Crowdsourcing Culture

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  • Wikipedia, possibly the best known example of crowdsourcing online, defines crowdsourcing as the: “act of taking tasks traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people or community in the form of an open call”. From my experience, there are three key components to crowdsourcing – building your crowd, motivating them to “source”, and then leveraging the value of their work. I’d like to ask each of our panelists to respond to three questions, one related to each of these elements. There will be time for questions at the end, but feel free to tweet them as we go using the hashtag: #GCECS2009.
  • From my experience and discussions with the panelists, we’ve identified three key components to crowdsourcing – building your crowd, motivating them to “source”, and then leveraging the value of their work. I’d like to ask each of our panelists to respond to three questions, one related to each of these elements. There will be time for questions at the end, but feel free to tweet them as we go using the hashtag: #GCECS2009.
  • Building audience and community In crowdsourcing, you must first have a crowd. How do you bring them in and how does this differ from building audiences and or community for non-crowdsourcing activities?
  • Next, your crowd must be motivated to participate. Some key motivators are: Award of job or cash prize (many compete, few win) Community betterment (many contribute, community benefits) Recognition and Empowerment (participation is the reward) Please talk about what motivates your audience and how you employ those motivators to encourage participation.
  • So you have a crowd and they are sourcing. How do you leverage this value to your community, be it cultural, business or charitable, and how is this different from more traditional approaches?
  • So you have a crowd and they are sourcing. How do you leverage this value to your community, be it cultural, business or charitable, and how is this different from more traditional approaches?
  • Crowdsourcing Culture

    1. 1. Crowdsourcing Culture October 5, 2009
    2. 2. agenda <ul><li>Introductions </li></ul><ul><li>What is crowdsourcing? </li></ul><ul><li>Building audience and community </li></ul><ul><li>Motivating participation </li></ul><ul><li>Leveraging value </li></ul><ul><li>Questions and Answers </li></ul>
    3. 3. introductions <ul><li>Matthew Fisher , Moderator President, Night Kitchen Interactive </li></ul><ul><li>Andrew Schwalm writer, documentary filmmaker, web community organizer </li></ul><ul><li>Neil Takemoto Founder, Cooltown Studios </li></ul><ul><li>Tony Romeo Senior Vice President and Brand Liaison, XLNTAds/Poptent </li></ul><ul><li>Melissa Thiessen Co-Organizer, Twestival </li></ul>
    4. 4. what is crowdsourcing? Definition “… act of taking tasks traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people or community in the form of an open call.”
    5. 5. The Rosenbach Museum & Library 21 st Century Abe
    6. 6. The Historic Society of Pennsylvania PhilaPlace website
    7. 7. components of crowdsourcing <ul><li>building your crowd </li></ul><ul><li>motivating them to “source” </li></ul><ul><li>leveraging value of their work </li></ul>#GCECS2009
    8. 8. building audience and community <ul><li>How do you bring them in and how does this differ from building audiences and or community for non-crowdsourcing activities? </li></ul>
    9. 9. motivating participation <ul><li>Award of job or cash prize (many compete, few win) </li></ul><ul><li>Community betterment (many contribute, community benefits) </li></ul><ul><li>Recognition and Empowerment (participation is the reward) </li></ul>
    10. 10. leveraging value <ul><li>How do you leverage the value produced by your community and how is this different from more traditional approaches? </li></ul>
    11. 14. <ul><li>Questions </li></ul>

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