Delivered by Dave Watkins at the BPA NLC in Orlando in 2013, this presentation describes how to become an authorized testing center for Certiport, which enables schools to deliver industry-recognized certifications to their students as a co-curricular activity.

1. HOW AND WHY
TO OFFER CERTIFICATIONS TO YOUR STUDENTS
David Watkins

2. TOPICS OF DISCUSSION
Why Offer Certifications to Your Students
How to Get Started
Free Resources for You
Q&A

3. WHY CERTIFY?
CLIFF’S NOTES VERSION
David Watkins

4. IMPROVED ACADEMICS - FLORIDA 09-10
Performance Indicator Non-CAPE CAPE, No Cert CAPE + Cert
Average GPA 2.56 2.6 3.0
Chronically Absent 17% 20% 11%
At Least One Disciplinary Action 21% 21% 11%
Dropout Rate 2% 1% 0%
12th Graders Earning Diploma 79% 88% 97%
At Least One Accelerated Course 22% 22% 33%
Bright Futures Eligible Seniors 28% 26% 44%

5. > “The study identified a “tipping point” of at
least one year of college credit and a
credential as the threshold for…”
 Earning better wages
 Meeting workforce needs
 Advancing/finishing post-secondary education
- Washington SBCTC – Research Report No. 08-1
http://www.sbctc.edu/college/education/resh_rpt_08_1_student_achieve
_basic_skills_003.pdf
THE “TIPPING POINT”

6. ENGAGE STUDENTS

7. THE TOP OF THE STACK
"Proportionally, more kids
have lost jobs in the past
few years than the entire
country lost in the Great
Depression."
- Andrew Sum in Time
Magazine
Jan 18, 2010
"Only one in four U.S.
teenagers held a job in
2011, the smallest
percentage in decades
and half what it was in
1999-2000.“
- Reuters News Report
January 24, 2012

8. MEET LOCAL WORKFORCE NEEDS

10. EARN MORE MONEY
of people with post-secondary
licenses or certificates—credentials short of
an associate’s degree—earn more than the
average bachelor’s degree recipient.”
Pathways to Prosperity (Feb. 2011)
http://www.gse.harvard.edu/news_events/features/2011/Pathways_to_Pr
osperity_Feb2011.pdf

12. Wages
Certified
individuals
are earning
12% more than
non-certified
individuals
in their
assignments
Placement
Certified
individuals
are placed on
assignment at
a higher rate
than the
industry
average
Conversion
Certified
individuals
are converting
to full-time
employment
20% more often
than non-
certified
individuals
Over 2,600 certified individuals tracked and compared
to more than 43,000 non-certified individuals
HOW DO
AFFECT EMPLOYABILITY?

13. IN THE WORKPLACE
Network World and SolarWinds Survey (November 2011)
- 700 IT Professionals
- Nearly 80% said Certification made a difference
0% 10% 20% 30% 40% 50% 60% 70%
A New Job
An Increase in Salary or Bonus
A Promotion
Other Benefit
Did a certification lead to any of the following? (Check all that apply.)

14. CERTIFICATION
WORKFORCE
NHS UK CASE STUDY:
London, UK
577% ROI - “It not only
saves me time but also
ensures my data is accurate
with less chance for errors”
542% ROI - “It has had a big
impact on my work and has
saved a lot of time which
means I can get more
done.”
MANAGEMENT
FEEDBACK
800,000 technology users
in a varied workforce
Using MOS, practice tests,
training, and eLearning
Desire to increase overall
efficiency
Need to find demonstrable
and transferrable skills
BACKGROUND
AND TARGETS
800,000 technology users
in a varied workforce
Using MOS, practice tests,
training, and eLearning
Desire to increase overall
efficiency
Need to find demonstrable
and transferrable skills
BACKGROUND
AND TARGETS
91% increase in
productivity
95% learned features
that will assist in job
functions
97% now working faster
71% saving at least one
hour per week
STAFF
FEEDBACK

15. Students can receive college credit through:
WHY CERTIFY? - COLLEGE CREDIT

16. WHY CERTIFY? – REPORTING/FEEDBACK
Keith Kelly of Northwestern
Michigan College
ADJUST PLAN
EXECUTEEVALUATE

17. WHY CERTIFY? – REPORTING/FEEDBACK

18. WHY CERTIFY? – ARTICULATION

19. WHY CERTIFY? – FUNDING
> Fulfill Perkins 2S1 Requirement

20. WHY CERTIFY? – FUNDING
$ Enhancing Education Through Technology
$ Title 1
$ Ed Tech K-12 Voucher Program (CA)
$ Specialized Secondary Program Grants (CA)
$ California Partnership Academies (CA)
$ PTA
$ Community partners/businesses
$ Tech Prep
$ DonorsChoose.org
$ Philanthropic Organizations
$ Other state/federal grants
Why Certify?

21. How to
Your Students’ Skills

22. GETTING
STARTED

23. REGISTER AS A CATC – WWW.CERTIPORT.COM/GO

34. SELECTING THE RIGHT CURRICULUM
> Determine the appropriate medium for
learning
 eLearning, Books, Blended Learning,

35. SOME PUBLISHERS TO INVESTIGATE
> Publishers with certification-aligned
curriculum:
 Pearson
 John Wiley & Sons (Wiley)
 Cengage
 CCI Learning
 Learnkey
 McGraw-Hill
 Microsoft Press
 Cisco Press

36. PRACTICE TESTS TO PREP STUDENTS FOR EXAMS
> MeasureUp (Licensed per key)
 Wide offering of IT and other certifications
 Microsoft Certified Practice Test Provider
 CompTIA CAQC Approved
 Robust Reporting
> Certiprep (Licensed per student or per site)
 MOS 07/10, Live-in-the-app practice tests
> Others: (Varied license models)
 Gmetrix, Examforce, Transcender
> Beware Blacklisted Practice Tests

37. PRICING MODELS
> Cost to Register A Certiport Center = $0
> Per Student/Per Exam Costs
 Voucher or Exam Inventory
 Ranging from $24 to $99
> Per Location Costs (Site License)
 Campus or Lab License
 Ranging from $1,995 to $3,175 (K12)
> Exclusive BPA offer – 6 month MOS Site License -
$1,495

38. > Certiport Customer Success Team
 Helps you through the initial setup and
training process
> Certiport Regional Managers &
Partners
 Help you with product, program, curriculum
questions
> Certiport Technical Support
 24x7 technical support if you have any setup
concerns
> Social Media Peer Connections
 LinkedIn MTA Group
 LinkedIn MOS Group
 LinkedIn IC3 Group
OTHER RESOURCES FOR YOU

39. Q&A

40. THANK YOU!
David Watkins
Business Development Manager
Direct Line: 801.772.3232
Toll Free: 888.999.9830 x232
Fax: 801.492.4160
Email: dwatkins@certiport.com