This document discusses how David Weekley Homes can use social media tools like Twitter and wikis. It defines propaganda as information deliberately spread to influence groups and explains how Twitter can be used for personal branding, customer feedback, hiring, business management, and marketing homes. Wikis allow collaborative editing of web pages and are suggested for planning meetings, staff communication, document storage, and announcing events. The document promotes these tools as free, easy to use, and able to replace email for certain functions.