1. attention wars and
the rise of the
trust agent
chris brogan - new marketing labs
chris@chrisbrogan.com
@chrisbrogan
#iabconecta // #trustagents

2. me
typist

3. me - google this
trust agents
podcamp
new marketing labs
no i dont sleep
ad age power 150

4. wiifm
application to your goals

5. what happened
500 channels multiplied

6. what happened
500 channels multiplied

7. what happened
distribution has NOT stayed in step, even
though it should be EASIER

8. what happened
we asked for an unbundled internet

9. what happened
people live in the real world not only online

11. what happened
we became the media

13. the attention war
it’s not just 3 screens

14. three levels of attention
awareness / reputation / trust

15. why social media / networks
this takes lots of time and is sloppy

18. why social media / networks
but people are the best connectors.

19. why social media / networks
what about REAL product placement?

20. what is a trust agent
you, if you want to be

21. six secrets of trust agents
make your own game
one of us
archimedes effect
agent zero
human artist
build armies

22. make your own game
the importance of being unique

23. make your own game
ooda

24. make your own game
first visitor advantage

25. HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/

26. HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/

27. make your own game
listening at the point of need

28. make your own game
goal alignment & bridging the iceburg

29. make your own game
think human-shaped

30. make your own game
think cafe-shaped

34. make your own game
see two hops down (or more)

35. make your own game
synthesis

36. one of us
the importance of community

38. one of us
move with purpose

39. 07_ presence

40. one of us
insider’s advantage

42. one of us
inclusive phrasing

43. one of us
listening is the new black

44. 05_ listening

45. archimedes effect
the importance of leverage

46. archimedes effect
turn 50 into 100

47. archimedes effect
platform thinking

48. archimedes effect
be everywhere

49. archimedes effect
striving up

50. agent zero
the importance of networks

52. agent zero
connect connect connect - humans

55. agent zero
connect connect connect - systems

58. agent zero
be part of everyone’s 150

59. HTTP://DOTEDUGURU.COM/ID2947-CAFE-NEW-PALTZ-A-YIELDING-
SUCCESS.HTML

60. agent zero
how giving impacts asking

61. agent zero
physical and realtime networking

63. agent zero
experience marketing

64. 06_ experience
HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/

68. human artist
the importance of being human
(and doing it well)

73. human artist
share share share

74. human artist
15:1

75. human artist
putting it on paper

76. human artist
simple touchpoints of loyalty

77. human artist
a warning about quid pro quo

78. build armies
the importance of interdependence

79. build armies
give ideas handles

82. build armies
equip leaders

83. build armies
build cafe-shaped conversations
(and cafe-shaped businesses)

84. build armies
build economies of trust
(and other currencies)

85. build armies
connect laterally. build small powerful
networks. accelerate learning.

87. some resources
Google:
“grow bigger ears”
“if I started today”
“chrisbrogan outposts”
http://www.chrisbrogan.com/best-of/

88. questions?
chris@chrisbrogan.com
twitter.com/chrisbrogan
617.759.3639