This document contains a SWOT analysis for an educational institution. The strengths include an affordable location, strong faculty-student bonds, and transparent student selection. Weaknesses are underdeveloped campus life, lack of infrastructure and international student recruitment. Opportunities include internationalization and distance learning technologies. Threats are losing faculty to other opportunities and limited future growth.

2.  Mohana Devi Sivasamy BG12110286
 Mohd Zafri Bin Mohd Rosli BG12110298
 Kalaivani Katherason BG12110172
 Siti Khadizah Binti Omar BG12110497
 Noor Hijratul Irma Binti Amir Ludin
BG12110348
 Adiba Binti Junaidi BG12110004
 Dayang Suhana Villiamon BG12110099

3.  A SWOT analysis is a framework for the
organization or firms in strategic
planning, which is used for internal and
external factors that can help them
facilitate in decision making.
 SWOT Analysis is an important planning
tool for an institution that helps to
identify is an systematic and organized,
its internal strengths with the best
opportunities for the environment.

5. s
 Affordable
 Location in capital of the city
 There is a strong bond and a high level of
interaction between faculty and
students
 Expertise in teaching foreign students
 Transparent selection of students based
on the CGPA principle

6.  Established and proven know-how or
expertise in the field of international
finance, marketing, banking and
Islamic finance
 Campus environment that is always
pleasant, fresh, and active.
 Harmony with the community and its
surroundings.

7. W
 Underdeveloped campus life and
facilities
 Lack of infrastructure – including
physical, financial, and human resource
 Little emphasis given to the recruitment
of international students
 Lack of student welfare or councelling or
career guidance

8.  Limited sports facilities
 Inadequate public transport
 Limited wireless internet
connection
 Not enough lecturers for some
proggrammes
 Lack of water supply

9. o
 Internationalization of
activities, especially
regionally, including recruitment of
international students
 Use a distance education, flexible
learning and adaption of new
information and communication
technologies to increase access

10.  Internationaland off campus
study and exchange
progrrammes
 Opportunity to build an
undergraduate experience using
the best practices from
throughout the country

11. T
 Risks of losing prominent faculty and
staffs for genuinely better
opportunities at other universities or
locally
 Inappropriate finding limited scope of
future growth and productivity
 Experienced staff leaving for greener
pastures.

13.  SWOT emerges as a powerful
tool for matching the institute’s
resources and capabilities to
the competitive environment