Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Sharing city seoul(english)


Published on

Sharing city seoul(english)

  1. 1. 1
  2. 2. Table of Contents Seoul Declaration of the Sharing City 2 Establishment of foundations to create ‘Sharing city, Seoul’ ∙ Preparation of laws and systems to promote sharing ∙ Establishment of a policy execution body under private-public governance ∙ Opening of the online sharing information portal ∙ Seoul, promoter of the sharing economy ∙ Installation of an information exchange window with the world 7 8 9 10 11 4 7
  3. 3. ‘Sharing city, Seoul’ Future tasks of ‘Sharing city, Seoul’ ∙ Sharing of space - Sharing of idle public facilities - Sharing of parking lots - ‘Room sharing between the generations’ - Sharing of private companies’ spaces ∙ Sharing of items - Book sharing - Tool and toy library - Samgaenaru Good Neighbor Sharing Market (Exemplary case of a self- governing borough) - Sharing of private companies’ items ∙ Sharing of experience and information - Seoul Open Data Plaza - Seoul Photo Bank - Sharing of private companies’ experience and information ∙ Preparation of a system for the establishment of sharing economic ecology ∙ widespread adoption of the sharing economy by citizens through interface with villages ∙ Promotion of sharing companies Chart of affiliated domestic sharing companies and organizations 12 13 14 15 16 22 23 24 25 26 32 33 34 35 43 44 45 46 42 3
  4. 4. Seoul Declaration of the Sharing City There is a way of consuming without possessing. The solution is the ‘sharing economy’. The concept of the sharing economy first attracted attention during the global financial crisis of 2008. The sharing economy allows the maintenance of a similar level of consumption while reducing family expenditures. Furthermore, many people have paid close attention to the advantages offered by this system, which facilitates communication within communities and prevents the wasting of resources during the consumption process. Seoul is promoting a revolution. The city declared itself a ‘Sharing City’ for the first time in September 2012 and began applying the concept of the sharing 4 economy to its urban policies. In fact, sharing is not unfamiliar to the people of Seoul. There used to be widespread traditional cultures of sharing in Korea, called poomasi and dure, which mean ‘exchange of labor’ and ‘farmers’ cooperative group,’ respectively. At one time, we used to share labor, objects and food among neighbors. Moreover, Seoul is well equipped with the IT infrastructure needed to vitalize the sharing economy. The city prides itself in having the world’s most convenient Internet, smartphone, and SNS use. Based on these measures, Seoul is carrying out diverse activities to promote the sharing economy.
  5. 5. 5
  6. 6. Establishment of foundations to create ‘Sharing City Seoul’ Seoul’s goal is to establish an ecology in which the sharing economy can grow autogenously. First, in order to lay solid ‘Sharing city, Seoul’ has been working on the following measures: ➊ Preparation of laws and systems to promote sharing ➋ Establishment of a policy execution body under private-public governance ➌ Opening of an online sharing information portal (SHARE HUB) ➍ Seoul, promoter of the sharing economy ➎ Installation of an information exchange window with the world photo(cc) via cckorea / fl 6
  7. 7. 7 01 Preparation of laws and systems to promote sharing After Seoul Declaration of the ‘Sharing City’ in September 2012, The city’s first action was to enact the ‘Seoul Metropolitan City Sharing Promotion Ordinance’ on December 31, 2012. The Seoul Metropolitan Government collected opinions from sharing activists through public hearings. The newly enacted ordinance dictates that the city must support the vitalization of sharing not only in the public sector, but also in the private sector. As such, the city acknowledges companies or organizations that attempt to resolve social problems through sharing, designates them as ‘sharing companies’ (or ‘sharing organizations’) and supports them. Seoul’s public assurance helps the settlement of startup companies.
  8. 8. Establishment of foundations to create “Sharing city, Seoul” 02 Establishment of a policy execution body under private-public governance Seoul’s Sharing City policy is being implemented based on cooperation between the private and public sectors. In order to promote smooth private-public 8 cooperation, the city established the Sharing Promotion Committee in February 2013 and is currently managing it. The committee is composed of fifteen members including twelve private experts. The private experts are drawn from the IT, CSR, and social innovation fields, while the remaining three members include a city councilor and officials. The committee deliberates on the selection of ‘sharing companies’ and suggests diverse opinions on business operation. In this sense, Seoul’s sharing policy is a private-public governance model rather than a top-down model.
