Business Change through Predictive Analytics and Customer-Led Transformation
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Presented at the Big Data Analytics & Innovation Summit, November 1025, this presentation answers the question - should businesses invest in predictive analytics. It looks at Shop Direct as an example to highlight the benefits of predictive analytics.
![Business Change through Predictive Analytics
Chandan Rajah [@ChandanRajah]
Head of Group Analytics](https://image.slidesharecdn.com/sdbusinesschangethroughpredictiveanalytics20151104-151116101545-lva1-app6892/85/business-change-through-predictive-analytics-1-320.jpg)
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Business Change through Predictive Analytics and Customer-Led Transformation
- 1. Business Change through Predictive Analytics Chandan Rajah [@ChandanRajah] Head of Group Analytics
- 2. @ChandanRajah business change customer economy growth disrupt technology
- 4. @ChandanRajah road to el dorado what why when how
- 6. 1890+ stores launch 1970s home shopping prospect prediction 1980s credit scoring risk prediction telephone ordering @ChandanRajah
- 7. 1990s launch ecommerce goods lost in transit stock forecasting campaign modeling response prediction 2010s mobile first, catalogue stopped personalization price elasticity customer value projection incremental campaign response cross brand prospecting @ChandanRajah 2000s lifetime value markdown estimation operations + returns ensemble methods contact center very.co.uk launched
- 9. @ChandanRajah 2003-07 Integration and consolidation 2007-12 Catalogue to etail capabilities 2013 onwards Very - explosive growth +20% SURVIVAL-LED BUSINESS-LED CUSTOMER-LED TRANSFORM A CATALOGUE BUISINESS INTO A WORLD CLASS DIGTIAL RETAILER 100% digital our transformation
- 10. @ChandanRajah last words of wisdom time value of data knowledge is power not all road lead to rome i am an individual
- 11. @ChandanRajah THANK YOU Chandan Rajah Head of Group Analytics
Editor's Notes
- We’ve been through massive transformation over the last decade We’ve moved from a business who’s channels were catalogues and stores to an pureplay online one (no more catalogues from July 2015) 10% online 2002 to c. 86% online in 2014 We’ve turned our first profit in a decade – from -£58m in 2012 to +£7m in 2013 and now £71.7m We’re now 100% focused on our ambition to become a truly world class digital retailer and recognise that that requires us to reorient our business around the customer Our flagship brand, Very.co.uk, continues to grow north of 20% year on year and our heritage brand Littlewoods continues to be hugely important for us and our customer. In February 2015 we launched Very Exclusive and are pleased with its progress. These are the brands that we are focusing on for the future