Amsterdam ad blog presentation 1

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Amsterdam ad blog presentation 1

  1. 1. Campaign Pitch by Geert Bos Marco Dubbeldam Liza Karsemeijer Ruben Rietveld Nik Seilern Tutorial C
  2. 2. <ul><li>Purpose of this campaign pitch: </li></ul><ul><ul><li>Reflecting on our campaign </li></ul></ul><ul><ul><li>Discussing the process of our campaign </li></ul></ul><ul><ul><li>Presenting our campaign launch </li></ul></ul><ul><ul><li>Convincing YOU that this is the best way to improve the Amsterdam Ad Blog! </li></ul></ul>
  3. 3. <ul><li>Amsterdam Ad Blog? </li></ul><ul><ul><ul><li>Blog about advertising </li></ul></ul></ul><ul><ul><ul><li>Founded by advertising strategist Wouter Boon </li></ul></ul></ul><ul><ul><ul><li>Amsterdam as a focus </li></ul></ul></ul><ul><li>Content: </li></ul><ul><ul><ul><li>Reviews on advertising </li></ul></ul></ul><ul><ul><ul><li>‘ Shoptalk’ (news on agencies) </li></ul></ul></ul><ul><ul><ul><li>Viewpoints (opinions of external readers) </li></ul></ul></ul><ul><ul><ul><li>Interviews </li></ul></ul></ul><ul><ul><ul><li>All content is location based. </li></ul></ul></ul>
  4. 4. <ul><li>Aim: promoting Amsterdam as the capital of the international advertising world (“The Capital of Advertising”) </li></ul><ul><li>Contributors are anonymous </li></ul><ul><li>Wouter Boon: “AAB has to grow in three different ways.” </li></ul><ul><ul><li>More content </li></ul></ul><ul><ul><li>More revenues </li></ul></ul><ul><ul><li>Creating a network of location-based Ad Blogs with other countries. </li></ul></ul>
  5. 5. <ul><li>No criticism </li></ul><ul><li>No money </li></ul><ul><li>Anonymity </li></ul><ul><li>No international recognition </li></ul>
  6. 6. <ul><li>Expanding the Audience </li></ul><ul><li>Changing the Concept </li></ul><ul><li>More Interaction </li></ul><ul><li>Promotion </li></ul>
  7. 7. The Content <ul><li>Why it needs to be changed: </li></ul><ul><ul><li>Motivations for blog use </li></ul></ul><ul><ul><li>Lack of criticism </li></ul></ul><ul><ul><li>Keeping the reader interested </li></ul></ul>
  8. 8. Practical issues <ul><li>Functionality </li></ul><ul><li>Embedded youtube videos </li></ul><ul><li>Lay out </li></ul>
  9. 10. Campaign <ul><li>Video: </li></ul><ul><li>http://www.youtube.com/watch?v=vwgrAh0DJx4 </li></ul>
  10. 11. Campaign
  11. 12. Campaign
  12. 13. Campaign
  13. 14. Campaign
  14. 15. Campaign <ul><li>Many bad commercials nowadays (T.V, Internet, Radio, etc.) </li></ul><ul><li>People only get annoyed and ‘lost’ by ads </li></ul><ul><li>But, also creative and funny ads </li></ul><ul><li>Amsterdam Adblog could be your ‘guide’ in the ad world, therefore: </li></ul><ul><li>‘ Amsterdam Adblog, beyond advertising’ </li></ul>
  15. 16. Social Network Sites <ul><li>Increase (inter)national visitors </li></ul><ul><li>Encourage interactivity/user participation </li></ul><ul><li>via </li></ul><ul><li>Formal Social Network Sides </li></ul><ul><li>Informal Social Network Sides </li></ul>
  16. 17. Formal <ul><li>Businesses, Ad agencies </li></ul><ul><li>=formal, professional character </li></ul><ul><li>-Add a digital profile </li></ul><ul><li>-Create connections </li></ul><ul><li>-Follow agencies </li></ul>
  17. 18. Informal <ul><li>Ad prospect </li></ul><ul><li>-V iral video is promoted </li></ul><ul><li>-Facebook- Group: </li></ul><ul><li>foster interactivity </li></ul><ul><li>user post creative advertisings  Contest </li></ul>
  18. 19. Informal <ul><li>-L inked to Facebook Page </li></ul><ul><li>-short reflections on news events in the advertising world on a daily base </li></ul>
  19. 20. Summary <ul><li>Aims </li></ul><ul><ul><li>More, international visitors </li></ul></ul><ul><ul><li>Generating revenue </li></ul></ul><ul><ul><li>Higher interaciveness </li></ul></ul><ul><li>Problems </li></ul><ul><ul><li>No critical content </li></ul></ul><ul><ul><li>Practical issues </li></ul></ul><ul><ul><li>Lay out </li></ul></ul><ul><li>Solutions </li></ul><ul><ul><li>Changes in content, audience and lay out </li></ul></ul><ul><ul><li>Different use of social media </li></ul></ul>
  20. 21. Questions ?

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