion can be used to both encourage additional purchasing and also as a
reward for purchase loyalty. Loyalty programs may include price discounts, free products etc. Many companies, including airlines and retail

Sales Promotion Tools Are The Lifeblood Of Marketing Products
Sales promotion tools are the lifeblood of marketing products/services to consumers. Without them, people would not be as likely to purchase
every new fad that comes their way, and corporations would be wasting their money on products people were nervous to buy. For example, if you
were used to using one particular type of cat food because you know your cat enjoys eating it, how likely would you be to switch the food?
Probably not very likely, due to the fact that you had already looked at the nutrition facts, the price, and the seafood taste that cats are sure to love.
Now, what if you received a ten dollar off coupon (for cat food that only costs twelve dollars). What would you do? Would you reconsider the food
you were going to buy that week because of this coupon? Maybe the new food is just as good now that you are really thinking about it, and it only
is going to cost a total of two dollars, so no harm done if you go ahead and make the purchase. This is exactly what a good sales promotion does to
consumers, it makes them take a second look at their buying choices, and hopefully convinces them that it would be a good idea to try their product. I
live in the United States, and the three most heavily used sales promotions are contests, loyalty programs, and sponsorships. Who doesn't love a chance
to win something free– I know I do! Contests give you a chance to win a product that you would like to have, but possibly cannot afford, or you just
like the idea of

Sales Promotion Strategy
Sales Promotion Strategy
Sales are the lifeblood of a business, without sales there would be no business in the first place; therefore it is very important that if a business wants
to succeed, it should have a sales promotion strategy in mind. The primary objective of a sales promotion is to improve a company's sales by
predicting and modifying your target customer's purchasing behavior and patterns. Sales promotion is very important as it not only helps to boost sales
but it also helps a business to draw new customers while at the same time retaining older ones. There are a variety of sales promotional strategies that a
business can use to increase their sales, however it is important that we first understand what a sales promotion ... Show more content on
Helpwriting.net ...
These agencies would also provide overall marketing and sales promotion and branding strategies for its clients.
Sales promotions or term it as sales and promotion, together makes one. These promotions include quite a lot of communication activities that would
help in adding value or advantage to the customers, retailers and wholesalers and others to kindle the sales. These things would help in rousing interest
in having a trail or purchasing the product or a service. Samples, premiums, contests, point of purchase displays etc are some of the techniques that you
can use.
There are some agencies having their sales promotions divisions, where they wholly depend only on promotions. The functionalities for both the sales
promotion and ad agencies are alike up to some extent, but these sales promotions, promo staff are more consumerist. These promotions are vital for
proper marketing of services or products of a company. There are three categories of strategies namely push strategy, pull strategy and combination of
both.
A push strategy engrosses the intermediary channel members to push the product through the distribution channels to end consumers through
promotions. Companies promote the services or products though the resellers who in turn promote it to another buyer or to the end customer. These are
the people who carry the brand though out the channel to reach the end

Cost And Purpose Of Sales Promotion
1: INTRODUCTION
1.1. Introduction to sales promotion
Meaning and Purpose of Sales Promotion:
Sales promotion consists of all promotional activities other than advertising, personal selling and publicity that help to increase sales through non
repetitive and one time communication. In other words, it includes marketing activities other than personal selling, advertising, and publicity, that
stimulate consumer purchasing and dealer effectiveness, such as point of purchase displays, shows and exhibitions, demonstrations and various
non–recurring selling efforts not in the ordinary routine. Purpose: The ultimate aim or purpose of sales promotion is that of increasing the volume of
sales and profits but it differs from advertising and personal ... Show more content on Helpwriting.net ...
For example, the greater the geographical dispersion of a target market, the greater the communication expenditure required. Similarly, if an offering is
in its early life cycle, there is a greater need of expenditure. But promotion budget should always justify the tasks to be undertaken. A basic principle
would be the cost and returns of sales promotion tools to be adopted. Hindustan Lever has its well drawn up sales promotion budget. If any business
house does not have its promotion budget fixed, then promotion programmes will have to be designed to support the marketing plan.
(vi) Government regulations:
Government has passed various laws and made rules to protect the consumer interest, such as the prevention of Food Adulteration Act, the Drugs and
Magic Remedies (Objectionable Advertisements) Act, and Drugs and Cosmetics Act etc. Sales promotion policy must take into consideration the
government regulations relating to the particular product, e.g. the commodity rates must be specified on the package and in case of medicines drug
contents and date of manufacturing, date of expire, and price must be

Health Promotion And Its Implication On Occupational...
Introduction
Studies indicated that occupational therapists have a remarkable opportunity to be involved in health promotion (Gronski et al., 2013, Metzler,
Hartmann & Lowenthal, 2012; Frenchman, 2014). They can make a distinct contribution by recognising and addressing the impact of habits and
routines on managing chronic conditions and developing healthy lifestyles (Roberts, Farmer, Lamb, Muir & Siebert, 2014). The aim and scope of this
essay are to define health promotion and explore its implication on occupational therapy practice.
Health promotion is the process of enabling people to increase control over, and to improve their health and wellbeing (Maggie & Scaffa, 2013). It has
three key strategies including advocate, enable, and mediate (Tucker, Vanderloo, Irwin, Mandich & Bossers, 2014). Health promotion is through these
three strategies that aim to achieve the five actions of the Ottawa Charter which include build healthy public policy; create supportive environments;
strength community action; develop personal skills; and reorient health services (Tucker, Vanderloo, Irwin, Mandich & Bossers, 2014). In addition, the
values of the health promotion include empowerment; equity and social justice; health as a human right; health as a holistic concept; and respect for
cultural diversity (Tucker, Vanderloo, Irwin, Mandich & Bossers, 2014). There are a wide ranges of specific interventions, such as back education
program for school children to improve back posture,

