The document summarizes Work4's social recruiting solutions for posting jobs and promoting employer brands on social media platforms like Facebook. It highlights that Work4 is a global leader in social recruiting technologies, with over 500 customers including Fortune 500 companies. The document also outlines key trends driving the growth of social recruiting, Work4's flagship Social Job Posting and Facebook Career App solutions, and case studies of companies that achieved success in hiring using Work4's technologies.

1. The Future of Recruitment
in a Social World

2. Work4: the Global Leader in Social Recruiting Solutions
“One of those “Why didn’t
someone think of this sooner?”
kind of solutions”
“The Smartest Recruiting
Technologies I’ve Seen”
#1 Customer Base
47+ Fortune 500 companies
use our product
500+ companies use our
products, including the
French Army and
the French Fire Fighters
#1 Technology
Multi-awards technology
4 patents pending
#1 HR Partner
of Facebook
Facebook uses our
solution
#1 Partners
Work4 integrates with all
the main ATS and
job posting solutions
FORTUNE
500 2012

3. Agenda
1
2
3
Global Trends in Recruiting
Social Recruiting through
Facebook, Twitter and Instagram
Work4’s Solutions

4. The Social Media Recruiting Era
Social Career Page
Employer branding where
candidate spend time
Targeted Jobs
Active or passive &
qualified applications
Career Site
Values & opportunities
Online job board
Traffic for active profiles
2010’s
Social Era
2016
Key figures
Advent of Internet
2000’s

5. 3,5 billion
social media users
3 on 7 minutes
online are spent on social media
4.75 billion
content items shared daily
#1
Social is ready for
Recruiting

6. #2
HR marketing &
brand Awareness
matter

7. #3
Recommendation
matters
Referrals
are 2x more likely to stay
longer in the company

8. 65% of recruiters
use Facebook for
their sourcing
70% of recruiters
will increase by 20%
their investment in social
recruiting in 2016

9. Agenda
1
2
3
Global Trends in Recruiting
Social Recruiting through
Facebook, Twitter and Instagram
Work4’s Solutions

10. Key concerns that matter to Recruiters
Mobile
Capture mobile
candidates
Targeting
Target the right
candidates
Audience & Engagement
Reach & Engage with
passive candidates

11. 00:23
00:17
Source : Nielsen NetView - juillet 2012 | Mashable.com
06:06
Engagement: 6.5 hours
spent on Facebook and
Twitter monthly
Twitter
LinkedIn
00:21Instagram

12. Facebook Audiences Statistics: What are the users’ characteristics?
In Australia and in Canberra
15M users
53% female
47% male
5% Government Employees
10 ads clicked on average / user / month
91% use their mobile to access Facebook
240K users
53% female
47% male
13% Government Employees
10 ads clicked on average / user / month
89% use their mobile to access Facebook

13. Australians use Facebook more than LinkedIn to search for jobs
Out of 12 000 Australian candidates:
61% 45% 11%
34% use social media to find work
Source: smartcompany.com.au

14. 100x
/day
10-15x
/day
70%use mobile as
primary access
Source: Facebook | Twitter | Statista
Mobile has become the
primary access for
Social media platforms
59%connect to
Instagram at least
once a day

15. Candidates can be
easily targeted
100% users provide location
70% users provide company, work
position, or education information.

16. 60%
Passive candidates
15%
Stable in their jobs
25%
Active candidates
Recruitment gap: Facebook & Twitter vs classic plateforms

17. But Social Media hasn’t been made for Recruiters
SOCIAL MEDIA IS MADE
FOR MARKETERS, NOT
RECRUITERS
BUY ME
50%
OFF

18. Our mission is to build technology
to allow recruiters to hire
the best candidates on Facebook

19. Agenda
1
2
3
Global Trends in Recruiting
Social Recruiting through Facebook,
Twitter and Instagram
Work4’s Solutions

20. Social Job PostingFacebook Career App

21. Use Facebook targeting capabilities to broadcast jobs to
relevant candidates
Social Job Posting

22. Target the right candidates
based on location, education, professional
experience
Reach candidates whether they are
active or not
Performance is guaranteed
Measure conversion and ROI
Social Job Posting

23. Work4’s Ad publishing technology: From the ATS to Facebook
Our technology
extracts your job DNA
from your ATS
We create your job ad
using your job DNA + picture
We define your ad’s audience
and spread it only to your
target
Web
Site

24. Social Job Posting Candidate Workflow (1/2)
1st Step: The candidate clicks on the ad

25. Social Job Posting Candidate Workflow (2/2)
2nd Step: The candidate is redirected to the job offer on your career website

26. Nielsen’s needs
• 40 to 50 open jobs each month.
Our solution: Social Job Posting
• 10K monthly budget to promote 20 jobs
• Monthly rotation of jobs
• Fully automated campaign and targeting generation
• In-Facebook apply form
The results
• 1,856,700 impressions per month
• 10,000 clicks per month on the Ad
• 300 applications per month in average
Business Case: Nielsen Recruits on Facebook

27. Burger King recruits Restaurant Directors & Managers with SJP
Burger King’s Needs
• Recruit restaurant managers and waiters to launch
its implementation on the French market
Our Solutions: Social Job Posting
• 14K € budget to promote jobs
• Fully automated campaign and targeting generation
• On/Off feature to monitor ads in 10+ cities
• Director, Manager and Waiter positions to fill
The Results
• 3,548M impressions generated
• 29,000 clicks on Burger King’s ads
• 2 987 Applications received
• 49 positions filled

28. Publish jobs on Facebook and
easily share them across your social media
Facebook Career App

29. Facebook Career App
Helps companies
leverage their Employer
Brand on Facebook
Helps companies leverage
their Employees’ own
networks for referrals

30. Boost Your Jobs’ Visibility by Sharing Them Across Social Networks

31. Facebook Career App
PepsiCo’s Case Study
150,000+ fans
9,100+ subscribers to job alerts
2,000+ employees automatically
sharing jobs to their own social networks
11,000+ monthly job views
2,900+ monthly apply clicks

32. Lisa Pezzolla, Senior Talent Acquisition Specialist - Avis Budget Group
“Our experience using Work4’s Social Job
Posting has been fantastic: we have seen
increased traffic for many of our positions
and the return on investment even surpassed
our expectations.
It has definitely been one of the best sourcing
solution that we have invested in since I
joined the HR department.”

33. work4labs.com
work4labs
@work4labs
fmarcaggi@work4labs.com
Thank You
@