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Nmdl final project-dan jiang (revised)

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C
cathyjd88

A social media marketing proposal for Marathon Oil.

EducationTechnologyBusiness
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Marathon Oil – social media marketing Proposal Dan(Cathy) Jiang A44228942
Background Analysis • The economic sector: energy industry • What challenges it? • Environmental issue  BP oil spill crisis
Competitors SOCIAL MEDIA + PR = SUCCESS
Facebook • What Marathon’s doing • What Chevron’s doing
Twitter
YouTube
Suggestions: Facebook • More videos & photos (YouTube & Flikir) • More Conversations –preheat campaign • More HUMAN FACES! Twitter • Announcing news  interactions • One-way  two-way • Make customer’s tweet been seen & solved! YouTube • Frequent updating • Comments of the videos • High-quality commercials
PR-events • Plan some events to show social responsibility. • KEYWORDS: • ENVIRONMENT • LOVE • PEACE • EARTH
Budget • The budget would mostly be used to plan the events. • For social media, the budget may be caused by hiring some social media specialists to manage the accounts and monitor the conversations • Jan. Dec.
Evaluation • Monitor the conversations • Analyze keywords • Change the tactics when necessary

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Nmdl final project-dan jiang (revised)

  • 1. Marathon Oil – social media marketing Proposal Dan(Cathy) Jiang A44228942
  • 2. Background Analysis • The economic sector: energy industry • What challenges it? • Environmental issue  BP oil spill crisis
  • 4. Facebook • What Marathon’s doing • What Chevron’s doing
  • 7. Suggestions: Facebook • More videos & photos (YouTube & Flikir) • More Conversations –preheat campaign • More HUMAN FACES! Twitter • Announcing news  interactions • One-way  two-way • Make customer’s tweet been seen & solved! YouTube • Frequent updating • Comments of the videos • High-quality commercials
  • 8. PR-events • Plan some events to show social responsibility. • KEYWORDS: • ENVIRONMENT • LOVE • PEACE • EARTH
  • 9. Budget • The budget would mostly be used to plan the events. • For social media, the budget may be caused by hiring some social media specialists to manage the accounts and monitor the conversations • Jan. Dec.
  • 10. Evaluation • Monitor the conversations • Analyze keywords • Change the tactics when necessary