The campaign to execution abbot campaign

1. ABBOTT
A PROMISE FOR LIFE
How consumer communities help you to understand your target
groups & to identify actions to strengthen your brand
INFORY
Analytics and Strategy

2. BRAND = PERCEPTIONS
@infory @kichi #survey
A brand is a person’s gut feeling about a
product, service or organization. It’s the
emotional perception of a brand that makes
people want to build relationships with the
brand (Conversation Manager, 2011)
INFORY
Campaign Solution

3. INFORY
Campaign Solution
1. CLIENT BRIEF
2. SOLUTION IDEAS
3. PROS & CONS

4. ROUTINELY
Collect database from promotion
campaigns
Track and analyse database
ISSUES
CRM team hardly verifies database
Bad performance after promotion
because of cheating actions from
vendors and even end-users
Media effectiveness is out of control
SOLUTION
Support CRM team to track/analyze/classify target consumers
Reduce/Eliminate delusion mostly
Measure communication channel effect
INFORY
Campaign Solution

5. SOLUTION
1. EASY TO JOIN FOR CONSUMER
3. COLLECT DATABASE BASE ON DIGITAL
2. AUTHENTICATE CONSUMER
4. ANALYSE CONSUMER’S PORTRAIT
INFORY
Campaign Solution

6. DESIGN COLLECT ANALYSE
INFORY
Campaign Solution

7. WORKFLOW
RECEIVE VOUCHER ACTIVATE CODE CRM TAKE GIFT
INFORY
Campaign Solution

8. Included:
1. Brand information
2. Campaign information
3. Coupon code
4. Quick interaction pack: QR-Code, SMS
5. Instructions
VOUCHER
INFORY
Campaign Solution

9. ACTIVATION METHODS
METHOD ONE
WEBSITE
METHOD TWO
QRCODE/BARCODE
METHOD THREE
SMS
INFORY
Campaign Solution

10. !
1. Access landing page
2. Verify coupon code and fulfil personal’s
information
3. Authenticated and stored user activate
coupon code
4. Notify CRM team user’s information
5. CRM will contact to get more information
and verify
6. Send gift to client
METHOD ONE: via WEBSITE
INFORY
Campaign Solution

11. INFORY
Campaign Solution
!
1. Popular method
2. User can complete without support
PROS
CONS
!
!
!
!
1. Have a lot of step to finish the
activation coupon code
2. Not really portable for end-user:
3. Have a risky which maybe end-user
lost or forget the voucher have
coupon code

12. !
!
Get more portable for customer have smart phone
or tablet
1. Scan Code on voucher to activate coupon code
2. Authenticate user information and verify coupon
code was activated by user
3. User fulfil personal information
4. Notify CRM team user’s information
5. CRM will contact to get more information and
verify
6. Send gift to client
METHODTWO: via QR Code/Bar Code
INFORY
Campaign Solution
code: 123456

13. INFORY
Campaign Solution
1. Portable and modern method,
2. Activate coupon code with one step
3. A number of steps is reduced to a
minimum ( but ensure data integrity )
4. Store a lot valuable information: location,
frequency, devices, .etc
!
PROS
CONS
1. Requirement have smart phone or tablet

14. !
1. User text SMS follow structure: INF <coupon code> 6089
2. Notify CRM team user’s information
3. CRM will contact to get more information and verify
4. Send gift to client
METHODTHREE: via SMS Gateway
INFORY
Campaign Solution

15. INFORY
Campaign Solution
1. Mostly portable
2. Vietnamese familiar with this method
3. Ensuring phone number is verified
PROS
CONS
1. Just collect user’s phone number

16. PROS AND CONS
PROS:
All of processes and methods are very simple and portable to support user have a lot of
ways to use their coupon code they own
Bring new experience to Abbott’ customers
Important information will be verified to make sure reduce fake data
Reduce cheating by employee execute
CRM will not take more time to check fake data
Don’t have any difficult or complicated process with implementation
!
CONS:
Overview don’t have any troubles because all of troubles will be handled by system
support for this campaign
Need CRM support to get more data from customer
INFORY
Campaign Solution

17. REQUIREMENT
1. SYSTEM FEATURES:
1. Manage and authenticate user’s information
2. Manage coupon code
3. Collect and synchronize data with 3 channels activate coupon code
4. Notify to CRM team about information of user activated
5. Collect and analyze data to get user’s segmentation and campaign effect
2. EXECUTE PROCESS:
1. Coupon code will be generated by algorithm, and satisfy unique code
2. Coupon code will be stored in the system
3. Each coupon code will be identify base on location and channels
INFORY
Campaign Solution

18. CONTACT
THANK YOU
for your attention !!!
TRAN HOANG HUY - CEO
HP : 0938 481 038
Email : huy.tran@infory.vn
!
INFORY VIETNAM
5 Floor HDTower, 25bis NguyenThi Minh Khai, Ben Nghe Ward,
District 1, HCMC
08 6675 7231 – Websites: www.Infory.vn