The presentation talks about the Email Trends in India in 2012, It also discusses a few innovation over email marketing in India in 2012.

1. Email Trends – 2012
and innovation over email marketing in India
Braj Mohan Chaturvedi
chaturvedibraj@yahoo.com
+91 9502421919

2. Email communications about a brand or product will give better
result than any other digital channels.

3. Email marketers will be progressively focus on content of email and
UI design.

4. Email will become part of marketers' toolset to increase
conversions and avoid messages being targeted to the junk mail

5. Email marketing will be progressively used for building leads,
generating sales, and relationship.

6. Email marketing to target users more accurately by demographic
and user preferences.

7. Email marketing will see user behavior analytics, and progressive
email personalization

8. Marketers will realize the penalty of mailing to dormant and email
IDs and importance of affiliate email marketing

9. Policies of email security and guidelines will become more strict
and defined.

10. Social media and email engagement will become more important
and relevant.

11. Email marketing will emerge as the trusted direct marketing
medium and compliment social media and mobile marketing

12. Email marketing will be designed to target social media users with
exclusive content and ask them to share it

13. The email marketing will see campaigns designed to connect email
to mobile and mobile to email

14. The email marketing will see progressive connect of email over
mobile

15. Email on mobile will grow and will through open an new platform
for direct marketing

16. The new portable inbox in smart phones, and notepads will
through open new more personalized marketing opportunities.

17. Email marketers will focus on grabbing the share of increasing
mobile readership.

18. The new marketing channels like mobile and social media will
continue to challenge email marketing .

19. Thanks!
Braj Mohan Chaturvedi
chaturvedibraj@yahoo.com
+91 9502421919
Disclaimer: The views represented in the presentation has nothing to do with the companies I have personal, professional,
or academic interest. These are absolutely my views which is based on the years of experience in the business.