Theories of Health Promotion
Theories of Health Promotion
The following essay is a comparative analysis of two theories of health promotion, one which is a theory of and the other a theory for health
promotion. Beattie's model will be used as theory of and transtheoritical stages of change model as a theory for health promotion. An example from
area of work practice will be used to demonstrate the differing aspects emphasised by each Theory. Furthermore the essay will seek to suggest an
explanation of current health promotion. This assignment will therefore aim to achieve a greater comprehension of what health promotion actually is
and to understand what is meant by 'Theories of and for...'.Difference of theories and models will also be given. Being able to state... Show more
content on Helpwriting.net ...
Seedhouse (1997) described the field of health promotion 'as muddled, poorly articulated and completely lacking of clear philosophy'. Wills (2007)
argues, conceptualizing health promotion is also problematic because there are many different approaches to promoting health. Burton and McDonald
(2000) asks whether or not health promotion can legitimately be thought of as a discipline but suggest that recent changes in knowledge base and
practice of health promotion are characteristics of a paradigmatic and disciplinary development. However the purpose of Health Promotion is to
enable people to increase control over, and to improve, their health and its determinants. This is embodied in the Ottawa Charter for Health Promotion
(WHO 1986) and in the Bangkok Charter for Health Promotion in a globalized World (WHO 2005) .... Health is a positive concept emphasizing
social and personal resources, as well as physical capacities. Therefore, health promotion is not just the responsibility of the health sector, but goes
beyond healthy lifestyles to well–being. Contemporary health promotion draws on a range of theoretical and disciplinary perspectives and operates at
many levels to facilitate conditions and opportunities for personal, community and organisational empowerment, effective partnerships. and alliances,
healthy public policy and reoriented, sustainable environment.
A theory according to the National

Framing Effects the Sales Promotion by Referring to the...
The concept of framing which is a part of prospect theory (Kahneman and Tversky 1979) is closely related to the formation of reference price in the
consumer's mind. Outcomes above the consumer's reference point are presented as gains and it affects choice, judgment, and risk–taking differently
than the same alternatives which are below the reference point and are coded as losses by the consumer. In extant literature, there have been efforts to
explain the framing effects of sales promotion by referring to mental accounting theory. Thaler and Johnson (1986) have proposed that consumers use
hedonic rules to edit their mental accounts, therefore when they see a small gain (e.g., price discount) relative to a big loss (e.g., purchasing cost), they
prefer to separate them psychologically into two different accounts rather than integrate them. This is the silver lining principle (based on prospect
theory) and it also says that utility functions are concave for gains and convex for losses, and the curve for losses is steeper than that for gains.
Because the size of a promotion is usually small relative to the purchasing cost, consumers should create a new account for the promotion rather than
integrate it into the purchasing cost, regardless of the promotional types.
This proposed study aims to use mental accounting theory and sales framing concepts to upgrading promotions and compare the attractiveness of
non–monetary promotions versus price discount promotions in a

Health Promotion : Theories And Models
Health promotion utilises theories and models to guide practice. A theory is the general principles of a framework of ideas in regards to a particular
topic. (Merriam–webster.com, 2016) A model is a set plan of action based on theoretical ideas to achieve a set goal. (Merriam–webster.com, 2016)
The difference between a theory and a model is that a theory is related to evidence based knowledge and a model is built on this knowledge although
it is presented as a process to reach certain targets.
The three health promotion approaches individual, community or organisational and public policy and practice can all be applied in a health promotion
setting.
The individual level of health promotion is based on the Ottawa charter action area 'develop personal skills' through education and social development
an individual is more inclined to seek health promoting behaviour and make more informed health choices. (Who.int, 2016) An example of this is the
Australian guide to healthy eating which provides individuals with guidelines on how to make good informed choices when it comes to healthy eating.
(Anon, 2016)
At the community/organisational level of health promotion is based on the Ottawa charter action area of 'strengthen community action' it increases
access to health information, community involvement in health initiatives whilst empowering the community to make their own choices. (Who.int,
2016) An example of this can be displayed through the St George Illawarra Dragons community