  9. 9. 9 03 Opening of an online sharing information portal (SHARE HUB) SHARE HUB ( is a portal website designed for the sharing of information. The website is the most convenient gate to the ‘Sharing Seoul’ for citizens. The Seoul Metropolitan Government opened the SHARE HUB in June 2013. The SHARE HUB introduces the activities of domestic and overseas sharing organizations and companies and introduces Seoul’s sharing activities to other countries. Furthermore, the SHARE HUB supports networking with sharing-related companies and organizations, etc. Website management is conducted by private-public cooperation. The actual management of the website is conducted by a private organization called CC Korea. The Seoul Metropolitan Government provides administrative and financial support for management, and engages in collaboration with diverse fields such as the advertising of sharing business.
  10. 10. Establishment of foundations to create “Sharing city, Seoul” 04 Seoul, promoter of the sharing economy The Seoul Metropolitan Government is a major promoter of the sharing economy. Although the city is not directly involved with the actual management of sharing companies, it helps startup companies to successfully establish themselves in the market. An example is Seoul’s operation of the ‘Sharing Economy Startup School.’ It is a learning experience for those who wish to start their companies based on the sharing economy.This program helps 10 prospective entrepreneurs to inspect their business items and solve problems through mentoring with civilian experts or senior entrepreneurs. The goal is to support entrepreneurial activities that utilize the sharing economy. After the establishment of a business, the city continues communication and cooperation in order to promote the successful settlement and enhanced autonomy of startup companies.
  11. 11. 11 05 Installation of an information exchange window with the world Seoul is very interested in international exchanges aimed at vitalizing the sharing economy. International exchanges allow Seoul to announce the achievements of ‘Sharing city, Seoul’ and to learn from excellent or exemplary cases from overseas. To that end, the Seoul Metropolitan Government operates the Sharing Economy Advisory Group. The Sharing Economy Advisory Group is currently composed of Joe Gebbia, co-founder of Airbnb; Rachel Rotsman, director of Collaborative Lab; April Rinne, CSO of Collaborative Lab; Herald Heinrichs, professor of Lüneburg University; and Neal Gorenflo, co-founder of Shareable. In the future, the Seoul Metropolitan Government plans to meet with the Sharing Economy Advisory Group on a periodic basis to gather information on overseas sharing economy trends and receive consultation on Seoul’s Sharing City policy.
  12. 12. Sharing City Seoul Sharing space We can use limited space effi ciently by sharing. Seoul initiatively opened underused public space, and is putting all eff orts for sharing space in private places such as parking lots, empty rooms, churches, etc. Public Sector Private Sector 12 ➊ OnOff mix ➋ WOOZOO ➌ BnB Hero ➍ Kozaza ➎ Modu Company ➏ Sell Park ➊ Sharing public underused space ➋ Sharing parking space ➌ ‘Room Sharing between the Generations’ (house sharing) photo(cc) via Rsms / fl
  13. 13. photo(CC) via Kevin Harber / fl 13 Sharing of idle public faciliies Seoul is actively committed to sharing public spaces. During times when public facilities are not in use, such as weeknights and weekends, Seoul loans those spaces to citizens free of charge or rents them out at low cost. Anyone can easily access the facilities using the online reservation website( Residents conduct regular club meetings in such spaces. Since April 2014, 970 spaces have been opened to the public, and they have been used by members of the public on approximately 23,000 occasions.
