The Sudden End of the U.S. Air Force8 "Why does the country need an independent Air Force?" This question is now being asked by the top brass and the civilian lead­ ership at the Pentagon. Many other government agencies, local, state, and federal are asking similar types of questions. New enterprise systems available to government agencies are making them question old ways of doing things and old processes. The need for intelligence agencies to overcome their information silos and share data on potential terrorist threats is constantly in the news. The same information silo problem exists with your local police and fire departments and with many other government agencies at all levels. The Air Force issue is a classic case of what happens when a new IS and information silos meet. The military still needs airplanes, but what i t needs more are integrated end-to-end processes that connect soldiers fighting on the ground with airplanes supporting them. Military airplanes pro­ vide two important services: They collect data about the war zone, and they drop ordnance on targets. In both cases, these are just activities within larger processes, processes that until now had to be done by different departments using their own isolated databases. One process is the Collect Battlefield Intelligence (Bl) process. Troops currently fighting and managers planning the fighting both need BI. In both cases, the process starts as a Department of the Army request for intelligence. This request is passed to the Department of the Air Force, which then schedules the flight, as­ signs pilots, specifies locations, and collects data. After the flight, the data is then sent back to the Army. The delivery of ordnance goes through exactly the same interdepartmental process; the only difference is that when the trigger is pulled in the airplane, a bomb goes out rather than data corning in. These processes have worked this way for about 50 years. Recently, pilotless drones have been developed that do the work that manned airplanes did in the past. These drones have much in common with information systems. The plane, the hardware, is con­ trolled by the software that flies the plane. Data is collected by the drone, and the drone has a database of GPS coordinates and data on the height of every obstacle near it. People operate the drone to drop ordnance and collect BI using well-established procedures. 8 Based on Greg Jaffe, "Combat Generation:Drone Operators Climb on Winds o These flying information systems, these drones, have changed many of the old processes used by the organization in much the same way ERP changes processes. Because they can be much smaller than manned airplanes and much cheaper, drones can be assigned to the Army units doing the fighting. As a result, the process to drop ordnance or gather BJ is accomplished much more quickly. Instead of information silos that separated Air Force and Army data, now the drone can quickly respond to the request and ...

1. The Sudden End of the U.S. Air Force8
"Why does the country need an independent Air Force?" This
question is now being asked by the top brass and the civilian
lead- ership at the Pentagon. Many other government agencies,
local, state, and federal are asking similar types of questions.
New enterprise systems available to government agencies are
making them question old ways of doing things and old
processes. The need for intelligence agencies to overcome their
information silos and share data on potential terrorist threats is
constantly in the news. The same information silo problem
exists with your local police and fire departments and with
many other government agencies at all levels. The Air Force
issue is a classic case of what happens when a new IS and
information silos meet.
The military still needs airplanes, but what i t needs more are
integrated end-to-end processes that connect soldiers fighting
on the ground with airplanes supporting them. Military
airplanes pro- vide two important services: They collect data
about the war zone, and they drop ordnance on targets. In both
cases, these are just
activities within larger processes, processes that until now had
to be done by different departments using their own isolated
databases.
One process is the Collect Battlefield Intelligence (Bl)
process. Troops currently fighting and managers planning the
fighting both need BI. In both cases, the process starts as a
Department of the Army request for intelligence. This request is
passed to the Department of the Air Force, which then schedules
the flight, as- signs pilots, specifies locations, and collects data.

2. After the flight, the data is then sent back to the Army. The
delivery of ordnance goes through exactly the same
interdepartmental process; the only difference is that when the
trigger is pulled in the airplane, a bomb goes out rather than
data corning in.
These processes have worked this way for about 50 years.
Recently, pilotless drones have been developed that do the
work that manned airplanes did in the past. These drones have
much in common with information systems. The plane, the
hardware, is con- trolled by the software that flies the plane.
Data is collected by the drone, and the drone has a database of
GPS coordinates and data on the height of every obstacle near
it. People operate the drone to drop ordnance and collect BI
using well-established procedures.
8 Based on Greg Jaffe, "Combat Generation:Drone Operators
Climb on Winds o
These flying information systems, these drones, have changed
many of the old processes used by the organization in much the
same way ERP changes processes. Because they can be much
smaller than manned airplanes and much cheaper, drones can be
assigned to the Army units doing the fighting. As a result, the
process to drop ordnance or gather BJ is accomplished much
more quickly. Instead of information silos that separated Air
Force and Army data, now the drone can quickly respond to the
request and the data can be made available in real time to the
Army units that need it. If these new processes are completely
adopted, there may be no need for an independent Air Force.
Please read:
As a new leader you are invited to the conference

