4. “A startup is a temporary
org. in search of a scalable,
repeatable, profitable
business model”
Steve Blank, Bob Dorf,
“The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company”, 2012
6. “Bootstrapping….
…starting a business without
external help or capital.”
Bootstrapping, Wikipedia. Accessed August 13th 2015
https://en.wikipedia.org/wiki/Bootstrapping#cite_note-15
7. “A startup is not a
smaller version of a
large company”
Steve Blank, Bob Dorf,
“The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company”, 2012
8. So don’t run it like it is!
Major take home today!
9. Getting started
• Company - What is it?
• Product (s) - What are you selling?
• Customers - To whom?
• Process/Method - How?
• Organisation - Who calls the
shots?
11. “Winners recognise their
startup is a series of
untested hypotheses
(guesses) that need testing”
Steve Blank, Bob Dorf,
“The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company”, 2012
13. The Product/Service
• Is it unique?
• Will anyone pay for it?
• If NOT unique?
• Why choose yours?
14. Getting (the first) customer(s)
• Network, Network, Network
• Hard work/Persistence
• A good product or service!
• You need to do the selling
15. “The first 10 customers
should be sold by you,
the CEO or founder”
Sean Jacobsohn, Venture Investor, “Your First 10 Customers Can Make Or
Break You”, techcrunch, Aug 30, 2015
http://techcrunch.com/2015/08/30/your-first-10-customers-can-make-or-break-
you/?ncid=tcdaily#.omd8fz:R9Oy