Blogging Basics For Fitness & Wellness Professionals


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Blogging basics for professionals in the health, fitness and wellness industries.

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  • A blog is anything you want it to be - there are no rules or guidelines to its purpose. You determine its function within your business, professional or personal life. Technically, a blog is short for ‘web log’ – an online journal or diary that allows its author to chronologically track each post or entry on the web. Blogs can be about anything and written by anyone. People who ‘blog’ are called bloggers . People who blog professionally are pro-bloggers
  • 5) Why blog? Is blogging the best tool that will help you meet your business or professional goals or the goals of your clients? Would any other form of media or technology – such as, email, company website or portal, digital newsletters, groups, listservs, wikis, online social networks, forums or web-based bulletin boards, RSS feeds – be more effective? Why blog?
  • aka - a digital version of an ‘open-door’ policy or a ‘suggestion box’
  • A blog is a flexible medium with unlimited potential. These listed above are just a few reasons a blog can be effective. How a blog is integrated can invariably impact your professional image , as well as, your business . TIP : a blog isn’t the only platform in increasing online presence and gaining professional momentum on the internet. However, a blog is an effective way to anchor many web-based tools in one online destination.
  • Don’t be afraid to be a niche. Don’t be afraid to have multiple blogs Avoid being all things to all people Avoid replicating your website
  • Accessible via YouTube, via blog (comments)
  • (this slide is not about doing this before starting your blog… it’s about are these procedures in place?)
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  • Blogging Basics For Fitness & Wellness Professionals