Impact Of Sales Promotion On Long Term Shareholder
Impact assessment of Sales Promotion on long term shareholder wealth in Retailing Industry
Introduction
Retailing has been an important industry in any country. History would indicate that its form has changed with time as competition was no more a
local phenomenon. Retailers started moving from being "neighbourhood stores" to expand their horizons nationally as well as internationally.
Technology brought revolution in the retail industry with the advent of internet. Online retailers today have become a common part of everyone's life.
Mobile commerce too has started growing with the innovation of "App Stores" brought by Google and Apple. In this face of retailing, competitors have
pushed themselves to gain more market share by trying ... Show more content on Helpwriting.net ...
This research aims to test the impact of sales promotion on generation of profits and shareholder wealth maximization.
Research Objectives
The research undertaken would have 3 main objectives:
1.To study and understand the sales promotion activities carried out by retailers
2.To study its impact on sales and profits of the company
3.To study the impact of such promotional activities on shareholder wealth
Research Questions
The research will try to address the below questions in a sequential manner in order to assess actual impact:
1.What sales promotion activities are carried out by participants in the retail industry?
2.What are the effects of sales promotion on the sales of the retailers?
3.What are the effects of the sales generated by sales promotion on the profits of the retailers?
4.What are the effects of sales promotion activities on long term shareholder wealth?
Literature Review
Marketers have come to identify that advertising alone is not always enough to move their products into the hands of consumers. Sales promotion is
used to ensure that customers are aware of the products that organizations offer. Sales promotional activities were originally intended as short term
incentive aimed at producing immediate consumer buying responses. Consumer promotions are short–term incentives targeted directly at consumers

and they include: buy–one–get–one–free, price discount, event sponsorship, coupons,

Promotional Activities Coordination Project : Sample Resume
Part B: Promotional activities coordination project
Send an email all of the staff that will be involved in the project. Your email must include:
– A brief overview of the project and the promotional activities to be undertaken.
– A brief summary of the role of TTNQ, the benefits it provides to the region and the importance of the promotional activities in attracting international
visitors.
– A summary of person's roles and responsibilities, as well as the action plan that you developed in
Part A.
– An invitation to attend a Skype teleconference to discuss the activities to be conducted.
Set up and conduct a Skype teleconference that includes all the above personnel. Go through the action plan for the project and invite questions. Make
... Show more content on Helpwriting.net ...
Identify at least three business networks applicable to the identified country that you could use and what information and assistance they can provide to
you.
Through government agencies
Through internal/external customers
Through local inter–agency groups
Identified business networks
What information and assistance they can provide to you
Business network 1: Through government agencies
The benefits of government agencies are that governments agencies are familiar about the local market and marketing trends and the laws and
regulations they made can help business enter local market and get beneficial information.
Business network 2: Through internal/external customers
The benefits of internal/external customers are internal and external customers can become a powerful purchasing and publicizing strength which can

Role of the Nurse in Health Promotion Essay
Introduction
Health promotion includes providing activities that improve a person's health. These activities assist patients to "maintain or enhance their present
levels of health. Health promotion activities motivate people to act positively to reach more stable levels of health" (Potter & Perry, 2005, p. 97). In
order for nurses to assist patients in obtaining healthy lifestyles, they must first assess a patient's perception of health. The World Health Organization
defines health as a "state of complete physical, mental, and social well–being, not merely the absence of disease or infirmity" (as cited in Potter &
Perry, 2005, p. 91). There are many nursing theories that are based on an individual's perception of health. This paper will ... Show more content on
Helpwriting.net ...
92). The HPM reflects how an individuals previous life experiences influence their future behavior (Potter & Perry, 2005). The Transtheoretical
Model of Behavior Change (TTM) was created by Prochaska and DiClemente. It is based on "(1) the stages of change, (2) the decisional balance scale,
(3) the strong and weak principle, (4) self–efficacy, and (5) the processes of change" (Kelly, 2008, p. 149). A person's progression through the stages
depends on their perception of the advantages of adopting a healthy lifestyle (Kelly, 2008).
The Commitment to Health (CTH) theory was established as a supplement to the TTM and helps to identify, "how early health–behavior activities
become lifelong behavior change" (Kelly, 2008, p.148). Kelly (2008) describes CTH as a middle–range theory in her article. Middle–range theories are
"theories that have more limited scope, less abstraction, address specific phenomena or concepts and reflect practice" (Potter and Perry, 2005, p. 63).
Kelly (2008) believes that CTH can be used to help create evidence–based health promotion plans for patients in the action stage of behavior change.
Patient Health Promotion
Most people understand that an unhealthy lifestyle can lead to poor health, but their ability to make a change and modify their existing unhealthy
behaviors can be difficult. Nurses have an opportunity to identify patients who are in need of motivational assistance in their practice.

Culinarian Cookware: Pondering Price Promotion
centerbottom10500090000centercenter0105000centercenter0105000centertop10500090000
Culinarian Cookware: Pondering Price Promotion –– Case Study
Executive SummaryCulinarian shapes its brand image by using excellent quality items and superior aesthetics. In 2006, Audrey Roux, the CEO of
Culinarian Cookware company, presented programs which focus on four strategic priorities to increase earnings. Culinarian is a manufacturing
cookware company, which designs, manufactures, distributes, and marks premium performance products with advanced metallurgy technology. They
already own the building blocks of success: clear strategic direction, more product choices, advanced technology, strong brand name image, good
management philosophy, ... Show more content on Helpwriting.net ...
The four product lines offered different cookware positions, which give customers a better content and helped them to select suitable products with
different prices. Customers had more choices for premium cookware products, which is a precondition of Culinarian success.
"Science and technology are the primary productive forces" (Jiang, 2001). At the same time, science and technology are also the foundation of
Culinarian development and success. Over the years, Culinarian has used its strong technical forces and advanced production equipment to lead this
industry. They never lost their superiority in technology. In addition, they continually adjust to the market so that can meet consumers' needs. The deep
technical strength can certify Culinarian to have taken its due place in the 80 manufacturing in this industry.
"Sales promotion is a key ingredient in marketing campaigns" (Kilter & Keller, 2012). Along with the development of the cookware industry, the
sales promotions acted as play a stronger role for each cookware company. The strong brand name image guaranteed Culinarian a leadership position in
the premium market. Their products are always treated as a symbol of high quality life. Through their efforts, customers believe that the value of
Culinarian products is higher than