  14. 14. Parking lot sharing The construction of just one new parking lot in downtown Seoul requires a signifi cant budget. However, sharing parking lots can solve parking problems without requiring any budget input. The Seoul Metropolitan Government performs diverse activities to promote the sharing of parking lots. In Yongsan-gu, resident parking lots are shared with those who need them. In Songpa-gu, the city collaborates with sharing companies to share parking information with citizens. Also, new measures have been attempted in diff erent boroughs. In Jongno-gu, the parking lots of residential colleges are available for sharing, while in Seongbuk-gu the parking lots of leased apartments are shared with other residents. 14 photo(CC) via Milo Baumgartner / fl Sharing city, Seoul - Sharing of space
  15. 15. ‘Room sharing between the generations’ is a housing sharing project that connects two generations. The basic goal is to connect young people in need of low-cost housing with more senior citizens who have extra rooms due to their children’s departure for marital or employment reasons, etc. Young people can help with house chores and enjoy low rent in return. Elders can live in young people’s company and enjoy freedom from social isolation. This system has attracted considerable attention as a solution to both the problem of solitude facing many senior citizens and young people’s housing difficulties. Currently, there are 28 young people residing in 23 houses with elderly people in Nowon-gu and Gwangjin-gu. The system is now spreading to other neighborhoods near colleges such as Seodaemun-gu. 15 ‘Room Sharing Between the Generations’
  16. 16. Sharing of private companies' spaces Platform for sharing knowledge and contents ONOFFMIX ONOFFMIX is a platform that provides spaces for events.The company not only provides event information, but also helps with the hosting of events. When people hold an event, ONOFFMIX provides diverse necessary services such as participant management, venue rental, and promotion to the organizer, thus connecting online and offline services. This service enables easy sharing of knowledge and contents. 16 Company Name ONOFFMIX CEO Jooncheol Yang Website ONOFFMIX has around 310,000 members, and has hosted around 27,000 events, attesting to a continuous growth trend. The long-term goal of ONOFFMIX is to create the best event business platform in the world. Sharing city, Seoul - Sharing of space
  17. 17. 17 Sharing house with those with similar hobbies and experiences WOOZOO WOOZOO is a company that creates and provides shared houses. WOOZOO supplies housing to students at low cost, and helps residents share their hobbies and experiences with one another. When the founder saw students living in confined spaces such as gosiwon(a tiny one-room housing) due to their difficult financial circumstances, he decided to start WOOZOO to help them. Although the company underwent many Company Name Pjtok., Ltd. CEO Jeongheon Kim Website management difficulties at the beginning due to a lack of awareness of the sharing economy, WOOZOO now operates thirteen ‘shared houses’ in many parts of Seoul.
  18. 18. Sharing city, Seoul - Sharing of space BnBHero provides a short-term room rental service to travelers. While BnBHero is as easy to use as a hotel, it also provides cheap services and opportunities to interact with local residents. Some 3,000 rooms are currently registered with BnBHero, and more than 1,000 travelers use the service every day. This year, the company plans to begin a monthly rental service for long-term travelers. 18 Company Name BnBHero CEO Minsoung Jo Website Korean AirBnB BnB Hero
  19. 19. 19 ‘Kozaza’ is a word used by Korean mothers to put their children into a deep sleep. It is best translated as ‘sleep well’ or ‘take a deep sleep’. Kozaza provides travelers deep sleep as well as special experiences by connecting them with empty rooms. In particular, Kozaza has been focusing on ‘hanok stays’ which enable travelers to stay in Korean traditional houses(hanok) and experience traditional culture of Korea. In addition, the company facilitates the Company Name KOZAZA CEO Sanku Jo Website sharing of diverse types of vacant rooms in regular houses, apartments, pensions, guest houses, studios, temple stays, and so on. Deep sleep in a hanok KOZAZA
  20. 20. Parking lots for everyone Moducompany Moducompany connects parking lot owners with people in need of a parking space during idle time through the smartphone application ‘Modu’s Parking Lot’. Having launched its service in early December 2013, the company now provides information on around 40,000 parking spaces to 20,000 members. Modu’s Parking Lot has proved that parking lot expansion is not the only solution to the city’s serious parking 20 Company Name Moducompany Inc. CEO Soonam Kahng Donghyun Kim Website problem. The company will continue with its efforts to create a standard model of parking lot sharing by closely collaborating with the public sector. Sharing city, Seoul - Sharing of space
  21. 21. 21 Cost-effective ways of sharing parking spaces Sellpark Sellpark shares parking spaces during those times when their owners aren’t using them by its website or application so that people in urgent need of a space can use the parking spaces instead. Users can search for the closest and cheapest available parking space around their office or home using Sellpark. In the early phase of business, it was difficult to persuade parking space owners to join the scheme because the Company Name Sellpark CEO Chanlyong Kang Website concept of sharing a parking space was unfamiliar. Now, however, the company possesses around 1,000 members and enjoys 120 monthly trades.