    1. 1. P R E S E N T E D B Y © 2009 IDEA Health & Fitness Association. All Rights Reserved. The OC (Anaheim), CA • August 12–16, 2009 SENIOR PARTNER Session #248 BLOGGING BASICS Biray Alsac, MS 8/14/2009
    2. 2. Definition of Blog <ul><li>“ a collection of digital content that, when examined over a period of time, exposes the intellectual soul of its author or authors” </li></ul><ul><ul><li>Biz Stone Who Let the Blogs Out </li></ul></ul>
    4. 4. Why Blog? <ul><li>Life experiences (37%) </li></ul><ul><li>Politics and government (11%) </li></ul><ul><li>Entertainment (7%) </li></ul><ul><li>Sports (6%) </li></ul><ul><li>News (5%) </li></ul><ul><li>Religion or Spirituality (2%) </li></ul>
    5. 5. Why Blog HFW? <ul><li>Meet business or professional goals? </li></ul><ul><li>Meet members and clients needs? </li></ul><ul><li>Is other technology better? </li></ul><ul><ul><ul><li>Email marketing </li></ul></ul></ul><ul><ul><ul><li>Digital newsletters </li></ul></ul></ul><ul><ul><ul><li>Online Groups, Listservs </li></ul></ul></ul><ul><ul><ul><li>Wikis </li></ul></ul></ul><ul><ul><ul><li>Online social networks </li></ul></ul></ul><ul><ul><ul><li>Forums or web-based bulletin boards </li></ul></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul>
    6. 6. Blogging for HFW Industry <ul><li>Launches a HFW professional and/or business into the internet-savvy, techno-driven, net-generation audience </li></ul>
    7. 7. Blogging for HFW Industry <ul><li>Increases the online presence and ‘findability’ of HFW professionals and/or businesses via search engines </li></ul>
    8. 8. Blogging for HFW Industry <ul><li>Extends the reach of HFW messages from local to global </li></ul>
    9. 9. Blogging for HFW Industry <ul><li>Upgrades current web-based efforts using dynamic and innovative approaches </li></ul>
    10. 10. Blogging for HFW Industry <ul><li>Opens an additional point-of-contact to the HFW professional and/or business </li></ul>
    11. 11. Blogging for HFW Industry <ul><li>Multiplies the opportunities for obtaining product comments and service feedback </li></ul>
    12. 12. Blogging for HFW Industry <ul><li>Offers an online platform for those who find web-based communication a comfortable alternative to traditional face-to-face encounters </li></ul>
    13. 13. Blogging for HFW Industry <ul><li>Provides an environmentally-friendly and cost-effective approach to multi-media marketing </li></ul>
    14. 14. Blogging for HFW Industry <ul><li>Rewards HFW bloggers by creating an additional revenue stream </li></ul>
    15. 15. Blogging for HFW Industry <ul><li>Improves accountability for both professionals and clients by tracking information and documenting services </li></ul>
    16. 16. Blog VS Blog? <ul><li>Noun versus verb </li></ul>
    17. 17.
    18. 19. Why YOU want to Blog <ul><li>What is business objective(s) or professional goal? </li></ul><ul><li>Meet members’ or clients’ needs? </li></ul><ul><li>Are there other digital platforms? </li></ul><ul><ul><ul><li>Email marketing </li></ul></ul></ul><ul><ul><ul><li>Newsletters, ezines </li></ul></ul></ul><ul><ul><ul><li>Groups, Listservs </li></ul></ul></ul><ul><ul><ul><li>Online social networking sites </li></ul></ul></ul><ul><ul><ul><li>Forums or web-based bulletin boards </li></ul></ul></ul><ul><ul><ul><li>Mobile technology (SMS, iPhone apps) </li></ul></ul></ul><ul><ul><ul><li>Other Web 2.0 tools (Twitter) </li></ul></ul></ul>
    19. 20. Research & Read Blogs <ul><li>RESEARCH </li></ul><ul><ul><li>Blogcatalog </li></ul></ul><ul><ul><li>Blogarama </li></ul></ul><ul><ul><li>BlogHub </li></ul></ul><ul><ul><li>BlogHer </li></ul></ul><ul><ul><li>Google search “keywords” blogs </li></ul></ul><ul><li>READ </li></ul><ul><ul><li>Bookmark favorite blogs </li></ul></ul><ul><ul><li>Subscribe in a Reader </li></ul></ul>
    20. 21. Build Relationships <ul><li>Replies = Relationships </li></ul><ul><ul><li>Comment on blog posts </li></ul></ul><ul><ul><li>Reply to other comments </li></ul></ul><ul><ul><li>Engage in discussion threads </li></ul></ul>
    21. 22. Why Blog HFW? <ul><li>What is (niche) message? </li></ul><ul><li>Who is your (niche) audience? </li></ul><ul><li>Are there others who are delivering your message and/or reaching same audiences? </li></ul>
    22. 23. Are You Blog Ready? <ul><li>“ Real-Time” </li></ul><ul><ul><li>Blogs survive when you stay relevant </li></ul></ul><ul><ul><li>What is your time commitment? </li></ul></ul>
    23. 24. Are You Blog Ready? <ul><li>Vulnerable </li></ul><ul><ul><li>Authentic </li></ul></ul><ul><ul><li>Personable </li></ul></ul><ul><ul><li>Accessible </li></ul></ul>
    24. 25. Are You Blog Ready? <ul><li>Social Media Policy </li></ul><ul><ul><li>Responsibilities: Who, What, When? </li></ul></ul><ul><ul><li>Content guidelines, requisites </li></ul></ul><ul><ul><li>Consequences, Moderators </li></ul></ul>
    25. 26. Select Blogware
    26. 27. Create the Blog
    27. 28. Post Content <ul><li>5 Types of Posts </li></ul><ul><ul><li>Definition – a post that seeks to educate or explain a concept in further detail. </li></ul></ul><ul><ul><li>Resource – share your knowledge of the industry, showcase your expertise (provide outgoing links) </li></ul></ul><ul><ul><li>Tutorial – a ‘how to’ explanation of exercises, use of equipment, coaching techniques, trouble-shooting </li></ul></ul><ul><ul><li>Story/Event </li></ul></ul><ul><ul><li>Opinion </li></ul></ul><ul><li> </li></ul>
    28. 29. Keep Posting Content <ul><li>Schedule Posts Regularly </li></ul><ul><ul><li>Every day? Every week? Once a month? </li></ul></ul><ul><ul><li>Post-date </li></ul></ul><ul><li>Multiple Authors </li></ul><ul><ul><li>Topical posts, area of expertise </li></ul></ul>
    29. 30. Read, Reply, Post <ul><li>Read more blogs (step 2) </li></ul><ul><li>Reply/Comment on posts (step 3) </li></ul><ul><li>Post, Post, Post (steps 8, 9) </li></ul><ul><li>And repeat </li></ul>
    30. 31. Blog Sustainability <ul><li>Community Cohesion </li></ul><ul><ul><li>Training, education, support blogger(s) </li></ul></ul><ul><ul><li>Members know how to find it? </li></ul></ul><ul><li>Marketing </li></ul><ul><ul><ul><li>Marketing in place (from front desk to Facebook) </li></ul></ul></ul><ul><ul><ul><li>Flyers, Newsletters, brochures </li></ul></ul></ul><ul><ul><ul><li>Twitter, Facebook, phone (moblogging) </li></ul></ul></ul>
    31. 32. Contact <ul><li>EMAIL: </li></ul><ul><li>PHONE: 678-2-BEFITT </li></ul><ul><li>TWITTER: @befitt </li></ul><ul><li>BLOG: </li></ul>