Global Health Promotion : The Global Prevalence Of Chronic...
Global Health Promotion
MaryAnn E Laird
Nurs233
Carroll Community College
Abstract The purpose of this document is to demonstrate the need for global health promotion by using statistical data to demonstrate the global
prevalence of chronic illness. This document will also cover the factors affecting the lack of health education, resources, health personnel, and explain
how nurses – present and future – can help promote global health despite the lack of resources. Attention will also be given to improvements that will
be necessary in order for nurses to effectively promote global health. A strong focus within this paper is a study conducted on the theoretical basis
'underlying nurses' health promoting ... Show more content on Helpwriting.net ...
2014). The Ottawa Charter went on to explain that health promotion must be implemented in schools, homes, work places, and within the community
setting (Bolch, et.al., 2014). One might ask how can we educate, what do we teach, and how can health promotion change the course and health status
of individuals, as well as affect society as a whole? Within this paper I will explain how health promotion has worked, what needs to change to improve
health promotion, and what nurses within the community, hospitals, and schools do to help promote overall health. Upon my research I have found
that though health promotion has improved in the last twenty–five years, there is still a need for education and resources in order to improve health
promotion globally. According to W.H.O., around 6 million children die worldwide before the age of 5. These deaths are typically preventable. If
these children had resources such as vaccinations, exclusive breastfeeding, and clean water sanitation these children would be able to survive ("10
Facts On the State Of Global Health," 2012). Another statistic from W.H.O. states that cardiovascular diseases is the leading cause of death worldwide.
That means that 3 of 10 deaths are attributed to either a diseased

Health Promotion Model And Theories Of Social Cognitive...
Health Promotion Model and Theories Social Cognitive Theory, Health Belief Model, and Transtheoretical Model of Behavior Change are the three
models I chose to discuss. An electronic database searched was completed. Three articles were chosen to summarize and discuss each of the above
models. Social Cognitive Theory The article by Son et al. (2011) studies the effect of social cognitive factors among middle–aged and older adults'
leisure–time physical activity (LTPA) participation. The social cognitive factors are the outcome expectations, constraints, exercise identity, and
self–regulation. The result was extracted and analyzed using a 271 survey responses. The study revealed the social cognitive factors are important in
understanding LTPA and have implications for LTPA programs for middle
–aged to older adults. Social Cognitive Theory (SCT) assumes personal,
social, and environmental factors interact with each other (Pender et al., 2014, p. 32). The interaction forms behaviors and beliefs. The study applied
SCT concepts to understanding the behaviors and beliefs that influence the middle–aged to older adults LTPA participation. The Knowledge will be
helpful in forming an appropriate and a successful program for this population. Health Belief Model Adams et al. (2014) investigated the attitude and
beliefs associated with lower immunization rate among patients who are receiving hemodialysis in an outpatient setting. The study used health belief
model (HBM) to explain

Principles Of Health Promotion And The Nurse 's Role As...
Principles of Health Promotion and the Nurse's Role as Behaviour Change Facilitator
Introduction
This report explores the fundamental role of Health Promotion to the health sector and individuals in relation to their biological, psychological and
sociological aspects. To discuss its practical role in the society, ahealth promotion model is related to a family that lives in socially deprived district as
determined by Welsh Index of Multiple Deprivation (2014). In accordance to confidentiality and anonymity code of Nursing and Midwifery Council–
NMC (2015) the family members named in this report are fictitious; the district is named as Locality–A; and the facilities named are not available
within the public domain.
Definition of Health Promotion
The World Health Organisation– WHO (2015) defines Health Promotion as fundamental discipline in disease prevention through social /environmental
intervention, health education and behaviour change towards health. This description coincides with Dahlgren and Whitehead's Social Determinants of
Health (1992) where the individual's health is not only limited to medical factors but it is largely influenced by lifestyle – rooting from its social
factors from familial, societal to national level. In this regard, the vital role of the nurse as a health promotion practitioner is to uphold individual's
autonomy by increasing their knowledge about how the body functions to prevent diseases and making them aware of how the healthcare

Theoretical Understanding Business
Theoretical Understanding and Practical Application Of
Advertising and Promotion in Business
ВВВ
Theoretical Understanding and Practical Application Of
Advertising and Promotion in Business
Submitted by: ( Name) ID No. ........ ............................
Programme Title: Edexcel BTEC HND Certificate in Business (QCF)
Year: 2013/2014
Unit Title: Advertising and Promotion in Business
Unit No & Unit Code: Unit 5, Y/601/1000
Assignment No: 01
Level: Level 4 – HNC
Deliverer: Mr Richard
Assessors: Dr. Brian – ... Show more content on Helpwriting.net ...
Creative agencies
Creative agencies specialize in "creative" or design–based business models and are also known as a "creative boutique". Their basic interest is in the
creation of the advertisement or branding. Other ("full–service") agencies offer design in conjunction with media buying. Media agencies concentrate
on media buying. (In the 1990s, media and creative were often unbundled in the interests of economies of scale in buying media.
The client who chooses to use a design only based advertising agency must assume some of the advertising purchasing. These are activities that are
routinely handled by an agency with a media buying option.
Specialized agencies
These agencies specialized in a particular activity of the whole communication process. They may specialize in certain functions (copy, art, media),
audiences (minority youth) or industries (health, computers) or in a marketing communication area (direct marketing, sales promotion, public relation).

