A compilation of reports and lectures on Guiding Services in The Future for the students studying the subject Tour Guiding Services enrolled in the College of International Tourism and Hospitality Management in the Lyceum of the Philippines Cavite Campus.
Lesson No. 11
Tour Guiding Services
2nd Sem 2014-2015
LPU Cavite Campus
•To create awareness on future tour
guiding trends, opportunities and
Current situation of tour leading
Current and future reasons why tourists
prefer to use tourist guide while traveling.
Tourists’ motivation for traveling in the
The future situation for tour guides.
Leading a tour for local tourists.
Leading a tour foreign tourists.
Guides are entrusted to conduct interesting
and accurate interpretations of regions.
A well-trained tourist guide or escort can
comment on almost anything.
One of the poll indicates that 84 percent of
tour travelers rate “ learning” as the most
important component of a tour.
The freedom from hassles and decisions
The desire to save time and money.
The companionship of people with similar
The educational nature of touring.
The lack of alternatives.
Growth in the exposure and popularity of
Growth of guide guilds and associations.
Greater emphasis being placed on education.
Increased interest in certification.
More communication and contact between
guides and interpreters.
A growing tendency toward specialization.
Tour Guiding Services NC II is a short TESDA course in the Philippines
that will train you in managing and assisting tourists from the day of
their arrival up to the day of their departure.
Some examples of skills that you will acquire :
a. Reading and interpreting symbols, directions and layout of
airports, seaports, buses, and train terminals
b. Explaining workflow at airports, seaports, buses, and train
c. Confirming schedules with airlines, shipping companies, buses, and
d. Performing pre-arrival activities
e. Resolving complaints and other emergencies
f. Performing post-departure activities
g. Accompanying tourists to their itinerary
• Green tourism
Green tourism, also known as nature-based
tourism or sustainable tourism, is in great
demand and will continue its growth in the
future since many travellers are now aware of
the negative impact tourism might have on the
environment and have, therefore, become more
responsible with regard to sustainability.
• Climate change and alternative future
When thinking of the warming of the planet,
the erratic weather patterns and the natural
disasters that will likely occur and are occurring
already, we can describe global climate
change as one of the worst disasters to hit the
• Travel with a mission
Another important future trend is travels that
incorporate an added-value rather than just a classic
lazy sun and see vacation: Many travellers are
nowadays looking for real travel experiences that
enrich their culture and let them live and feel the
authenticity. Furthermore, they seek out travels that
involve volunteering (e.g. providing support to a
population in need, humanitarian actions, etc.) or that
include a particular mission, for instance, learning a
new language, exploring new culinary techniques,
attending a seminar, a concert or an event, etc.
Social media includes web-based and mobile
technologies used to turn communication into
interactive dialogue between organizations,
communities and individuals.
A tour guide can also harness the power of social
media to advertise his services, reach out to
potential costumers and generate more
• The tour leader’s performance within the service encounter not
only affects the company image, customer loyalty and word-of-
mouth communication but can also be seen as a
• There are two levels of expectations for tourism services –
adequate and desired in service quality evaluations.
1. The Adequate Level is the minimum level
considered acceptable, and is what customers believe itcould
2. The Desired Level is the service the customers wish to receive:
this is a mixture of what customers believe the level of
performance can be and should be Between the adequate
and desired is the ‘zone of tolerance’, which represents a
range of performance that the consumer considers