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Digital Marketing Training for Riga

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Chris Brogan
Chris Brogan

The document discusses how digital marketing and social media can be used for businesses. It addresses how the web allows for location-independent and easy to access stores. Social media lets businesses listen to customers, build relationships and encourage loyalty. The document provides tips on starting with social media, engagement strategies, and building an overall social media strategy and goals.

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DIGITAL MARKETING AND TOMORROW Chris Brogan... @chrisbrogan http://humanbusinessworks.com/contact Thursday, May 19, 2011
THE WEB GAVE US A NEW SHOP location-independent location-friendly simple to stock sales while you sleep easy to search humanbusinessworks.com 2 Thursday, May 19, 2011
THE SOCIAL WEB LETS YOU BE THE ULTIMATE SHOPKEEPER listen be where they are create interactions build relationships encourage true loyalty humanbusinessworks.com 3 Thursday, May 19, 2011
WHO ARE YOU? you are translators and storytellers and teachers humanbusinessworks.com 4 Thursday, May 19, 2011
WHO YOU ARE NOT you are no longer the voice of the company humanbusinessworks.com 5 Thursday, May 19, 2011
WHO AM I i’m an owner humanbusinessworks.com 6 Thursday, May 19, 2011
A ROUGH AGENDA i can’t do agendas. instead: break 1 - 11:30 lunch - 14:00 - 14:45 break 3 - 16:00 humanbusinessworks.com 7 Thursday, May 19, 2011
WHY I CAN’T DO AGENDAS because we don’t have FUN learning that way! humanbusinessworks.com 8 Thursday, May 19, 2011
HUMANKIND’S GREATEST NEED do you know it? humanbusinessworks.com 9 Thursday, May 19, 2011
WHERE DO YOU START? social media doesn’t COST a lot except time let’s talk about some good starting points humanbusinessworks.com 10 Thursday, May 19, 2011
WRITE IT DOWN list out the various places you think your audience spends time online humanbusinessworks.com 11 Thursday, May 19, 2011
WRITE IT DOWN list out (without jargon) what your client’s customer really wants. not your client. their buyer. humanbusinessworks.com 12 Thursday, May 19, 2011
GROW BIGGER EARS listening is the new black most campaigns talk about talking be the superhero of listening humanbusinessworks.com 13 Thursday, May 19, 2011
BREAK OUT let’s try listening and searching humanbusinessworks.com 14 Thursday, May 19, 2011
LEVELS OF ENGAGEMENT can you dip your toe into the water? humanbusinessworks.com 15 Thursday, May 19, 2011
TOOLS OF ENGAGEMENT if your tools were: youtube facebook twitter blogs mobile email humanbusinessworks.com 16 Thursday, May 19, 2011
BREAK OUT talk through some engagement scenarios humanbusinessworks.com 17 Thursday, May 19, 2011
PASSPORTS passports are your access to communities humanbusinessworks.com 18 Thursday, May 19, 2011
WORKSHOP list out potential passport accounts for the class humanbusinessworks.com 19 Thursday, May 19, 2011
BE WHERE THEY ARE are you designing for the 15” screen? what about 3/7/9? we’re a world of face-downers humanbusinessworks.com 20 Thursday, May 19, 2011
SOCIAL MEDIA AS WIRING replace “social media” with “telephone” humanbusinessworks.com 21 Thursday, May 19, 2011
SOCIAL MEDIA AS WIRING yammer video blogs email newsletters unified system humanbusinessworks.com 22 Thursday, May 19, 2011
OBJECTIVES AND GOALS what can and should you aim at? humanbusinessworks.com 23 Thursday, May 19, 2011
STALACTITE / STALAGMITE three roles that merge in the new world humanbusinessworks.com 24 Thursday, May 19, 2011
CREATE INTERACTIONS it’s a two way medium. use it that way. be human and talk about them. give them reasons to talk about. humanbusinessworks.com 25 Thursday, May 19, 2011
MEASUREMENTS this doesn’t just tack onto your spreadsheet humanbusinessworks.com 26 Thursday, May 19, 2011
WORKSHOP what measurements really matter to your client? how would various social/digital levels move them? humanbusinessworks.com 27 Thursday, May 19, 2011
SOCIAL MEDIA/SOCIAL RESPONSIBILITY cause marketing’s new superpower humanbusinessworks.com 28 Thursday, May 19, 2011
BUILD RELATIONSHIPS referrals are gold. (buy http://c.hris.cc/re ) talk about them 12:1 rule interview them be there before the sale humanbusinessworks.com 29 Thursday, May 19, 2011
CONTROLLING SOCIAL MEDIA if the US air force can do it with one page... humanbusinessworks.com 30 Thursday, May 19, 2011
ENCOURAGE TRUE LOYALTY the three a’s real insider information help them be the hero humanbusinessworks.com 31 Thursday, May 19, 2011
3 MAJOR BUCKETS OF SOCIAL listening connecting publishing humanbusinessworks.com 32 Thursday, May 19, 2011
4 BEST THINGS SOCIAL DOES connecting referrals attention presence humanbusinessworks.com 33 Thursday, May 19, 2011
HOME BASES AND OUTPOSTS what each means to communications humanbusinessworks.com 34 Thursday, May 19, 2011
SOCIAL MEDIA AND STRATEGY do you have a telephone strategy? humanbusinessworks.com 35 Thursday, May 19, 2011
LET’S BUILD A FRAME goals actors & resources actions sources reporting humanbusinessworks.com 36 Thursday, May 19, 2011
WORKSHOP using that simple frame, build a simple strategy or 3 for a client (real or sample). humanbusinessworks.com 37 Thursday, May 19, 2011
EXTEND THE RELATIONSHIP @chrisbrogan http://linkedin.com/in/chrisbrogan http://chrisbrogan.com/contact humanbusinessworks.com 38 Thursday, May 19, 2011
humanbusinessworks.com/contact humanbusinessworks.com Thursday, May 19, 2011

