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8


a

FEEDs
SOCIAL MEDIA
Provides a steady stream
of content to publish to
your social media
properties

5

$

K

[



...
The NUMBERS
according to HubSpot

g

w

55%

97%

more website
visitors

more inbound
links

COMPANIES
THAT
MAINTAIN
BLOGS...
MORE NUMBERS

According to Hubspot & MarketingProfs
  
 
  
 

  
 
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  
 
  
 

P

b

...
b

IMPROVES
SEO
Grow your site with fresh
content from your blog
SEO BENEFITS

how a blog helps your organic search performance
H



BACKLINKS
Backlinks are simply links that direct
back...
K
INCREASED
ENGAGEMENT
Publishing relevant and
interesting posts will result in
more time spent on increase
the likelihood...
INCREASING ENGAGEMENT
keeps prospects on your site



{

CAPITALIZE ON THE FORMAT
Blogs lend themselves to interesting co...
ENGAGING CONTENT
examples

Video Tutorials

Polls

www.ogleschool.edu

www.jeffchiarelli.com| e-mail: jchiarelli@ogleschoo...
x

IMPROVED
CREDIBILITY
Your commentary and blog posts can
position you as a thought leader and
expert, separating you fro...
BUILDING CREDIBILITY

a blog is your vehicle to enhancing your credibility

V

]

(

BE INFORMATIVE

BE HONEST

ADD VALUE
...
(

FEEDBACK
Blogs provide opportunities for
customer feedback that can be
invaluable in taping into your
audience’s intere...
GENERATE FEEDBACK

blog comments – and commentors – are gold
One of the great features of blog posts is that they allow re...


FEED
SOCIAL MEDIA
Post everything to your blog first,
then share on your social media
properties to maximize the benefi...
Feed your social media

direct your social media posts back to your blog
Make sure your posts are easily
shareable so that...
ROUNDTABLE
1

Cover any general online
marketing questions or
any questions about
material covered in the
presentation

2
...
CONNECT
my social links



linkedin
linkedin.com/jeffchiarelli

t

Twitter




twitter.com/jeffchiarelli

Google+

prof...
THANK
YOU

FOR LISTENING

See you soon!
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5 Reasons You Need A Blog

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Deck from a presentation I did at AACS which outlined 5 of the biggest reasons that the beauty schools in attendance needed to be blogging on a regular basis if they weren't already.

Published in: Education, Technology, Business
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5 Reasons You Need A Blog

