The document discusses the advantages of side stream filtration and ozonation for cooling towers, highlighting key benefits such as reduced chemical usage, decreased blowdown, and enhanced heat transfer efficiency. It provides cost analysis for a specific client, Cipla, indicating significant monthly savings on chemical applications and a return on investment of less than 16 months for the ozonator installation. Additionally, it outlines necessary precautions and optimal operational parameters for effective ozone generation in cooling tower systems.