how many of you use social media in your personal life? How many use for work and professional development?
There are over 30 definitions of social media. It scales well, gaining strengths from large numbers, bottom-up control rather than top-down. http://heidicohen.com/social-media-definition/
In Canada, just about any organizations and companies have some sort of presence on social media. As a nation, we are highly connected and fairly social online.
The average social media user age is 37 years old. 55+ is the fastest growing group.
had 160,000 students signed up. Two-thirds from outside the US.
How does it help education? Level the playing field, costs nothing (well, almost!) and it has a broader/different reach. We can talk to each other directly - huge for virtual workplace, distance learning.
Most activities are social - the way we currently design e-learning doesn’t take that into consideration
not a huge uptake - not officially supported, it has grown organically, not fully understand what it is for, people are careful to post only work-related comments. We have just reached 1000 users.
Include members to share/connect, allow self-organization and control (open vs. closed groups)
Learn At Work Suncor Invited Talk
What does Social Media
have to do with Learning?
Learn@Work Week – Sept 20, 2012
Blended Learning Leader, Global Learning Team
Golder Associates, Inc., Canada
iCore Researcher, SCIS, Athabasca University
Photo credit: http://www.flickr.com/photos/adoyle/6953976455/
• Social Media Trends and Usage
• Implications for Learning
• Foster a Dynamic Social Learning Space
•Q & A
What is Social Media?
Photo credit: http://i1064.photobucket.com/albums/u371/elizabethcornelius18/1207-social-media.gif
Social media includes web-based and mobile
based technologies which are used to turn
communication into interactive dialogue among
organizations, communities, and individuals.
Two ways of looking at it
1.systems - e.g. Flickr,YouTube, del.icio.us
2. technological approaches - e.g. collaborative filtering,
recommender, shared tagging
Social Media Trends and Usage
Photo credit: http://www.arikhanson.com/2011/01/21/social-media-trends-whats-hot-for-2011/c
Social media trends
• Canada has the world’s highest social networking penetration
- 49.3% (2011)
• 47% of Canadians use Twitter (18% of all Twitter accounts)
• 58% have blogs
• In 2011, 50% of online Canadians visited a social media site at
least once a week
• 35% visited every day
• 18-34 years old heaviest users
• daily access to email declined 28%
source: comscore’s December 2011 report:
Implications for Learning
photo credit: http://www.flickr.com/photos/heycoach/1197947341/sizes/z/in/photostream/
•Formal learning - classes and
online workshops and events, is
the source of only 10% to 20%
of what we learn at work
- Jay Cross
Social media is
• Marketing and communication
• Organizational learning and development
• Personal development
A “DIY” model
• A lot more amateurish effort (Shirky, 2008)
• It is scattered all over, many overlapping effort
• It is organic/self-organizing
• A sub-culture movement (not officially supported by
Foster a dynamic social learning space
Photo credit: http://www.flickr.com/photos/aaronknox/5237937436/
From then to now
Formal Learning Space
Restricted & Constructed
Informal Learning Space
Creative & Extended
Personal Author & Innovator
Knowledge & Understanding
Social learning is
• Not sure of the tools to use
• Social platform new and changing every day
• How to measure?
It’s no longer all about how much you know...
It’s about how well you can learn.
Photo credit: http://www.flickr.com/photos/56155476@N08/6660036695/sizes/l/in/photostream/
• A new framework for supporting learning and performance in the social workplace
• Internet Time Alliance Blog (with a social learning focus)
• Why education needs social media
• Social Learning Blog
• 100+ examples of use of social media in learning