Presentation by Charlene Li at the Dachis Social Business Summit, March 11, 2010 in Austin, Texas. Discusses the need for open leadership when implementing social strategies.
22. Fiat gathers product and market intelligence 22 Contributors submit ideas, and can include pictures and embed videos. Fiat gets valuable ideas for features and design, and marketing and advertising.
38. Align your social business goals with your strategic goals. Benchmark your progress based upon your business goals, not “engagement” data. Change your mindset: letting go will yield more results. Summary 33
39. 34 34 Thank you Charlene Li charlene@altimetergroup.com blog.altimetergroup.com Twitter: charleneli For slides, send an email slides@altimetergroup.com
40. 35 About Us Altimeter Group is a strategy consulting firm that provides companies with a pragmatic approach to disruptive technologies. We have four areas of focus: Leadership and Management, Customer Strategy, Enterprise Strategy, and Innovation and Design. Visit us at http://www.altimetergroup.com or contact info@altimetergroup.com.
Editor's Notes
Having the confidence and humility to give up the need to be in control, while inspiring commitment from people to accomplish goals
While social media alone does not ensure reach, stories about this innovative project in traditional and digital media amplified project news, created awareness, spawned word of mouth and spurred participation. Ad Age reports that ‘in the two weeks starting Aug.3 2009, the site had 67,000 unique visitors who submitted 1,700 ideas, and more than 40,000 comments were posted on twitter’. As we write on October 18, 2009, the MIO site has garnered 6,683 ideas from 9,301 participants and 1,823 comments in seven categories – general, safety, design, propul- sion, ergonomics, materials and infotainment. [1] http://www.fiatmio.cc