mobile phone technology

1. A
Presentation
On
“Cellular India”

2. Cellular India
Business today, sep 15 ,2002 issue reported that ,
Gloom was the prevailing theme at the press
conference called by the Cellular operators Association
of india on august 19.2002. All the suits of the stage
with the exception of MTNL’s J.M. mishra reeled of
numbers and factoids painting an extremely dismal
picture of the sector. It was left to Bharti Enterprises
CEO, Sunil Mittal, to remid his brethren that he
purpose of the meet was to celebrate the 8 million
subscriber miles stone.

3. Cellular India
Mittals’s Bharati Televentures is a listed company a
rarity among indian Telos and that may explain his
relutance to admit that the sector is in the throes of
crisis.
A little prodding and he confess that “on an
accumulated basis, no cellular servise(s) company has
positive cashflow”.

4. Cellular India
The number paint a bleak picture Telcos invested a
close to $ 6 Billion ( Rs.29,400 crore) in 51 cellular
network to which none has yet some have been around
7 years now become self-financing. The sectors
accumulated losses have increased from Rs.6929 crore
in 2000-01 to Rs.7719 crore in 2001-02 and the losses
are expected to increase by an additional Rs.1000 crore
this year. Two big players Idea and Bharti have tooted
up losses of Rs.212 crore and Rs.140 crore .Hutchison
Chief Asim Ghosh says,”The entire industry is profit -
negative and cash-negative today”.

5. Reasons for mounting losses in
Cellular sector in India
 Physical Destruction of Network
Infrastructure
 Disruption in Supporting Infrastructures
 Disruption Due to Congestion
 Other reasons

6. Strategies to overcome from losses
1. Product Strategies
 3G Services
 Mobile Money
 Voice Blog
 World SIM
 Broadband Connection
 Digital T.V. Recorder

7. Strategies to overcome from losses
2.Promotional Strategies
3.Pricing Strategies
4. Distribution Strategies

8. Thank you…
&
Any Questions???