Another Marketing conference
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Presentation made to Another Marketing Conference . Cambridge 18th october 2012
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Another Marketing conference
- 2. CHARACTERISTICS : CURIOSITY ENTHUSIASM INNOVATION SELF STARTING COLLABORATION EXPLANATION HUMILITY DIPLOMACY SKILLS FOR THE NEW AGE BAER AND NASLUND IN CAMBRIDGE MARKETING REVIEW
- 3. WELCOME TO THE FUTURE
- 4. THE GENTLE SOUND OF WAVES CRASHING NEW IDEAS
- 5. Schumpeter Shiva Creative Destruction
- 6. 90 % of Business theory is internally focused ( Greenfield ) 10% is Marketing Marketing delivers 3 times the value added of any other strategy ( PA )
- 7. THE FUTURE AND SKILLS IDEAS, LOST DECADE, NETWORKS, POST MODERNS, CURIOUS, CHINA SCENARIO,
- 8. MOBILE WORLD APAD, $60 INDIAN IPAD, FIRE, NOKIA, SURFACE
- 9. MED AFRICA , M- PESA , M- FARM, 3D PRINTING APP
- 10. Population Changes Age profile Ten Billion Over 80’s Growth in Middle class Fertility Retirement
- 11. NUMERACY PROJECT ANALYTICS DATE CLIENT DATE JAPAN AGE PROFILE 1950 - 2055
- 12. Cities 3.5 bn 1bn in slums Middle Class 2bn today to 3.2bn by 2020 and 4.9bn by 2030
- 14. PROJECT FORTUNE AT THE BOTTOM OF THE PYRAMID DATE CLIENT 2002 C K PRAHALAD
- 15. PROJECT RISE OF THE MIDDLE CLASSES DATE CLIENT 2012 INSTITUTE FOR SECURITY STUDIES
- 16. Technology Changes 3 D Printing Bio mechanical Bio engineering Tele Medicine Maker Movement
- 17. Creative To look where everyone else is looking and to see what no one else sees
- 18. New ways of seeing
- 19. Where will the Future Impact • Energy • Portable Power
- 20. Where will they Impact Portable Energy !
- 21. CURATION PROJECT CTO DATE CLIENT LIBRARY PARKS TOM PETERS
- 22. VISION VISION Wisdom Wisdom 10% 90% Knowledge 20% Knowledge Information Information 30% Data 10% Data 40 % ACKOFF’S ALLOCATION OF MENTAL USE OF SEMANTIC WEB SPACE
- 23. Generals and admirals (and symphony conductors and sports coaches and police) obsess about continuous training. Why is it an almost dead certainty that in a random 30-minute interview with a CEO you are unlikely to hear a word on this? I would hazard a guess that most CEOs see an IT investment as a “strategic necessity”, but training expenses as “a necessary evil”. This must be set on its ear, with training in its broadest sense placed atop the enterprise agenda, on a par with capital expenditures. Moreover, the imaginativeness of the training must be subject to a quantum leap
- 24. CURATION
- 25. Confidence Decision making Longitudinal analysis stresses managerial decisions are key. It is not how many ideas you have it is how you them happen Hedgehog Management
- 29. FURTHER IDEAS CAMBRIDGE MARKETING LEADERSHIP ACADEMY
Editor's Notes
- \n\nIt is somewhat pleasing when several of the themes you want to share are covered by articles in this weeks Economist \n\nIt says you may be on the right lines \n
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- The frequency of correctness does not matter , it is the magnitude that counts\n\n Only 4 companies in Fortune 500 existed in 1900 \nConEdison\nB of New York\nDu Pont\nIBM 100 \n\nOne-third of the firms in the Fortune 500 in 1970 no longer existed in 1983, killed by merger, acquisition, bankruptcy or break-up\n\n\n
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- \nThinking - It is not how many ideas you have it is how you make them happen \n
- M- Pessa = 70% of kenya \n\nM- farm \n
- M- Pessa = 70% of kenya \n\nM- farm \n
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- Tom Peters\n
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- People \n
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