3. table with other executive leadership. You must
make a case for or against Pilotless Drones
Proposals
Frist draft
March 22nd 2016
Keyao Wei
On May 29, 2012, Nike announced the Air Yeezy II Red
October was being released.
The whole sneaker market was blast after the announcement
tough Twitter. Eleven minutes later,
Yeezy II Red October was completely sold out on the official
website. The original price for
Yeezy II Red October is $245, but the inflated resale price goes
up to $4000. This year, Kanye
west collaborates with Adidas and introduced the Yeezy Boost
750 on February, 2015 and Yeezy

4. Boost 350 on June. Undoubtedly, even though the retail prices
are $350, and $200; the resale
market was inflated dramatically.
Nowadays high-end fashion does not only means good quality,
innovative technology,
and cool designs, but it has a special affinity with pop cultures.
Media generate the social norms
of the high-end fashion products by covering popular
celebrities’s trends massively. People are
cultivated to the narratives that brands created, and it gradually
changes people’s perception of
reality. My proposal is to suggest people make rational
decisions coming to terms with shopping.
In oder to solve the problem, people should acknowledge some
basic concept of branding,
framing, and rational decision makings. Then, I will provide
some examples of the brands that
have good quality products with a decent price.
The term fashion, by its own nature, its a marketing product. In
order to sell their
products, brands and businesses uses mass media to create
social realities to communicate what

5. is trending, stylish and fashionable. Businesses uses celebrities
to navigate people fashion tastes,
and dig out people’s purchasing desires. Human emotions and
personality is tied to their
reasoning and decision making. A successful brands understand
attention, emotion and memory
is essential for branding. Fashion retailing businesses uses
celebrates as an agency to create
popular culture, and this action could effectively accelerates
their sales.
Individuals have always wanted to be recognize and identify by
others with positive
narratives. Therefore, people often labeled by brands,
stereotypes, and categories. However,
it is more important to acknowledge that many high fashion
brand are over pricing. The price of
the product is not always equivalent to the quality and values.
In my opinion, luxury product
represent good quality and it has the long-lasting values.
However, fashion is always changing
and manipulated by the media. Luxury is more like a upperclass
lifestyle.
Now, I want to offer some solutions to the problem. First, I
want to introduce the basic

6. economic concept, the Cost and Benefit Principle. The cost-
benefit principle means: take no
action unless its marginal benefits are at least as great as its
marginal costs. This principle could
be applied to consumer’s decision making process. It could
prevent costumers to make irrational
decision, due to emotional, financial factors.
The second solution is to know your style. Consumers is often
depends too much on the
popular and trending products rather than get to know what
style/design fits them the best. For
instance, a tight mini dress may fit perfectly on a model, even
though you bought it, it might not
fit on you. This is a simple and obvious illustration, but when
people make their own decisions,
they are more often driven by their emotions. Therefore,
knowing your own style would avoid
you to make silly decisions as well.
Then, I want to list some examples of brands that have fair
prices and good quality. The
first came across my mind is the Uniqlo, it is an Japanese casual
wear brand, which has high

7. quality product. The design concept is simple, basic and with no
logos. Its is a good brand for
students who want to dress neat with a limit budget. If you are
looking for something more
classy, I would like to suggest the brand Everlane. The brand
has both men and women clothing,
shoes, and handbags. Most of their shoes are made out of
leather. Comfort and simple are the
priority of the brand’s culture. I hope these two examples could
provide a basic idea of how to
select the stores/brands that are fair pricing.