These type of agencies may serve one client only.
In–house advertising agencies
An In–House agency is a team within a company that focuses on selling the company 's product; they will handle all aspects of the brand.
Search engine agencies
Lately, pay per click (PPC) and search engine optimization (SEO) firms have been classified by some as "agencies" because they create media and
implement media purchases of text–based (or image–based, in some instances of search marketing) ads. This

Health Promotion Approaches And Strategies
Part A– Health promotion approaches and strategies
Discuss the effectiveness of a range of health promotion strategies in relation to young people (6 marks)
Current attitudes towards health promotion in young people are significantly understood by the importance of the determinates of health such as income,
level of education, cultural beliefs, geographic location and employment. For an effective long term outcome on health promotion it involves several
approaches to bring about this change. This includes lifestyle and behavioural approaches, public health approaches and preventative medical
approaches.
Health promotion programs use approaches to target individuals or population groups, through health education programs, social ... Show more content
on Helpwriting.net ...
Although this creates a decent future for young people it also may provide them with a sense of false hope as many may become extremely reliant on
one simple test. For example childhood immunisation programs prevent against diseases such as the whopping cough and Measles that allow for a
protection in young children. This protects any health risk of reoccurring but has also created controversy between those against immunisation as they
believe vaccines can cause many health risks such as autism.
Public health approaches distinguishes the role played by outside factors that influence individuals and their immediate health system. The established
programs, policies and services that are trying to create supportive health within a wide range of social and economic contexts seek to empower many
to exercise control over their own health and improve the ability to work together within their profession. For example health promoting schools
collaborate together to protect the health of students through a supportive school environment, these programs include Mind Matters which looks at
the mental health and wellbeing of young people. Overall this positively influences young people as it promotes for a supportive health environment
as it advocates so a broad range of people for all different areas of life although similar to the Lifestyle and behavioural approaches it allows for
individuals

Advantages And Disadvantages Of Service Promotion
A service promotion strategy has a number of components that are known as the
"promotional mix" (Harrison, 2000). There is no one promotional tool that is able to achieve promotion strategy objectives which, in turn, means that
most service organizations use more than one promotional tool in order to avoid the disadvantages of each tool. This implies that each promotional
tool has different advantages and disadvantages so most service organizations try to use more than one promotional tool in order to maximize the
advantages and minimize the disadvantages of each (Harrison, 2000).
2.3 Advertising
Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. The three key words in
this definition are ... Show more content on Helpwriting.net ...
Direct mail which is used extensively by tour operators, is postal communication by an identified sponsor. And this promotional tool is classified as
direct marketing.
Because tourism is an intangible product, a great deal of promotion includes the production of printed communications such as brochures or sales
leaflets. The design, organization and printing of tourism brochures is one of the most important promotion functions. Printed communications are
often costly. In fact, the printing and distribution costs of brochures comprise the largest part of most marketing budgets within the tourism industry.
Advertising is used to achieve a whole range of objectives which may include changing attitudes or building image as well as achieving sales.
However, advertising messages do not always have to be aimed directly at creating a sale. Sometimes it's the sponsor's goal simply to convey a
positive idea or a favorable image of the organization (often called "institutional" advertising). (Sponsorship

Promotion Strategy Essay
At its heart, promoting a product is simply communication. "Consumer perceptions are a key component of success or failure, so organizations must
strive to align communications into clear, concise, and customer–oriented messages"(Lumen, n.d). The point of promotion is to convince consumers to
purchase the intended product. There are several promotion methods to choose from and nearly limitless media to use for promotion. Marketing
departments must choose the method or methods and media that best reach the target consumer. In order to further illustrate the use of promotion
methods and media, promotion strategies have been developed for a software company, a new toy, a health beverage, and a small airline.
Animation Software
A ... Show more content on Helpwriting.net ...
Overall, this approach is indicative of the importance of the customer to the organization. It has another benefit as well. "When a small company uses
multiple salespeople to contact a client it helps the company appear larger than it is"(Lumen, n.d.). There are a couple of types of media the
organization should use. First, submit the software to www.cnet.com for review. This will provide a point of reference for anyone researching
animation software and provide impartial judgment on the merits of the software. Second, contact ideal customers and schedule a presentation of the
new advanced software. Once complete, offer a sample version of the software (with reduced functionality) so it can be operated prior to purchasing the
full version. Since there are many small companies that create video games and other animation, I suggest attending trade shows. According to the
Animation World Network website, there are 19 tradeshows in the next 3 months (Events, n.d.). The organization can also attend shows frequented by
animators such as the E3 and South by Southwest conferences. The proper use of these methods will ensure the news of this innovative animation
software reaches the intended target audience. While this plan works in this scenario, it does not necessarily apply to all products.
New Toy
An organization has developed a new toy to capitalize on the popularity of a children's TV show. There were delays in getting the toy introduced in the
market

