Digital Marketing Trends 2013 - India

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Digital Marketing Trends 2013 - India

  1. 1. Digital Marketing Trends 2013, India.Braj Mohan Chaturvedi | chaturvedibraj@yahoo.com | +91 9986680103Twitter: @chaturvedibraj | facebook: @chaturvedibraj | Skype: @chaturvedibraj
  2. 2. Growth of online marketingIndustry will witness converges of online and offline marketingchannels. If not all marketing campaigns, most of them will beintegrated marketing campaigns.
  3. 3. Growth of email marketingThis year we will witness increase of social media, contentmarketing and mobile usage. The importance of email marketingwill grow with the integration of social media, content marketingand mobile.
  4. 4. Behavioural email marketingThe email marketing will shift its focus form push based marketingto behavioural based marketing.
  5. 5. Growth of database marketingIn the year 2013 the importance of data and analytics of the datawill gain importance. The marketing managers will shift focus todata analytics.
  6. 6. Growth of content strategyThe focus once again will be on the content marketing and contentstrategy. Business will see emergence of branded niche or verticalcommunities.
  7. 7. Growth of contextual marketingThe marketing managers instead of doing a blind run will startfocusing on the contextual targeting through ad networks
  8. 8. Conversion rate optimisationThe marketing managers under pressure to perform will focusmore on the ROI driven marketing and conversion rateoptimisation.
  9. 9. Thanks! Braj Mohan Chaturvedi chaturvedibraj@gmail.com +91 9986680103Disclaimer: The views represented in the presentation has nothing to do with the companies I have personal, professional,or academic interest. These are absolutely my views which is based on the years of experience in the business.

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