3. INTRODUCTION
This PowerPoint will guide you through a proposal for a new Classic Embroidery
website. This site would fulfill a technological gap that the business is missing.
This would also allow your business to reach a more diverse customer base.
4. THE OPPORTUNITY
A. The current situation:
A. You are lacking business during slow season
B. Your advertising is expensive and inadequate
B. Key success factors:
A. Broadening of the brand Classic Embroidery
B. Having the ability to reach different forms of advertising
C. Analysis of Alternatives
A. Pay for more advertising on different web sites
B. Start an online eBay store
C. Build a website
D. Strategic Option
A. Set up a website that draws in new business
B. Link the site to different social mediums.
5. BENEFITS AND RISKS OF STRATEGIC
OPTION
A. Benefits
A. New customers
B. Increased sales
C. Great advertising
D. Increase in profits
B. Risks
A. Low web traffic leads to few customers
B. Poor bandwidth leads to web site crashes and looses orders
C. The web site can be hacked
6. FINAL RECOMMENDATION'S
A. Purchase hosting that offers large amounts of bandwidth.
B. Tie the new website into many social media to enhance web traffic.
C. Purchase hosting that is secure and trust worthy.
7. HIGHLIGHTED REFERENCES
1. Adrian. (2010, October 6). Advantages and Disadvantages of Websites For Business - See more at:
http://blog.thecompanywarehouse.co.uk/2010/10/06/advantages-and-disadvantages-of-websites-for-
business/#sthash.6j2TIjYs.dpuf. Retrieved from The Company Warehouse:
http://blog.thecompanywarehouse.co.uk/2010/10/06/advantages-and-disadvantages-of-websites-for-
business/
2. Barbara Shwom, L. G. (2014). Business Communiation Polishing You Porfessional Presence. New Jersey:
Pearson.
3. The Advantages To Having A Website For Your Company. (2014, April 28). Retrieved from
NewRiverLeads: http://www.newriverleads.com/advice/having-a-website-advantages