1. Working Title: Christmas cola radio jingle
Target Platform: On radio stations across the world to get people into the spirit of Christmas and
get them to remember their favourite beverage during Christmas time.
What media platform/platforms would you release the product on?
Genre:
It’s a radio advert and a MP3 file so it’s just for audio and listening.
What sort of a media product is it?
Language / Territories
Primarily, just the U.K but potentially the rest of Europe and America. Main language would be
English. And yes it could be worldwide but I’d need to translate the speech into the countries
languages, it would mainly be western societies with cola as a common drink.
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays:
My product is for the radio and will be heard by hundreds of thousands it’s one of the fastest and
easiest ways to send the message around and make sure people hear it. This will be easy to be
heard by from the main audience. As the advert will be distinctive with its unique and Christmas feel
to it and the iconic jingle at the end of all coke-a-cola ads.
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch:
This will be a classic Christmas advert for the holidays.
Sum up your product in one sentence
Style (similar products and graphical style):
There isn’t really any product similar to mine but mostly the other Christmas jingles made by other
advertisement companies. Because Christmas time makes people buy a lot of stuff and keeps
people occupied by showing people things that they could have and should get for Christmas. I
tried my best, as my abilities allowed but I think I need to practice a lot more to make any future
projects perfect.
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience:
My target audience is family members and old fans and loyal users of cola and that enjoy and
celebrate Christmas. This will be both genders and people at the age of 10-60 so there’s plenty of
people who are targeted. Social status doesn’t really matter, and people who are caring and loves
life.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
2. Legal & Ethical Considerations:
Think aboutany offensive material you will include? There’s literallyno offensive language as itis a family
friendly advertisement,itdoesn’tinclude and rude slurs or any profanity of that nature.
Will you restrict younger audiences engaging with it? Nope everyone is included so young people as well as
old people.
Will it offend any social groups/religions/ethnicities? None thatI’m aware of but it mightbe considered
offensive by others who like Pepsi and other products as cokes competitors.
How will you ensure you do not offend anyone? I won’t, by not including anyrude or spiteful slogans against
any coke competitors this ensure the companies professionalism.
Is your product using characters/names/logos ofexisting ones? No apartfor the jingle there is no slogan or
names,butthe cheery tune and Christmas feeling makes itmemorable and
Will your product be sufficiently different from existing ones to not get sued for copyright infringementand how
have you achieved this?
