Email Trends – 2012 and innovation over email marketing in India

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The presentation talks about the Email Trends in India in 2012, It also discusses a few innovation over email marketing in India in 2012.

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Email Trends – 2012 and innovation over email marketing in India

  1. 1. Email Trends – 2012 and innovation over email marketing in IndiaBraj Mohan Chaturvedichaturvedibraj@yahoo.com+91 9502421919
  2. 2. Email communications about a brand or product will give betterresult than any other digital channels.
  3. 3. Email marketers will be progressively focus on content of email andUI design.
  4. 4. Email will become part of marketers toolset to increaseconversions and avoid messages being targeted to the junk mail
  5. 5. Email marketing will be progressively used for building leads,generating sales, and relationship.
  6. 6. Email marketing to target users more accurately by demographicand user preferences.
  7. 7. Email marketing will see user behavior analytics, and progressiveemail personalization
  8. 8. Marketers will realize the penalty of mailing to dormant and emailIDs and importance of affiliate email marketing
  9. 9. Policies of email security and guidelines will become more strictand defined.
  10. 10. Social media and email engagement will become more importantand relevant.
  11. 11. Email marketing will emerge as the trusted direct marketingmedium and compliment social media and mobile marketing
  12. 12. Email marketing will be designed to target social media users withexclusive content and ask them to share it
  13. 13. The email marketing will see campaigns designed to connect emailto mobile and mobile to email
  14. 14. The email marketing will see progressive connect of email overmobile
  15. 15. Email on mobile will grow and will through open an new platformfor direct marketing
  16. 16. The new portable inbox in smart phones, and notepads willthrough open new more personalized marketing opportunities.
  17. 17. Email marketers will focus on grabbing the share of increasingmobile readership.
  18. 18. The new marketing channels like mobile and social media willcontinue to challenge email marketing .
  19. 19. Thanks! Braj Mohan Chaturvedi chaturvedibraj@yahoo.com +91 9502421919Disclaimer: The views represented in the presentation has nothing to do with the companies I have personal, professional,or academic interest. These are absolutely my views which is based on the years of experience in the business.

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