  1. 1. 8  a FEEDs SOCIAL MEDIA Provides a steady stream of content to publish to your social media properties 5 $ K [  FIVE ( IMPROVES SEO Content is king and a blog is the perfect way to consistently add new, fresh content to your site To HAVE A BLOG  S Let’s come & see K  INCREASED ENGAGEMENT reasons FEEDBACK Customer feedback is key to improving your ability to speak to your audience and convert them to leads b More time on site increases chances of conversion 9 x IMPROVED CREDIBLITY Establish yourself as a thought leader and expert
  2. 2. The NUMBERS according to HubSpot g w 55% 97% more website visitors more inbound links COMPANIES THAT MAINTAIN BLOGS Generate b y 434% 88% more indexed pages more leads www.ogleschool.edu www.jeffchiarelli.com| e-mail: jchiarelli@ogleschool.com
  3. 3. MORE NUMBERS According to Hubspot & MarketingProfs                               P b  5x 4x 70% Businesses that produce at least 20 blog posts per month generate over five times more traffic than those that produce less than four per month. Companies that blog at least 20 times per month generate four times more leads than those without a blog www.ogleschool.edu Something is better than nothing. Businesses that blog one to two times per month generate 70% more leads than companies that don’t have a blog www.jeffchiarelli.com| e-mail: jchiarelli@ogleschool.com
  4. 4. b IMPROVES SEO Grow your site with fresh content from your blog
  5. 5. SEO BENEFITS how a blog helps your organic search performance H  BACKLINKS Backlinks are simply links that direct back to your blog from another website. By posting relevant and interesting content, people will link to your blog posts and create backlinks for you. A good amount of backlinks for blogs are created through social media.  CREATE NEW ENTRY POINTS If you start a blog on your website and write a new blog post every day for a year, at the end of the year you'd have 365 more entry points for search engines to find you and deliver your school in search engine results. FRESH CONTENT New blog posts constantly refresh your page content. While Google keeps the specifics of its algorithms under wraps, it's no secret that it calibrates its search engine to bring back the most relevant and updated results. G SEARCH ENGINE RESULTS By writing blog posts relevant to your industry, there is a greater chance that the blog posts will show up more often in the SERP’s, effectively bringing more traffic to the blog and website. www.ogleschool.edu www.jeffchiarelli.com| e-mail: jchiarelli@ogleschool.com
  6. 6. K INCREASED ENGAGEMENT Publishing relevant and interesting posts will result in more time spent on increase the likelihood of conversion
  7. 7. INCREASING ENGAGEMENT keeps prospects on your site  { CAPITALIZE ON THE FORMAT Blogs lend themselves to interesting content. Financial Aid FAQ’s and program details can be a bit dry, but your blog can take things up a notch. It’s a great place to post video, quizzes, infographics & polls and other techniques that encourage interaction with your site and brand. EXTEND THE VISIT Interesting and relevant posts will increase your average time on site metrics. Increasing the prospects stay on your site will increase your chances to convert that prospect. www.ogleschool.edu www.jeffchiarelli.com| e-mail: jchiarelli@ogleschool.com
  8. 8. ENGAGING CONTENT examples Video Tutorials Polls www.ogleschool.edu www.jeffchiarelli.com| e-mail: jchiarelli@ogleschool.com Infographics
  9. 9. x IMPROVED CREDIBILITY Your commentary and blog posts can position you as a thought leader and expert, separating you from your competitors.
  10. 10. BUILDING CREDIBILITY a blog is your vehicle to enhancing your credibility V ] ( BE INFORMATIVE BE HONEST ADD VALUE A blog allows you to establish your company as being consistently knowledgeable. Quality blog content will help others begin to look to you as an expert in your industry. Honest and consistent responses to comments on your blog allows you to display your commitment to your audience and your customer and establishes you as a trust-worthy source. www.ogleschool.edu www.jeffchiarelli.com| e-mail: jchiarelli@ogleschool.com Whether you are helping your audience save time or providing career advice your insight will build your reputation and increase your audience, your reach and your brand loyalty.
  11. 11. ( FEEDBACK Blogs provide opportunities for customer feedback that can be invaluable in taping into your audience’s interests, questions and concerns, allowing you to better convert visitors to leads.
  12. 12. GENERATE FEEDBACK blog comments – and commentors – are gold One of the great features of blog posts is that they allow readers to leave a comment. This conversation is invaluable. It can give you ideas for a new program, next blog post, a better customer service process, or something else important to your school. DISCOVER QUESTIONS START CONVERSATIONs   Find out what questions your audience has and answer them for future prospects before they have to ask Start and engage in conversations that generate feedback . Use that feedback to make improvements to your site and processes. www.ogleschool.edu www.jeffchiarelli.com| e-mail: jchiarelli@ogleschool.com ADDRESS DETRACTORS  Addressing criticism head-on can be a great way to create converts and display your dedication to serving your customers.
  13. 13.  FEED SOCIAL MEDIA Post everything to your blog first, then share on your social media properties to maximize the benefits
  14. 14. Feed your social media direct your social media posts back to your blog Make sure your posts are easily shareable so that you can leverage your visitors social networks, but it is equally as important to have the content you share on your own social networks originate from your blog whenever possible. You own your blog content, social media platforms own your social media posts. Use the social networks to drive exposure back to your publishing platform rather than using the social networks as a publishing platform. v o YOUR BLOG t 7 YOUTUBE INSTAGRAM PINTREST ECT www.ogleschool.edu www.jeffchiarelli.com| e-mail: jchiarelli@ogleschool.com
  15. 15. ROUNDTABLE 1 Cover any general online marketing questions or any questions about material covered in the presentation 2 Review some of the most common business blogging mistake and easy fixes for those mistakes. www.ogleschool.edu www.jeffchiarelli.com| e-mail: jchiarelli@ogleschool.com 3 Marketing toolkit cheat sheet. A list of some of my favorite go-to tools for testing, optimizing, analyzing, saving time and more.
  16. 16. CONNECT my social links  linkedin linkedin.com/jeffchiarelli t Twitter   twitter.com/jeffchiarelli Google+ profiles.google.com/JeffChiarelli SkyPE jeffchiarelli www.ogleschool.edu www.jeffchiarelli.com| e-mail: jchiarelli@ogleschool.com
  17. 17. THANK YOU FOR LISTENING  See you soon!

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