this presentation is based on the book Called Understanding benchmarking in a week.

1. AUTHORS
➢ JOHN MACDONALD
➢ STEVE TANNER
PRESENTED BY
KARTEEK CHEDADEEPU
ROLL NO: B10-06

3. ➢ Book Name:
UNDER STANDING BENCHMARKING
➢ Language: English
➢ Authors Name:
JOHN MACDONALD
STEVE TANNER
➢ Publisher: Hodder & Stoughton Ltd
➢ Published in the year: 1998
➢ No of pages:96

4. JOHN MACDONALD AND STEVETANNER
➢ John macdonald and dr steve tannner are both recognised
as major contributors to world wide quality movement.
➢ They are consultants, authors, and speakers of
international.
➢ They have collaborated on other book in the in a week
series.
➢ John is also auther of understanding knowledge
management, global quality, call a halt to mindless
change.
➢ Steve is the co-author of assessing business excellence

5. INTRODUCTION
➢ Sunday- What is Benchmarking
➢ Monday- Where do we start
➢ Tuesday- The benchmarking roadmap
➢ Wednesday- Planning the study
➢ Thursday- Collecting the data
➢ Friday- Analyzing and using the data
➢ Saturday- Maintaining Leadership

6. ➢ Benchmarking is changing perspectives
of executives and managers.
➢ It shows on company good,bad,mediocre
of their own company.
➢ It apply to manufacturing services and
small and large scale organizations.
➢ It provide a step-by-step guidelines for
understanding benchmark.

7. ➢ Benchmarking is the process of comparing the own organization
or operations against other organizations.
➢ Benchmarking can be applied against any product, process,
function or approach in business.
➢ Measures of time, quality, cost and effectiveness (or
satisfaction).
➢ The intent of benchmarking is to compare the own operations
versus competitors.
➢ To generate ideas for improving processes, approaches and
technologies to reduce costs, increase profits and strengthen
customer loyalty and satisfaction.
➢ Benchmarking is an important component of continuous
improvement initiatives.

8. LEVELS OF ATTAINMENT
Baseline Method
➢ Achievable level
➢ benchmark level
➢ Long term level PERFORMANCE

9. ➢ It focus on the business imperatives involved in consumer
satisfaction
➢ Strategic planning
➢ Product comparison
➢ Forecasting
➢ Goal setting
Types Of Benchmarking
➢ Comparative Analysis
➢ Best Price Making

10. ➢ Develops realistic strech and strategic targets.
➢ Establishes realistic action for implementation
➢ Encourages a striving for excellence
➢ Creates a better understanding of competitors
➢ Emphasizes sensitivity to change
➢ It shows various types of benchmark available.it can be
concentrate on the best practice benchmarking

11. ➢ Before starting benchmarking, they have to know the
level of effort and key element of effort
➢ National benchmarking clearing house was
surveyed 80 leading organizations
➢ Average on benchmark study on last six months
➢ It occupies 25% of team members time and costs
45000$
➢ 90% of respondents they were going to increase
their benchmarking

12. ➢ MANAGEMENT SUPPORT ANDDIRECTION
➢ A SYSTEMATICAPPROACH
➢ RESEARCH FACILITIES
➢ NETWORKING
➢ A CODE OF CONDUCT
➢ STARTTHE BENCHMARKING ACTIVITIES BY PILOTSTUDY.
THE STEPS FOR PILOT STUDY CAN BE SUMMARISED AS
FOLLOWS.
➢ EASTABLISH ANDTRAIN
➢ DOCUMENT AND LEARNINGGAINED

13. Benchmarking have a key players in the roadmap.it
deals with the roles and responsibilities
➢Stakeholders
➢Process sponcers
➢Benchmarking team facilitator
➢Responsibilities of benchmarking team members
➢Research resources

14. ROADMAP HAVING THREE STEPS
➢ Step-1
➢ Step-2
➢ Step-3
➢ Step-4
Planning the study
collecting the data
analyse the data
adopt the data

15. This is the main step of roadmap of Benchmarking
➢ It consideeder two identifying benchmarking
➢ Process classification frame work
➢ Critical benchmarking
➢ Mission and vision statement
➢ Identifying what process we are going to
benchmarking

16. ➢ Form the benchmarking team
➢ Establish the process to be benchmarked
➢ Document the current process
➢ Define topic areas for data collection

17. COLLECTING THE DATA- THURSDAY
It is the second mainstep of the benchmarking
roadmap.it involves collecting the data.
The collecting of data can be of four main phases
➢ Internal analysis
➢ External research
➢ Primary investigation
➢ A visit site

18. ➢ Identifying the potential benchmarking
partner
➢ Plan the data collection methods
➢ Conduct a primary investigation
➢ Prepare for a visit site
➢ Write the site reports

19. Collected data can be analyze, examine the issue
involved in using a data to adopt current practice
➢ It shows how to analyze the collected data
➢ This is the final two steps of benchmarking
➢ The study can come into implementation plan
➢ Now it completed our run through plan of branch
banking

20. ➢ Normalise the performance of data
➢ Construct a comparison matrix
➢ Identify the best practices
➢ Isolate the involved process enables

21. ➢ Maintaining and updating the database
➢ Continuous self-assessment
➢ Benchmarking and improvement award
➢ Pitfalls and temptations in benchmarking
➢ It requires a strong degree of commitment from
all other involved.
➢ It is not easy and not for faint-hearted

22. CONCLUSION
➢ IT PROVIDESASTEP-BY-STEP PROCESS OF
BENCHMARKING
➢ Understanding the priciples
➢ What and who to benchmark
➢ Collecting and managing data
➢ Building the evolutionary organisation