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Guiding Services in the Future

A compilation of reports and lectures on Guiding Services in The Future for the students studying the subject Tour Guiding Services enrolled in the College of International Tourism and Hospitality Management in the Lyceum of the Philippines Cavite Campus.

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Guiding Services in the Future

  1. 1. Lesson No. 11 Tour Guiding Services 2nd Sem 2014-2015 LPU Cavite Campus
  2. 2. •To create awareness on future tour guiding trends, opportunities and possibilities
  3. 3.  Current situation of tour leading  Current and future reasons why tourists prefer to use tourist guide while traveling.  Tourists’ motivation for traveling in the future.  The future situation for tour guides.
  4. 4.  Leading a tour for local tourists.  Leading a tour foreign tourists.
  5. 5.  Guides are entrusted to conduct interesting and accurate interpretations of regions.  A well-trained tourist guide or escort can comment on almost anything.  One of the poll indicates that 84 percent of tour travelers rate “ learning” as the most important component of a tour.
  6. 6.  The freedom from hassles and decisions making.  The desire to save time and money.  The companionship of people with similar interests.  The educational nature of touring.  The lack of alternatives.
  7. 7.  Growth in the exposure and popularity of guiding.  Growth of guide guilds and associations.  Greater emphasis being placed on education.  Increased interest in certification.  More communication and contact between guides and interpreters.  A growing tendency toward specialization.
  8. 8. Tour Guiding Services NC II is a short TESDA course in the Philippines that will train you in managing and assisting tourists from the day of their arrival up to the day of their departure. Some examples of skills that you will acquire : a. Reading and interpreting symbols, directions and layout of airports, seaports, buses, and train terminals b. Explaining workflow at airports, seaports, buses, and train terminals c. Confirming schedules with airlines, shipping companies, buses, and train companies d. Performing pre-arrival activities e. Resolving complaints and other emergencies f. Performing post-departure activities g. Accompanying tourists to their itinerary
  9. 9. • Green tourism Green tourism, also known as nature-based tourism or sustainable tourism, is in great demand and will continue its growth in the future since many travellers are now aware of the negative impact tourism might have on the environment and have, therefore, become more responsible with regard to sustainability.
  10. 10. • Climate change and alternative future transport When thinking of the warming of the planet, the erratic weather patterns and the natural disasters that will likely occur and are occurring already, we can describe global climate change as one of the worst disasters to hit the humanity.
  11. 11. • Travel with a mission Another important future trend is travels that incorporate an added-value rather than just a classic lazy sun and see vacation: Many travellers are nowadays looking for real travel experiences that enrich their culture and let them live and feel the authenticity. Furthermore, they seek out travels that involve volunteering (e.g. providing support to a population in need, humanitarian actions, etc.) or that include a particular mission, for instance, learning a new language, exploring new culinary techniques, attending a seminar, a concert or an event, etc.
  12. 12. Social media includes web-based and mobile technologies used to turn communication into interactive dialogue between organizations, communities and individuals. A tour guide can also harness the power of social media to advertise his services, reach out to potential costumers and generate more opportunities.
  13. 13. • The tour leader’s performance within the service encounter not only affects the company image, customer loyalty and word-of- mouth communication but can also be seen as a competitive factor. • There are two levels of expectations for tourism services – adequate and desired in service quality evaluations. 1. The Adequate Level is the minimum level considered acceptable, and is what customers believe itcould be. 2. The Desired Level is the service the customers wish to receive: this is a mixture of what customers believe the level of performance can be and should be Between the adequate and desired is the ‘zone of tolerance’, which represents a range of performance that the consumer considers acceptable

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