1. FA 106, Research and Brand Development!
Virtual Tasting Brianna Roberti !

2. Assignment One, Research!
Virtual Tasting Brianna Roberti !Virtual Tasting Brianna Roberti !
“Are you ready for virtual taste?”!
http://www.kurzweilai.net/are-you-ready-for-virtual-taste!

3. Assignment One, Research!
Virtual Tasting Brianna Roberti !
- Using electrical and thermal stimulation to
taste virtual food and drinks!
http://www.kurzweilai.net/are-you-ready-for-virtual-taste!

4. Virtual Tasting Brianna Roberti !
Assignment One, Research!
“It can produce salty, sweet, sour, and bitter
sensations by combining different levels of
electrical currents and varying the temperature
of the electrode.”!
http://www.nimesha.info/digitaltaste.html!

5. Virtual Tasting Brianna Roberti !
Assignment One, Research!
“The Digital Taste Interface consists of two main
modules, the control module (to formulate
different electrical and thermal stimuli) and the
tongue interface (which has two silver
electrodes to wear on the human tongue).”!

6. Virtual Tasting Brianna Roberti !
Assignment One, Description of Future Product or Service!
Virtual Taste Test from your home.!

7. Virtual Tasting Brianna Roberti !
Assignment Two, Naming Process!
Identity!
!
Attitude!
!
!
Language! Function!
!
Name:!
Inspira(on
Words:
Sensa(onal
Tasty
Preview
Senses

8. Identity!
!
Sensational!
Instigating!
Inspiring !
Curious !
Attitude!
!
Technical!
Simulated !
Virtual!
Electronic!
!
Language!
!
Automated!
Senses!
Tasty!
Exciting!
Function!
!
Promote!
Advertise!
Preview!
Market!
Sensitaste!
Virtual Tasting Brianna Roberti !
Assignment Two, Brand Character Diagram!

9. Virtual Tasting Brianna Roberti !
Assignment Three, Logotype Research, Word from Diagram!
Taste

10. h8p://www.rollingstones.com
h8p://www.redbanktaste.com
h8p://www.usmenuguide.com/taste.html
Assignment Three, Logotype Research!
Virtual Tasting Brianna Roberti !

11. Virtual Tasting Brianna Roberti !
Assignment Three, Finished Logotype !
Sensitaste

12. Virtual Tasting Brianna Roberti
ç!
Assignment Four, Social Media Branding, Research!
AV
Media
Studio
h8ps://www.facebook.com/avmediastudio.md?fref=nf
Joey
Harrison’s
Surf
Club
h8ps://www.facebook.com/jhsurfclub/info
Dancers
Responding
to
AIDS
h8ps://www.facebook.com/DRAdance?fref=nf

13. Virtual Tasting Brianna Roberti !
Assignment Four, Social Media Branding, Creating Community!
To
gather
likes
and
comments,
I
texted
my
closest
friends
and
asked
them
to
do
me
a
favor.
They
had
no
problem
with
this
and
did
it
as
soon
as
they
could.
I
also
invited
them
to
the
page
through
Facebook.

14. Virtual Tasting Brianna Roberti !
Assignment Four, Social Media Branding, Facebook Pages!

15. Virtual Tasting Brianna Roberti !
Assignment Four, Social Media Branding, Facebook Pages!

16. Virtual Tasting Brianna Roberti !
Assignment Four, Social Media Branding, Facebook Pages!