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Digital Marketing Training for Riga

  • 1. DIGITAL MARKETING AND TOMORROW Chris Brogan... @chrisbrogan http://humanbusinessworks.com/contact Thursday, May 19, 2011
  • 2. THE WEB GAVE US A NEW SHOP location-independent location-friendly simple to stock sales while you sleep easy to search humanbusinessworks.com 2 Thursday, May 19, 2011
  • 3. THE SOCIAL WEB LETS YOU BE THE ULTIMATE SHOPKEEPER listen be where they are create interactions build relationships encourage true loyalty humanbusinessworks.com 3 Thursday, May 19, 2011
  • 4. WHO ARE YOU? you are translators and storytellers and teachers humanbusinessworks.com 4 Thursday, May 19, 2011
  • 5. WHO YOU ARE NOT you are no longer the voice of the company humanbusinessworks.com 5 Thursday, May 19, 2011
  • 6. WHO AM I i’m an owner humanbusinessworks.com 6 Thursday, May 19, 2011
  • 7. A ROUGH AGENDA i can’t do agendas. instead: break 1 - 11:30 lunch - 14:00 - 14:45 break 3 - 16:00 humanbusinessworks.com 7 Thursday, May 19, 2011
  • 8. WHY I CAN’T DO AGENDAS because we don’t have FUN learning that way! humanbusinessworks.com 8 Thursday, May 19, 2011
  • 9. HUMANKIND’S GREATEST NEED do you know it? humanbusinessworks.com 9 Thursday, May 19, 2011
  • 10. WHERE DO YOU START? social media doesn’t COST a lot except time let’s talk about some good starting points humanbusinessworks.com 10 Thursday, May 19, 2011
  • 11. WRITE IT DOWN list out the various places you think your audience spends time online humanbusinessworks.com 11 Thursday, May 19, 2011
  • 12. WRITE IT DOWN list out (without jargon) what your client’s customer really wants. not your client. their buyer. humanbusinessworks.com 12 Thursday, May 19, 2011
  • 13. GROW BIGGER EARS listening is the new black most campaigns talk about talking be the superhero of listening humanbusinessworks.com 13 Thursday, May 19, 2011
  • 14. BREAK OUT let’s try listening and searching humanbusinessworks.com 14 Thursday, May 19, 2011
  • 15. LEVELS OF ENGAGEMENT can you dip your toe into the water? humanbusinessworks.com 15 Thursday, May 19, 2011
  • 16. TOOLS OF ENGAGEMENT if your tools were: youtube facebook twitter blogs mobile email humanbusinessworks.com 16 Thursday, May 19, 2011
  • 17. BREAK OUT talk through some engagement scenarios humanbusinessworks.com 17 Thursday, May 19, 2011
  • 18. PASSPORTS passports are your access to communities humanbusinessworks.com 18 Thursday, May 19, 2011
  • 19. WORKSHOP list out potential passport accounts for the class humanbusinessworks.com 19 Thursday, May 19, 2011
