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Internet Asset Management Date:  September  2010
Date:  September  2010 What happened to TOP OF THE POPS!
 
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Top of the Pops – delivery channel
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Todays delivery channel
 
Companies that   don’t   understand  digital communities   will die…. Source:the economist
Your  customers have  changed Source:the economist
70 50 30 20 10 45-66 Baby  Boomers ’ 46-’66 66-45 Baby  Boomers ’ 46-’65 45-33 Gen X ’ 66-’76 33-16 Gen Y ’ 77-’94 15-0 Gen Z ’ 95-’2012 Age in 2010 Natives Immigrants
Digital Natives ,[object Object],[object Object],[object Object],[object Object],[object Object]
Digital Immigrants ,[object Object],[object Object],[object Object],[object Object]
27%  of the UK workforce was born after  1980 Source:the economist
 
The Old Way is Static – The New Way is Dynamic
Interactive
Social is relationship marketing
And relationships need to be worked at..…
People are not demographics anymore To connect to them, you need to  understand them  and social is  relationship building
 
 
Everyone has a circle of trust People whose opinion they listen to and respect…
Trust?
Consumers  are not  listening anymore….. Interruptive marketing has seen its day…
The rise of the  “prosumer”
 
A  shift  in culture, communication and values
And companies are becoming  transparent
Conversations  will happen  without you initiating them
Best  to be part  of these conversations.
Digital Experience
There are over  500 million  facebook users worldwide. If Facebook was a country it would have the  3 rd  largest population  in the world.
Your Online Value Proposition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
New Business Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Todays Customers
Case Study 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OVP
OVP
Customer Centric Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OVP
The next 10 Years ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What We Do ,[object Object],[object Object],[object Object],[object Object]
Objective Setting Framework Digital Offer OVP Corp Objectives Core Product Online  Comp Limiters Vision USP R2M Structure Innovation Technology Customers Online Objectives
Use the 5 S’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
expensive inexpensive high ROI Low ROI cowboy premium bargain economy  X
[object Object],time revenue ,[object Object],time costs
[object Object],[object Object],[object Object],[object Object],Contact:

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Internet Asset Management