  22. 22. Sharing City Seoul Sharing of items We can prevent the waste of resources by sharing any items that we do not use frequently. Collaborative consumption is a new model of consumption that reduces expenditure while increasing satisfaction. It enables prudent housekeeping at a lower cost than retail purchasing. In addition, mutual networking can vitalize internal exchanges within a community. The Seoul Metropolitan Government is dedicated to promoting the sharing of diverse items, such as children’s clothes and cars, by collaborating with many companies that want to share items. Public Sector Private Sector 22 ➊ Green car ➋ SOCAR ➌ KIPLE ➊ Book sharing ➋ Tool and toy library ➌ Samgaenaru Good Neighbor Sharing Market ➍ OPEN CLOSET ➎ Theatre waste recycle ➏ Tikle photo(cc) via thomashawk / fl
  23. 23. photo(CC) via JB Fortuna / fl 23 Book sharing The book sharing project creates a ‘community bookshelf’ that enables people to share their books with neighbors. Book sharing satisfies both people’s cultural desire and their innate love of sharing. In particular, Songpa-gu has established and is currently operating diverse book sharing schemes. The most unique case is the utilization of phone booths for book sharing. Phone booths are gradually becoming obsolete due to the widespread use of smartphones, but they are now being transformed into book sharing venues. Including these, there are now nineteen book-sharing programs in the Seoul Metropolitan Government.
  24. 24. Tool and toy library Tools are representative objects that every house possesses but does not frequently use. Children’s toys can be an excessive burden for parents because of their high cost and limited usage period. That is why Seoul is operating tool and toy libraries in many parts of the city. There are currently fourteen tool libraries and thirty toy libraries in Seoul. In particular, camping equipment is now shared in the Hwayang-dong Tool Library in Gwangjin-gu as demand continues to increase. The Seoul Metropolitan Government works to share diverse items in response to regional characteristics and residents’ demand. 24 Image Credit: 1412541 via Sharing city, Seoul - Sharing of items
  25. 25. The autonomous boroughs of Seoul are also carrying out diverse sharing projects. The sharing project contest held in 2014 among the city’s autonomous boroughs introduced various examples of sharing projects The Samgaenaru Good Neighbor Sharing Market in Mapo-gu is one of them. The Samgaenaru Good Neighbor Sharing Market utilizes buildings that are left behind during the demolition process of re-development. This innovative ‘market place’ plans to change the community atmosphere by operating a sharing school and DIY classes. There are now many areas in Seoul that are attempting to spread the new sharing culture and restore the city by implementing sharing projects. 25 Samgaenaru Good Neighbor Sharing Market photo(CC) BY SHARE HUB
  26. 26. InSthraordinugc toifo npr oifv aitteem c-osmhpaarniniegs c’ oitmepmasnies Company Name Green Car Co.,Ltd. CEO Jinhong Kim Website Korea’s first and biggest car sharing service Green Car Green Car is the first and the biggest car sharing company in Korea. The term ‘car sharing’ was completely unfamiliar in Korea until recently. As a startup company, Green Car faced many initial difficulties in constructing a business model, and was unable to secure vehicles or parking lots. That’s when the Seoul Metropolitan Government began supporting Green Car. It was a groundbreaking moment for the company as brand awareness and trust in 26 car sharing increased among citizens. Also, as the company was allowed to use public parking lots that are operated by the city, it is now able to provide a more accessible car sharing service. Sharing city, Seoul - Sharing of items
  27. 27. 27 Company Name SOCAR CEO Jimahn Kim Website Flexible and reasonable alternative to private vehicle use SOCAR SOCAR is a socially innovative company that offers a flexible and reasonable alternative to private vehicle use by providing an economic and eco-friendly car sharing service. SOCAR was put in charge of Seoul's official car sharing service, Nanum Car, in March 2012, only one year after its foundation at Jeju in November 2011. Since then, the company has quickly expanded its service not only to the capital area, including Incheon and Gyeonggi, but also to Busan, Daegu, and Ulsan. SOCAR calls its members SOCHIN(i. e.‘friends of SOCAR’) and focuses on creating a car sharing service that is shaped by its members through diverse channels including SNS and the Internet blogs.
