Presentation focusing how airline companies can leverage social media to engage with passengers, generate revenue and innovation. The presentation is focused on the middle east but the concepts pretty much apply all over the world.
WHAT IF WE COULD CHECK-IN ON FACES,INSTEAD OF PLACES?
Where are we now? REAL BUSINESS ASSET INTEGRATING WITH INTERNAL BACKOFFICE MEASURING AND CONTROLLING TRYING TO FIGURE OUT WHAT WORKS
WHAT ABOUT THE PAX? ALWAYS CONNECTED SOCIAL MEDIA SAVVY DEMANDS SERVICE RIGHT NOW BHODDOESN´T DIFERENTIATE BUSINESS CHANNELS
PASSENGER LIFE CYCLE PLANNING BOOKING TRAVELING SHARING CONSIDER EVALUATE BUY EXPERIENCE ADVOCATE BOND CONSUMER BUYING PROCESSInspired by: Simpliflying
OPPORTUNITIES IN THE AIRLINE BUSINESS CUSTOMER PROMOTION SERVICE ANCILLARY INNOVATION REVENUE
FIRST JUST LISTENPLANNING BOOKING TRAVELING SHARING
IT´S A MARATHON Percentage of managers who believe52% social software is important or somewhat important to their business today Percentage of managers who believe86% social software will be important or somewhat important to their business in three years.
FOCUS ON THE LONG TERM...OR GO CRAZY!! They Love You One Day, Hate You The NextSource: Fastcompany
YOUR SOCIAL MEDIA STRATEGY SHOW ME MEASURE RESULTS AND SCALE THE MONEY! THINK LIKE A EXPERIMENT STARTUP FIND DEFINE REAL BUSINESS GOALS OPPORTUNITIES WORK ON YOUR SOCIAL ENGAGE WITH YOUR PRESENCE AUDIENCE START LISTENING MONITOR CONVERSATIONS
THANK YOU VERY MUCH! Pedro Waengertner firstname.lastname@example.org @pedrowm