Product Of Sales Promotion : Banana Republic Essay
Banana Republic uses some forms of sales promotion to encourage customers to come in and buy their product. They started their most extensive
marketing campaign in 1998, where they had tv spots, magazine inserts ads, and outdoor kiosks. In 2000 they opened their flagship store, an original
store in California which included personal shoppers, valet parking and even places to charge your phone. They have many online sales and similar
instore sales, especially on Black Friday. Currently that is the company 's way of getting customer attention and promoting their sales along with
their customer support and high quality products. Banana Republic encourages shoppers to join their email list and even sign up for a
BananaCard. It is a credit card one can use to get points from anywhere with a visa card and after so many points you get more coupons to use.
Because Banana Republic is owned by Gap another benefit to the card is that the rewards are applicable in any Gap owned stores (Gap, Old Navy,
Banana Republic). Some Challenges Banana Republic faces is staying ahead of potential challenges with competitors with quality products and
reasonable prices. A big issue with Banana Republic is that many consumers feel their products a very expensive and not reasonably so. They also may
want to direct their sales promotions to more trendy, in style items to encourage shoppers they have the nicest items with a better price. Their biggest
challenge I believe, is their inability to follow

Health Promotion Model
Breathe Easy: A Health Promotion Model On Asthma Management In School Age (7
–11 Year Old) Children
Introduction
Health is the state of complete physical, mental and social well–being, not merely the absence of disease or infirmity (from WHO, 1946, in Park, 2005)
and Health Promotion has been defined as an enterprise involving the development over time, in individuals and communities, of basic and positive
states of and conditions for physical, mental and social health (Raeburn and Rootman, 1998, p.11). This idea of health promotion has been borne out of
acceptance of the limitations of curative medicine and therefore, the need to 'refocus upstream' (Kemm and Close, 1995, p.7). And it is these principles
we have adopted in the development ... Show more content on Helpwriting.net ...
Furthermore, the age and stage of development of primary school children provides a unique opportunity for health education (Perkins, et al, 1999,
p.177).
It is therefore not surprising that asthma education and behavioural contingency plan in school aged children (7–11 years) has been shown to improve
health outcomes (Burkhart, 2007). The role of the school based environment in improving outcomes has also been pointed out by Halterman et al, 2004.
Objectives of the Model
Health promotion has been defined as an enterprise at the heart of which are the two key concepts of development and empowerment. Therefore, in line
with this and among others, the main objectives of our model include:
1. 1. Increasing asthma awareness among all school children and specifically helping asthmatics in the understanding of their condition and
development of personal skills, eventually culminating in self–management. It is hoped that this will help to maximise the integration of children with
asthma into all aspects of school and community life as advocated by Bury, et al. (2007).
2.
.
3. 2. Creating supportive environment in schools, in line with the WHO's Settings Approach for health promotion. This involves the 'total environment'
including the schools' physical environment; the development of health enhancing policies and the involvement of the school staff in health education
programmes. (Nutbeam et aI, 1990). The aim of this

Health Promotion Of Nz Women 's Health Essay
DIPLOMA IN HEALTH SERVICES MANAGEMENT
DHSM 301: Health Promotion in NZ Women's health focus
Assessment 1
(Individual Report)
Submitted by:
Kristabel Graizel C. Martinez
CIB00003C2
Submitted to:
Kaylene Tribe
Introduction
The Health Promotion Agency's (HPA) "Don't know? Don't drink" movement aims to stop women from drinking anytime during pregnancy to reduce
the potential harm that it can give to the unborn child (AlcoholNZ, 2015).
New Zealand's society has become more tolerant to regular alcohol consumption, which results to the increasing rate of women, especially young
women who drinks alcohol while they're pregnant. If a woman doesn't know that she is pregnant, or is pregnant, or trying to get pregnant, it can
result to various pregnancy issues like miscarriage, and the baby born with a range of lifelong effects and even death. A child who was exposed to
alcohol during pregnancy can result psychological, behavioural and numerous physical disorders such as premature birth, growth retardation and brain
damage. The term used to describe the range of effects that can occur is called, foetal alcohol spectrum disorders or FASD and it is estimated that
between 600 and 3,000 New Zealand babies are born every year with this conditions. (Health Promotion Agency, 2015).
What is being done?
The agency's campaign aims to provide women the awareness that it is not safe to drink any alcoholic beverage, any amount or anytime during
pregnancy. They also aim to change the

Advertising : Advertising And Its Influence Of Advertising
A customer should know whenever they see an ad in the daily paper, or on television that it could possibly be false advertising. Companies use these
advertisements to catch the eye of the viewer and make them interested in their product, such as, claiming they will receive a prize for interacting with
their product so much.
Companies like Pepsi, and Coca–Cola have obligations to promote their product in the most effective way such as commercial ads, or through social
media. People who watch television know that when they see a commercial for something like a certain food, a drink, or even a toy they get the
sense that they should have it, or they get hungry or thirsty. Companies even insert catchy jingles to catch the viewers eye, such as McDonalds
famous saying, "I'm lovin' it," or Red Robins famous saying, "Yum." Some companies offer prizes, such as McDonalds with their monopoly game,
and in such cases giving away a "free" car.
People are skeptical about if they will receive something if they participate. The obligation that companies have to promote their product are sometimes
very successful and their customers enjoy participating in the promotion of their product, and there are other companies who are not so successful and
their customers voluntarily do not participate in their promotion, either because they have previously participated and the company did not meet their
expectations or simply because they do not like participating in such things. There are also

