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Blogging Basics For Fitness & Wellness Professionals


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Blogging basics for professionals in the health, fitness and wellness industries.

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Blogging Basics For Fitness & Wellness Professionals

  1. 1. P R E S E N T E D B Y © 2009 IDEA Health & Fitness Association. All Rights Reserved. The OC (Anaheim), CA • August 12–16, 2009 SENIOR PARTNER Session #248 BLOGGING BASICS Biray Alsac, MS 8/14/2009
  2. 2. Definition of Blog <ul><li>“ a collection of digital content that, when examined over a period of time, exposes the intellectual soul of its author or authors” </li></ul><ul><ul><li>Biz Stone Who Let the Blogs Out </li></ul></ul>
  4. 4. Why Blog? <ul><li>Life experiences (37%) </li></ul><ul><li>Politics and government (11%) </li></ul><ul><li>Entertainment (7%) </li></ul><ul><li>Sports (6%) </li></ul><ul><li>News (5%) </li></ul><ul><li>Religion or Spirituality (2%) </li></ul>
  5. 5. Why Blog HFW? <ul><li>Meet business or professional goals? </li></ul><ul><li>Meet members and clients needs? </li></ul><ul><li>Is other technology better? </li></ul><ul><ul><ul><li>Email marketing </li></ul></ul></ul><ul><ul><ul><li>Digital newsletters </li></ul></ul></ul><ul><ul><ul><li>Online Groups, Listservs </li></ul></ul></ul><ul><ul><ul><li>Wikis </li></ul></ul></ul><ul><ul><ul><li>Online social networks </li></ul></ul></ul><ul><ul><ul><li>Forums or web-based bulletin boards </li></ul></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul>
  6. 6. Blogging for HFW Industry <ul><li>Launches a HFW professional and/or business into the internet-savvy, techno-driven, net-generation audience </li></ul>
  7. 7. Blogging for HFW Industry <ul><li>Increases the online presence and ‘findability’ of HFW professionals and/or businesses via search engines </li></ul>
  8. 8. Blogging for HFW Industry <ul><li>Extends the reach of HFW messages from local to global </li></ul>
  9. 9. Blogging for HFW Industry <ul><li>Upgrades current web-based efforts using dynamic and innovative approaches </li></ul>
  10. 10. Blogging for HFW Industry <ul><li>Opens an additional point-of-contact to the HFW professional and/or business </li></ul>
  11. 11. Blogging for HFW Industry <ul><li>Multiplies the opportunities for obtaining product comments and service feedback </li></ul>
  12. 12. Blogging for HFW Industry <ul><li>Offers an online platform for those who find web-based communication a comfortable alternative to traditional face-to-face encounters </li></ul>
  13. 13. Blogging for HFW Industry <ul><li>Provides an environmentally-friendly and cost-effective approach to multi-media marketing </li></ul>
  14. 14. Blogging for HFW Industry <ul><li>Rewards HFW bloggers by creating an additional revenue stream </li></ul>
  15. 15. Blogging for HFW Industry <ul><li>Improves accountability for both professionals and clients by tracking information and documenting services </li></ul>
  16. 16. Blog VS Blog? <ul><li>Noun versus verb </li></ul>
  17. 17.
