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Work4
The document summarizes Work4's social recruiting solutions for posting jobs and promoting employer brands on social media platforms like Facebook. It highlights that Work4 is a global leader in social recruiting technologies, with over 500 customers including Fortune 500 companies. The document also outlines key trends driving the growth of social recruiting, Work4's flagship Social Job Posting and Facebook Career App solutions, and case studies of companies that achieved success in hiring using Work4's technologies.
Work4
- 1. The Future ofRecruitment in a Social World
- 2. Work4: the GlobalLeader in Social Recruiting Solutions “One of those “Why didn’t someone think of this sooner?” kind of solutions” “The Smartest Recruiting Technologies I’ve Seen” #1 Customer Base 47+ Fortune 500 companies use our product 500+ companies use our products, including the French Army and the French Fire Fighters #1 Technology Multi-awards technology 4 patents pending #1 HR Partner of Facebook Facebook uses our solution #1 Partners Work4 integrates with all the main ATS and job posting solutions FORTUNE 500 2012
- 3. Agenda 1 2 3 Global Trends inRecruiting Social Recruiting through Facebook, Twitter and Instagram Work4’s Solutions
- 4. The Social MediaRecruiting Era Social Career Page Employer branding where candidate spend time Targeted Jobs Active or passive & qualified applications Career Site Values & opportunities Online job board Traffic for active profiles 2010’s Social Era 2016 Key figures Advent of Internet 2000’s
- 5. 3,5 billion social mediausers 3 on 7 minutes online are spent on social media 4.75 billion content items shared daily #1 Social is ready for Recruiting
- 6. #2 HR marketing & brandAwareness matter
- 7. #3 Recommendation matters Referrals are 2x morelikely to stay longer in the company
- 8. 65% of recruiters useFacebook for their sourcing 70% of recruiters will increase by 20% their investment in social recruiting in 2016
- 9. Agenda 1 2 3 Global Trends inRecruiting Social Recruiting through Facebook, Twitter and Instagram Work4’s Solutions
- 10. Key concerns thatmatter to Recruiters Mobile Capture mobile candidates Targeting Target the right candidates Audience & Engagement Reach & Engage with passive candidates
- 11. 00:23 00:17 Source : NielsenNetView - juillet 2012 | Mashable.com 06:06 Engagement: 6.5 hours spent on Facebook and Twitter monthly Twitter LinkedIn 00:21Instagram
- 12. Facebook Audiences Statistics:What are the users’ characteristics? In Australia and in Canberra 15M users 53% female 47% male 5% Government Employees 10 ads clicked on average / user / month 91% use their mobile to access Facebook 240K users 53% female 47% male 13% Government Employees 10 ads clicked on average / user / month 89% use their mobile to access Facebook
- 13. Australians use Facebookmore than LinkedIn to search for jobs Out of 12 000 Australian candidates: 61% 45% 11% 34% use social media to find work Source: smartcompany.com.au
- 14. 100x /day 10-15x /day 70%use mobile as primaryaccess Source: Facebook | Twitter | Statista Mobile has become the primary access for Social media platforms 59%connect to Instagram at least once a day
- 15. Candidates can be easilytargeted 100% users provide location 70% users provide company, work position, or education information.
- 16. 60% Passive candidates 15% Stable intheir jobs 25% Active candidates Recruitment gap: Facebook & Twitter vs classic plateforms
- 17. But Social Mediahasn’t been made for Recruiters SOCIAL MEDIA IS MADE FOR MARKETERS, NOT RECRUITERS BUY ME 50% OFF
- 18. Our mission isto build technology to allow recruiters to hire the best candidates on Facebook
- 19. Agenda 1 2 3 Global Trends inRecruiting Social Recruiting through Facebook, Twitter and Instagram Work4’s Solutions
- 20. Social Job PostingFacebookCareer App
- 21. Use Facebook targetingcapabilities to broadcast jobs to relevant candidates Social Job Posting
- 22. Target the rightcandidates based on location, education, professional experience Reach candidates whether they are active or not Performance is guaranteed Measure conversion and ROI Social Job Posting
- 23. Work4’s Ad publishingtechnology: From the ATS to Facebook Our technology extracts your job DNA from your ATS We create your job ad using your job DNA + picture We define your ad’s audience and spread it only to your target Web Site
- 24. Social Job PostingCandidate Workflow (1/2) 1st Step: The candidate clicks on the ad
- 25. Social Job PostingCandidate Workflow (2/2) 2nd Step: The candidate is redirected to the job offer on your career website
- 26. Nielsen’s needs • 40to 50 open jobs each month. Our solution: Social Job Posting • 10K monthly budget to promote 20 jobs • Monthly rotation of jobs • Fully automated campaign and targeting generation • In-Facebook apply form The results • 1,856,700 impressions per month • 10,000 clicks per month on the Ad • 300 applications per month in average Business Case: Nielsen Recruits on Facebook
- 27. Burger King recruitsRestaurant Directors & Managers with SJP Burger King’s Needs • Recruit restaurant managers and waiters to launch its implementation on the French market Our Solutions: Social Job Posting • 14K € budget to promote jobs • Fully automated campaign and targeting generation • On/Off feature to monitor ads in 10+ cities • Director, Manager and Waiter positions to fill The Results • 3,548M impressions generated • 29,000 clicks on Burger King’s ads • 2 987 Applications received • 49 positions filled
- 28. Publish jobs onFacebook and easily share them across your social media Facebook Career App
- 29. Facebook Career App Helpscompanies leverage their Employer Brand on Facebook Helps companies leverage their Employees’ own networks for referrals
- 30. Boost Your Jobs’Visibility by Sharing Them Across Social Networks
- 31. Facebook Career App PepsiCo’sCase Study 150,000+ fans 9,100+ subscribers to job alerts 2,000+ employees automatically sharing jobs to their own social networks 11,000+ monthly job views 2,900+ monthly apply clicks
- 32. Lisa Pezzolla, SeniorTalent Acquisition Specialist - Avis Budget Group “Our experience using Work4’s Social Job Posting has been fantastic: we have seen increased traffic for many of our positions and the return on investment even surpassed our expectations. It has definitely been one of the best sourcing solution that we have invested in since I joined the HR department.”
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