What Are The Sales Promotion Objectives Of Club Med
1. What are the sales promotion objectives? ( 50 words 1 or 2 objectives ) According to Mahmoud (2017), hotels need to attain their minimum
occupancy levels in order to achieve average sales. By offering Malaysian consumers up to 40% discount, the objective of this promotion is to increase
occupancy rate by 5% during the off–peak period of 2014 in the select destinations stated.
2. Do you think it will accomplish its objectives? (Yes/No/Yes and No 2 points 100 words each)
No, it was not advertised in the right channel and the duration was too short to maximise reach. Firstly, the promotion was not highly advertised through
the right channels; it could only be found on their website and at the Malaysian Association of Tour and Travel... Show more content on Helpwriting.net
...
Resort hotels' business is highly contingent on the season. For example, in Sahoro, which is a famous destination to enjoy ski, peak period is
winter, and non peak is summer. According to the annual report on 2013, Club Med kept the average occupancy rate of 68.7% on 2012, which tells
that Club Med did not perform well. On that year, they did not have the same type of promotion, which might have caused them to have such low
occupancy rate. However if they can get more customers during a low peak season by having a promotional package like this during off season, they
might bring figures up to

Sales Promotion
SALES PROMOTION
INTRODUCTION:
The word Promotion, originates from the Latin word 'Promovere'. The meaning is "to move forward" or "to push forward". The aim of production is
sales. Sales and promotion are two different words and sales promotion is the combination of these two words. sales promotion is one among the three
pillars of promotional mix. The other two pillars are personal selling and advertising. Sales promotion is the connecting link between personal selling
and advertising.
DEFINITION:
According to DAVIS, "Sales promotion represents thosemarketing efforts that are supplementary in nature ,are conducted for a limited period of time
and seek to induce buying" ... Show more content on Helpwriting.net ...
d)PUSH MONEY OR PREMIUM: Manufacturers may offer push money. It is payment in cash or gifts given to dealers or to their sales force to push
the manufacturer's product. To push his brand, the manufacturer will offer free speciality item that carry companies name ,such as pens, pencils,
calendars, memo pads etc.
e) CO–OPERATIVE ADVERTISING: Dealers spend money in advertising manufacturer's product with the consent of the manufacturers. The dealer
can claim an allowance by giving the proof of the advertisement. This is an indirect advertising for the manufacturer. It will increase the sales of the
manufacturer's product.
f) DEALER SALES CONTESTS: This is an indirect way of boosting the sales. This type of contest is conducted at the level of retailers and
wholesalers. This is in the form of window display, store display, sales etc. Prize is awarded to the outstanding achievements. This method is aimed at
stimulating and motivating distributers, dealers, sales–staff etc. 3) SALES FORCE PROMOTION: As dealer and consumer promotion, the sales force
promotion also is a necessary one. The activities of sales force must be induced. In the channel of distribution the role of salesman is very important.
The idea of sales promotion is to make the salesman's effort more effective. The tools for sales force promotions are:– a) BONUS TO SALES FORCE:
The manufacturer sets a target

Social Promotion or Retention: The Only choices for...
Social Promotion or Retention: The Only choices for failing students?
How to help students who fail, or students who do not achieve up to a certain academic standard, is an issue that probably goes back to the beginning
of levels of school for students to progress through. In the U.S. it goes back to the 1840's where age–graded schools began. In those times children
who did not meet a certain standard were retained, or they repeated that grade. Rates of grade retention are difficult to trace in the past as well as
currently. In some of these illustrative examples, a state could reduce retention by half in thirty years. However, different states had different retention
rates. In 1909 one Massachusetts school district had a 7.5% retention ... Show more content on Helpwriting.net ...
So much so that if a person is held back twice it is almost certain they will drop out. A University of Georgia study helps prove this point. It
involved over 11,000 students and concluded that repeating a year has a negative effect on a student's performance. It also showed that the students
tend to fall farther behind during the second year which could explain why they rarely graduate. "Retained children are 20 to 30 percent more likely
to drop out of school when compared to low achieves who are allowed to move to the next grade." (McBrien) states Lynn McBrien a former
editor–in–chief of Education Today and a vice–president of corporate development for the National Reading Styles Institute. There are other studies
that state the similar things.
Due to these and possible more reasons the idea of social promotion was implemented in some areas. Social promotion is the passing of students who
fail to meet the criteria for passing. It's called "social" because it is often used with the student's social and psychological well being in mind not
achievement. Unfortunately, this solution caused just as many problems as retention. The first problem is if people are passed without mastering one
material how can they do well in the grade above if the material is harder and based on previous material. "Students who are promoted without regard
to their achievement or are