  28. 28. Company Name KIPLE.Co.,Ltd. CEO Sungyoung Lee Website Sharing children’s wear that no longer fits KIPLE KIPLE is a service that connects individuals wishing to exchange and share children’s wear that no longer fits in a fair and convenient manner. The company was founded in 2011, when mothers and fathers began understanding the value of the sharing economy and started worrying about the redistribution problem of children’s wear. In January 2012, the company benchmarked the USA’s Thredup and 28 began its first online community service. There are now around 60,000 registered clothing items with 8,000 members. Starting in 2014, KIPLE conducts its children’s wear sharing business along with the regional community through collaboration with national and public nursing homes within Seoul’s boroughs. Sharing city, Seoul - Sharing of items
  29. 29. 29 Company Name OPEN CLOSET CEO Manil Han Website Sharing suits that people don’t wear OPEN CLOSET There are many young people currently in search of a job in Korea. And, in many cases, they are faced with the burdensome price of suits for their interviews. In July 2012, OPEN CLOSET began its clothing rental business for young people facing economic difficulty and people from socially neglected and vulnerable classes. Since its foundation, the business has enjoyed 5,000 trades and 450,000 cumulative visitors. The company is now approaching more citizens with its sharing service since its appearance on a TV program. OPEN CLOSET also plans to use its sharing business profit to operate diverse consulting programs for young people who are looking for jobs.
  30. 30. Company Name Theatre Waste Recycle CEO Woongjip Choi Website Sharing and recycling of theatre items and information Theatre Waste Recycle In 2010, the set of a drama co-produced by France and Korea was on the verge of being thrown away. The cost of building the set was almost KRW 20 million. The theatre group posted a photo and a brief comment on Facebook in order to prevent its disposal. In a mere 4 seconds, another theatre company replied that it wished to acquire the set. The set is still in use today. This event led to the creation of the Theatre 30 Waste Recycle project which shares and recycles theatre items and information. It is an online platform that connects a group or person who no longer needs an item with another group or person who needs it. Sharing city, Seoul - Sharing of items
  31. 31. 31 Tikle is a sharing company that provides a carpool service. The service opened in May 2013, and there are now around 30,000 members actively engaging in the carpool as of June 2014. Tikle is a platform that connects people who want to carpool. Users can enjoy reasonable consumption and resource preservation using the Tikle service.The company will continue striving to enhance trust in carpooling and improve its service quality. Company Name Socialnanum Co., Ltd. CEO SungWhan Park Website Application to make carpooling a way of life Tikle
  32. 32. Sharing City Seoul Sharing of experience and information In addition to space and items, we can also share our talents, experience, and information. The Seoul Metropolitan Government has already opened its information to its citizens. There used to be a traditional sharing culture called poomasi (labor sharing) in Korea. The tradition has been revived as ‘Seoul e-Labor Sharing’ and is currently operational in various parts of Seoul. People can use a regional currency to share talents, experience, and items. There are also other diverse forms of sharing that exist in Seoul, and all information on sharing is provided to the citizens via SHARE HUB. Public Sector Private Sector 32 ➊ Seoul e-Labor Sharing ➋ myRealTrip ➌ Wisdome ➊ Seoul Open Data Plaza ➋ Seoul Photo Bank ➍ Zipbab ➎ Local Design Movement ➏ CC Korea
  33. 33. It is Seoul’s principle to open all public data to the public. Seoul Open Data Plaza is an online space for sharing the city’s information with citizens. All citizens can freely access the data at no cost. Approximately 1,400 types of data sets are open to the public. The Seoul Metropolitan Government also provides visual data that utilizes charts, fi gures, and colors in order to enhance understanding among citizens. In addition, the city opened all approved documents to public perusal in March 2014. This policy answers citizens’ questions and fulfi lls Seoul’s goal of ensuring transparent administration. 33 Seoul Open Data Plaza Image Credit: 1260787 via
  34. 34. Sharing city, Seoul - Sharing of experience and information Seoul Photo Bank There are often times when we cannot find appropriate photos when writing reports or decorating Internet blogs. Seoul Photo Bank is a photo sharing website (wow.seoul. that offers a solution to this problem. Among the photos posted on the website, anyone can utilize photos that are owned by the city for free. Citizens can post and share their own photos as well. Currently, around 250,000 photos are registered on Seoul Photo Bank. 34
  35. 35. Sharing of private companies’ experience and information Company Name Seoul e-Poomasi CEO Sungkyu Lim Website Sharing talents and items with local currency Seoul e-Labor Sharing 35 For a long time, there existed a tradition of sharing labor and possessions in Korea. This tradition was called dure or pumasi. Seoul e-Labor Sharing was launched to revive this tradition in our own era and restore village communities. Seoul e-Labor Sharing is a local community sharing business that shares other people’s possessions or talents within a region using a community currency called ‘Mun’. For example, Mrs. A, who possesses a Yoga instruction license, may help Mr. B with a yoga lesson, and receive Mun in return, and then use that Mun to purchase an item belonging to Mr. C. Starting with two autonomous boroughs in 2010, Seoul e-Labor Sharing is now operational in seventeen autonomous boroughs. There are now 6,000 members and the volume of the community currency Mun trade has exceeded KRW 100 million. Seoul e-Labor Sharing will continue its efforts to vitalize the talent and possession sharing culture in the daily life of Seoul’s citizens.
