10. How to connect to the audiences ??? Sources: Armano, D., 2007, Conversation by design: creating an effective + unique blog experience, [online] available at http://s3.amazonaws.com/ppt-download/conversation-by-design-15335.pdf?Signature=4r%2Fy5fHiqxueHd5KLjtcfNdSirk%3D&Expires=1211469191&AWSAccessKeyId=1Z5T9H8PQ39V6F79V8G2
11. Sources: Armano, D., 2007, Conversation by design: creating an effective + unique blog experience, [online] available at http://s3.amazonaws.com/ppt-download/conversation-by-design-15335.pdf?Signature=4r%2Fy5fHiqxueHd5KLjtcfNdSirk%3D&Expires=1211469191&AWSAccessKeyId=1Z5T9H8PQ39V6F79V8G2 The 4C’s of blogging
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16. Sources: Armano, D., 2007, Conversation by design: creating an effective + unique blog experience, [online] available at http://s3.amazonaws.com/ppt-download/conversation-by-design-15335.pdf?Signature=4r%2Fy5fHiqxueHd5KLjtcfNdSirk%3D&Expires=1211469191&AWSAccessKeyId=1Z5T9H8PQ39V6F79V8G2 "People will talk about a unique blog experience. And come back for more!”