A definition by Rachel Botsman“Collaborative Consumption describes the rapid explosion in swapping, sharing, bartering, trading and renting being reinvented through the latest technologies and peer-to‐peer marketplaces inways and on a scale never possible before.”
3 main categories• Product Service Systems• Redistribution Markets• Collaborative Lifestyles
More Categorie’s Criteria• Free or Paid sharing• Local or Global• Centralized or networked• B2B, B2C, C2C, P2P
Why now?• Internet as a platform• Social Media• Crisis• Environmental, social values• Generation Y
Workshop Task 1What are our weekly main activities?Let’s imagine a couple of 35-40 year old people, with two kids (3 and 12), living in a big city, both working.
Our main activities• Sleeping (at home, away as a tourist)• Eating, cooking (at home, in restaurants etc.)• Working (alone, at home, with a team)• Going Out (with friends, party)• Cleaning (House, Clothes)• Shopping (Food, Clothes, High-Tech)• Traveling, Comuting (Car, Bike, Plane)• Playing (Games, Boards Games, with kids)• Learning (Languages, Skills)• Entertainment (Books, Movies, Music, TV)• Sport• Financing, paying (People, Projects)• Cultural Activities (Visits, Museums)
Workshop Task 2Let’s Reinvent these activities within the collaborative economy Group of 3 people, pick one activity and imagine a concept based on collaborative economy
3 Books• What’s mine is yours, how collaborative consumption is changing the way we live – Rachel Botsman• The Mesh, why the future of business is sharing – Lisa Gansky• Collaborative Services – Ezio Manzani