  36. 36. Sharing city, Seoul - Sharing of experience and information Company Name myRealTrip Inc. CEO Donggun Lee Website Customized trips with local people myRealTrip myRealTrip provides a customized travel service accompanied by local people. Since the launch of the service in February 2012, approximately 18,000 people have travelled to 187 cities around the world using myRealTrip. There is a good reason behind many people’s use of the company’s service. Trust is the key to the travel service business, and the company was able to provide this trust due to its position as an official sharing company 36 recognized by the Seoul Metropolitan Government. myRealTrip plans to launch a mobile application in the near future, and create a service for foreigners to travel conveniently in Korea.
  37. 37. 37 Company Name Wisdome CEO Sangyeob Han Website Platform for sharing knowledge, insight and know-how Wisdome Wisdome is a platform designed to enable ‘Human Books’ to share their knowledge, insight and know-how with people in need. Launched in March 2012, Wisdome presents around 1,000 people, collectively known as ‘Human Books’, who possess experience and stories from diverse fields. In the past two years, around 24,000 participants have held 2,500 meetings through Wisdome. Wisdome will continue to invite ‘Human Books’ and enable the sharing of diverse experiences.
  38. 38. Sharing city, Seoul - Sharing of experience and information Zipbab is an online platform dedicated to social dining. This innovative online solution provides services-including location brokerage, reservation, payment gateway and participant invitation-designed to enable anyone to conveniently host a meeting. The huge increase in one-person households has resulted in increased demand for communication and help with forming relationships help with forming relationships. This trend has brought 38 “Zipbob,” a social dining service that provides meeting opportunities using bab(‘meal’ in korean) as its main medium, under the spotlight. Since its launch in October 2012, around 4,000 meetings have taken place, with around 200 meetings held every week. The company plans to expand its service beyond Seoul to the entire country in order to provide warm dining opportunities that resemble zipbab(‘meal at home’ in korean) to many more people. Online social dining platform Zipbab Company Name Zipbob Co., Ltd. CEO Lynn Park Website
  39. 39. Company Name Localstitch CEO Sumin Kim Website Experiencing local life through travel Local Design Movement 39 The local hotel ‘Local Stitch’ is a platform that remodels small regional superannuated inns and provides an accommodation service while connecting guests with the tourism resources and services of a particular local community. The Local Stitch prototype model began on October 2013 in Seogyo-dong, Mapo-gu, Seoul. Using this prototype, the company is experimenting with whether it can provide a hotel-grade complex service through the sharing of regional services and contents. Local Stitch strives for simple ‘tourism’. Ultimately, the company focuses on the supply of ‘local life tourism’ that allows people to experience regional life while helping local commercial areas at the same time.
  40. 40. Sharing city, Seoul - Sharing of experience and information Company Name Creative Commons Korea CEO Jeongwook Seo Website Sharing of knowledge, information, and art through CCL CC Korea CC KOREA is a non-profit organization that pursues an open culture where everyone gets together to create and share. While respecting the rights of copyright holders, the organization distributes the CCL(creative commons license), an open license for the sharing of knowledge, information, and art. Since 2013, CC KOREA has been operating SHARE HUB( with the Seoul Metropolitan Government to disseminate 40 the culture of sharing. CC KOREA plays an important role in the private sector as Seoul’s partner in realizing ‘Sharing Seoul’. CC KOREA will continue to announce sharing activities, promote citizens’ participation, and collaborate with companies, organizations, communities and governments at home and overseas that perform sharing activities.
