What problem do we solve? The majority of sites connect with their users solely online. A common challenge is to take the conversation offline An example online site like Etsy, with 8 million monthly users worldwide have a lot in common We are Alone together backlash growing in the USA A new model which breaks down barriers to meeting and allows anyone to become an events organiser without the work is needed
High level view of solution Let people organise themselves, give them more choice and less need to plan A site with 12 million users can have a worldwide gathering with a single email Allow every individual and organisation to become their own events organisers but without the effort Relevant to LinkedIn, Ning.com, every blog, brand, university, pop artist, museum, local community, every expat, every national day
Examples Genuine mass market product Small: London Cyclist 40,000 City wide: French ex-pats in London: 250,000 Planetary: Mashable - 8 million unique visitors per month. There are other global groups and events such as Live Aid, Independence day...