Wikipedia is one of the most powerful sources of information on the Internet. As Google's top-ranked website, its ability to influence public knowledge and shape reputations is unparalleled. As incredible a resource as it can be, Wikipedia's quality is not consistent across all topics. Unfortunately, Wikipedia's "conflict of interest" guideline discourages editing Wikipedia in your own interests. Learn how the experts at Beutler Ink successfully interact with Wikipedia to ensure our partners' brand, organization, and personal articles are accurate and up-to-date.

1. HOW WE WORK WITH WIKIPEDIA

2. WHY WIKIPEDIA MATTERS
Wikipedia is one of the most powerful
sources of information on the Internet.
As Google's top-ranked website, its ability to influence
public knowledge and shape reputations is unparalleled.
Created as an experiment in 2001, Wikipedia is now the
world's largest encyclopedia, and nothing else comes
close. Its English edition includes millions of articles,
maintained by thousands of volunteer editors.

3. WHY WIKIPEDIA ISN’T PERFECT
As incredible a resource as it can be,
Wikipedia's quality is not consistent
across all topics.
For businesses and organizations, its articles are often
inconsistent—and sometimes nonexistent.
And yet the companies and organizations it writes about
are not readily invited to contribute to articles about
themselves. After all, Wikipedia is an encyclopedia, not
a press release.

4. WHAT YOU NEED TO KNOW
Wikipedia's "conflict of interest"
guideline discourages editing
Wikipedia in your own interests.
This may risk public embarrassment for yourself or
your brand, and undermine Wikipedia's credibility.
In practice, this means you are strongly advised
to ask for help, rather than directly editing pages
about you, and the site's rules require always
disclosing your financial relationships.

5. HOW BEUTLER INK CAN HELP
Interacting with Wikipedia
successfully is no small task.
But it's a service Beutler Ink has
excelled at since our earliest
days—our team has more than
20 years combined experience
on Wikipedia.
If a Wikipedia article exists about your
brand, we can help you to ensure it's as
high quality as possible. If one does not exist, we can help
you understand if now is the right time to create one.

6. THE BEUTLER INK DIFFERENCE
Why are we so successful?
We align your messaging goals with Wikipedia's
mission of developing an accurate, up-to-date,
balanced encyclopedia, while aways putting
readers first.
At Beutler Ink, we not only follow Wikipedia's
content guidelines and ethical standards—as
a pioneer of this service, we helped to develop
them. And we always seek to make
Wikipedia better.

7. HOW CAN WE HELP YOU?
Our services include:
Improving existing articles, monitoring and
defense against vandalism, creating eligible
new articles, and specialized training for your
communications team.
Our clients have included some of the world's
largest telecommunications, retail, entertainment,
and software companies, as well as non-profit
organizations and even high-profile individuals.

8. Write us at hello@beutlerink.com to set up a free
consultation. Just tell us your topic, the problem you
want to solve, and we'll follow up!
GET IN TOUCH!
IF YOU'RE LOOKING FOR HELP WITH WIKIPEDIA, LOOK NO FURTHER.