Literature Review On Sales Promotion
Introduction and Literature review Sales promotion is very significant tool of marketing .The purpose of sales promotion is to increase sales by
instilling feeling of purchase on the spot in the mindset of customers. Behavior of customer is influenced by activities of sales promotion.The sales
promotion tools affect directly on the purchase behavior of the firm's consumers. Firms need to think the relationship between attitude and behavior of
their consumers.
Sales promotion serves three essential roles ; information, persuasion and reminder. The simple definition given for sales promotion is ' Sales
promotion consist of diverse collection of incentive tools, mostly short–term, designed to stimulate quicker and/or greater purchase of particular ...
Show more content on Helpwriting.net ...
These factors are target market, Nature of product and services, Stage of the product life cycle and budget available for promotion. A target market
can be in any of six stages namely: awareness, knowledge, liking, preference, conviction and purchase. Product related issues to be considered are
:Whether product is demonstrable or not, what kind of services are required, what price is acceptable by target market and how much customization is
possible. Product life stage calls for understanding of various phases such as : Introduction, growth, maturity and decline. Last but not least is
promotion budget. Different methods are available for preparing budgets. (gupta, 2010)
According to Shultz, et al. (1998) also behavior is influenced directly by promotional techniques. It has little impact on attitude changing factors related
to consumers. According to Kwok & Uncles(2005) role of sales promotion is observed in final stages of buying. When the customer is about to finalize
from the chosen choice list sales promotion may trigger the activities.
According to Dotson, M.J. andHyatt, E.M. (2012) companies rely heavily on promotional schemes. They spend huge promotional budget (75%) on sale
promotion. The relative weightage for advertising is lesser and amounts to 25 percent

Pender's Health Promotion Model Analysis
Effective patient outcomes occur when nurses strive to treat the whole patient, taking into account the individual's culture, preferences, values, and
desires. Pender's Health Promotion Model parallels this nursing concept by focusing on the patient's unique characteristics. Traditionally, nurses'
relationships with patients position them in a way that influences their health behavior. This impact is more successful if the nurse–patient relationship
is strong and a level of trust has developed (Petiprin, 2016–a). In this post, I will list the healthy lifestyle activities that I currently practice, choose
three healthy activities that I am not practicing, and explain how I could incorporate them into my life.
Health promotion and disease ... Show more content on Helpwriting.net ...
I consider only the first two practices as health promotion activities. So, to increase health promotion, I chose three activities that I could incorporate
including, getting eight hours of sleep nightly, removing diet soda from my diet, and adding weight training three times a week. A full–time job,
family responsibilities and class work are perceived barriers to getting adequate sleep and participating in strength training. My desire to do well in
school conflicts with my fear that less time for class work results in lower grades. Pender's model acknowledges the importance of personal perceptions
by stating that they directly, and indirectly influence health behavior (Petiprin, 2016–b). To incorporate these two activities, I need to assess and
document my daily time commitments and activities. This will show where I could fit these health practices into my life. Another possibility is
asking family members to take over some of my responsibilities on certain days to free up my time. Abstaining from diet drinks may be more
difficult because eating patterns and food/drink preferences are ingrained from past experiences. For example, if someone thinks pizza and a cola go
together, then eating pizza while having a glass of water is less enjoyable. For me, the key to giving up diet drinks is finding an alternative beverage
such as tea or fruit infused water that I could substitute when wanting something to drink other than water. To meet these goals, Pender's model
emphasizes the need to identify and commit to a strategy which will support healthy behaviors (Petiprin,

Essay on Health Promotion Teaching Plan
Health Promotion Teaching Plan
Anita Moore
Jacksonville University School of Nursing June 17, 2012
Health Promotion Teaching Plan
My emphasis in this assignment is to develop, implement, and assess a teaching plan concentrated on good nutrition and daily exercise for school
age children. The early years are a critical time for founding good eating habits and attitude about food and exercise. Children who are obese are
more likely to be obese as adults. This is a major public health risk to the wellbeing of children. Recent literature supports the positive effects of good
nutrition on the brain development and mental health. Limited exercise in ... Show more content on Helpwriting.net ...
Teaching Plan
As an instructor it is important to always be flexible in regards to the learning objectives and the teaching plan in an effort to meet the individual needs
of each learner.
The teaching plan will be implemented in the following order:
В· Presentation on good nutrition and daily exercise to include the following health benefits: decreased risk of problems related to type II diabetes,
heart disease, and obesity. Increased cognitive performance, sleep, and improved quality of life.
В· Guidelines for good nutrition and exercise: eat a variety of foods every day to include, fresh fruits, vegetables, and whole grains. Decrease the
amount of fatty, sugary foods and drinks consumed. Drink more water. Get 30–60 minutes of exercise daily.
В· Instructions for obtaining your own heart rate: to locate your pulse on the side of the neck, place your first two fingers, which are called the index
and middle finger on the side of the neck in the hollow between the windpipe and the large muscle in the neck.
Press lightly until you feel a pulse (These instructions may also be demonstrated by the instructor for a visual aid), count the pulse for one minute
using a watch or a clock with a second hand. The number you count is your heart rate. The normal heart rate for school age

Mental Health Promotion, Prevention, And Intervention For...

Recommended

Recommended

More Related Content

More from Christi Miller

More from Christi Miller (10)

Recently uploaded

Recently uploaded (20)

Mental Health Promotion, Prevention, And Intervention For...