8. Conclusion
• First one in the top ten ranking digital IQ
• Website is very useful and interactive (good colors, visual, trendy..)
• Mobile App
• W music
• Booking
• possibility to join the social scene
• possibility to have loyalty points
• social networks: Facebook, Twitter, Google +, Youtube,
• Trip Advisor
• Message, visual design and functionality
• Search, display, email and digital marketing efforts
• Mobile optimization, apps
• Community, engagement and other social efforts are taken
11. • Google +
• Westin develop a strategy in order for them to facilitate their
communication and to be more efficient at the same time, boosting this
way their digital IQ rates.
• Rationalizing the overview they had on internet they reached the second
rank in Digital IQ
14. Conclusion
• 2nd one on the top ten ranking Digital IQ
• Interactive website: neutral and simple, neutral, but chic
• possibility to upload the Westin screenshot
• Booking
• Social Network: Facebook, Twitter, Youtube,
• Possibility to register for the newsletter
• Blogs
•
15. How does each brand compare to Four Seasons?
• The Westin and Intercontinental Websites are the most similar with the Four
Seasons website because it is very simple, chic, interactive and timeless
• We think W Hotels take the First place in the top ten ranking digital IQ
because the website is very attractive with a lot of information’s about concerts,
music, art, and other events… The website is very colorful and it brings an
image more modern and trendy.
• The Digital IQ rank moves everyday so hotels have to be always in competition
and have to follow all the new technologies.
•
16. Any screen, any time?
• Only the Starwood group use a unique mobile application
• They choose to touch a larger part of the population with the possibility to
upload a specific app for each mobile phones (smartphones)
17. What does L2 mean by 'more than a booking
engine - brands as travel experts?
• Nowadays, websites are not only a booking engine, it is also a complete source
of information.
• We can find ranking, latest news, events, videos …
• Business travelers access information from a mobile device
• Hotel brands have mobile-optimized sites
• We can also register to the website, newsletters, blogs etc…
•