  • 20. BE WHERE THEY ARE are you designing for the 15” screen? what about 3/7/9? we’re a world of face-downers humanbusinessworks.com 20 Thursday, May 19, 2011
  • 21. SOCIAL MEDIA AS WIRING replace “social media” with “telephone” humanbusinessworks.com 21 Thursday, May 19, 2011
  • 22. SOCIAL MEDIA AS WIRING yammer video blogs email newsletters unified system humanbusinessworks.com 22 Thursday, May 19, 2011
  • 23. OBJECTIVES AND GOALS what can and should you aim at? humanbusinessworks.com 23 Thursday, May 19, 2011
  • 24. STALACTITE / STALAGMITE three roles that merge in the new world humanbusinessworks.com 24 Thursday, May 19, 2011
  • 25. CREATE INTERACTIONS it’s a two way medium. use it that way. be human and talk about them. give them reasons to talk about. humanbusinessworks.com 25 Thursday, May 19, 2011
  • 26. MEASUREMENTS this doesn’t just tack onto your spreadsheet humanbusinessworks.com 26 Thursday, May 19, 2011
  • 27. WORKSHOP what measurements really matter to your client? how would various social/digital levels move them? humanbusinessworks.com 27 Thursday, May 19, 2011
  • 28. SOCIAL MEDIA/SOCIAL RESPONSIBILITY cause marketing’s new superpower humanbusinessworks.com 28 Thursday, May 19, 2011
  • 29. BUILD RELATIONSHIPS referrals are gold. (buy http://c.hris.cc/re ) talk about them 12:1 rule interview them be there before the sale humanbusinessworks.com 29 Thursday, May 19, 2011
  • 30. CONTROLLING SOCIAL MEDIA if the US air force can do it with one page... humanbusinessworks.com 30 Thursday, May 19, 2011
  • 31. ENCOURAGE TRUE LOYALTY the three a’s real insider information help them be the hero humanbusinessworks.com 31 Thursday, May 19, 2011
  • 32. 3 MAJOR BUCKETS OF SOCIAL listening connecting publishing humanbusinessworks.com 32 Thursday, May 19, 2011
  • 33. 4 BEST THINGS SOCIAL DOES connecting referrals attention presence humanbusinessworks.com 33 Thursday, May 19, 2011
  • 34. HOME BASES AND OUTPOSTS what each means to communications humanbusinessworks.com 34 Thursday, May 19, 2011
  • 35. SOCIAL MEDIA AND STRATEGY do you have a telephone strategy? humanbusinessworks.com 35 Thursday, May 19, 2011
  • 36. LET’S BUILD A FRAME goals actors & resources actions sources reporting humanbusinessworks.com 36 Thursday, May 19, 2011
  • 37. WORKSHOP using that simple frame, build a simple strategy or 3 for a client (real or sample). humanbusinessworks.com 37 Thursday, May 19, 2011
  • 38. EXTEND THE RELATIONSHIP @chrisbrogan http://linkedin.com/in/chrisbrogan http://chrisbrogan.com/contact humanbusinessworks.com 38 Thursday, May 19, 2011
  • 39. humanbusinessworks.com/contact humanbusinessworks.com Thursday, May 19, 2011