Learning objective: The goal of this signature seminar is to examine the current trends that are driving the rapid growth in the use of Embedded Systems; what employers and solutions providers are looking for in talent, and how Aerotek and EASi can help to connect buyers and sellers in this vast marketplace. As more and more mechanical and electrical devices rely heavily on embedded hardware and software to function effectively, the future of the already expansive embedded systems marketplace continues to look bright. At the end of this seminar, participants will gain a greater awareness of: a. The major trends that are driving the growth of Embedded Systems; specifically, Connectivity and the Internet of Things (IOT). b. The types of Embedded Systems related solutions and skillsets that will be in demand in the future, and how Aerotek and EASi can help to connect buyers and sellers.

1. EMBEDDED SYSTEMS
EMERGING TRENDS AND
EMPLOYER EXPECTATIONS

2. Today’s panel
Moderator: Rebecca Godwin
Contracts Manager, Aerotek
Panelists
Sarath Kamalakkannan
Delivery Manager, EASi
Pramad Nallari
Practice Manager, EASi
Neeraj Mainkar
Senior Director of Product Development, Neuronetics

3. What is an embedded system?
Graphical user interface
(GUI)
Operating system
Application software Embedded system
Pramad Nallari – Practice Manager, EASi

4. Embedded systems, by category
By type
 Embedded hardware
 Embedded software
By application
 Automotive
 Telecommunication
 Healthcare
 Industrial
 Consumer electronics
 Aerospace and defense
By functionality
 Stand alone embedded systems
 Real time embedded systems
 Networked embedded systems
 Mobile embedded systems

5. Market value and projected growth
Source: Embedded System Market – Global Industry Analysis. Size, Share, Growth,
Trends and Forecast, 2015-2021; Transparency Market Research
The embedded system market was valued at
$152 billion in 2014 and is expected to
grow to $233 billion by 2021.

6. Emerging trends powering the growth

7. Connecting any device with an on/off switch to the
Internet and/or to each other.
Internet of Things (IOT)
Internet
connectable
devices
Internet of
Everything
Internet
of Things
Communicating
devices
Internet of Objects
Cellular M2M

8. IOT can provide unique value propositions and create complex
information systems that are greater than the sum of the components.
Connect
devices
Collect
data
Access
data
Complex
analytics
Unique
value
· Connectivity
· Intelligence
· Sensors
· Storage
· Cloud
· Standards
· Open APIs
· “Big Data” · Realize the true
potential of a
connected
society…
Where we are
today.
Next state –
security is key
challenge!
Ideal goal –
many years
away
Where is IOT technology headed?

9. IOT’s potential worth is projected between $3.9 and $11.1 trillion by
2025. Certain industries or sectors will feel the most impact.
IOT’s future market potential
Cities
Public health and transportation:
$930 billion to $1.7 trillion
Outside
Logistics and navigation: $560 billion to
$850 billion
Human
Health and fitness: $170 billion to $1.6 trillion
Retail
Automated checkout: $410 billion to
$1.2 trillion
Worksites
Operations optimization, health and
safety: $160 billion to $930 billion
Factories
Operations, equipment optimization:
$1.2 billion to $3.7 trillion
Home & office
Home -- Chore automation and security:
$200 billion to $350 billion. Office -- Security
and energy: $70 billion to $150 billion
Vehicles
Autonomous vehicles and condition-
based maintenance: $210 billion to
$740 billion

10. Requirements
 How to connect low cost
assets having no energy
source, non-rechargeable?
 Low cost communication
 Low cost infrastructure
 Low power technology
 Robust communication
 Allowing mobility
 Scalability
Internet of Objects
80% of volume
Industry challenge - connectivity

11. What technology is out there?
LAN Short range, communicating devices 35% SOM
 Well established standards
 Good for: Mobile devices, in-home, short range
 Not good for: Battery life, long range
LPWAN Long range with battery, IOT 55% SOM
 Emerging PHY solutions
 Good for: Long range, long battery, low cost,
positioning
 Not good for: High-data rate
Cellular Long range with power; traditional m2m 10% SOM
 Well established standards
 Good for: Long range, high data-rate, coverage
 Not good for: Battery life, cost

12. Growing need for IOT competencies

13. Neeraj Mainkar – Sr. Director of Product Development, Neuronetics
Rebecca Godwin – Contracts Manager, Aerotek
 Flexibility and operational readiness
 Ability to be efficient in owning the program
 Understand and be able to attract the types of
skills and talent capabilities that are needed.
Employer expectations

14. Q&A