18. What is
Social Media?
Tuesday, April 19, 2011 18
19. Social media are media for
social interaction, using highly accessible
and scalable communication
techniques. Social media is the use of
web-based and mobile technologies to turn
interactive
communication into
dialogue.
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20. photo sharing
blogs
forums
wikis
bookmarking
Social Media sites
video sharing
rating sites
microblogging
podcasts
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31. Oklahoma State University Alumni
Associa5on
“I think we’re a preEy
good example of how
you can do a lot with a
li.le. We’ve got a very
small budget. It doesn’t
take that much money to
build a Facebook Page. It
takes a lot of hard work
and effort.”
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51. • 130,000 YouTube views
• 1,461 Tweets
• 1,999 blog posts and
news articles
• 8 mentions on national TV
broadcasts
• 93% increase in visitors to
the “How It Works” page
of their website
• 14 user-generated videos
• 51 user-generated photos
51
Tuesday, April 19, 2011 51
57. Who will be posting?
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58. Find your voice
A Community Manager’s
job is to use social media
tools to build, manage,
and protect relationships
with your audience.
58
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74. Community Guidelines
Be Be Be
Amazing Accessible Authentic
Respond
Provide real Honest and
and
value transparent
participate
Tuesday, April 19, 2011 74
75. Tips for Getting Started
Use the Rule of Thirds
Build relationships with influencers
Make it easy to re‐mix your content
Remember... There is no instant gratification
Results require effort over time
Use metrics to discover what works and what doesn’t
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