  41. 41. 41 List of other sharing companies Website Organization name Category Fairspace Space sharing Idlelot Hanintel Homestay Korea Labo Korea Space Noah Living & Art Creative Center Norizzang Hellomarket Churchplus Seoul Social Standard Billi Item sharing Billiji snumarket/125 SNU Market N Market Play Planet Experience/talent sharing Join us Korea Book PR Media Wishket Ready & Start Quriously CMMN31/ Eunpyeong e-Poomasi Questrunner Korea
  42. 42. Future tasks for ‘Sharing City Seoul’ The US economics magazine Forbes recently selected the Seoul Metropolitan Government as a major exemplar of the global sharing economy. Seoul’s creation of a private-public cooperative model for the vitalization of the sharing economy has inspired many cities around the world. But there are still many more tasks that Seoul needs to perform. In order to develop ‘Sharing city, Seoul’, the Seoul Metropolitan Government will further accelerate projects to achieve the following goals: ➊ Preparation of a system for the establishment of sharing economic ecology ➋ Widespread adoption by citizens through interface with villages ➌ Promotion of sharing companies photo(cc) via Kihong Kim / fl 42
  43. 43. 43 Preparation of a system for the establishment of the sharing economic ecology There are aspects of the sharing economy that conflict with existing industries or contradict existing laws. Taxation in particular is a sensitive matter. Also, the insurance system for the sharing economy service is not yet complete. The Seoul Metropolitan Government is organizing a system aimed at vitalizing the sharing economy. The city is reviewing the individual ordinances that hinder sharing activities, and working with the relevant departments to revise such laws. In addition, the city is examining the incorporation of an insurance system that embraces the sharing economy service. Starting this year, Seoul will concentrate on preparing the basic system for the vitalization of sharing economy, including regulation, taxation, and insurance. These measures will enable us to construct an environment in which the sharing economy can exist and grow autonomously.
  44. 44. Widespread adoption by citizens through interface with villages In the past year, the Seoul Metropolitan Government has been working diligently to construct the infrastructure required for the sharing economy. The city will now work with autonomous boroughs and villages that are directly involved with the everyday life of their citizens, in order to firmly establish the sharing economy as an integral element of their way of life. First, the city will start ‘Visiting Ground of Sharing’ this year, in which citizens can participate directly. This event, traditionally hosted by 44 the city, will be hosted at the autonomous borough level from now on. This will present an opportunity for people to easily understand the concept of the sharing economy. Also, more sharing centers and tool banks will be installed within regional living areas in a bid to establish a convenient sharing environment. In the long term, the spaces for sharing activities will be gradually expanded using schools, churches and residential centers as key locations. Future tasks of ‘Sharing city, Seoul’
  45. 45. 45 Car sharing and urban home visit schemes have already become established in Seoul as new trends. Sharing companies such as Green Car, SOCAR, KOZAZA and BnBHero are growing rapidly. The Seoul Metropolitan Government will be unsparing with its support for companies that use private civilian capacity to lead the sharing economy. Furthermore, the city will not hesitate to take an interest in and provide support for startup companies. Startup companies are faced with numerous challenges before they can grow. The Seoul Metropolitan Government will help these companies to overcome their difficulties efficiently. Not only will the city offer financial support, but it will also connect human resources and provide mentoring and consulting services. Seoul’s sharing map will be more diverse and colorful with the incubation and the promotion of startup companies. Promotion of sharing companies
  46. 46. 46 2 3 1space space • house • parking lot items • car • clothes • tool 1 SHARE HUB CITIZEN SMG
  47. 47. Chart of affiliated domestic sharing companies and organizations 2items 3skill·experience skill·experience • guidance • knowhow • talent 47
  48. 48. Sharing city, Seoul Publishing Office|Seoul Metropolitan Government Publisher|Wonsoon Park, Mayor, Seoul Metropolitan Government Editorial Team|Hyeongwoo Bae, Director of Social Innovation Kyeyul Lee, Deputy Director of Social innovation Taehyeong Noh, Manager Address|110, Sejong-daero, Jung-gu, Seoul, 100-744, Korea Tel|+82-2133-6329 Editorial Design|Benefit Inc. Government Publications Registration No. 51-6110000-000901-01 ISBN 979-11-5621-238-6 Copyright © 2014 Seoul Metropolitan Government. All rights reserved.
  49. 49. 9 791156 212386 비매품 03350 ISBN979-11-5621-238-6