  18. 19. Why YOU want to Blog <ul><li>What is business objective(s) or professional goal? </li></ul><ul><li>Meet members’ or clients’ needs? </li></ul><ul><li>Are there other digital platforms? </li></ul><ul><ul><ul><li>Email marketing </li></ul></ul></ul><ul><ul><ul><li>Newsletters, ezines </li></ul></ul></ul><ul><ul><ul><li>Groups, Listservs </li></ul></ul></ul><ul><ul><ul><li>Online social networking sites </li></ul></ul></ul><ul><ul><ul><li>Forums or web-based bulletin boards </li></ul></ul></ul><ul><ul><ul><li>Mobile technology (SMS, iPhone apps) </li></ul></ul></ul><ul><ul><ul><li>Other Web 2.0 tools (Twitter) </li></ul></ul></ul>
  19. 20. Research & Read Blogs <ul><li>RESEARCH </li></ul><ul><ul><li>Blogcatalog </li></ul></ul><ul><ul><li>Blogarama </li></ul></ul><ul><ul><li>BlogHub </li></ul></ul><ul><ul><li>BlogHer </li></ul></ul><ul><ul><li>Google search “keywords” blogs </li></ul></ul><ul><li>READ </li></ul><ul><ul><li>Bookmark favorite blogs </li></ul></ul><ul><ul><li>Subscribe in a Reader </li></ul></ul>
  20. 21. Build Relationships <ul><li>Replies = Relationships </li></ul><ul><ul><li>Comment on blog posts </li></ul></ul><ul><ul><li>Reply to other comments </li></ul></ul><ul><ul><li>Engage in discussion threads </li></ul></ul>
  21. 22. Why Blog HFW? <ul><li>What is (niche) message? </li></ul><ul><li>Who is your (niche) audience? </li></ul><ul><li>Are there others who are delivering your message and/or reaching same audiences? </li></ul>
  22. 23. Are You Blog Ready? <ul><li>“ Real-Time” </li></ul><ul><ul><li>Blogs survive when you stay relevant </li></ul></ul><ul><ul><li>What is your time commitment? </li></ul></ul>
  23. 24. Are You Blog Ready? <ul><li>Vulnerable </li></ul><ul><ul><li>Authentic </li></ul></ul><ul><ul><li>Personable </li></ul></ul><ul><ul><li>Accessible </li></ul></ul>
  24. 25. Are You Blog Ready? <ul><li>Social Media Policy </li></ul><ul><ul><li>Responsibilities: Who, What, When? </li></ul></ul><ul><ul><li>Content guidelines, requisites </li></ul></ul><ul><ul><li>Consequences, Moderators </li></ul></ul>
  25. 26. Select Blogware
  26. 27. Create the Blog
  27. 28. Post Content <ul><li>5 Types of Posts </li></ul><ul><ul><li>Definition – a post that seeks to educate or explain a concept in further detail. </li></ul></ul><ul><ul><li>Resource – share your knowledge of the industry, showcase your expertise (provide outgoing links) </li></ul></ul><ul><ul><li>Tutorial – a ‘how to’ explanation of exercises, use of equipment, coaching techniques, trouble-shooting </li></ul></ul><ul><ul><li>Story/Event </li></ul></ul><ul><ul><li>Opinion </li></ul></ul><ul><li> </li></ul>
  28. 29. Keep Posting Content <ul><li>Schedule Posts Regularly </li></ul><ul><ul><li>Every day? Every week? Once a month? </li></ul></ul><ul><ul><li>Post-date </li></ul></ul><ul><li>Multiple Authors </li></ul><ul><ul><li>Topical posts, area of expertise </li></ul></ul>
  29. 30. Read, Reply, Post <ul><li>Read more blogs (step 2) </li></ul><ul><li>Reply/Comment on posts (step 3) </li></ul><ul><li>Post, Post, Post (steps 8, 9) </li></ul><ul><li>And repeat </li></ul>
  30. 31. Blog Sustainability <ul><li>Community Cohesion </li></ul><ul><ul><li>Training, education, support blogger(s) </li></ul></ul><ul><ul><li>Members know how to find it? </li></ul></ul><ul><li>Marketing </li></ul><ul><ul><ul><li>Marketing in place (from front desk to Facebook) </li></ul></ul></ul><ul><ul><ul><li>Flyers, Newsletters, brochures </li></ul></ul></ul><ul><ul><ul><li>Twitter, Facebook, phone (moblogging) </li></ul></ul></ul>
  31. 32. Contact <ul><li>EMAIL: </li></ul><ul><li>PHONE: 678-2-BEFITT </li></ul><ul><li>TWITTER: @befitt </li></ul><ul><li>BLOG: </li></ul>