1. Director General of
Seoul Innovation
Seoul Metropolitan Government(SMG)
Hyo Gwan Jeon

2. 도시문제의 악화
Urban Problems
Innovative Approaches

3. Rapid Economic Growth
Gross regional domestic product (GRDP) of Seoul :
KRW22 trillion in 1985 → KRW288 trillion in 2012 (12-fold increase)
Compact City Development and Compressed Growth

4. The light and shadow of fast growth
Multiple simultaneous occurrences of urban problems
as a result of rapid, compressed growth
such as Traffic congestion, Human Alienation due to fiercer competition
Relationship Breakdown
- South Korea’s suicide rate remains top in OECD
Increasing Propensity for Single Living and Social
Isolation
- The Portion of 1-2 person households 50.8, 4 person households 26.5 in 2014
High Rate of Youth Unemployment
- Unemployment of young people(15-29 of age) 8.7%, Total unemployment rate 3.5%
Necessity of concerning Sustainable Development

5. Social Innovation through Sharing
→ Human Centered approaches in Mega City
→ Recovery of community and trust build-up
Building Resilient Community
→ Alleviating Urban problems
and activating local
economy
→ Sustainable Growth
and Social interest using resources effectively

6. 도시문제의 악화
First Chapter of Sharing Seoul

7. Declaration of Seoul as a Sharing City(Sep,2012 )
Enactment of Ordinance to facilitate Sharing(Dec,2012)
Forming and Operating a Sharing Facilitation Committee (Feb, 2013)
Producing promotional Brand Identity(Mar.2013)
Operation of Online Platform ‘Share Hub’(Mar.2013)
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Laying the Basic For a sharing City

8. Governance
Relationship
Working
Together
Seoul
Metropolitan
Government
Sharing
Companies
Organizations
District
(Local)
Offices

9. Spreading of ‘Sharing policies’
Host big Conferences●
Open exhibitions●
Hold experience events
for citizens
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10. NOT ONLY Economic perspective
Collaborative Consumption
Ethical Consumption
Creating Sharing Value and Culture
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11. The Int’l Advisory group
for Sharing Economy

12. 도시문제의 악화
Implementing Projects

13. Car Sharing Service
Na-Num Car
Operating 1,922 Cars in
912 places in Seoul
More than 650,000
membership

14. Develop the sharing parking-lots model with a private
company based on local information
more than 3,000 parking lots have been shared since 2013
Parking-lot Sharing

15. Sharing Children’s Wear
that no longer fits
Connect individuals wishing to exchange
and share children’s wear that no longer
fits in a fair.
Collaboration with Company(KIPLE)-Seoul’s
Boroughs-public nursing homes
More than 130,000 cloths has been Shared

16. Sharing of
Idle Public
Facilities
During times when public spaces are
not in use by government such as
weeknights and weekends, Seoul
opens those places to citizens free of
charge or rents them out at low cost.
Used by citizens on approximately
200,000 occasions
The Online Reservation website : yeyak.seoul.go.kr

17. Room Sharing Between the Generations - A housing sharing project
The basic goal is to connect young people in need of low-cast housing with more
senior citizens who are living alone with extra rooms
Currently 111 young university students residing in 83 houses with elderly people.
Room Sharing Between the Generations

18. Sharing Bookshelves,
Tool and Toy
libraries
The book sharing project creates a community bookshelf that enables people to share their
books with neighbors.(52 bookshelves community existed currently)
The tools are representative objects that every house possesses but does not frequently use.
SMG works to share diverse items in response to regional characteristics and residents demand
(77 tool libraries in Seoul)

19. 도시문제의 악화
Achievements and
Future assignments

20. Globally Acknowledged for a Sharing City SEOUL
Honored a Special Mention
at the 5th Metropolis Awards in Oct 2014

21. The Extension of
various Participants
to spread sharing SEOUL
COMPANIE
S
LOCAL
SCHOOL
OTHER
CITIES &
PROVINCE
S
CENTRAL
GOVERNMENT

22. 10 million citizens, 10 million
Sharing
Solution to Urban problems,
Concerning public welfare for the better life
- Campaigning for spreading Sharing in
public
(School, local Community…etc)
- Designing easily accessible sharing
policies

23. Thank you
Thank you
www.Seoul.go.kr
www.sharehub.kr