1. Scents and Flavors via Smartphone Cassidy Lang
FA102a, Research and Brand Development
2. Scents Flavor Taster and Flavors App via Smartphone Cassidy Lang
Assignment One, Research
“Are you ready for a virtual taste?”
http://www.kurzweilai.net/are-you-ready-for-virtual-taste
3. Scents and Flavors via Smartphone Cassidy Lang
Assignment One, Research
Electrical and thermal stimulation of the tip of
the tongue create virtual taste.
http://www.kurzweilai.net/are-you-ready-for-virtual-taste
4. Scents and Flavors via Smartphone Cassidy Lang
Assignment One, Research
Different combinations of electrical currents
and temperatures can produce salty, sweet,
sour and bitter sensations.
http://www.kurzweilai.net/are-you-ready-for-virtual-taste
5. Scents and Flavors via Smartphone Cassidy Lang
Assignment One, Research
This technology is a step away from the age of
information, where we are now, to the age of
experience.
http://innovation.uk.msn.com/personal/the-incredible-new-way-to-taste-your-food-online
6. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment One, Research
Humans are limited if we remain
communicating with solely audio and vision.
http://innovation.uk.msn.com/personal/the-incredible-new-way-to-taste-your-food-online
7. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment One, Description of Future Product or Service
‘Scents and Flavors’ via Smartphone Extension
8. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Two, Naming Process
Selected words from the original post:
Simulator, Synthesize, Sensation, Virtual, Currents
Generated name possibilities:
Sensimulator (created by combining Sensation and Simulator)
VirtualSense (created by combining Virtual and Sensation)
Selected name:
VirtualSense
Justification for why that name was selected:
Clearly suggests what the product does with words that will be
understood by targeted users.
9. FSlcaevnotrs S aanvde Fr lAapvpors via Smartphone CCaassssiiddyy LLaanngg
Assignment Two, Brand Character Diagram
10. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Three, Logotype Research, Word from diagram
Whimsical
11. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Three, Logotype Research
h"ps://twi"er.com/
h"p://www.starbucks.com/
h"p://www.spo5fy.com/
12. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Three, Finished Logotype
13. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Four, Social Media Branding, Research
WhatsApp
https://www.facebook.com/whatsapp.official/info
Twitter
https://www.facebook.com/twitterinc/info
Skype
https://www.facebook.com/Skype
14. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Four, Social Media Branding, Creating Community
• Posts on personal social media accounts
• Word of mouth
• Text messages to friends/family
15. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Four, Social Media Branding, Facebook Pages
16. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Four, Social Media Branding, Facebook Pages
17. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Four, Social Media Branding, Facebook Pages
Comments
18. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Four, Social Media Branding, Facebook Pages
Comments (cont.)
19. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Four, Social Media Branding, Facebook Pages
Comments (cont.)
20. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Four, Social Media Branding, Facebook Pages
Comments (cont.)
21. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Four, Social Media Branding, Facebook Pages
22. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Five, Webpage Layout Research for Wireframes
23. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Five, Webpage Layout Research for Wireframes
24. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Five, Webpage Layout Research for Wireframes
25. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Five, Wireframe
26. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Five, Tagline Study
Share
Moments.
Share
Life.
–
Kodak
Don’t
get
mad.
Get
GLAD.
–GLAD
What’s
in
your
wallet?
–
Capital
One
Have
it
your
way.
-‐
Burger
King
Eat
fresh.-‐
Subway
27. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Five, Homepage Visual Design in a Browser
h"p://invis.io/XK1PPQRNZ
