This document lists 10 reasons why working in digital is great: 1. Digital teams can be faster than the business and sort of predict the future using data. 2. Digital work is never finished and connects teams to their audience in new ways. 3. Digital workers can learn how to communicate like their audience and see the whole business, warts and all. 4. The digital world is always changing and allows for timely, fresh engagement that traditional marketing cannot match.

1. 10 Reasons why it’s great to work
in digital

2. 1. We can be faster than the business

3. 2. We can predict the future*
*sort of

5. 3. It’s never finished

6. 4. We’re connected to our audience

7. 5. We can learn how to talk like our
audience

8. 6. Data

9. 7. We see the whole business
Warts & all

10. 8. It’s always changing

12. 9. Relevance

13. 9. Relevance
• Unlike TV…
• Engagement
• Timely
• Fresh/Refreshable
“To truly engage customers for whom “push” advertising
is increasingly irrelevant, companies must do more outside
the confines of the traditional marketing organization.”
McKinsey
http://www.mckinseyquarterly.com/Were_all_marketers_now_2834

14. 10. Context
Not content

16. Data visualisation
MAKING NUMBERS LOOK PRETTY

17. Information is beautiful

18. Online tools that will help you to create infographics
Creatly
Easelly
Visually
Infogram
Piktochart

19. Visualisation features within analytics

20. Visualisation
for social media

21. Links
• http://mentionmapp.com/beta/classic/index.php
• http://www.touchgraph.net
• http://inmaps.linkedinlabs.com
• http://www.leftronic.com
• http://econsultancy.com/uk/blog/10194-the-roi-
of-personalisation-infographic
• http://www.mckinseyquarterly.com/Were_all_m
arketers_now_2834